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NEWS FRAMING ANALYSIS: The Decreased of Ganjar Pranowo's Electability in the 2024 Election Contestation Muhammad Zahrul Asyhary; Sri Hastjarjo; Andre Noevi Rahmanto; Rengga Mahendra
Proceeding of Conference on Strengthening Islamic Studies in The Digital Era Vol 3 No 1 (2023): Proceeding of the 3rd FUAD’s International Conference on Strengthening Islamic St
Publisher : Institut Agama Islam Negeri (IAIN) Ponorogo

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Abstract

Elections serve as a means for Indonesian citizens to participate in shaping the direction of the country's politics and creating a government that represents the aspirations of the people. Mass media, including online news sites, play a crucial role in shaping public perception and opinions on political issues, including the electability of presidential candidate Ganjar Pranowo. This research aims to analyze the perspectives of online media outlets detik.com, kompas.com, and tempo.co in framing the news about the decreased in Ganjar Pranowo's electability after the Israel team's rejection statement, and Ganjar Pranowo being highlighted as one of the figures behind Indonesia's cancellation as the host of the FIFA U-20 World Cup. This research is of a qualitative nature, utilizing the framing analysis method. Furthermore, the framing analysis is conducted using the Zhongdang Pan and Gerald M Kosicki analysis model. The subjects of this study are news samples related to the decreased in Ganjar Pranowo's electability published on detik.com, kompas.com, and tempo.co online media on May 19, 2023. The results of this research indicate that the framing of online media detik.com and kompas.com related to the decreased in Ganjar Pranowo's electability tends to be positive. In contrast, the framing of tempo.co online media tends to be negative in reporting the decreased in Ganjar Pranowo's electability. This research is expected to provide a deeper understanding of how positive or negative media framing can influence public sympathy. Additionally, this study can raise awareness among the public about the potential influence of mass media on the political process and understanding how to consume news wisely and critically.
THE USE OF ARTIFICIAL INTELLIGENCE TECHNOLOGY IN POLITICAL DIGITAL MARKETING STRATEGIES Sandra Alfiani; Sri Hastjarjo; Sudarmo Sudarmo
Proceeding of Conference on Strengthening Islamic Studies in The Digital Era Vol 3 No 1 (2023): Proceeding of the 3rd FUAD’s International Conference on Strengthening Islamic St
Publisher : Institut Agama Islam Negeri (IAIN) Ponorogo

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Abstract

This research aims to explore the latest developments in the use of Artificial Intelligence in political digital marketing strategies. The current advancement in AI technology offers digital solutions for effective and efficient marketing. Furthermore, the use of AI in political marketing needs to consider factors such as public trust and transparency. The research method employed in this study is a Literature Review, involving data collection through sourcing and reconstruction from various sources, such as books, journals, and existing research. The findings indicate that in the context of digital political marketing, AI is utilized to analyze voter behavior, create emotional connections between candidates/parties and the public, identify potential trends, develop effective campaign strategies, and target specific campaign messages. Some effective AI assistants in supporting political marketing include Cambridge Analytica, Chat GPT, GPT-3, Generative Adversarial Networks (GANs), Brandwatch, and MidJourney. However, challenges in implementing AI in digital political marketing include privacy concerns. Therefore, transparency, ethics, and data security should be prioritized to maintain public trust and protect the integrity of democracy when implementing Artificial Intelligence in political marketing.
Overcoming Uncertainty when WhatsApp Errors/Downs: Convergence of Interpersonal Communication and Mass Communication Robby Adwa Fahlepi; Andre Noevi Rahmanto; Sri Hastjarjo
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 4 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i4.6499

Abstract

The existence of WhatsApp is a manifestation of the development of digital communication. Based on data from the 2021 Indonesian Digital Literacy Status Survey, 93.6% of respondents used the WhatsApp application to share, disseminate and forward information on social media. This research aims to describe the phenomenon as an impact of WhatsApp Error/Down so that it can be used as a reference for behavior. The WhatsApp Error/Down phenomenon creates uncertainty for its users. Looking from the communication side, Uncertainty Reduction Theory is used to overcome this uncertainty. The research used a qualitative approach where researchers conducted interviews and sent questionnaires to informants (WhatsApp users). Literature studies are complementary in answering this uncertainty. Researchers also see the convergence between interpersonal communication and mass communication in this digital era. Based on the research results, it was found that the majority of users use interactive methods to overcome this phenomenon. WhatsApp users tend to use other media to overcome the ongoing WhatsApp Error/Down phenomenon, such as using Telegram, Instagram and Line
Tanggapan dan Tantangan Public Relations Menghadapi Hoaks : Studi Deskriptif Kualitatif pada Public Relations Rumah Sakit Akademik UGM Arfan Kalendra Garvi Wardana; Sri Hastjarjo; Ign. Agung Satyawan
Prosiding Seminar Nasional Ilmu Pendidikan Vol. 1 No. 2 (2024): Desember : Prosiding Seminar Nasional Ilmu Pendidikan
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasipi.v1i2.108

