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sinurat, riomas
Institut Bisnis Dan Komputer Indonesia
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Analyzing the Effects of Price and Product Quality on Sales Volume: Evidence from Pleasure Gold Products Erni Evi Hernawati Harianja; Togu Harlen Lumban Raja; Riomas Sinurat
Malacca: Journal of Management and Business Development Vol. 3 No. 2 (2026): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v3i2.884

Abstract

This study aims to analyze the effects of price and product quality on the sales volume of Pleasure Gold products at PT Delisari Nusantara Medan. The increasing competition in the gold product industry requires companies to understand the factors that influence sales performance, particularly through pricing strategies and product quality improvement. This research employed a quantitative approach with a causal associative research design. The population consisted of consumers who had purchased Pleasure Gold products at PT Delisari Nusantara Medan, with a total sample of 50 respondents selected using saturated sampling techniques. Data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial significance tests, simultaneous significance tests, and the coefficient of determination test. The results indicate that price has a significant effect on sales volume, as shown by the t-value of 11.214, which exceeds the t-table value of 1.677. Furthermore, product quality also has a significant effect on sales volume, with a t-value of 2.496 greater than the t-table value of 1.677. Simultaneously, price and product quality significantly influence sales volume, demonstrated by the F-value of 140.108 exceeding the F-table value of 4.040. This study contributes empirical evidence regarding the importance of pricing strategies and product quality enhancement in increasing sales performance, particularly in the gold product industry.
Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen pada Rencong Kufi Medan Dhea Rebeca Lumbanraja; Forisman Bawemenewi; Riomas Sinurat
Journal of Management and Social Sciences Vol. 5 No. 4 (2026): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i4.3080

Abstract

This study examines the partial and simultaneous effects of price and service quality on consumer purchasing decisions at Rencong Kufi, Medan Mega Trade Centre (MMTC). A quantitative approach was employed using primary data collected through Likert-scale questionnaires distributed to 56 respondents selected by simple random sampling, of whom 55 provided valid cases for analysis. Multiple linear regression, t-tests, and an F-test were conducted using SPSS version 16. The findings reveal that price has a negative regression coefficient of −0.107, with a t-value of −1.069 and a significance level of 0.290, indicating no statistically significant partial effect on purchasing decisions. Conversely, service quality has a positive coefficient of 0.416, a t-value of 3.164, and a significance level of 0.003, indicating a significant positive effect. The simultaneous test confirms a statistically significant relationship between price, service quality, and purchasing decisions (F = 5.753; p = 0.006). The coefficient of determination indicates that the model explains 18.1% of variation in purchasing decisions, while the remaining variation relates to factors outside the model. Service quality emerges as the more influential predictor, suggesting that Rencong Kufi should prioritize consistent customer service and review pricing against consumer purchasing power. However, the limited internal consistency of the research instrument warrants caution when interpreting these results and applying them beyond the studied setting. Further studies should consider determinants of purchasing behavior and strengthen questionnaire reliability before drawing conclusions.
Pengaruh Green Management dan Implikasinya terhadap Kepuasan Wisatawan di Desa Siopat Sosor Kabupaten Samosir Riomas Sinurat; Dhea Rebeca Lumbanraja; Davidly Manullang; Yiska Dayanti Zagoto
Best Journal of Administration and Management Vol 5 No 2 (2026): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v5i2.559

Abstract

This study examines associations between green management, tourist satisfaction, and perceived sustainability implications in Siopat Sosor Village, Samosir Regency. The uploaded dataset contains 200 questionnaire records covering eight green management items, eight tourist satisfaction items, and four perceived-implication items. An exploratory component-based PLS path analysis with a two-stage standardized interaction term explained 53.7% of the variation in perceived implications. Standardized path coefficients were 0.389 for green management, 0.287 for tourist satisfaction, and -0.191 for their interaction. All three constructs exceeded an AVE of 0.50, although indicator GM3 had a relatively low loading (0.436).
Pengaruh Promosi di Tiktok dan Harga terhadap Keputusan Pembelian Produk Fashion di Pasar MMTC Medan Leniman Zalukhu; Febilia Zendrato; Mita Hati Halawa; Harapan Laia; Riomas Sinurat
Lead Journal of Economy and Administration Vol 5 No 2 (2026): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v5i2.533

