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All Journal Journal of Politic and Government Studies Jurnal Ilmiah Al-Syir'ah Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Iqtishoduna: Jurnal Ekonomi Islam JURNAL ILMIAH FEASIBLE (JIF) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Pengabdian Masyarakat Madani Jeksyah Journal of Artificial Intelligence and Digital Business QANUN: Journal of Islamic Laws and Studies International Journal of Sharia Business Management Multicultural Islamic Education Review Pasundan Community Service Development Dinamika: Jurnal Pengabdian Masyarakat
Al Farisi, Muhammad Salman
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Produk dan Strategi Pemasaran Syariah Terhadap Keputusan Pembelian Produk Abon Ayam Arofah Ernawati, Erni; Al Farisi, Muhammad Salman; Herawati, Ermi
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 8 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss8pp2103-2116

Abstract

This study examines the influence of product quality and sharia marketing strategy on purchasing decisions for Abon Ayam Arofah. Product quality includes taste, halal certification, safety, and consistency, while sharia marketing emphasizes honesty and transparency. Using a quantitative method and multiple linear regression analysis on 75 respondents, findings reveal that both variables significantly impact purchasing decisions. Product quality plays a more dominant role than sharia marketing, but both complement each other in building consumer trust. This study highlights that integrating high product quality with an effective sharia marketing strategy enhances competitiveness and consumer loyalty toward sharia-based products.
Halal Lifestyle, Awareness, and Consumer Behavior: Implications for the Halal Food Market in Dayeuh Village, Indonesia Oktapiani, Nurul; Al Farisi, Muhammad Salman; Herawati, Ermi
Jeksyah: Islamic Economics Journal Vol. 5 No. 01 (2025): May 2025 Edition
Publisher : Fakultas Ekonomi dan Bisnis Islam _ IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54045/jeksyah.v5i01.2649

Abstract

This study aims to examine the influence of halal lifestyle and halal awareness on public purchase interest in halal food products. The research focuses on understanding how these factors contribute to consumer behavior in Dayeuh Village, Cileungsi District, Bogor Regency, West Java Province, Indonesia. A quantitative approach was employed, using a simple random sampling technique to select 100 respondents from the local population. Data were collected through questionnaires and analyzed statistically. The findings reveal that both halal lifestyle and halal awareness simultaneously have a significant and positive effect on public purchase interest. Consumers with a stronger understanding and commitment to halal principles tend to show greater interest in purchasing halal certified products. The study highlights that limited education about halal concepts remains a major barrier, which affects the level of public interest in halal consumption. Based on these findings, it is recommended that policymakers and stakeholders intensify educational programs and public awareness campaigns on the importance of halal lifestyles and certifications. Furthermore, collaboration between governmental institutions, halal certification bodies, and the food industry is essential to strengthen public knowledge and trust, thereby encouraging greater consumer engagement with halal products.
Transparansi Dan Electronic Word Of Mouth (E-Wom): Minat Generasi Z Membayar Zakat Melalui Platform Online Putri, Siti Julfa Sa'diah; Al Farisi, Muhammad Salman; Herawati, Ermi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.798