Abstract

The rise of hoaxes is currently increasingly undirected, along with the rapid growth of information and communication technology. In almost all aspects of life, hoaxes appear. The topic of health is not free from hoax news. Public officials are also often involved in reporting hoaxes related to health. Public Relations of RSA UGM as one of the pilot hospitals also took part in explaining the existence of health hoaxes. RSA UGM Public Relations took action to resolve this problem. This research analyzes how RSA UGM's public relations strategy responds to health hoaxes. The analysis was carried out using Ronald D. Smith's (2005) concept of public relations strategy which is divided into proactive strategies and reactive strategies. The results of the research show that in responding to health hoaxes, RSA UGM Public Relations recruits carried out preventive efforts well in advance in the form of proactive action and communication on their social media. When hoaxes emerged, RSA UGM Public Relations through its social media accounts provided education and adopted reactive strategies to respond to turmoil in society. In carrying out a strategy to respond to hoaxes, RSA UGM Public Relations relies more on social communication media than conventional communication media.
Empowering the Young Generation with Financial Literacy Abisono, Firya Qurratu'ain; Sri Hastjarjo; Novita Haryono; Aulia Suminar Ayu; Andrine Prima Afneta Arzil; Diah Kusumawati; Pawito; Hamid Arifin
Prospect: Jurnal Pemberdayaan Masyarakat Vol. 4 No. 1 (2025): Januari 2025
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/jpm.v4i1.207

Abstract

Many young people adhere to the principle of YOLO or You Only Live Once, so this is a reason to use personal finances for self-reward or to buy everything they like, especially when they start to have their income. In connection with this situation, Bank Indonesia as the Central Bank has a mission to help increase the financial market deepening to strengthen the effectiveness of Bank Indonesia policies and support national economic financing. Bank Indonesia also wants to create an Indonesian society with a better understanding of financial literacy amidst the increasing enthusiasm of the younger generation to start investing but does not yet have adequate financial investment literacy. From this perspective, our Group Research helps with communication strategy issues related to financial literacy for the younger generation so that the information provided can be disseminated to the right targets and in a way that is easily accepted. Targeting the young generation aged 21-35 years, we held a workshop with the title Financial Literacy: Young, Smart, and Safe in Transactions and Investing as a communication strategy for public literacy to correctly recognize and understand the forms of investment and banking products that suit their character.
Komunikasi Lingkungan Berbasis Kearifan Lokal dalam Upaya Pelestarian Sumber Air di Desa Pedawa Made Dwi Pradnyana Putra; Sri Hastjarjo; Ign. Agung Satyawan
Jurnal Ilmu Sosial dan Humaniora Vol 14 No 1 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v14i1.90373

Abstract

The existence of water and culture in Pedawa Village are two interrelated things. The importance of the existence of various water sources for village traditions and rituals becomes a problem when the existence of water sources is not adequately maintained. The problems that arise include the lack of water availability and the hampered implementation of rituals in Pedawa Village. The Kayoman Community is one of the communities that focuses on efforts to conserve water sources in Pedawa Village by conducting environmental communication based on local wisdom. This study aims to determine environmental communication based on local wisdom carried out by the Kayoman Community in overcoming water source problems in Pedawa Village. The method used in this study is qualitative. Data was collected through in-depth interviews, document studies, and documentation. The results of this study indicate that Kayoman carries out four stages in conducting environmental communication, including identifying problems and communication objectives, selecting media and communication channels, developing messages and producing media, and the program and communication evaluation stage. The environmental message emphasized by Kayoman is the importance of water for village traditions and culture. The environmental message is conveyed through various programs designed by Kayoman, including the tengetisasi program, the one-marriage one-tree program, the Kayoman foster program, and the making of short films.
Self Branding Mobilephone Photographer in Improving Professional Image on Instagram Sandra Alfiani; Sri Hastjarjo; Sudarmo, Sudarmo
Formosa Journal of Applied Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i12.7255

