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Journal : Jurnal Manajemen Dan Bisnis Ekonomi

Implementasi Kualitas Pelayanan, Kelengkapan Produk dan Harga Produk Terhadap Kepuasan Konsumen di Swalayan XYZ Tiara Kartika Sari; Khabib Alia Akhmad; Esti Dwi Rahmawati
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 3 (2024): July : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i3.2183

Abstract

The increasing growth of the industry now can cause competition in companies, one of which is the retail business. Where must be able to compete competitively to understand consumers. Companies need to implement more rigorous and innovative strategies in developing businesses, so as to meet the satisfaction of consumers. This study aims to determine the effect of service quality, product completeness, and product prices on customer satisfaction at Swalayan xyz. This study uses quantitative methods, and sampling is a non-probability sampling technique with purposive sampling type where sampling is done using certain considerations. The sample taken was 100 respondents. The study used multiple liner regression analysis techniques and hypothesis testing which were analyzed using SPSS 25 software. This study has independent variables and dependent variables. Where the independent variable is Service Quality (X1), Product Completeness (X2), and Product Price (X3), for the dependent variable, namely Customer Satisfaction (Y). The results showed that (1) Service Quality has a positive and significant effect on Customer Satisfaction. (2) Product Completeness has a positive and significant effect on Customer Satisfaction. (3) Product Price has a positive and significant effect on Customer Satisfaction. (4) Service Quality, Product Completeness, and Product Price simultaneously have a positive and significant effect on Consumer Satisfaction.
Dampak Gaya Kepemiminan, Budaya Organisasi, dan Motivasi Kerja Terhadap Kinerja Pegawai di Dinas Lingkungan Hidup Kota Surakarta Monyka Dayu Astuti; Khabib Alia Akhmad; Esti Dwi Rahmawati
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 3 (2024): July : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i3.2184

Abstract

A leadership style that pays little attention to the fate of its members can lead to low employee performance. By understanding the influence of leadership style, organizational culture, and work motivation on employee performance, steps can be taken to improve organizational effectiveness and employee performance. This study aims to determine whether Leadership Style (X1), Organizational Culture (X2), and Work Motivation (X3) affect Employee Performance (Y) at the Dinas Lingkungan Hidup Kota Surakarta. This study used 51 respondents with quantitative methods. Data collection through questionnaires distributed to employees of the Dinas Lingkungan Hidup Kota Surakarta. Sampling is done by non probability sampling technique with purposive sampling type. Data were analyzed using multiple linear regression analysis and hypothesis testing. The results in this study are Leadership Style, Organizational Culture, and Work Motivation simultaneously have a positive and significant effect on the Performance of Employees of the Dinas Lingkungan Hidup Kota Surakarta. And partially Leadership Style (X1), Organizational Culture (X2), and Work Motivation (X3) have a positive and significant effect on Employee Performance (Y).