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Journal : INTELEKTIVA

STRATEGI BAURAN PEMASARAN USAHA ROTI MAROS SALENRANG DI KABUPATEN MAROS, PROVINSI SULAWESI SELATAN KURNIA; MARHAWATI; MUSTARI; MUHAMMAD HASAN; MUHAMMAD DINAR
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 02 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, SEPTEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

This study aims to determine and analyze the marketing mix strategy of the Maros Salenrang Bread Business in Maros Regency, South Sulawesi Province. The research method used is a qualitative descriptive research approach using data collection methods through observation, interviews and documentation of the research object, which is then analyzed using SWOT analysis. Based on the results of the research shows that the strategy adopted by the Maros Salenrang Bread Business is in accordance with the SWOT analysis in quadrant I, which is an aggressive strategy with the application of a strategy (growth oriented strategy) which is a very profitable situation with the application of a marketing mix policy, so this strategy is expected increase growth and achieve maximum business progress.
PENGARUH LITERASI EKONOMI DAN LINGKUNGAN SOSIAL TERHADAP PERILAKU PEMBELIAN IMPULSIF MELALUI ONLINE SHOP PADA PESERTA DIDIK KELAS X JURUSAN IPS DI SMA NEGERI 8 MAKASSAR NONENG; TUTI SUPATMININGSIH; INANNA; MUHAMMAD HASAN; MUHAMMAD DINAR
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 02 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, SEPTEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

This study aims to determine the effect of economic literacy skills and the social environment on impulsive buying behavior through online stores. The research method used is research based on a quantitative approach. Methods of data through documentation and questionnaires. The results showed that: the literacy ability of students had no effect on impulsive buying behavior through online stores. In the study, it was also found that there was a positive and significant influence on the social environment on purchasing behavior made through online stores in class X students majoring in social studies at SMA Negeri 8 Makassar. There is a positive and significant effect of collaboration between economic literacy and the social environment on impulsive buying behavior through online stores for class X students majoring in social studies at SMA Negeri 8 Makassar
MINAT DAN PERILAKU WIRAUSAHA SISWA KELAS XI JURUSAN PEMASARAN YANG MENGIKUTI PRAKTIK BISNIS PADA MATA PELAJARAN PENGELOLAAN BISNIS RITEL DI SMKN 1 GOWA AGUS; THAMRIN TAHIR; MUHAMMAD HASAN; MUHAMMAD DINAR; TUTI SUPATMININGSIH
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 04 (2020): JINTELEKTIVA : JURNAL EKONOMI,SOSIAL & HUMANIORA (EDISI NOVEMBER 2020)
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

This study aims to determine the interests and behavior of class XI students majoring in marketing at SMKN 1 Gowa in the academic year 2020/2021 after participating in the entrepreneurship program. This research approach uses a qualitative descriptive approach. In collecting data, researchers used observation, documentation and in-depth interviews with research subjects. Based on the results of the research conducted by the author, it shows that the interest and behavior that grows in students majoring in marketing at SMKN 1 Gowa include the desire (motive) to feel happy, attention and entrepreneurial motivation, the emergence of student discipline can be seen by the behavior of the participants. students who can manage their time properly, namely managing study time, time to produce products to be sold, and can get to school properly and not late, the emergence of self-confidence and optimism, task and result oriented, leadership spirit, future-oriented. Then the interest of students who have a desire in themselves to maintain their business and will develop in the future and be able to compete with other entrepreneurs.
PENGARUH LUAS LAHAN DAN TENAGA KERJA TERHADAP PRODUKSI UDANG VANAME DI DESA BURANCIE KECAMATAN SOPPENG RIAJA KABUPATEN BARRU NURFAUSIAH; SALAMUN PASDA; MUHAMMAD HASAN; MUHAMMAD DINAR; MUSTARI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 05 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI - DESEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah luas lahan dan tenaga kerja berpengaruh secara parsial dan singnifikan terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru. Penelitian ini dikategorikan sebagai penelitian Deskriptif Kuantitatif dengan populasi 20 responden yang merupakan petani udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru. Pengumpulan data dilakukan dengan teknik observasi, angket dan wawancara. Hasil penelitian menunjukkan bahwa variabel luas lahan secara posisitf dan singnifikan berpengaruh terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru, sedangkan variabel tenaga kerja berpengaruh negatif dan tidak singnifikan terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru. Luas lahan dan tenaga kerja secara bersama-sama berpengaruh positif dan singnifikan terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru.
PENGARUH LUAS LAHAN, TENAGA KERJA, BIBIT DAN PUPUK TERHADAP PRODUKSI CENGKEH DI DESA SEPPONG KECAMATAN TAMMERODO KABUPATEN MAJENE AULYA RAHMA T; SALAMUN PASDA; MUHAMMAD HASAN; MUHAMMAD DINAR; MUSTARI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 05 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI - DESEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Penelitian ini bertujuan untuk mengetahui besar pengaruh luas lahan, tenaga kerja, bibit dan pupuk terhadap produksi cengkeh di Desa Seppong Kecamatan Tammerodo Kabupaten Majene. Waktu penelitian dilaksanakan pada bulan Maret sampai dengan April 2020. Penelitian ini dikategorikan sebagai penelitian Deskriptif Kauntitatif dengan sampel 54 responden yang merupakan petani cengkeh di Desa Seppong Kecamatan Tammerodo Kabupaten Majene. Data dalam penelitian ini menggunakan data primer, wawancara dan kusioner serta data sekunder. Hasil penelitian menunjukkan bahwa secara simultan (bersama-sama) variabel independen berpengaruh nyata terhadap variabel dependen. Dari hasil uji parsial ternyata terdapat 2 variabel yang berpengaruh nyata terhadap produksi cengkeh di Desa Seppong yaitu luas lahan dan pupuk, sedangkan variabel tenaga kerja dan bibit berpengaruh tidak nyata terhadap produksi cengkeh di Desa Seppong Kecamatan Tammerodo Kabupaten Majene.