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All Journal Jurnal Informasi Kesehatan Indonesia (JIKI) Surya Abdimas Indonesian Journal of Global Health research Infokes : Jurnal Ilmiah Rekam Medis dan Informasi Kesehatan Proceedings of the International Conference on Nursing and Health Sciences Jurnal Keperawatan Duta Medika Proceeding of International Conference Health, Science And Technology (ICOHETECH) Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Prosiding Seminar Informasi Kesehatan Nasional Journal of Educational Innovation and Public Health Jurnal Mahasiswa Ilmu Kesehatan Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Jurnal Pengabdian Bidang Kesehatan Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan Jurnal Kesehatan Republik Indonesia Jurnal Ilmiah Multidisiplin Ilmu Jurnal Intelek Insan Cendikia Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Galen: Jurnal Ilmu Farmasi dan Kesehatan
Hesty Latifa Noor
Universitas Duta Bangsa Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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MARKETING STRATEGY OF MUHAMMADIYAH SELOGIRI HOSPITAL IN 2025: DESCRIPTIVE QUALITATIVE Hartanto, Bagus Dwi; Noor, Hesty Latifa; Susanto, Anton; Pereira, Rita Ximenes; Araujo, Bendita Ramos da Costa
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/8f79wx95

Abstract

Marketing strategy is a crucial component in hospital management,playing a significant role in enhancing competitiveness and expanding public outreach. In the context of healthcare services, hospitals are not only required to provide high-quality services but also to effectively introduce those services through marketing strategies tailored to community needs. This study aims to describe the marketing strategies implemented at Muhammadiyah Selogiri Hospital in 2025 using the 4P marketing mix approach: Product, Price, Place, and Promotion. This research employed a descriptive method with a qualitative case study approach. Data were collected through in-depth interviews with key and supporting informants, direct field observation, and document analysis. Data analysis was carried out through the stages of data reduction, data display, and conclusion drawing. The research findings indicate that the product strategy of Muhammadiyah Selogiri Hospital focuses on services aligned with the needs of the community, such as 24-hour emergency care, specialist polyclinics, inpatient care, medical check-ups, and home visit services. The pricing strategy is determined through unit cost analysis, adjusted to the local economic conditions, with evaluations conducted every three months. The place strategy involves direct engagement with the community, health centers, and local leaders to expand service coverage. Meanwhile, the promotion strategy combines digital media like social media with conventional methods such as banners and brochures. The study concludes that Muhammadiyah Selogiri Hospital has implemented a comprehensive and adaptive marketing strategy. The successful implementation of this strategy is influenced by cross-unit collaboration, structured planning, and regular evaluations. This approach helps the hospital maintain its relevance and presence amidst the changing needs and expectations of the public regarding healthcare services.
Pemanfaatan Program Hospital Corporate Social Responsible (CSR) dalam meningkatkan Pemasaran Rumah Sakit Umum Hidayah Boyolali Hesty Latifa Noor; Rahaju Muljo Wulandari; Lailathul Fitria Nandra
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 2 No. 4 (2025): Oktober: Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v2i4.2322

Abstract

Hidayah Boyolali General Hospital (RSU) was established by the Yayasan Dua September Boyolali and began operating since September 2, 2011 as a medical center, then officially became a hospital in May 2012 through the Decree of the Head of the Investment and Integrated Licensing Service Agency of Boyolali Regency No. 503/002/30 of 2012. As a type D private hospital, RSU Hidayah Boyolali is committed to providing professional health services that are oriented towards customer satisfaction. In the face of fierce competition between hospitals, especially in the Boyolali area, RSU Hidayah seeks to develop an effective marketing strategy to increase the number of patient visits. This Community Service activity aims to improve the knowledge and skills of the hospital development team related to marketing strategies through the Hospital Corporate Social Responsibility (CSR) approach. The solutions offered include education on CSR concepts and methods in hospital marketing, CSR implementation training, and assistance in developing strategies and user interfaces for customer data collection. The output of this activity includes the publication of the results of service in scientific journals, videos of online activities, increasing the knowledge and skills of the hospital development team, and integrating the results of the activities into the Hospital Marketing Management course. This activity is expected to be able to strengthen the ability of Hidayah Boyolali Hospital to compete and increase patient satisfaction and loyalty.
Quality of Medical Record Documentation Affects Accuracy of Diagnosis Codes in Ina-CBGs Claims in Hospitals Yuliani, Novita; Noor, Hesty Latifa; Maryati, Warsi
Indonesian Journal of Global Health Research Vol 6 No 5 (2024): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v6i5.4453

