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All Journal INTELEKTIVA Jurnal Bisnis Manajemen dan Akuntansi Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ilmiah Nusantara Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Ilmiah Ekonomi Terpadu Jurnal Ilmiah Manajemen Dan Kewirausahaan
KHABIB ALIA AKHMAD
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Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Journal of Management and Creative Business

 1 
Pengaruh Kualitas Pelayanan, Kelengkapan Produk Dan Harga Produk Terhadap Kepuasan Konsumen Pada “Mitra Swalayan” Kartasura Tiara Kartika Sari; Khabib Alia Akhmad; Esti Dwi Rahmawati
Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i3.2917

Abstract

The increasing growth of the industry now can cause competition in companies, one of which is the retail business. Where must be able to compete competitively to understand consumers. Companies need to implement more rigorous and innovative strategies in developing businesses, so as to meet the satisfaction of consumers. This study aims to determine the effect of service quality, product completeness, and product prices on customer satisfaction at "Mitra Swalayan" Kartasura. This study uses quantitative methods, and sampling is a non-probability sampling technique with purposive sampling type where sampling is done using certain considerations. The sample taken was 100 respondents. The study used multiple liner regression analysis techniques and hypothesis testing which were analyzed using SPSS 25 software. This study has independent variables and dependent variables. Where the independent variable is Service Quality (X1), Product Completeness (X2), and Product Price (X3), for the dependent variable, namely Customer Satisfaction (Y). The results showed that (1) Service Quality has a positive and significant effect on Customer Satisfaction. (2) Product Completeness has a positive and significant effect on Customer Satisfaction. (3) Product Price has a positive and significant effect on Customer Satisfaction. (4) Service Quality, Product Completeness, and Product Price simultaneously have a positive and significant effect on Consumer Satisfaction.
Co-Authors Agus Suyatno Alpian Winarso Aji Aprilia Widya Cahyaningrum Arief Bayu Purnomo Destifa Umari Ramadhanti Eka Darma Ningtyas Esti Dwi Rahmawati Fani fidiana putri Hanifah Dian Hastuti Indra Hastuti Khotham, Nur Khotham Al Firman Kurniasih Kurniasih Leny Septyawati Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Anas Mu’tashim Muhammad Fadilah Muhammad Tegar Prakoso Nugroho, Yoseph Adi Nur Hadi Oktafianis Oktafianis PUPUT MELATI Putri Kusumawati Rayhan Gunaningrat Restu Putri Permatasari Rizki Darmawan Prasetya Saskia Anggun Choirunnisa Singgih Purnomo Sukma Bayu Taufiq Muftiyanto Taufiq Nur Muftiyanto Tegar Kurniawan Tiara Kartika Sari Vanya Divka Putri Maharani VERONICA VERONICA Winda Saputri Youra Putri Anindari Yusmaneti Yusmaneti