Abstract

This study aims to analyze the effect of TikTok promotion and price on purchasing decisions for fashion products at MMTC Market, Medan, both partially and simultaneously. This study employed a quantitative approach with a causal-associative method. The sample consisted of 39 respondents selected using purposive sampling, with the criteria of having purchased fashion products at MMTC Market, Medan, and having seen fashion product promotions through TikTok. Primary data were collected through an online questionnaire using a five-point Likert scale and analyzed using multiple linear regression. The results showed that TikTok promotion had a positive and significant effect on purchasing decisions, with a t-value of 2.388 and a significance value of 0.022. Price also had a positive and significant effect on purchasing decisions, with a t-value of 3.389 and a significance value of 0.002. Simultaneously, TikTok promotion and price had a significant effect on purchasing decisions, with an F-value of 46.802 and a significance value of 0.000. The coefficient of determination (R²) was 0.722, indicating that TikTok promotion and price jointly explained 72.2% of the variation in purchasing decisions, while the remaining 27.8% was explained by other factors outside the research model. These findings indicate that both variables examined have a significant relationship with purchasing decisions for fashion products at MMTC Market, Medan.
Pengaruh Online Customer Review terhadap Kepercayaan Konsumen dalam Berbelanja Online pada Aplikasi Tiktok: (Studi Kasus Mahasiswa di Institut Bisnis dan Komputer Indonesia) Rohmaniati Padang; Farida Giawa; Lulu Rayhan Hutagaol; Herniwati Gea; Riomas Sinurat
Lead Journal of Economy and Administration Vol 5 No 2 (2026): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v5i2.542

Abstract

This study aims to analyze the effect of online customer reviews on consumer trust in online shopping on the TikTok application, specifically among students at the Institut Bisnis dan Komputer Indonesia. This study employed a quantitative approach with a causal-associative method. The sample consisted of 25 respondents selected using purposive sampling, with the criteria of active students of Institut Bisnis dan Komputer Indonesia who use the TikTok application and have made purchases through TikTok Shop. Primary data were collected through an online questionnaire using a five-point Likert scale and analyzed using simple linear regression. The results showed that online customer reviews had a positive and significant effect on consumer trust, with a t-value of 5.983 and a significance value of 0.000 (p< 0.05). The coefficient of determination (R²) of 0.6088 indicated that online customer reviews explained 60.88% of the variation in consumer trust, while the remaining 39.12% was explained by other factors outside the research model. These findings confirm the importance of customer reviews as an information source in building consumer trust in social commerce activities.
Co-Authors Adiwima Zebua BACHTIAR, LASMAN EDDY Buulolo, Barasi Hati Dato Zainal Abidin Bin Sakom Davidly Manullang Dhea Rebeca Lumbanraja Edward Alexandro Lumbanraja Edward Alezandro Lbn. Raja Edward Alezandro Lumbanraja Erni Evi Hernawati Harianja Eva Rianty Sitanggang Fachri Setiadi Fanalui Zisokhi Nduru Farida Giawa Febilia Zendrato Filda Nduru Forisman Bawemenewi Fournal Hia Halawa, Sarniman Harapan Laia Herniwati Gea Holan Dianju Melva Meinaria Sitanggang Holan Dianju Melva Meinaria Sitanggang jefri sinurat Laia, Faeriatulo Leniman Zalukhu Lulu Rayhan Hutagaol Marlina Hia Mita Hati Halawa Netty Niawati Gea Nurmalini Parapat, Andreas Jorghy Pasaribu, Gres Igel Risnawati Gea Rohmaniati Padang Roli Bestari Harefa Stevi Consthantia Br Sinaga Togu Harlen Lbn. Raja Togu Harlen Lumban Raja Vianta Romauli Situmeang Yiska Dayanti Zagoto Zagoto, Yiska Dayanti Zebua, Firman Zebua, Mardianus