Article Per Year (5 Year)
p-Index From 2021 - 2026
3.531
P-Index
This Author published in this journals
All Journal IJISTECH (International Journal Of Information System & Technology) Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Akrab Juara : Jurnal Ilmu-ilmu Sosial IJISTECH International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Ekonomi Jurnal Administrasi Bisnis (J-Adbis) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Golden Ratio of Mapping Idea and Literature Format Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi J-CEKI
Nurzalinar Joesah
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 20 Documents
Search

 1   2 
The Impact of Digital Marketing and Brand Articulation Capabilities on Marketing Performance of Small and Medium Enterprises: Case Study in West Lombok Province suleman, Dede; Ety Nurhayaty; Lukman Hakim; Helmy Ivan Taruna; Nurzalinar Joesah; Yuliana Saridewi Kusumastuti; Resti Yulistria
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2298

Abstract

This research investigates the influence of Digital Marketing and Brand Articulation Capabilities on SME Marketing Performance in West Lombok Province, Indonesia. The research results show that Digital Marketing has a positive and significant impact on the Marketing Performance of SMEs, and Brand Articulation Ability also plays an important role in improving their performance. In addition, this research reveals that Brand Articulation Ability acts as a mediating variable in the relationship between Digital Marketing and Marketing Performance. These findings have important implications for SME owners and marketing practitioners, highlighting the importance of investing in effective Digital Marketing and developing Brand Articulation Capabilities. The integration of a good Digital Marketing strategy and the ability to convey a clear brand message can help SMEs achieve success in an increasingly digital and competitive business era.
Leverage Social Media Marketing to Increase Tourism: A Case Study of Lombok, Indonesia Suleman, Dede; Styaningrum, Etik Dwi; Joesah, Nurzalinar; Nurhayaty, Ety; Yuliawati, Lilik; Sabil, Sabil
Dinasti International Journal of Management Science Vol. 6 No. 1 (2024): Dinasti International Journal of Management Science (September - October 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of internet technology has had a significant impact impact on various sectors, including tourism. Social media, in particular, has emerged as a powerful one networking tools that bridge social and economic activities globally. This research examine the role of social media marketing activities (SMMA) in shaping tourists' intentions to visit Lombok, Indonesia, a popular destination known for its stunning views and rich cultural heritage. This research identify the main elements of SMMA such as interaction, trends, electronic word of word of mouth (e-WOM), and customization, and their impact on brand image and tourist visit intentions. Through a quantitative approach with survey from domestic and international tourists, this research reveals that SMMA significantly improve Lombok brand image and influences tourist intentions positively. These? findings provide valuable insights for tourism stakeholders to develop effective marketing strategies by utilizing social media? attract more visitors and promote Lombok as a must-visit destination.  
Peran Kepuasan Kerja dalam Memediasi Dampak Reward dan Punishment Terhadap Kinerja Mitra Driver Gojek di Jabodetabek Faif Yusuf; Nurzalinar Joesah; Jeffry Latumahina
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.4596

Abstract

This study aims to examine the role of job satisfaction in mediating the impact of Rewards and punishments on the performance of Gojek partner drivers. Rewards and punishments are two important aspects of human resource management that can influence employee performance. However, the relationship between Rewards, punishments, and performance is not always direct, and job satisfaction often plays a significant mediating role. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 97 Gojek partner drivers in the Jabodetabek area. The data analysis technique used is path analysis to test the direct and indirect relationships between Rewards, punishments, job satisfaction, and performance. The results show that Rewards have a positive and significant impact on driver partner performance. Conversely, punishments have a negative and significant impact on their performance. In addition, Rewards also have a positive and significant effect on job satisfaction, while punishments have a negative and significant effect on job satisfaction. Job satisfaction was found to have a positive and significant influence on the performance of partner drivers. The study also found that job satisfaction mediates the influence of Rewards and punishments on the performance of partner drivers. Good Rewards increase job satisfaction, which in turn improves performance. Conversely, excessive punishments reduce job satisfaction, which ultimately decreases performance.
The Influence of Work Flexibility and Leadership on Work Engagement of Generation Z with Job Satisfaction as an Intervening Variable Joesah, Nurzalinar; Latumahina, Jeffry; Armaniah, Henny
Journal of Economics and Business (JECOMBI) Vol. 6 No. 02 (2025): Journal of Economics and Business (JECOMBI), May 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze how work flexibility and leadership affect Generation Z’s work engagement, both directly and indirectly through job satisfaction. The research employs a quantitative survey approach, collecting data from 97 Generation Z employees across various industries in Indonesia. The Partial Least Squares Structural Equation Modeling (PLS-SEM) technique was used for data analysis, with the sample size determined using Cochran’s formula. The findings indicate that work flexibility significantly enhances job satisfaction but does not directly impact work engagement. In contrast, leadership strongly influences both job satisfaction and work engagement. Furthermore, job satisfaction mediates the relationship between leadership and work engagement, while no significant mediation effect is found for work flexibility. These results highlight the critical role of leadership in fostering engagement among Generation Z  employees. Organizationsaiming to enhance workforce engagement should focus on supportive leadership approaches while also ensuring work flexibility to improve job satisfaction. The study provides practical insights for human resource management strategies and suggests further research to explore additional moderating factors that may influence these relationships.
ANALISIS PENGARUH PELAYANAN PRIMA,KEPUASAN PELANGGAN, DENGAN BUDAYA KERJA PADA PT FASTFOOD INDONESIA TBK KFC CABANG PLAZA KALIBATA JAKARTA SELATAN Bilgah Bilgah; Nurzalinar Joesah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 2 (2021): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i2.1420

