Article Per Year (5 Year)
p-Index From 2021 - 2026
2.94
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Jurnal Media Wahana Ekonomika Jurnal Intelektualita: Keislaman, Sosial, dan Sains JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL MANAJEMEN MOTIVASI Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JMK Jurnal Manajemen dan Kewirausahaan Sricommerce: Journal of Sriwijaya Community Services Jurnal Nasional Manajemen Pemasaran dan SDM Journal of Management and Digital Business Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Abdimas Musi Charitas Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal)
Mavilinda, Hera Febria
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
From Swipe to Buy: Rethinking Digital Marketing Effectiveness through Social Media Advertising Features Mavilinda, Hera Febria; Nailis, Welly; Putri, Yulia Hamdaini
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v17i1.29152

Abstract

In an increasingly competitive digital marketplace, social media advertising features have become a central component of e-commerce marketing strategies. Despite their growing importance, empirical evidence on how these features influence purchase intention through brand-related constructs remains limited. This study examines the effect of social media advertising features on consumers' purchase intention, with brand awareness and brand trust as mediating variables. The Unified Theory of Acceptance and Use of Technology (UTAUT) is employed as the conceptual framework to explain the relationship between advertising features and purchase intention, as well as the mediating roles of brand awareness and brand trust. A quantitative approach with a causal research design was applied. Primary data were collected through an online questionnaire administered to 200 millennials and Gen Z who lived in Palembang City who actively use Instagram, follow Tokopedia's official account, and have been exposed to its advertisements. Data were analyzed using SEM with AMOS. The results show that social media advertising features significantly influence purchase intention, both directly and through brand trust, whereas brand awareness has no significant direct effect. These findings highlight the central role of brand trust in enhancing the effectiveness of social media advertising in technology-driven markets.
The influence of online shopping motivation and product browsing toward impulsive buying of fashion products on a social commerce Wahab, Zakaria; Shihab, Muchsin Saggaf; Hanafi, Agustina; Mavilinda, Hera Febria
JURNAL MANAJEMEN MOTIVASI Vol 14 No 1 (2018): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1112.962 KB) | DOI: 10.29406/jmm.v14i1.1030

Abstract

The purpose of this study is to analyze the direct and indirect influence of onlineshopping motivation and product browsing on impulsive buying, where productbrowsing as a mediation variable between online shopping motivation and impulsivebuying. This study is quantitative. Questionnaires were distributed to women whohave purchased fashion product in social commerce, i.e., Instagram as the targetrespondents. Using a convenience sampling technique, a total sample of 300respondents were obtained. Hypotheses were tested using Structural Equation Model(SEM). The results showed that online shopping motivation on hedonic motivationvariable has a significantly direct effect on product browsing and impulsive buying,while utilitarian motivation variable has significantly direct effect only on productbrowsing. Other than that the product browsing variable has a significantly directeffect on impulsive buying and it's mediating between online shopping motivationand impulsive buying.
Co-Authors Abrar, Muhammad Iqbal Agustina Hanafi Ahmad MAULANA Akhmad Nazaruddin, Akhmad Andaiyani, Sri Andriana, Isni Annisa, Audi Rizky Aslamia Rosa Citra Defira Dhiya’ulhaq, Muhammad Daffa Hikmah, Nur Suci Iisnawati, Iisnawati Islahuddin Daud, Islahuddin Karimudin, Yos Kristian, Dery Kumalasari, Farida Lina Dameria Siregar Lusfia, Tiara Kemala Melinia, Fitri Nofiawaty Nofiawaty Nofiawaty Puteri, Fatimah Eka Sadikin, Rahmad Shihab, Muchsin Saggaf Siregar, Muhammad Ichsan Thamrin, Kemas Muhammad Husni Welly Nailis, Welly Yulia Hamdaini Putri Yunita, Dessy Zakaria Wahab, Zakaria