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ESTABLISHING AN INTERNATIONAL SCHOOL IMAGE IN EAST BEKASI: THE ROLE OF COMMUNITY RELATIONS AT KINDERFIELD HIGHFIELD SCHOOL BEKASI Gracia, Fransisca; Sarasati, Fitri; Dwijayanti, Risqi Inayah; Yulisinta, Florence; Rakhmania, Raisa
ASPIRATION Journal Vol. 3 No. 2 (2022): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v3i2.66

Abstract

The significance of education in the contemporary world cannot be overstated, as it plays a pivotal role in shaping a high-quality society. Exploring the theory of Excellence in Public Relations is at the heart of this research. The study delves into the intricate dynamics between organizations and their communities, examining the various communication functions and objectives that underpin these relationships. This study employs a post-positivist paradigm, adopting a qualitative approach and a case study methodology. The author conducts observations, interviews, and documentation to gather information about the individuals involved. The research was conducted through the presentation of data and the formulation of conclusions. The findings indicated that this study applied three specific models, namely Public Information, Two Way Symmetric, and Two Way Asymmetric, out of the four models proposed by the theory. Public relations effectively communicated with the community through various activities such as charity events, open house events, and blood donation events. The research concludes that Kinderfield's community relations activities, conducted by its Public Relations department, have resulted in a positive image for Kinderfield. This achievement has led to the establishment of Kinderfield as a trustworthy school in the eyes of the community, making it a preferred choice for parents seeking an educational institution for their children.
DOMINASI KECERDIKAN DAN KEPEMIMPINAN STRATEGIS PEREMPUAN DI DRAMA KOREA QUEEN MAKER DARI RESEPSI KHALAYAK Azzahra, Adinda Febriyan; Dwijayanti, Risqi Inayah; Marta, Rustono Farady; Olivia, Helen; Saliman, Timotius
Mediakom : Jurnal Ilmu Komunikasi Vol 8, No 2 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2024.v8i2.13390

Abstract

The media can influence public perceptions of gender roles, including the role of women in leadership positions. The Korean drama ‘Queen Maker’ is an interesting example of the role of visual media in portraying women's struggle for gender equality. Exploring audience reactions to this drama is important to understand how the media can change public perceptions of women's leadership. The theoretical basis for this study is Stuart Hall's Audience Reception Theory. It draws on the concepts of film as mass communication, women in leadership, gender, feminism, stereotypes, and patriarchal culture. This study uses a qualitative approach with a reception analysis method. The data collection tool used is Forum Group Discussion (FGD), a constructivist paradigm with data analysis that includes data reduction activities, data presentation and inference. The results of FGD show that each informant has a meaning (decoding) that can be categorised into three positions: Dominance, Negotiation and Opposition. The results of the study suggest that audiences have a dominant understanding of the portrayal of female leadership in drama, that the female leadership portrayed in the Korean drama Queen Maker shows the resourcefulness and strategic abilities of women in achieving political goals.
Human Security in Carbon Footprint Calculator Program for the Development of Sustainable Tourism in Indonesia Ulung, Alessandro Kurniawan; Abdurrohim, Muhammad; Saputro, Pradono Budi; Tarigan, Djoesept Harmat; Dwijayanti, Risqi Inayah; Ayu, Andina Mustika
Journal of Tourism and Creativity Vol. 9 No. 1 (2025): Creative Generation & Destination
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v9i1.53577

