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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Neo-Bis Jurnal Mirai Management J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS Syntax Idea ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Kepada Masyarakat Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Neraca Manajemen, Akuntansi, dan Ekonomi Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Manajemen Bisnis Era Digital Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Bisnis, Ekonomi Syariah dan Pajak Jurnal Inovasi Dan Pengabdian Kaa Mieera Konstanta : Jurnal Matematika dan Ilmu Pengelatuan Alam
Lia Nirawati
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Neraca Manajemen, Akuntansi, dan Ekonomi

 1 
PENINGKATAN EFISIENSI OPERASIONAL MELALUI OPTIMALISASI PROSES TRANSAKSI DAN PENGELOLAAN INVENTARIS DI PT. BANK PEMBANGUNAN DAERAH, TBK CABANG LAMONGAN Lia Zusnita S; Lia Nirawati
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 2 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i2.9548

Abstract

Operational efficiency is a key factor in organizational success, especially in the complex banking industry. This study evaluates the mail, transaction, and inventory administration systems at PT. Bank Pembangunan Daerah, Tbk Lamongan Branch and identifies optimization strategies that can be applied. Through literature and field studies, data on mail management, daily transaction recording, and inventory were collected. The focus of the study is the application of digital technology to improve operational efficiency, including a structured mail administration system and transaction recording using BO23K documents. The results show that the integration of technologies such as Business Intelligence & Analytics (BI&A) has a positive impact on the efficiency and accuracy of the transaction process. However, challenges such as reliance on manual processes in inventory management remain. Recommendations include increasing digitalization through barcode scanners, transaction automation with artificial intelligence (AI), and strengthening digital infrastructure and data protection to improve the efficiency and transparency of bank operations.
IMPLEMENTASI STRATEGI BRANDING PRODUK BY.U MELALUI KEGIATAN KONSER DI SURABAYA DALAM MENINGKATKAN BRAND AWARENESS Joy Verna Detta Br Regar; Lia Nirawati
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 5 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i5.9677

Abstract

The purpose of this study is to examine how by.U's product branding strategy is being implemented through musical events in Surabaya in order to raise consumer awareness of the brand, particularly among younger customers. Building brand awareness in a highly competitive industry is a problem for By.U, a digital telecoms service provider. To grab the target audience's attention, the firm uses a variety of tactics, such as hosting music events featuring well-known performers and influential people. In-depth interviews and observations of concert events hosted by.U. in Surabaya are the methods used to gather data for this qualitative case study study. The findings demonstrate that musical events have the potential to greatly raise brand recognition and improve by.U product perceptions among consumers. The concert's active engagement of the younger generation fosters a deep emotional bond with the brand, raising customer awareness and loyalty. However, this study also discovered that regular review of the promotional activities conducted and consistency in branding techniques are necessary to continue the good impact. This study offers valuable insights for other businesses looking to raise brand recognition through major events and significantly advances the development of experiential marketing techniques in the telecom sector.
IMPLEMENTASI STRATEGI PEMASARAN DIGITAL PADA by.U SEBAGAI PROVIDER DIGITAL BAGI GENERASI Z Krisna Putra Hermansyah; Lia Nirawati
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 5 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i5.9678

Abstract

Among the many benefits of digital marketing are its global reach, lower costs, and real-time measurement of campaign effectiveness. With the right digital marketing approach, by.U was able to attract Generation Z, who grew up in the digital age and largely rely on social media to discover new items. One of the tactics used by.U is content marketing, where they use platforms such as Instagram and TikTok to create interesting and relevant material to increase brand exposure and traffic. In addition, by.U uses influencer marketing by collaborating with influencers such as Isyana Sarasvati to influence the shopping habits of generation Z through strategies that are lighthearted and consistent with their brand identity. Finally, social media marketing is used to sell products and establish relationships with customers by using clear language and staying in touch with the audience. With an emphasis on engaging content, working with influencers, and active participation on social media, U effectively executes an efficient digital marketing plan to connect with and appeal to generation Z.
Co-Authors Acep Samsudin Adelia Khoirunnisa Adinda Isselyn Puspitasari Attania Dwi Arniessa Aulia Life Rahma Putri Awwaliya Dhiyaus Syamsiyah Baharudinsyah, Mohammad Vavian Bela Ayu Dian Safitri Chelsey Monica Teo Davina Ayu Fakhriyyah Devi Putri Pratama Dita Keysia Armelia Dwi Putri Diya Ayu Rahmawati Dwiana, Ninda Amaliatus Erika Anjani Widianti Farah Nabilla Azhar Hakim Mahdi Zakariya Hena Elizabet Iasa Nur Firdausi Jovita Rahma Adani Joy Verna Detta Br Regar Kevira Eris Andini Kirana Arista Salsabila Krisna Putra Hermansyah Labibah Izzati Firdaus Lia Zusnita S Lidya Dwi Nur Afiqoh Lilis Nurhalizah Manuel Vivien Ricardo Tampubolon Maria Helena Putri M Mochamad Rizky Febrian Mohammad Rizal Rifans Wibowo Muhammad Hijri Ismail Ninda Amaliatus Dwiana Octa Viana Norma Yunita Pramesti Intan Destari Prameswary Chandra Buana Putri Prastikasari Redyvastyo Ari Nurogo Regista Fabunga Ahmad Ria Mei Yustiana Ririn Sasmianingtias Rusdi Hidayat Nugroho Satriaji Vinatra Sonja Andarini Tania Erienza Putri, R.A Uchtisyah Alifyanti Vynka Zahira Sausan Wally, Laura Faradina Yani Maila Santi