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Murwani, Anis Endang Sri
Universitas Dehasen Bengkulu
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Journal : multidisciplinary journals

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Netnography Study On Covid-19 Vaccination On Dedy Corbuzier's Youtube Podcast Destriani, Tiara Sella; Murwani, Anis Endang Sri; Indria, Indria
Multidisciplinary Journals Vol. 1 No. 1 (2024): March
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i1.346

Abstract

This research aims to find out how the netnography study on Deddy Corbuzier's Youtube podcast in the video entitled "Yes I'm not a vaccine!!!". Let's Debate!". This research is a qualitative study using the netnography method. In this study, the authors selected 100 (one hundred) out of ten thousand comments based on comments that received many likes and comments that were most mentioned by netizens. Then make coding which then produces 24 (twenty four) abstractions which are then formed into 5 (five) themes or categories by the author. The theory used in this research is computer mediated communication (CMC). The results showed that after watching this podcast video, many netizens' perspectives changed and became more positive about the Covid-19 vaccination. As for some categories in the results of this study, namely the category of believing or being pro-vaccine, the category of educated audiences, the category of competent sources, the category of dramatization of true stories, the category of hope or vision (future), netizen comments in this category can be used as evaluation material for the government so that it can improve performance for the better in the future. So that later this research can provide an overview of what kind of culture exists on Deddy Corbuzier's youtube podcast video comment page and also that a video on social media can influence and change the culture. The importance of vaccination for the community is to be able to protect themselves from the risk of being exposed to the corona virus and to increase herd immunity in the community.
The Role Of Telkomsel Public Relations In Maintaining Customer Loyalty Through Telkomsel Poin Program Putri Maretta Gultom; Anis Endang; Sri Narti
Multidisciplinary Journals Vol. 3 No. 2 (2026): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i2.1397

Abstract

This study examines the role of Telkomsel Public Relations (PR), particularly within the Retention and Loyalty Operation (RLO) Division, in maintaining customer loyalty through the Telkomsel Poin partnership program in Bengkulu City. The problem addressed in this research is how PR activities contribute to sustaining customer loyalty in a competitive telecommunications industry. The aim of this study is to analyze the implementation of PR roles in supporting the Telkomsel Poin program as a customer retention strategy. The research employs a qualitative descriptive method, using in-depth interviews, observation, and documentation. Informants include the Supervisor and Staff of the RLO Division, two Telkomsel Poin customers, and a partner merchant (Solaria Restaurant). The findings indicate that PR performs four main roles: communication technician, expert prescriber, communication facilitator, and problem-solving facilitator. These roles are reflected in the preparation of program communication materials, selection of strategic partners aligned with customer needs, facilitation of two-way communication between customers and partners, and assistance in resolving customer complaints during point redemption. The study concludes that the PR role significantly contributes to maintaining customer loyalty by encouraging repeated participation and strengthening long-term relationships.
Instagram as a Medium for Shaping MSME Image: The Case of @Mp_Jawelry Yusvita Sari; Anis Endang SM
Multidisciplinary Journals Vol. 3 No. 3 (2026): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i3.1752

Abstract

This study aims to examine the use of Instagram as a medium for shaping the image of the MSME @Mp_Jawelry in Rama Agung Village, North Bengkulu Regency. The research used a descriptive qualitative method. The main theoretical framework was Luttrell's Circular Model of Social Media, consisting of share, optimize, manage, and engage, supported by Frank Jefkins' image theory. Data were collected through interviews, observation, and documentation involving the owner who manages the Instagram account and two consumers who purchased products online and offline. The findings show that Instagram supports image formation through product photos, reels, short videos, stories, captions, testimonials, direct messages, and audience interactions. In the share stage, Instagram introduces product information and creates initial audience awareness. In the optimize stage, visual consistency, aesthetic feeds, clear product photos, and informative captions strengthen product identity. In the manage stage, fast, friendly, and informative responses build consumer trust. In the engage stage, likes, comments, reposted stories, DMs, and testimonials create emotional closeness with consumers. Overall, Instagram functions not only as a promotional channel but also as a strategic medium for building a creative, aesthetic, modern, trustworthy, and consumer-oriented MSME image.
Co-Authors Ade Agung Adeni, Susri Adi Saputra Aditian Alam Rizki Albertus Simamora Aldila Vidianingtyas Utami Alfarabi Amin, Bando Anisa Dwi Saputri Antonio Imanda, Antonio Apriadi Apriadi Ardiyes Mentari Santoso Arif Antoni Asnawati Asnawati Bayu Risdiyanto Beny Fernando Bintang Fajri Bogi Andrian Deby Afrizal Delvi Iranda Desi Naili Rahmadawati Desi Rahmadania Destriani, Tiara Sella Dilmai Putra Dionni Ditya Perdana Dolly Syaitiawan Dos-q Cincin Talafebher Efriyandi Efriyandi Evi Lorita Evi Lorita, Evi Fadhil, Muhammad Rifqi Fenti Dwi Sartika Ferdinand, M. Fildzah Nabilah Abrar Fisabilillah, Fahri Fristy Reka Oktaviani Harius Eko Saputra Indah Gita Cahyani Indria Indria Indria Indria Indria Indria Indria, Indria Jordan Ronal Kendy, Komi Mahyudin Agung Harahap Martha Heriniazwi Dianthi Maryaningsih Maryaningsih Meiyopan Bui Putra Monica Anggraini Nadia Amanda Amanda Nur Leli Popytasari, Popytasari Putri Afriyanti Dewi Putri Maretta Gultom Putri, Rahayu Rahayu Putri Purnama Bismaini Rama Diansyah Ramadhan Dewantara Ria Ade Nasti Rika Oktariana Rindiani Rindiani Sapta Sari Sendi Noviyanti Sesvina Apriantika Shintya Margaretha Marpaung Sillvia Anggraini Joue Purnama Sari Sindy Amalia Putri Sopan Paidi Sri Narti Sri Narti Sri Narti, Sri Valentino, Febrian Tomi Veldi Yuni Setiawan Vethy Octaviani Wahyudi, Agusman Winda Putriani Yanto Yanto YANTO YANTO Yatiman Yatiman Yudi Marihot Yusvita Sari