Abstract

Setiap perusahaan harus memiliki standar pelayanan yang baik. Pelayanan terbaik yang diberikan perusahaan untuk pelanggan dapat menciptakan kepuasan pada pelanggan. Dalam penelitian ini metode yang digunakan adalah metode kuantitatif dan menggunakan software SPSS. diartikan adanya hubungan yang kuat antara pelayanan prima, kepuasan pelanggan denagn Budaya kerja. Pada uji koefisien determinasi diketahui bahwa nilai R Square sebesar perhitungan 0,432 atau 0,432 atau 43,2% , dapat disimpulkan bahwa terdapat pengaruh yang cukup dan searah karena bernilai positif. dipengaruhi faktor lain yang mempengaruhi kepuasan pelanggan seperti kesesuaian, daya tahan, dan kemudahan. Pelayanan prima dianggap konstan, maka kepuasan pelanggan akan positif dan signifikan. Berdasarkan hasil pelayanan prima, kepuasan pelanggan terhadap Budaya Kerja
The Role of AI-Powered Chatbots in Enhancing Consumer Satisfaction: Case Study of E-Commerce Platforms in Indonesia Suleman, Dede; Zuniarti, Ida; Rusiyati, Sri; Joesah, Nurzalinar; Hakim, Lukman; Haryati, Raden Ati
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1430

Abstract

This study examines the impact of AI-powered chatbots on consumer satisfaction in Indonesia's e-commerce industry. A quantitative approach was used to analyze data collected from 400 e-commerce users, focusing on key variables such as response speed, personalization, reliability, and perceived usefulness. Structural Equation Modeling (SEM) was employed to evaluate the relationships between these factors. The findings indicate that response speed and personalization significantly enhance consumer satisfaction, with personalization having the most substantial effect. Perceived usefulness mediates the relationship between chatbot reliability and satisfaction, highlighting the importance of functional trust. However, chatbots were less effective in handling complex queries, moderating their overall impact on satisfaction. The study offers practical recommendations for e-commerce platforms in Indonesia, including enhancing chatbot algorithms for complex problem-solving and leveraging AI to deliver highly personalized interactions. These findings underscore the potential of AI-powered chatbots to drive consumer satisfaction and strengthen brand loyalty in Indonesia's rapidly growing digital marketplace.
The Influence of Psychological Empowerment and Psychological Safety on Lecturer Performance with Servant Leadership as a Mediating Variable Latumahina, Jeffry; Syamsudin, Syamsudin; Joesah, Nurzalinar
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of psychological empowerment and psychological safety on lecturer performance, with servant leadership serving as a mediating variable. Using a quantitative approach, data were collected through purposive sampling from a group of university lecturers. The analysis employed Partial Least Squares Structural Equation Modeling to evaluate measurement and structural models. Findings indicate that both psychological empowerment and psychological safety significantly enhance lecturer performance, while servant leadership plays a pivotal mediating role in strengthening these effects. The results highlight that fostering a supportive work environment and empowering academic staff are crucial for improving performance in higher education. Theoretically, this research extends the understanding of human resource management in academic contexts, particularly the interplay between empowerment, safety, and leadership. Practically, the study offers recommendations for educational institutions to cultivate servant leadership and ensure psychological well-being to optimize lecturer contributions.
Keputusan Pembelian pada Fitur Tiktok Shop dengan Kepercayaan dan Kemudahan Penggunaan Melalui Kepuasan Sebagai Variabel Intervening Fransisco, Sonny; Joesah, Nurzalinar; Latumahina, Jeffry
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i2.2001