Abstract

This research delves into the profound impact of technological advancements in photography, particularly with the widespread use of smartphones. Focusing on the convergence of mobile phone technology and photography, the study explores the self-branding strategy employed by mobile photographers to cultivate a professional image on Instagram. Utilizing a descriptive phenomenological method, the research highlights key strategies such as showcasing skills, improving profile quality, individualizing the brand, expanding online presence, and fostering client relationships. The findings emphasize the significance of Instagram as a platform and unveil a comprehensive process involving content conceptualization, target selection, and consistent content delivery for successful self-branding in the mobile photography realm.
From Post-Fordism to Data Capitalism: A Critical Analysis of Cognitive and Networks Economics in the Film “The Great Hack” Agus Rahmat Hidayat; Prahastiwi Utari; Sri Hastjarjo
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 4 (2025): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i4.475

Abstract

Using an analysis of the film “The Great Hack,” this paper aims to examine the economic transformation of society from the post-Fordist era to the information society. The film reveals how data and information have become key commodities in today's digital age, impacting various aspects of social and economic life. The film “The Great Hack” serves as the main case study in this research, which uses a qualitative approach. Content analysis and critical discourse analysis are the instruments used in this study. This method involves reading literature on relevant economic and social theories, as well as conducting a critical analysis of the film's content and message. This research uses the theoretical frameworks of post-Fordism, network society, cognitive capitalism, and information society to study the forms of economic change that have occurred. The results of the study show that the film “The Great Hack” adopts the principles of post-Fordism that have developed in the digital context, resulting in a network society, the concept of cognitive capitalism, and a network society where data is the main resource. In conclusion, the film shows how the principles of post-Fordism have developed in the digital context, resulting in a network society, the concept of cognitive capitalism, and a network society in which data is the primary resource. The practices of Cambridge Analytica demonstrate cognitive capitalism, which shows that economic value comes from knowledge and information.
The Local Online Media Professionalism Over Candidate Framing Inside Pacitan Election 2020 Agoes Hendriyanto; Andrik Purwasito; Wakit Abdullah Rais; Sri Hastjarjo
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 1 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i1.1129

Abstract

The Pacitan Local Leaders Election (Pilkada Pacitan) 2020 must both run democratically and prioritize the citizens’ health in the time of the Covid-19 pandemic. Besides, Pacitan local online media are firstly allowed under regulations (PKPU No 13, 2020) to achieve the success of the elections. From this first-time involvement, the local online media are dealt with various interests trying to attract journalists or online media to stand with one or the other candidate pairs. To meet the purpose, the researchers employed qualitative research methods using framing analysis. In this case, Edelman framing analysis, with categorization choice by highlighting and eliminating other aspects, aims at building an opinion. In conformity with the results, the local online media are not neutral. Further, the news text framing of the online media professionalism in reporting the Pacitan Pilkada was as follows: 1) political culture in Pacitan, 2) ethical competence, 3) legal competence, 4) knowledge competence. Those competencies must be possessed by a journalist. Even more, they were carrying out political activities such as the 2020 Pilkada. The professionalism of journalists was necessarily needed, especially in Indonesia’s democratic party implementation to elect legislative and executive leaders who were truly coming from the people’s soul.
Digital communication strategy of Instagram @chinese_server in deconstructing anti-Chinese sentiment Obed Adi Nugroho; Sri Hastjarjo; Yosia Enggar Kurniawan
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1605

Abstract

To date, negative sentiments toward the Chinese ethnic group in Indonesia still exist. Using a content analysis research design, this study attempts to analyze the effective communication strategies of the Instagram account @chinese_server in rectifying various negative sentiments toward the Chinese ethnic group. The results show that the account effectively deconstructs negative sentiments towards the Chinese ethnicity, including pro-PRC, exclusivity, non-nationalism, and atheism, through historical and social narratives packaged in short videos. The account can reach cross-ethnic audiences, encourage multicultural understanding, and facilitate a shift in attitude from ethnocentrism to ethnorelativism. However, resistance is still evident in the form of negative comments. This study is expected to contribute to the discourse on the role of social media in shaping public perception and multicultural education.