Abstract

This article aims to examine the Carbon Footprint Calculator (CFC) program carried out by the Indonesian government to realize sustainable tourism in Indonesia. The CFC program facilitates travelers to calculate the carbon emissions they produce during their trips. The calculation of the carbon footprint left by the travelers is then converted into the amount of money that they need to pay as their responsibility for polluting the environment. The CFC program will use the money to restore the environment through various carbon offset initiatives, such as the trees-planting initiative and eco-tourism development. To formulate the CFC program, the Indonesian government teamed up with a non-state actor, Jejak.in, which invented the technology of calculating carbon emissions. As such, this article seeks to describe how the CFC program operates in Indonesia and what causes explain the program. To that end, we employ a qualitative research method. This method allows us to combine interviews with a systematic literature review to explore the CFC program. Using the human security concept, we argue that the government rolled out the CFC program because carbon emissions generated in the tourism industry have posed a bigger threat to human security in the country, causing issues in environmental security, health security, and economic security. In the CFC program, the state actor not only expects the travelers to have a greater awareness of the carbon emission threat to the three securities above but also urges them to take responsibility for the emissions they produce and take part in realizing low carbon and sustainable tourist destinations. CFC works in a way that the government and Jejak.in utilize the website indonesia.travel to facilitate travelers to count and offset their carbon footprint.
FRAMING CONSTRUCTION OF HABIB RIZIEQ CASE NEWS IN TEMPO MAGAZINE IN 2017 Dwijayanti, Risqi Inayah
Jurnal Ilmiah Universitas Satya Negara Indonesia Vol. 2 No. 2 (2024): May - October 2024
Publisher : Lembaga Penelitian, Publikasi, & Pengabdian kepada Masyarakat, Universitas Satya Negara Indonesia (LP3M-USNI)

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Abstract

This research discusses the framing of news done by Tempo magazine on 23 - 29 January 2017 issue in Habib Riziek case report which utilize positioning of religion figure in mass media as a tool of selling (commodity) to be able to invite public opinion and sense of community sentiment towards the character. The analytical methods used were Zhongdang Pan and Gerald M. Kosicki. In analyzing, this method uses four structures that consist of, Structure Syntax is how journalists arrange events, Structure Scripts is how journalists tell or tell events into news form, Thematic Structure is how journalists express the views of events into propositions, sentences or relations Between sentences that make up the text as a whole, and the Rhetorical Structure that is the issue of Rizieq's interest in building his name that was vacuum among the wider community and in the mass media.
PELATIHAN TEKNIK DAN PRODUKSI SIARAN DIGITAL DENGAN VLOG DAN RADIO STREAMING MEDIA ONLINE PADA YAYASAN MEDIA KASIH TANGERANG Tarsani; Gora, Radita; Dwijayanti, Risqi Inayah
Jurnal Pengabdian Masyarakat Satya Widyakarya Vol. 2 No. 1 (2023): JASW Vol. 02 No. 01 (2023) Oktober 2023 - Maret 2024
Publisher : Lembaga Penelitian, Publikasi, & Pengabdian kepada Masyarakat, Universitas Satya Negara Indonesia (LP3M-USNI)

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Abstract

Not many orphanages provide proper skills training or effectively showcase the potential of their children to the public. Limited resources and lack of exposure often hinder the children's ability to grow and acquire knowledge beyond their environment. At the Media Kasih Foundation in Tangerang, the children are interested in expressing themselves through social media and digital broadcasting. However, they lack adequate skills, especially in public speaking and audio-visual content production. To address this, the Community Service Team from the Faculty of Social and Political Sciences (FISIP) at Satya Negara Indonesia University (USNI) conducted a training program on digital broadcasting, vlogging, and online radio streaming. The program targets teenagers at junior high, senior high, and college levels, focusing on basic digital production techniques and the creation of creative, educational content. The outcome is video and audio content uploaded to platforms like YouTube and social radio apps such as Spoon.
FENOMENA FOMO COFFEE SHOP SEBAGAI GAYA HIDUP DI KALANGAN REMAJA PENGUNJUNG KURASU COFFEE Auria, Tifani Rizki; Dwijayanti, Risqi Inayah; Marta, Rustono Farady; Rajagukguk, Solten; Saliman, Timotius
Jurnal Ilmu Komunikasi Vol 14 No 1 (2025): Jurnal Ilmu Komunikasi (JKMS)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v14i1.7598

