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All Journal Jurnal Keteknikan Pertanian Jurnal technoscientia JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Jurnal IPTEK JURNAL REKAYASA SISTEM INDUSTRI Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) ABDIMAS SILIWANGI JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Abdimasku : Jurnal Pengabdian Masyarakat JURMATIS : Jurnal Manajemen Teknologi dan Teknik Industri JURNAL TEKNOLOGI TECHNOSCIENTIA Jurnal Optimasi Teknik Industri (JOTI) KREATIF: Jurnal Pengabdian Masyarakat Nusantara Applied Research in Science and Technology Jurnal Manajemen dan Teknologi Rekayasa Indonesian Journal of Islamic Economics and Finance SAINTI: Majalah Ilmiah Teknologi Industri RANGKIANG: Jurnal Pengabdian Pada Masyarakat Prosiding Simposium Nasional Manajemen dan Bisnis Diwangkara: Jurnal Pendidikan, Bahasa, Sastra dan Budaya Jawa KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Tri Novita Sari, Tri Novita
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Socialization of Applied Business Models at Catering Hangout Depok: Sosialisasi Terapan Business Model Di Catering Hangout Depok Masri Pradipto; Mohammad Riski Borman; Sri Hartini; Tri Novita Sari; Adinda Farhana; Uki Aulia Rosalina
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 10 No. 1 (2026): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) Catering Hangout is a culinary business engaged in catering services and is located in Tanah Baru Village, Beji District, Depok City, West Java. This business began operating in 2018. The main activities carried out include processing food ingredients from raw to ready-to-eat dishes. Increasingly intense competitive conditions require every business actor to be more active in attracting customers in order to expand the market. One of the challenges faced by Catering Hangout is the limited understanding of innovation in business development. Therefore, this community service activity raised the theme of socializing business concepts and strategies using the Business Model Canvas (BMC) approach as an effort to overcome this problem. BMC itself is a management framework used to design business strategies by mapping nine main elements, namely value, distribution, relationships, revenue streams, resources, activities, key partners, and cost structures. In its application to the SME Catering Hangout, the BMC approach is supported by qualitative methods through Focus Group Discussions (FGDs) and problem-solving to produce a business model design that suits the business conditions. With the socialization of BMC, it is hoped that Catering Hangout can begin to implement the 9 BMC blocks to increase sales and distribution of its products, which will have a significant impact on the company's overall turnover.
Co-Authors Adinda Farhana Amilah, Susie Amilah, Susie Anita Nurfida Asri Amalia Muti Asri Amalia Muti Asri Amalia Muti Attamimi, Tahani Farhat Borman, Mohammad Riski Dwi Anggraini Dwi Cahyani Faizzah, Mustika Ratnawati Farhana, Adinda Fatoni fatoni Fatoni Fatoni Fatoni Fatoni Femei Purnamasari, Femei Fil'aini, Raizummi GESTY ERNESTIVITA Gustika Nurmalia Hermawan, Reza Juanto, Benedictus M. Faiz Syuaib Mareli Telaumbanua Masri Pradipto Mohammad Riski Borman Mohammad Riski Borman Mohammad Riski Borman Mohammad Riski Borman Mufidah, Zunanik Mufti, Wahyu Fitrianda Murgani, Ramli Muti, Asri Amalia Nofan Hadi Ahmad Nugrahaning Sani Dewi Nur Arifiya Nurfida, Anita Oktavian, Aditya Oktaviani, Anggi Pramudyawatie, Yustina Purba, Ari Pranata Primisa Putri Putri, Putri Raizummi Fil’aini Riri Cornellia Rosalina, Uki Aulia Setia Rini, Setia Sri Hartini Sri Hartini Sri Hartini Sri Hartini Sri Hartini Sri Nuryati Uki Aulia Rosalina Valentino, Fandy Yulfadila, Yulfadila