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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Neo-Bis Jurnal Mirai Management J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS Syntax Idea ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Kepada Masyarakat Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Neraca Manajemen, Akuntansi, dan Ekonomi Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Manajemen Bisnis Era Digital Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Bisnis, Ekonomi Syariah dan Pajak Jurnal Inovasi Dan Pengabdian Kaa Mieera Konstanta : Jurnal Matematika dan Ilmu Pengelatuan Alam
Lia Nirawati
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan

 1 
Dampak Adanya Influencer Investor Serta Perilaku Fear Of Missing Out (FOMO) Terhadap Keputusan Pembelian Saham Di Indonesia Iasa Nur Firdausi; Lia Nirawati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.347

Abstract

In the digital era like today, investment itself can be interpreted as an activity of placing capital or wealth owned by someone with the reason to gain profits in the future. It is also not uncommon to find some investors who deliberately show the condition of their stock portfolio with the intention of providing guidance to the general public regarding the investment activities they have carried out. In general, an influencer investor provides educational narratives to his followers by providing an overview or even a visualization of their experiences in stock investing activities. Influencer investors often provide an overview of the amount of profits that have been obtained with persuasive narratives so that they can attract followers' interest in doing things similar to what the influencer investors did. It doesn't stop there, the decision to buy shares is often also based on the responses given by followers of other investor influencers. The response of an investor influencer follower often results in a persuasive share purchase decision. This is often also known as the condition of being trapped by an investor in a FOMO phenomenon or Fear of Missing Out.
Efektivitas Pelaksanaan Media Sosial Dalam Strategi Pemasaran PT. Galuh Protank Logistics Mochamad Rizky Febrian; Lia Nirawati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 2 No. 3 (2024): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v2i3.753

Abstract

This study aims to evaluate the effectiveness of the implementation of social media in the marketing strategy of PT. Galuh Protank Logistics. The research method used is a survey with a quantitative approach, involving 200 respondents who are customers and service users of PT. Galuh Protank Logistics. Data was collected through questionnaires distributed online. The results show that the use of social media, especially Instagram and LinkedIn, significantly increases brand awareness and customer engagement. In addition, social media has also proven to be effective in reaching a wider market and increasing sales. These findings suggest that PT. Galuh Protank Logistics must continue to optimize marketing strategies through social media to achieve maximum results. This research also provides recommendations for the development of more interesting and interactive content to increase customer engagement.
Co-Authors Acep Samsudin Adelia Khoirunnisa Adinda Isselyn Puspitasari Attania Dwi Arniessa Aulia Life Rahma Putri Awwaliya Dhiyaus Syamsiyah Baharudinsyah, Mohammad Vavian Bela Ayu Dian Safitri Chelsey Monica Teo Davina Ayu Fakhriyyah Devi Putri Pratama Dita Keysia Armelia Dwi Putri Diya Ayu Rahmawati Dwiana, Ninda Amaliatus Erika Anjani Widianti Farah Nabilla Azhar Hakim Mahdi Zakariya Hena Elizabet Iasa Nur Firdausi Jovita Rahma Adani Joy Verna Detta Br Regar Kevira Eris Andini Kirana Arista Salsabila Krisna Putra Hermansyah Labibah Izzati Firdaus Lia Zusnita S Lidya Dwi Nur Afiqoh Lilis Nurhalizah Manuel Vivien Ricardo Tampubolon Maria Helena Putri M Mochamad Rizky Febrian Mohammad Rizal Rifans Wibowo Muhammad Hijri Ismail Ninda Amaliatus Dwiana Octa Viana Norma Yunita Pramesti Intan Destari Prameswary Chandra Buana Putri Prastikasari Redyvastyo Ari Nurogo Regista Fabunga Ahmad Ria Mei Yustiana Ririn Sasmianingtias Rusdi Hidayat Nugroho Satriaji Vinatra Sonja Andarini Tania Erienza Putri, R.A Uchtisyah Alifyanti Vynka Zahira Sausan Wally, Laura Faradina Yani Maila Santi