Abstract

AbstrakFenomena Fear of Missing Out (FOMO) semakin marak di kalangan remaja, terutama dalam budaya nongkrong di coffee shop. Penelitian ini menganalisis bagaimana Kurasu Coffee Jakarta Selatan menjadi bagian dari gaya hidup remaja yang dipengaruhi FOMO. Berpijak pada pendekatan kualitatif deskriptif dan fenomenologi Edmund Husserl, penelitian ini menggali makna sosial coffee shop sebagai simbol status, produktivitas, dan tren media sosial. Data diperoleh melalui observasi dan wawancara mendalam dengan tujuh informan yang aktif di media sosial dan budaya nongkrong. Hasil penelitian menunjukkan bahwa FOMO mendorong remaja mengikuti tren coffee shop demi eksistensi sosial. Coffee shop dimaknai bukan hanya sebagai tempat bersantai, tetapi juga sebagai media ekspresi diri melalui fashion, konten media sosial, dan interaksi. Dari sudut pandang teori interaksi simbolik, coffee shop menjadi ruang pembentukan makna dan identitas sosial, serta mendorong pola konsumsi konsumtif dan hedonis di kalangan remaja. Kata Kunci: : FOMO; Coffee shop; Gaya Hidup; Interaksi Simbolik; Fenomenologi. AbstractThe phenomenon of Fear of Missing Out (FOMO) is increasingly prevalent among teenagers, especially in the culture of hanging out at coffee shops. This study analyzes how Kurasu Coffee in South Jakarta becomes part of a youth lifestyle influenced by FOMO. Using a descriptive qualitative approach and Edmund Husserl’s phenomenology, this research explores the social meanings teenagers assign to coffee shops as symbols of status, productivity, and social media trends. Data was collected through observation and in-depth interviews with seven informants active on social media and in coffee shop culture. The findings reveal that FOMO drives teenagers to follow coffee shop trends to maintain social existence. Coffee shops are seen not only as places to relax but also as spaces for self-expression through fashion, social media content, and interaction. From the perspective of symbolic interactionism, coffee shops serve as arenas where social meaning and identity are shaped, while also encouraging consumptive and hedonistic behavior among youth.Keywords: FOMO; Coffee shop; Lifestyle; Symbolic Interaction; Phenomenology.
SOUTH JAKARTA YOUTH'S URBAN LIFESTYLE AS A FORM OF SELF-EXISTENCE ON TIKTOK Risqi Inayah Dwijayanti; Dina Sudarmika; Nurul aini
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

TikTok has become a primary space for urban teenagers in South Jakarta to express themselves and shape their social identity amidst the pressures of modern lifestyle. Its function has gone beyond mere entertainment, serving as a platform for existence and the pursuit of social recognition. Teenagers face various social pressures that push them to follow trends and present themselves visually through content related to fashion, social activities, and participation in viral phenomena. This study aims to understand how the urban youth lifestyle is reflected in TikTok content, and how social demands and the desire for existence shape their digital behavior. Using a qualitative method with an interpretive paradigm and a case study strategy, data were collected through content observation, in-depth interviews, and documentation. The theoretical framework applied is hedonism, which explains how individuals seek pleasure and recognition from their social environment. The findings reveal that TikTok plays a significant role in influencing the lifestyle and identity formation of teenagers, where digital existence becomes an essential part of their self-actualization process.
Marketing Public Relations Subway Indonesia Mengampanyekan Produk Ramah Lingkungan Junaedi, Junaedi; Marta, Rustono Farady; Olivia, Helen; Sudarsono, Achmad Budiman; Dwijayanti, Risqi Inayah
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.16214

Abstract

Plastic takes hundreds of years to decompose in nature, leading to a buildup of waste that is difficult to manage. As a restaurant that produces a significant amount of plastic waste, Subway has launched a campaign to reduce plastic usage.  This study aims to explore how Subway Indonesia's Marketing Public Relations (MPR) campaigns promote environmentally friendly products. The theoretical foundation used in this study is Strategic Environmental Communication by Robert Cox. Strategic environmental communication refers to the practice of communication designed with a clear purpose, primarily to influence how people think and act regarding environmental issues. This research adopts a qualitative approach, based on a constructivist paradigm, using a case study method with a descriptive nature. Data collection techniques include observation, interviews, and documentation. The findings reveal that Subway’s MPR communicates environmentally friendly messages directly to customers through the role of operational staff. In addition, environmental campaign posters are also placed in strategic areas. Subway’s MPR activities in delivering environmental messages have successfully raised customer awareness about the global issue of excessive plastic use.