Abstract

Potensi pengumpulan Zakat di Indonesia baru mencapai sekitar 12% dari total estimasi nasional pada tahun 2024, menunjukkan adanya kesenjangan diantara potensi dan juga realisasi, padahal Generasi Z, yang akrab dengan teknologi digital dan sering aktif di platform online, adalah mayoritas dari populasi usia produktif saat ini. Sehingga Pengaruh transparansi (X1) dan Electronic Word Of Mouth (E-WOM) (X2) terhadap Minat Generasi Z di Kabupaten Bogor untuk membayar zakat melalui platform online BAZNAS dikaji dalam penelitian ini. dengan menggunakan pengolahan data yang dilakukan menggunakan Statistical Package for the Social Sciences (SPSS) Statistics Data Versi 22. Untuk menguji kualitas data dilakukan dengan uji validitas dan uji reabilitas. Teknik analisa data menggunakan Uji Normalitas, Uji Multikolinearitas, Uji Heterokedastisitas, dan Uji Regresi Linear Berganda. Dan untuk menguji hipotesis menggunakan Uji T, Uji F, dan Uji Koefisien Determinasi. Berdasarkan hasil analisis regresi linear berganda, diketahui bahwa variabel Transparansi (X1) dan Electronic Word Of Mouth (E-WOM) (X2) memiliki koefisien regresi bernilai positif. Hal ini menunjukkan bahwa kedua variabel tersebut berhubungan secara positif dan searah dengan Minat Membayar Zakat (Y), sehingga setiap peningkatan pada X1 dan X2 akan diikuti oleh peningkatan pada variabel Y. Kemudian didapat juga bahwa hasil Uji F menunjukkan bahwa model regresi yang dibentuk signifikan secara simultan, karena nilai F hitung lebih besar dibandingkan dengan F tabel. Dengan demikian, dapat disimpulkan bahwa Transparansi (X1) dan Electronic Word Of Mouth (E-WOM) (X2) secara bersama-sama berpengaruh signifikan terhadap Minat Membayar Zakat (Y). 
Perilaku Konsumen Produk Danone Berdasarkan Fatwa Mui No. 83 Tahun 2023 Supriyono, Agus; Al Farisi, Muhammad Salman; Herawati, Ermi
QANUN: Journal of Islamic Laws and Studies Vol. 4 No. 1 (2025): QANUN: Journal of Islamic Laws and Studies
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/qanun.v4i1.860

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Fatwa MUI No. 83 Tahun 2023 terhadap perilaku konsumen Muslim di Indonesia, khususnya dalam konteks konsumsi produk Danone yang dikaitkan dengan isu dukungan terhadap agresi Israel. Fatwa tersebut menegaskan kewajiban mendukung perjuangan Palestina serta larangan mendukung pihak pro-Israel, termasuk melalui konsumsi produk yang terafiliasi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode wawancara mendalam, observasi, dan dokumentasi di wilayah Jabodetabek. Informan dipilih melalui purposive sampling, meliputi konsumen Muslim, tokoh agama, dan pelaku usaha yang mengetahui fatwa tersebut. Data dianalisis dengan teknik analisis tematik dan triangulasi sumber. Hasil penelitian menunjukkan bahwa respons konsumen bervariasi: sebagian menghentikan atau mengurangi konsumsi produk Danone, sebagian bersikap selektif, dan sebagian tetap mengonsumsinya dengan alasan praktis seperti kualitas dan keterjangkauan. Faktor religiusitas, akses informasi, dan peran media sosial menjadi penentu utama dalam membentuk sikap konsumen. Fatwa ini meningkatkan kesadaran moral dan memicu diskusi publik, namun implementasinya terhambat oleh keterbatasan alternatif produk serta informasi yang simpang siur. Kesimpulannya, Fatwa MUI No. 83 Tahun 2023 memiliki pengaruh nyata terhadap kesadaran etis dan sebagian perilaku konsumsi masyarakat Muslim, meskipun belum diimplementasikan secara menyeluruh. Upaya edukasi, ketersediaan produk alternatif, dan transparansi produsen menjadi kunci untuk mendorong konsistensi penerapan fatwa dalam kehidupan sehari-hari.
Perencanaan Bisnis dan Analisis Pembibitan Kedelai di Purwakarta (Studi Kasus Pelaku Usaha Kedelai) Utarinda, Destiana; Haryadi, Rofiq Noorman; Al Farisi, Muhammad Salman; Nurjaya, Nurjaya; Sunarsi, Denok
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 4 No 1 (2022): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v4i1.2021.80-85.18990