Abstract

Indonesia in financing its health services has implemented a casemix system in the National Health Insurance (JKN) program organized by the Social Security Administering Agency (BPJS). The Indonesian Case Based Groups (INA-CBGs) tariff is determined based on the diagnosis code, so its inaccuracy can lead to a decrease in claim results. The quality of clinical documentation as the basis for determining the diagnosis code in INA-CBGs claims. The purpose of this study was to empirically prove whether there is a relationship between the quality of medical record documentation and the accuracy of diagnosis codes in INA-CBGs claims.The researcher used a cross-sectional design, to analyze the completeness of medical information and the accuracy of diagnosis codes in 100 INA-CBGs pending claim documents. Sampling was carried out using a simple random technique at two private hospitals in Central Java, Indonesia. The data obtained were analyzed using the Chi-Square test. Claim documents with complete medical information were 55 (55%) and incomplete were 45 (45%). Completeness of medical information can increase the accuracy of the diagnosis code by 10.286 times better than incomplete medical information (b = 10.286; 95%CI = 3.813 to 27.743; p <0.001) and statistically both have a significant relationship. Completeness of medical information is an important thing that determines accurate diagnosis codes, so it will indirectly impact hospital income from INA-CBGs claims. Hospitals need to make efforts to improve the quality of medical record documentation, one of which can be achieved by utilizing electronic medical records.
PENGARUH KOMPETENSI TERHADAP KINERJA PERAWAT BANGSAL RAWAT INAP DI RSUD dr. SOEHADI PRIJONEGORO SRAGEN Berliana, Ovinda Cantika; Noor, Hesty Latifa; Trijono, Agus
Jurnal Keperawatan Duta Medika Vol. 4 No. 2 (2024): Jurnal Keperawatan Duta Medika
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/dutamedika.v4i2.4022

Abstract

Introduction: Human resources are the most important determining factor in achieving the strategic goals of an organization, especially in the healthcare industry. Based on the results of a preliminary study, inpatient ward nurses have education ranging from third diploma to bachelor's degree to postgraduate degree, and inpatient indicators meet the ten standards set by the Indonesian Ministry of Health. The competence of nurses in terms of knowledge and skills in nursing is very important to know how good the performance of nurses is in achieving good health goals in accordance with the duties and authority, code of ethics and applicable standard operating procedures. Objectives: The purpose of this study was to determine the effect of competence on the performance of inpatient ward nurses at RSUD Dr. Soehadi Prijonegoro Sragen Methods: This study used a quantitative paradigm with a cross-sectional design to test the hypothesis. The study population consisted of all nurses (N = 158) in 11 inpatient wards. The study sample consisted of 121 nurses selected using proportional random sampling technique. The predictor variable was competence and the criterion variable was nursing performance. The analysis used univariate and bivariate analysis (simple linear regression analysis). Results: Based on univariate analysis, competence and performance are in the "good" category, with the percentage of competence of 95.87% and nurse performance of 92.56%. Based on bivariate analysis, the significance value is 0.000 <0.05 and t count is 8.796> t table 1.980. The results of the study indicate that competence has a positive influence on the performance of nursing staff. Conclusions: The conclusion is that competence has a positive effect on the performance of the inpatient ward hospital Dr. Soehadi Prijonegoro Sragen Regional Hospital.
COMPARISON OF HOSPITAL MARKETING TEAM KNOWLEDGE BEFORE AND AFTER ATTENDING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TRAINING Noor, Hesty Latifa; Yuliani, Novita; Nugraini, Alifah Sari
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3403

