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All Journal Cakrawala Pendidikan INFORMASI Jurnal Ilmu Sosial dan Humaniora CommIT (Communication & Information Technology) Jurnal Ilmu Komunikasi Indonesian Journal of Business and Entrepreneurship (IJBE) Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Terapan Abdimas Communicatus: Jurnal Ilmu Komunikasi Policy & Governance Review Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Aptisi Transactions on Technopreneurship (ATT) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Proceedings Series on Social Sciences & Humanities Formosa Journal of Social Sciences (FJSS) Prospect: Jurnal Pemberdayaan Masyarakat Formosa Journal of Applied Sciences (FJAS) Journal of Social Interactions and Humanities (JSIH) Proceeding of Conference on Strengthening Islamic Studies in the Digital Era Prosiding Seminar Nasional Ilmu Pendidikan Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Jurnal Komunikasi Massa Proceedings of Jogjakarta Communication Conference (JCC) INJECT Interdisciplinary Journal of Communication
Sri Hastjarjo
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Constructing Scout Identity through Digital Branding: A Qualitative Case Study of Instagram Use in MTA Islamic Boarding School Lintang Bayu Aji; Sri Hastjarjo; Yulius Slamet
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.5009

Abstract

This study aims to analyze the implementation of digital branding strategies conducted by the Scout organization of Pondok Pesantren MTA through Instagram. In the era of digital transformation, social media plays a critical role in constructing institutional identity and image, including within Islamic educational institutions such as pesantren. Using a descriptive qualitative approach, data were collected through in-depth interviews, content observation, and documentation of the Instagram account @pramukaponpesmta. The findings indicate that the account is strategically managed to convey institutional messages, Scouting values, and Islamic educational character consistently. The digital branding strategy includes the use of distinctive visual elements (logos, colors, uniforms), educational narratives in captions, and active interaction with the audience. The content uploaded not only documents activities but also emphasizes character values such as discipline, leadership, and teamwork, which are aligned with the Kulliyatul Mu’allimin Al-Islamiyah (KMI) curriculum. This study concludes that social media can serve as a strategic tool in strengthening pesantren's institutional identity by adapting to the digital sphere. The branding implementation through Pramuka MTA’s Instagram illustrates how Scouting can represent character education values within a modern communication framework.
SEMILOKA PENGELOLAAN PERSONAL BRANDING DAN PERENCANAAN KONTEN MEDIA SOSIAL BAGI GENERASI Z SOLO RAYA Novita Haryono; Sri Hastjarjo; Andrine Prima Afnetta; Firya Qurratu’ain Abisono; Aulia Suminar Ayu
Jurnal Terapan Abdimas Vol. 11 No. 2 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v11i2.24245

