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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Bisnis Transportasi dan Logistik JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Engagement: Jurnal Pengabdian Kepada Masyarakat Horizon: Indonesian Journal of Multidisciplinary Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Octaviani, Reni Dian
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Factors Influencing Seller’s Satisfaction of E-Commerce Platforms Octaviani, Reni Dian; Suminar, Ratna; Usman, Agus; Rahmawati, Fani; Rosid, Rijal; Mafrudoh, Lut
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5363

Abstract

The rapid growth of the online marketplace sector has transformed the way sellers operate their businesses in the digital age. The choice of online marketplace platform is a strategic decision as it directly influences market reach, operational efficiency and seller satisfaction. This study aims to analyse the influence of promotions, transaction costs, delivery services, and vendor support on seller satisfaction when selecting an online marketplace platform. The study employs a quantitative approach using a survey method involving 100 sellers operating in the Central Java region. Data were collected via a structured questionnaire and analysed using Partial Least Squares-based Structural Equation Modelling (SEM-PLS). The results indicate that promotions, transaction costs, delivery services, and vendor support have a positive influence on seller satisfaction. Among these four factors, vendor support has the most significant influence on seller satisfaction when using online marketplace platforms. These findings suggest that the technical support and services provided by platform operators play a crucial role in enhancing seller satisfaction and the continued use of the platform by sellers.
Co-Authors Ali, R Iskandar Anashkina, Nataliia Asep Ali Thabah, Asep Ali Charles AN, Charles Edi Abdurachman Endarwati, Esti Tri Ghafar, Abdul Juliater Simamarta Lermatan, Edwin Mafrudoh, Lut Muhamad Risal Tawil Muhammad Iqbal FIrdaus, Muhammad Mustika Sari, Mustika Nursery Alfaridi S Nasution Prihassyaira, Aditiya Dwi Rahmawati, Fani Riffat, Muhammad Rosid, Rijal Setiadi, Sandi Simarmata, Jean Sebastian Simarmata, Jeremy Ephraim Suminar, Ratna Usman, Agus Utami, Eva Yuniarti Widyanto, Prima Yosi Pahala, Yosi Zaenal Abidin