Abstract

PKU Muhammadiyah Sukoharjo Hospital is a type C hospital in Sukoharjo Regency. Currently, the marketing team at PKU Muhammadiyah Sukoharjo Hospital is starting to pioneer the development of marketing efforts which are expected to increase patient visits. Problems that exist in terms of marketing include patient visits still tend to fluctuate, there are still few visitors on the YouTube channel and visitors on Instagram social media are still low. High competition between hospitals is one of the factors that patient visits at PKU Muhammadiyah Sukoharjo Hospital tend to fluctuate. The marketing team's lack of knowledge regarding marketing strategies and the large number of marketing members who have double jobs result in less than optimal marketing efforts. This research carried out an intervention to measure the marketing team's knowledge before and after carrying out training related to Customer Relationship Management (CRM). Customer Relationship Management (CRM) is a business strategy that combines processes, people and technology. The research was carried out in August 2023 at the PKU Muhammadiyah Sukoharjo Hospital. The subjects in this research were 16 people from the Hospital marketing team consisting of Marketing, Public Relations and IT. The median score from the knowledge pre-test was 30, while the score median of post-test knowledge is 80. Bivariate analysis results p=0.000. There are significant differences between cadre knowledge before and after training.
HUBUNGAN KUALITAS PELAYANAN DENGAN KEPUASAN PASIEN RAWAT INAP KELAS III DI RUMAH SAKIT MUHAMMADIYAH SELOGIRI Arista Eka Jayanti; Hesty Latifa Noor; Nabilatul Fanny
Jurnal Intelek Insan Cendikia Vol. 1 No. 6 (2024): Agustus 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Dalam Peraturan Menteri Kesehatan Nomor 4 Tahun 2018 dinyatakan bahwa setiap rumah sakit wajib memberikan pelayanan kepada pasien dengan aman, bermutu dan efektif dengan mengutamakan kepentingan pasien sesuai sesuai dengan standar yang sudah ditetapkan. Berdasarkan data sekunder jumlah kunjungan pasien pada tahun 2019-2023 mengalami fluktuasi. Dari jumlah rekapan kuesioner kepuasan pasien tahun 2023 dari semua pelayanan di rumah sakit, pasien yang paling banyak mengisi kuesioner pada unit rawat inap kelas III serta terdapat saran dan masukan terkait pelayanan dan sarana prasarana di rumah sakit. Tujuan penelitian untuk mengetahui hubungan kualitas pelayanan dengan kepuasan pasien rawat inap kelas IIII di Rumah Sakit Muhammadiyah Selogiri. Jenis penelitian yaitu kuantitatif dengan pendekatan cross sectional dan desain penelitian analitik observasional. Populasi penelitian pasien rawat inap kelas III tahun 2023 sebanyak 3.446 pasien dan jumlah sampel 97 responden. Teknik sampling menggunakan purposive sampling. Instrumen penelitian menggunakan kuesioner. Dari hasil uji menggunakan kolerasi spearman diperoleh hasil nilai Sig. (2-tailed) sebesar 0,000 <0,05 dan nilai kolerasi sebesar 0,706**, dapat disimpulkan bahwa terdapat hubungan signifikan dengan kolerasi kuat dan searah antara kualitas pelayanan dengan kepuasan pasien rawat inap kelas III di Rumah Sakit Muhammadiyah Selogiri.
HUBUNGAN KUALITAS KEHIDUPAN KERJA TERHADAP KINERJA PEGAWAI ADMINISTRASI DI RUMAH SAKIT MUHAMMADIYAH SELOGIRI Amalia Devi Fitriatama Arbi; Agus Trijono; Hesty Latifa Noor
Jurnal Intelek Insan Cendikia Vol. 1 No. 6 (2024): Agustus 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Kualitas kehidupan kerja merupakan aspek penting dalam meningkatkan kinerja pegawai. Penelitian ini bertujuan untuk menganalisis hubungan antara kualitas kehidupan kerja dan kinerja pegawai administrasi Rumah Sakit Muhammadiyah Selogiri. Metode penelitian yang digunakan adalah kuantitatif dengan desain cross-sectional. Populasi penelitian adalah seluruh pegawai administrasi Rumah Sakit Muhammadiyah Selogiri yang berjumlah 30 orang. Teknik pengumpulan data menggunakan kuesioner yang dibagikan