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All Journal INTELEKTIVA Veteran Society : Jurnal Pengabdian Masyarakat Jurnal Bisnis Manajemen dan Akuntansi Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Prosiding Seminar Nasional Teknologi Informasi dan Bisnis International Journal of Asian Business and Management (IJABM) Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ilmiah Nusantara Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Ilmiah Ekonomi Terpadu Jurnal Ilmiah Manajemen Dan Kewirausahaan
KHABIB ALIA AKHMAD
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Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Journal : Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan

 1 
Peran Self Control dalam Memoderasi Pengaruh Shopping Lifestyle dan Discount terhadap Impulse Buying Oktafianis Oktafianis; Esti Dwi Rahmawati; Khabib Alia Akhmad
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1129

Abstract

This research aims to determine the influence of shopping lifestyle and discounts on impulse buying among Shopee users in the Solo Raya area through the moderating variable self-control. This research uses quantitative methods. The population in this study were Shopee users in Solo Raya and had made purchases at Shopee in the last 3 months. The sampling technique in this research used purposive sampling with 97 samples. Data collection is carried out online via Google Forms. Data analysis in this research used SEM (Structural Equation Modeling) via SmartPLS 4.0 software. The results of this research show that shopping lifestyle and discounts have a significant effect on impulse buying. The results of the self-control moderation analysis are able to moderate (strengthen) the influence of lifestyle shopping and discounts on impulse buying among Shopee users in the Greater Solo area.
Co-Authors Agus Suyatno Alpian Winarso Aji Aprilia Widya Cahyaningrum Arief Bayu Purnomo Destifa Umari Ramadhanti Eka Darma Ningtyas Esti Dwi Rahmawati Fani fidiana putri Febi Ardhani Hanifah Dian Hastuti Indah Puspita Sari Indra Hastuti Khotham, Nur Khotham Al Firman Kurniasih Kurniasih Leny Septyawati Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Anas Mu’tashim Muhammad Fadilah Muhammad Tegar Prakoso Nugroho, Yoseph Adi Nur Hadi Oktafianis Oktafianis PUPUT MELATI Putri Kusumawati Rayhan Gunaningrat Restu Putri Permatasari Rizki Darmawan Prasetya Saskia Anggun Choirunnisa Singgih Purnomo Sukma Bayu Taufiq Muftiyanto Taufiq Nur Muftiyanto Tegar Kurniawan Tiara Kartika Sari Vanya Divka Putri Maharani VERONICA VERONICA Winda Saputri Youra Putri Anindari Yusmaneti Yusmaneti