Abstract

Kedelai merupakan salah satu yang termasuk sebagai komoditi pangan yang sangat penting sebagai sumber protein yang dapat diolah menjadi beragam makanan yang salah satunya adalah kecap. Walau Indonesia termasuk produsen kedelai, namun belum mampu mencukupi kebutuhan kedelai domestik yang terus meningkat. Perencanaan adalah sebuah hal yang harus disiapkan sebagai persiapan dalam melakukan sesuatu untuk hal untuk dapat di analisa agar hasil yang diperoleh yang lebih baik. Tujuan dari penelitian ini untuk dapat membekali pengusaha kedelai dalam proses dari pembibitan hingga masa panen. Metode yang dilakukan yakni dengan menggunakan serum sebagai pengganti pupuk pada tanaman kedelai di media tanah dan polibag. Adapun hasil dari penelitian ini adalah tercapainya sebuah tujuan dari pembibitan kedelai untuk mendapatkan hasil panen yang baik, hal ini dibuktikan bahwa jumlah butir kedelai disetiap buahnya mengalami kenaikan yang berdampak banyaknya hasil panen yang diperoleh. Kata Kunci: Perencanaan Bisnis; Analisis; Pembibitan Kedelai.
Pendampingan Penyusunan Laporan Keuangan Syariah Dengan Sistem Informasi Akuntansi Pada Peternakan Ayam Bisma Kecamatan Jonggol Kabupaten Bogor Sari, Anisa Juliana; Maref, Hikmal Gustriora; Nengsih, Nengsih; Hidayat, Rahmat; Nadia, Shevina Putri; Ningsih, Sulistia; Al Farisi, Muhammad Salman; Was’an, Guruh Herman
Jurnal Pengabdian Masyarakat Madani Vol 5 No 2 (2025): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jpmm.v5i2.200

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan dalam pembuatan laporan keuangan syariah berbasis sistem informasi akuntansi pada Peternakan Ayam BISMA yang berlokasi di Kecamatan Jonggol, Kabupaten Bogor. Permasalahan utama yang dihadapi mitra adalah keterbatasan pengetahuan mengenai penyusunan laporan keuangan sesuai prinsip syariah serta belum adanya sistem pencatatan yang terintegrasi dengan baik. Metode kegiatan yang digunakan meliputi tahapan observasi lapangan, wawancara kebutuhan, pelatihan sistem informasi akuntansi, praktik penyusunan laporan keuangan syariah, serta pendampingan intensif dalam implementasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mitra mengenai konsep akuntansi syariah, keterampilan dalam menggunakan aplikasi sistem informasi akuntansi, serta kemampuan menyusun laporan keuangan syariah secara lebih rapi, transparan, dan dapat dipertanggungjawabkan. Kesimpulan dari kegiatan ini adalah bahwa pendampingan pembuatan laporan keuangan syariah dengan dukungan sistem informasi akuntansi mampu meningkatkan tata kelola keuangan Peternakan Ayam BISMA, sehingga mendukung keberlanjutan usaha sesuai dengan prinsip syariah dan kebutuhan manajerial
Optimization of Productive Waqf as a Social Investment Instrument from the Perspective of Islamic Economics Yundira, Viska; Al Farisi, Muhammad Salman
International Journal of Sharia Business Management Vol 4 No 2 (2025): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v4i2.406

Abstract

This study aims to explore how productive waqf can be optimized as a social investment instrument from the perspective of Islamic economics. The research specifically seeks to identify the roles, strategies, and challenges faced by waqf institutions in managing productive waqf assets to enhance community welfare. Using a qualitative approach with a case study method, data were collected through in-depth interviews, field observations, and document analysis at several waqf institutions in Indonesia. The findings reveal that the optimization of productive waqf involves three main aspects: strengthening institutional capacity, applying sharia-based investment principles, and increasing public trust through transparency and accountability. The study also found that productive waqf has a significant impact on financing social and economic programs, empowering small and medium enterprises, and supporting sustainable community development. This research concludes that productive waqf, when managed professionally and in accordance with Islamic economic principles, can serve as an effective social investment instrument, contributing to both social welfare and economic equity.
THE EFFECT OF SHARIA MARKETING THROUGH SOCIAL MEDIA ON PURCHASING DECISIONS GARDENIA BOGOR HOUSING Ariani, Fika Ghilda; Herawati, Ermi; Al Farisi, Muhammad Salman
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Vol. 9 No. 02 (2025): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ad.v9i02.9165

Abstract

This study aims to measure and analyze the effect of sharia marketing and social media promotion on the purchasing decisions of consumers of Gardenia Bogor Housing. This study uses a quantitative descriptive approach. The population in this study is the Muslim community selected based on the radius of the target location of advertisements on social media used by Gardenia Bogor Housing, with a total of 100 respondents. The sampling technique used is purposive sampling. The data was analyzed using the Statistical Package for the Social Sciences (SPSS) Statistics Data Version 22. The results of this study indicate that the variables of sharia marketing and social media promotion have a significant positive effect on purchasing decisions.
Assisting Poultry Farming MSMEs in Formulating Halal and Affordable Feed to Increase Productivity Kumala, Destiana; Al Farisi, Muhammad Salman; Haryadi, Rofiq Noorman; Usman , Usman; Ramdani, Akmal
Pasundan Community Service Development Vol. 3 No. 2 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i2.274

