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Journal : RESLAJ: Religion Education Social Laa Roiba Journal

Penggunaan Media Sosial Tik Tok oleh PT SIER dalam Membranding Produk Persewaan Lapangan Olahraga guna Meningkatkan Peluang Pelanggan Baru Tania Erienza Putri, R.A; Lia Nirawati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1238

Abstract

Certified internships are activities of the Ministry of Education that are beneficial for students to prepare for the world of work. At the time of conducting such activities at PT.SIER there was an interesting phenomenon to be studied related to the use of tok tok in attracting new potential customers on the rental of sports fields. This strategy is rarely implemented by the estate industry, so it's gonna be something new. It aims to see the future marketing strategies that PT.SIER can carry out to assess market opportunities and maintain its consumer loyalty. This research carries out a qualitative descriptive approach with inductive analysis. The research was carried out during the author's internship for about one semester. The results of this study give an idea that the strategy implemented by the marketing division of PT.SIER through social media is effective and successful. The increased interaction of each content and also the data number of customers experienced a rather significant improvement. Besides, the content from Tiktok is able to create a new branding for the formerly known expensive sports fields and there is no option to be a sports field rental that can fit the budget of the prospective tenant. Thus, the implementation of this strategy can also be one of the bridges PT.SIER communicates directly with customers or surroundings through the comment column. So in later days there will be evaluations related to services that can increase customer loyalty. It also affects the introduction of PT.SIER services that are becoming increasingly known and enables great potential in creating a pool of new prospective customers without having to do repeated promotions.
Sosialisasi Manfaat Program BPJS Ketenagakerjaan Guna Tingkatkan Kesadaran Tenaga Kerja UMKM di Surabaya Vynka Zahira Sausan; Lia Nirawati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1563

Abstract

Based on BPJS Ketenagakerjaan 2019-2021 data, MSMEs, which are businesses in the trade and service sectors, rank 2nd with 142,152 cases of work accidents and occupational diseases (21.4%). The main focus and objective of BPJS Ketenagakerjaan is to provide social protection to workers regardless of the type of work carried out, including workers in the MSME environment. Many people, especially MSME actors, still do not understand about BPJS ketenagakerjaan. It is important for MSME workers to have social security as work protection because Work Accidents and Occupational Diseases can occur at any time while working. This research uses descriptive research with a qualitative approach to describe the implementation of the socialization of the BPJS Ketenagakerjaan program for MSME workers in Surabaya and the methods carried out from socialization activities in the form of observation, interviews, and discussions with the object of research. The purpose of this research is to increase the understanding and awareness of MSME workes of the benefits of the BPJS Ketenagakerjaan program through socialization discussions. The results of this study show that socialization is the best way for BPJS Ketenagakerjaan to provide awareness to the public about the benefits of BPJS Ketenagakerjaan social security programs, especially MSME players in Surabaya. Marketing strategies such as door to door socialization and direct selling have proven to be effective in educating the public and having a positive impact in increasing their participation in the BPJS Ketenagakerjaan social security program
Analisis Sistem Informasi Akuntansi Account Payable dalam Pembayaran Hutang Vendor di Hotel Swiss-Belinn Airport Surabaya Redyvastyo Ari Nurogo; Lia Nirawati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1734

Abstract

This study aims to analyze the Account Payable Accounting Information System in paying debts to vendors. It utilizes a qualitative descriptive method with data collection through observation, interviews, and documentation. Hotel Swiss-Belinn Airport Surabaya implements credit payments by deferring payment until the agreed-upon date, but the risk of accumulating debts arises if payments are not made on time. The debt payment process involves warehouse, purchasing, receiving, and accounting functions, utilizing the Carmen system connected to Protel to record debts. Documents required by Account Payable include Purchase Requisition, Purchase Order, Receiving Report, Sales Invoice, Tax Invoice, Bank Payment Voucher, and Receipt. Payment methods involve both cash and credit payments through transfers. Challenges faced by Account Payable include discrepancies between user orders and vendor deliveries. Suggestions to improve efficiency include enhancing communication with users and monitoring vendors.