Abstract

Abstract. According to an article published by Kompas.com, 64% of Generation Z, born between 1995 and 2012, plan to monetize their social media content. Furthermore, the Instagram Trend Report 2023, based on a survey conducted in collaboration with WGSN involving 1,200 Instagram users from Generation Z, revealed that 67%  or 804 respondents intend to use social media as a platform to pursue a full-time career as content creators. However, many members of Generation Z are still unaware of the significant challenges associated with becoming professional content creators. This issue has also been identified by content creators affiliated with AKKuN. These practitioners observed that aspiring content creators often underestimate several important challenges, including the need to produce content that provides positive value and complies with Indonesia's Electronic Information and Transactions Law (UU ITE), as well as the importance of developing a distinctive personal branding strategy that can serve as their long-term identity. In response to these issues, this community engagement program organized a workshop consisting of interactive lectures accompanied by hands-on practice sessions on designing social media content and developing personal branding. The workshop was attended by 50 Generation Z participants, aged 18–24 years, representing various universities across the Solo Raya region. The resource persons were members of AKKuN, who served as the program's community partners. The evaluation of the workshop demonstrated that 88% of the 50 participants who attended expressed a commitment to improving the quality of their social media content.   Abstrak. Dalam salah satu artikel yang dimuat dalam kompas.com mengatakan bahwa 64 % dari Gen Z yang lahir pada tahun 1995 sampai 2012 memiliki rencana untuk memonetisasi konten-konten sosial media mereka. Ditambahkan pula dari laporan instagram trend report tahun 2023 yang melakukan survey bersama dengan WGSN terhadap 1200 pengguna instagram dari kalangan Gen Z dikatakan bahwa 67% atau 804 orang dari Gen Z yang terlibat dalam survei tersebut berencana menggunakan sosial media mereka untuk menjadi full time konten kreator. Namun demikian Generasi Z ini belum mengetahui bahwa ada tantangan besar menanti apabila mereka ingin menjadi konten kreator. Permasalahan ini yang dirasakan oleh penggiat konten kreator yang tergabung dalam AKKuN. Para penggiat konten kreator ini melihat ada beberapa tantangan yang kurang disadari seperti pentingnya konten yang memiliki nilai positif dan tidak melanggar UU ITE, serta membangun personal branding yang menjadi ciri khas mereka kedepan. Sehubungan dengan hal ini, dalam program pengabdian masyarakat ini kami mengadakan kegiatan semiloka yang berbentuk pemberian materi yang disertai dengan praktek sederhana merancang konten media sosial dan personal branding. Kegiatan semiloka ini diikuti oleh 50 orang peserta dari kalangan generasi Z yang berusia 18-24 tahun yang berasal dari berbagai universitas yang ada di Solo Raya. Kemudian untuk narasumber kegiatan menghadirkan narasumber dari anggota AKKuN sebagai mitra. Dari evaluasi semiloka ini menunjukkan hasil bahwa 88% dari 50 peserta yang hadir memiliki komitmen untuk meningkatkan kualitas konten mereka.
Managing and Negotiating Cultural Identity: The Adaptive Dynamics of Jaranan Thik in Ponoragan Society Oki Cahyo Nugroho; Widodo Muktiyo; Sri Hastjarjo; Drajat Tri Kartono
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates how Jaranan Thik negotiates cultural identity and adapts communicatively within the Reyog-centered cultural hierarchy of Ponorogo, East Java, Indonesia. Grounded in Cultural Identity Theory and Co-Cultural Communication Theory, it analyzes how a marginalized traditional art community strategically navigates identity through symbolic alignment, structural adjustment, and engagement with institutional actors. Employing a qualitative case study design, the research draws on in-depth interviews with performers, cultural leaders, and community representatives, complemented by documentation and direct observation of performances. The findings identify four key patterns: symbolic assimilation via shared mythological references and terminology; the regulated reframing of trance practices to reshape public perception; religious and institutional affiliations to strengthen moral and structural legitimacy; and aesthetic innovation to attract younger audiences. These adaptive strategies indicate that Jaranan Thik does not merge into the dominant Reyog tradition but instead negotiates recognition through selective alignment while maintaining its essential ritual foundations. By situating the analysis within localized cultural hierarchies, the study broadens the scope of Cultural Identity Theory and Co-Cultural Communication Theory and underscores communicative agency as vital to cultural sustainability.
Communicating Science: Insights from Indonesian Higher Education Institutions Eko Prasetyo Nugroho Saputro; Ismi Dwi Astuti Nurhaeni; Andre N. Rahmanto; Sri Hastjarjo
Proceedings Series on Social Sciences & Humanities Vol. 25 (2025): Proceedings of International Conference on Social Science (ICONESS)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v25i.1798

Abstract

This study investigates science communication processes at Universitas Indonesia (UI), Universitas Gadjah Mada (UGM), and Institut Teknologi Bandung (ITB) using a qualitative multiple case study design. Data were collected through in-depth interviews and document analysis, involving 15 key informants. Analysis employed an explanation-building approach in three stages—data collection, case profiling, and conclusion formulation—supported by triangulation through data cross-checking, member checks, and expert consultations to enhance reliability. Findings show that science communication in these universities forms an ecosystem that integrates communicators, messages, media, receivers, and feedback. Institutional actors act as strategic intermediaries, translating scientific knowledge into accessible, actionable forms. Messages align with national and global priorities and are tailored to audience needs. Communication channels combine formal academic outlets with digital media, public events, and community engagement, ensuring broad reach. Receivers—ranging from policymakers and industry to grassroots communities—participate actively, fostering two-way knowledge exchange and collaborative problem-solving. Feedback loops from internal teams and external stakeholders refine both research and its dissemination. Overall, the study highlights a holistic and impact-oriented framework for science communication in Indonesian higher education, bridging academia, industry, policymakers, and the public. This model strengthens national science communication capacity and offers a replicable strategy for linking research with societal needs.
Persepsi Jurnalis Tentang Pemanfaatan Artificial Intelligence (AI) Dalam Pembuatan Berita: Studi Kasus Jurnalis Lokal Surakarta Sabila Soraya Dewi; Sri Hastjarjo
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95625