Abstract

This community service program aims to strengthen the capacity of poultry farming MSMEs in formulating halal, affordable, and nutritionally balanced feed to improve livestock productivity. The assistance was carried out to address common challenges faced by small-scale farmers, including limited knowledge of halal feed standards, dependence on commercial feed with fluctuating prices, and the lack of skills in utilizing locally available raw materials. The program employed a participatory empowerment approach consisting of three main stages awareness and training, which introduced halal feed principles, identification of permissible ingredients, and cost-efficient formulation techniques technical workshops and hands-on practice, where participants collaboratively formulated and produced halal feed using locally sourced materials; and monitoring, which involved periodic supervision, evaluation of feed quality, and assessment of changes in farm productivity. The results of the program indicate a positive impact on the targeted MSMEs. Participants demonstrated an increased understanding of halal feed requirements and the ability to independently formulate balanced rations at lower cost. The application of the newly formulated feed contributed to improved growth rate, feed efficiency, and overall poultry performance. In addition, farmers reported reduced dependence on commercial feed and enhanced confidence in maintaining halal compliance. This program highlights the significance of capacity building and locally based feed innovation as strategic efforts to improve productivity and competitiveness among poultry farming MSMEs.
Digital Marketing Transformation of Zakat and Waqf Based on Maqashid Syariah to Increase Social Maslahah Al Farisi, Muhammad Salman
International Journal of Sharia Business Management Vol 5 No 1 (2026): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v5i1.497

Abstract

This study aims to analyze the transformation of digital marketing in the management of zakat and waqf based on the principles of maqashid shariah in order to increase social maslahah. The research seeks to explore how digital marketing strategies can enhance the effectiveness, transparency, and accessibility of Islamic philanthropic institutions while ensuring that their operations remain aligned with the ethical objectives of Islamic law. Furthermore, the study examines how digital platforms can strengthen public participation and optimize the social impact of zakat and waqf distribution. This research employs a qualitative approach using a literature study method. Data were collected from various academic sources, including journal articles, books, institutional reports, and relevant publications related to Islamic social finance, digital marketing, and maqashid shariah. The collected data were analyzed using qualitative content analysis to identify patterns, themes, and conceptual relationships between digital marketing strategies and the objectives of Islamic philanthropic management. The results of the study indicate that the transformation of digital marketing significantly improves the efficiency and outreach of zakat and waqf institutions. Digital platforms such as social media, crowdfunding systems, and online payment applications enable institutions to communicate more effectively with the public, increase transparency, and encourage broader community participation. Moreover, the integration of maqashid shariah principles ensures that digital marketing strategies not only aim to increase fundraising but also promote social justice, welfare, and equitable distribution of resources. Consequently, the digital transformation of zakat and waqf marketing has the potential to strengthen the realization of social maslahah and contribute to sustainable socio-economic development.
Co-Authors Agus Supriyono Alqodr, Muhammad Farid Romadhoni Ariani, Fika Ghilda Awaluddin, Ayub Awan Darmawan Erlangga, Heri Ernawati, Erni Fatony, Achmad Ferdinand, Novingky Haqibul Mujib Harsanto, Molbi Febrio Haryadi, Rofiq Noorman Herawati, Ermi Khalid, Nour Kumala, Destiana Laila Kholid Alfirdaus M. , Fauzan Mahadewi, Erlina Puspitaloka Maref, Hikmal Gustriora Nadia, Shevina Putri Nengsih, Nengsih Novitasari, Kartika NURJAYA NURJAYA, NURJAYA Oktapiani, Nurul Prihatini, Alvia Putri, Siti Julfa Sa'diah Rahmat Hidayat Rahmi, Vembri Auliah Ramdani, Akmal Ratnawati, Aryanti Rohmani, Annas Fajar Sari, Anisa Juliana Slamet Haryono Sulistia Ningsih, Sulistia Sunarsi, Denok Syamsul Anwar, Syamsul Usman , Usman Utarinda, Destiana Wahid, Hariyaty Ab Wasan, Guruh Herman Was’an, Guruh Herman Yundira, Viska