Abstract

Penelitian ini bertujuan untuk menganalisis keputusan pembelian pada fitur TikTok shop dengan fokus pada kepercayaan dan kemudahan penggunaan, serta mempertimbangkan kepuasan sebagai variabel intervensi. Dalam penelitian ini, data dikumpulkan melalui survei terhadap 100 pelanggan toko TikTok. Analisis regresi digunakan untuk mengevaluasi hubungan antara variabel-variabel ini. Metodologi Partial Least Squares (PLS) dengan software smart PLS 3.0 merupakan teknik analisis yang digunakan dalam penelitian ini untuk mengevaluasi hipotesis. Analisis rute, yang merupakan perpanjangan dari analisis regresi, digunakan dalam penelitian ini untuk menguji tujuh hipotesis dan menilai hubungan antara variabel terikat dan bebas. Hasil penelitian menunjukkan bahwa kemudahan berpengaruh positif signifikan terhadap kepuasan, sehingga hipotesis pertama diterima. Kemudahan berpengaruh terhadap keputusan pembelian sehingga hipotesis kedua diterima. Kepercayaan berpengaruh terhadap kepuasan, sehingga hipotesis ketiga diterima. Kepuasan berpengaruh terhadap keputusan pembelian, sehingga hipotesis keempat diterima. Kepuasan berpengaruh terhadap keputusan pembelian, sehingga hipotesis kelima diterima. Kepuasan berperan sebagai kontrol parsial dalam hubungan persepsi kepercayaan terhadap Keputusan pembelian. Hubungan antara kepercayaan dengan keputusan pembelian yang dimediasi oleh kepuasan dinyatakan signifikan. R-Square yang disesuaikan dengan keputusan sebesar 0,794, terlihat bahwa kepercayaan dan kemudahan pengunaan dapat memberikan kontribusi sebesar 79,4% terhadap variasi keputusan pembelian. Menurut R-Square yang disesuaikan untuk kepuasan sebesar 0,738, kepercayaan dan kemudahan penggunaan bersama-sama menyumbang 73,8% variasi kepuasan. Keputusan pembelian secara utuh dipengaruhi oleh variabel kepercayaan, kemudahan penggunaan dan kepuasan sebesar 83,17% dan sisanya oleh variabel lain di luar model penelitian.
Pengaruh Kualitas Pelayanan, Ketepatan Waktu Pengiriman Barang Terhadap Kepuasan Pelanggan Masuku, Dadang; Joesah, Nurzalinar; Kusuma, Alan Budi
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 1 No. 3 (2024): January
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v1i3.19

Abstract

Penelitian ini menganalisis dampak kualitas pelayanan dan ketepatan waktu pengiriman terhadap kepuasan pelanggan di PT. Ponti Jaya Ekpress. Metode kuantitatif digunakan dengan sampel 100 konsumen dipilih secara acak menggunakan rumus lemeshow. Data dikumpulkan melalui kuesioner google form. Hasil penelitian menunjukkan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Ketepatan waktu pengiriman juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Hasil uji F menunjukkan kualitas pelayanan dan ketepatan waktu berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Koefisien Determinasi (Adjusted R Square) menunjukkan 84% kepuasan pelanggan dapat dijelaskan oleh kualitas pelayanan (X1) dan ketepatan waktu (X2). Sisanya, 16%, dipengaruhi faktor-faktor lain.
Scroll, Click, Buy: The Influence of Digital Marketing, Engagement, and Brand Awareness on Gen Z Indonesia's Purchase Intentions Suleman, Dede; Zuniarti, Ida; Puspasari, Aprilia; Joesah, Nurzalinar; Hakim, Lukman
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.30

Abstract

This study examines the influence of digital marketing experience, engagement, and brand awareness on the purchase intentions of Generation Z in Indonesia. Drawing from the Stimulus–Organism–Response (SOR) and Cognitive–Affective–Conative (CAC) models, this research integrates emotional and behavioral responses to short-form digital marketing content. A quantitative design using Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed on 220 active Gen Z social media users. The results reveal that digital marketing experience significantly affects engagement and brand awareness, which in turn drive purchase intention. The findings underscore the importance of emotional engagement and authenticity in enhancing consumer response to short video marketing. The study extends the CAC model into the short video marketing context and offers practical implications for digital marketers.re effective and impactful digital marketing strategies.
Co-Authors Adelia Lukitasari Arman Syah Putra Bilgah Bilgah Dede Suleman Eulin Karlina Eulin Karlina Faif Yusuf Fera Nelfianti Fera Nelfianti Fransisco, Sonny Helmy Ivan Taruna Henny Armaniah Ida Zuniarti, Ida Instianti Elyana Instianti Elyana Jeffry Latumahina Kusuma, Alan Budi Lilik Yuliawati Lukman Hakim Lukman Hakim Masuku, Dadang Ningrum, Endah Prawesti Nurhayaty, Ety Nurul Aisyah Puspasari, Aprilia Raden Ati Haryati Rani Kurniasari Resti Yulistria Rini Martiwi sabil sabil, sabil Sri Rusiyati Styaningrum, Etik Dwi Susan Rachmawati Syamsudin Syamsudin Vikaliana, Resista Yuliana Saridewi Kusumastuti