Abstract

Over the past few decades, there has been a shift in the media industry, where conventional media such as newspapers and television have started to lose their popularity. This change has been accelerated by the emergence of Artificial Intelligence (AI) which is now being used in journalism. The use of AI raises the question of how local journalists respond to this technology: do they see AI as a tool that supports their work, or do they feel threatened by its presence? Using the Technology Acceptance Model (TAM) theory, this research seeks to explore local journalists' perceptions of AI tools in news processing. The research was conducted using a qualitative method using a case study approach, where data was obtained by conducting interviews with local journalists in Surakarta. The results found include first, AI tools improve journalists' work efficiency by speeding up typing, data search, editing, audio processing, and research, as well as monitoring online news trends. Second, although some AI tools are easy to use, mastering them still takes time and training, especially because AI sometimes makes work more difficult. Third, it is perceived that AI is not yet able to fully maintain the Journalistic Code of Ethics and press regulations need to be updated. However, it is perceived that AI will not violate ethics if humans are in full control.
Strategi Akomodasi Komunikasi Mahasiswa Asal Nigeria (Studi Fenomenologi pada Mahasiswa Program Sarjana Asal Nigeria dalam Melakukan Adaptasi Budaya di Kampus) Aghnia Brenda Nadhira; Sri Hastjarjo
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.107001

Abstract

Universities in Indonesia are now actively and ambitiously opening up internationalization opportunities for foreign students to have the opportunity to continue their higher education in Indonesia. This is also done by Sebelas Maret University, marked by the presence of Nigerian students in the Bachelor's program.The arrival of foreign students requires adaptation. This study uses a phenomenological approach to explore the in-depth experiences of Nigerian students in navigating the challenges and barriers of intercultural communication in the campus environment. This study focuses on the theory of accommodation strategies presented by Morrisan & Corry (2009), consisting of three options, namely: convergence, divergence, and excessive accommodation which are part of their adaptation. Using qualitative methods with data collection techniques in the form of in-depth interviews and documentation. The subjects of the study were Nigerian students who had gone through a critical period, namely at least in the fifth semester of the undergraduate education program or who had been students of Sebelas Maret University for two years. The results of the study showed that there was the use of convergence and divergence strategies. And all informants were at the accommodation stage in cultural adaptation.
Halaman Depan Sri Hastjarjo
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.107003

Abstract

Implementasi Strategi Komunikasi QRIS TAP sebagai Inovasi Baru Sistem Pembayaran Digital Melalui Media Sosial Bank Indonesia Hasna Abidah Zain; Sri Hastjarjo
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115343

Abstract

In an effort to accelerate national financial inclusion, Bank Indonesia continues to promote innovation in digital payment systems, one of which is the launch of the QRIS Tap feature based on Near Field Communication (NFC) technology in March 2025. Despite offering convenience, speed, and efficiency, the adoption of QRIS Tap remains limited, necessitating effective communication strategies to achieve broader public acceptance. Social media has been chosen as the primary communication channel due to its ability to reach digital audiences in an interactive and participatory manner. This study aims to analyze the implementation of Bank Indonesia’s communication strategy in promoting QRIS Tap through its official social media accounts. Using a qualitative approach with a single case study design, data were collected through in-depth interviews and content documentation analysis of social media posts from March to June 2025. Data validity was ensured using triangulation techniques, and the analysis was conducted through an explanation-building approach. The findings indicate that the communication strategy focuses on the early stages of innovation diffusion, namely awareness, interest, and information seeking. The communication content selectively highlights innovation characteristics such as relative advantage, compatibility, and ease of use. However, aspects such as trialability and observability are still lacking due to infrastructure limitations and a scarcity of user experience-based content. Moreover, efforts to drive action and experience sharing remain minimal due to the gradual communication approach and the underutilization of testimonial-based content production. This study concludes that the implemented communication strategy aligns with the initial stages of innovation diffusion but needs to be strengthened in terms of calls to action and social validation to foster broader adoption.
Local Journalists' Perception of the Use of Artificial Intelligence in News Production: A Case Study in Surakarta City Sri Hastjarjo; Sabila Soraya Dewi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 2 (2025): December 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i2.1231