kepada responden. Data dianalisis dengan menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa terdapat hubungan positif yang signifikan antara kualitas kehidupan kerja dan kinerja pegawai administrasi Rumah Sakit Muhammadiyah Selogiri. Koefisien determinasi (R2) sebesar 0.098 menunjukkan bahwa bahwa pengaruh variabel independen (Kualitas Kehidupan Kerja) terhadap variabel dependen (Kinerja Pegawai) adalah sebesar 9,8% dan sisanya 90,2% disebabkan oleh faktor lain. Koefisien regresi X sebesar 0.236 menyatakan bahwa setiap penambahan nilai kualitas kehidupan kerja bertambah sebesar 0.236, koefisien regresi tersebut bernilai positif sehingga dapat dikatakan bahwa arah pengaruh variabel X terhadap variabel Y adalah positif. Nilai Sig. (0.091) > 0.05 maka Ha ditolak dan Ho diterima, jadi variabel X (Kualitas Kehidupan Kerja) tidak berpengaruh terhadap variabel Y (Kinerja Pegawai). Temuan penelitian ini menunjukkan bahwa Meskipun terdapat hubungan positif antara kualitas kehidupan kerja dan kinerja, pengaruh kualitas kehidupan kerja tergolong lemah dan tidak signifikan secara statistik. Artinya, tidak terdapat cukup bukti untuk menyimpulkan bahwa kualitas kehidupan kerja secara pasti meningkatkan kinerja pegawai.
Pengaruh Motivasi Kerja Terhadap Kinerja Pegawai Administrasi Rumah Sakit Muhammadiyah Selogiri Shinta Valencia Putri; Hesty Latifa Noor; Devi Pramita Sari
Jurnal Kesehatan Republik Indonesia Vol 2 No 9 (2025): JKRI - Agustus 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Pegawai administrasi memegang peranan penting dalam menunjang operasional rumah sakit. Namun, berdasarkan studi pendahuluan di Rumah Sakit Muhammadiyah Selogiri, ditemukan penurunan semangat kerja, keterlambatan pelaporan, dan kurangnya inisiatif yang berpotensi menurunkan kinerja. Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja terhadap kinerja pegawai administrasi di rumah sakit tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan desain cross-sectional. Sampel dalam penelitian ini adalah total populasi sebanyak 30 pegawai administrasi dengan teknik total sampling. Instrumen pengumpulan data berupa kuesioner skala Likert yang telah diuji validitas dan reliabilitasnya. Analisis data dilakukan menggunakan uji regresi linear sederhana. Hasil penelitian menunjukkan bahwa sebagian besar pegawai memiliki motivasi kerja sedang (30%) dan kinerja cukup baik (13,3%). Uji regresi menunjukkan bahwa terdapat pengaruh signifikan antara motivasi kerja terhadap kinerja pegawai (nilai t hitung = 2,353 > t tabel = 2,048 sig. = 0,026 < 0,05), dengan koefisien determinasi sebesar 16,5%, artinya motivasi kerja memberikan kontribusi 16,5% terhadap kinerja pegawai. Kesimpulannya, motivasi kerja memiliki pengaruh positif dan signifikan terhadap kinerja pegawai administrasi. Oleh karena itu, pihak manajemen disarankan untuk meningkatkan motivasi pegawai melalui pemberian penghargaan, pengembangan karir, dan menciptakan lingkungan kerja yang mendukung
Co-Authors Agus Sulistyawan Agus Trijono Alifah Sari Nugraini Amalia Devi Fitriatama Arbi Anisa Dwi Kurniawati Anton Susanto ANTON SUSANTO Araujo, Bendita Ramos da Costa Arista Eka Jayanti Asrofiyatul Kamila Berliana, Ovinda Cantika Devi Pramita Sari Fanny, Nabilatul Febby Hutama Putra Ennando Floriza Anis Safitri Hanifah Puji Astuti Hartanto, Bagus Dwi Indah Putri Hapsari Intan Maharani Ismayanti, Septia Isnaini, Vina Januar Kinanti Anggraini Lailathul Fitria Nandra Maharani Ahyunasaka Maryati, Warsi Mawar Ambarwati Nasuka Prabowo Aji Nopita Cahyaningrum Novita Yuliani Nugraini, Alifah Sari Nurhayati Paweena Wongsatho Pereira, Rita Ximenes Puguh Ika Listyorini Rahaju Muljo Wulandari Ratih Anggita Herla Dewati Ridzuan, Ilyas Syafiq Darul Rike Novilia Fajarwati Sari, Devi Pramita Shinta Valencia Putri Siti Nur Qomariyah Sri Wahyuningsih Nugraheni Stevina Sophia Chrisnanda Trijono, Agus Ulhaq, Muhammad Zia Yuliani, Novita Yunita Wisda Tumarta Arif Zurlyan Qurrotaayun