Abstract

The development of artificial intelligence (AI) technology has significantly impacted journalistic practices, including at the local level. This study explores the perceptions of journalists in Surakarta City regarding the benefits, challenges, and ethical implications of AI use in news production. Using a qualitative case study approach, data were collected through in-depth interviews with five journalists from various media platforms. The findings reveal that journalists view AI as a supporting tool that accelerates work processes and enhances production efficiency. However, concerns about the degradation of information quality and potential violations of journalistic ethics remain critical issues. AI acceptance is influenced by perceived usefulness, ease of use, and the professionalism values upheld by journalists. This study recommends strengthening digital literacy and updating journalistic ethical regulations to address the challenges of media transformation in the era of artificial intelligence
Science communication models in research downstreaming at Indonesian universities Eko Prasetyo Nugroho Saputro; Ismi Dwi Astuti Nurhaeni; Andre N. Rahmanto; Sri Hastjarjo
Jurnal Cakrawala Pendidikan Vol. 45 No. 1 (2026): Cakrawala Pendidikan (February 2026)
Publisher : LPMPP Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/cp.v45i1.86044

Abstract

Indonesian universities are mandated to disseminate research and innovations to support national development; however,  a gap persists between knowledge production and its broader societal utilization. This study examines how science communication models operate within research downstreaming at Universitas Indonesia (UI), Universitas Gadjah Mada (UGM), and Institut Teknologi Bandung (ITB) using the deficit, contextual, lay expertise, public engagement, and hybrid models. A qualitative multiple-case study was conducted from September 2024 to January 2025 through in-depth interviews with 15 institutional informants and document analysis. Findings indicate that early downstreaming is largely dominated by deficit-oriented communication through journal outputs and institutional websites that prioritize academic validation and performance indicators, while later stages increasingly employ contextual, participation, and lay expertise models through cross-sector forums, policy interfaces, digital platforms, innovation events, and community service. Importantly, hybrid (multimodel) practices are present across both early and advanced stages, indicating that universities flexibly combine models to meet shifting objectives and stakeholder configurations from validation to adoption. The study concludes that downstreaming involves a communicative reconfiguration where adaptive multimodel strategies are essential to secure credibility, relevance, and uptake.
Co-Authors Adib Ahmad Aghnia Brenda Nadhira Agoes Hendriyanto Agus Rahmat Hidayat Akhmad Ridha Djamaluddin Anas Syahirul Alim Andi Supiyandi Andre N. Rahmanto Andre Noevi Rahmanto Andre Rahmanto Andrik Purwasito Andrine Prima Afneta Arzil Andrine Prima Afneta Arzil Andrine Prima Afnetta Anindya Aulia Widyari Anshori, Mahfud Arfan Kalendra Garvi Wardana Aulia Suminar Ayu Aulia Suminar Ayu Aulia Suminar Ayu Azullah Zamzam Basuki Wahyu Utomo Benni Setiawan Diah Kusumawati Didik G. Suharto Didik Gunawan Suharto Drajat Tri Kartono Eko Prasetyo Nugroho Saputro Ery Kurnia Ady Wibowo Firya Qurratu’ain Abisono Hamid Arifin Hari Wahono Hasna Abidah Zain Hebby Ilma Dini Ign. Agung Satyawan Ignatius Agung Satyawan Lintang Bayu Aji Made Dwi Pradnyana Putra Miftahul Rozaq Muhammad Zahrul Asyhary Mujawaroh Annafi Mutiara Yusdhiana Nisful Laili Novita Haryono Novita Haryono Obed Adi Nugroho Oki Cahyo Nugroho Pawito Pawito Pawito Pawito Prahastiwi Utari Pujono Efendi Rengga Mahendra Rifki Aulia Robby Adwa Fahlepi Rutiana Dwi Wahyunengseh Sabila Soraya Dewi Sabila Soraya Dewi Sandra Alfiani Sandra Alfiani Son Haji Sudarmo Sudarmo Sudarmo sudarmo sudarmo Sudarmo Sudarmo Tri Mulyaningsih Tri Mulyaningsih Utari, Prahastiwi Wahyu Gilang Putranto Wahyu Nur Harjadmo Wakit Abdullah Rais Widodo Muktiyo WIDODO MUKTIYO Widyantoro Yosia Enggar Kurniawan Yulius Slamet Yulius Slamet Yulius Slamet Yulius Slamet