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All Journal Jurnal Ilmiah Mahasiswa Manajemen EKONOMIS : Journal of Economics and Business Research In Management and Accounting (RIMA) Journal of Information System,Graphics, Hospitality and Technology Jurnal Manajemen Bisnis dan Kewirausahaan Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Entrepreneurship & Business Journal of Interdisciplinary Socio-Economic and Community Study Peka: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Maranatha JURNAL MANAJEMEN DAN BISNIS INDONESIA Research In Management and Accounting (RIMA)
Deatri Arumsari Agung
Universitas Katolik Widya Mandala Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Peran E-Content dan E-Review Dalam Meningkatkan Online Trust dan Impulse Buying Pada Generasi Y dan Z Audina, Nia; Ardhanari, Margaretha; Agung, Deatri Arumsari
Jurnal Manajemen dan Bisnis Indonesia Vol. 9 No. 2 (2023): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v9i2.871

Abstract

Hasil studi ini ditujukan untuk memberikan insights bagi pelaku usaha online agar dapat merancang strategi secara lebih efektif untuk meningkatkan online impulse buying dari konsumen, dengan menguji pengaruh e-content dan e-review terhadap online impulse buying pada marketplace. Penelitian ini juga bertujuan untuk menganalisis adanya perbedaan pengaruh terhadap online impulse buying pada generasi Y dan Z, yang masih belum banyak diteliti di Indonesia. Penelitian ini merupakan penelitian kuantitatif dan data yang digunakan adalah data primer. Metode pengambilan sampel yang digunakan adalah non-probability sampling dengan teknik purposive sampling. Total keseluruhan kuesioner yang diolah dalam penelitian ini berjumlah 167 sampel. Penelitian ini menggunakan teknik analisis data SEM-PLS. Hasil penelitian menunjukkan pengaruh positif dan signifikan dari e-content dan e-review terhadap online impulse buying. Selain itu, terdapat perbedaan pengaruh terhadap online impulse buying pada generasi Y dan Z, dimana saat usia konsumen semakin tua maka keinginan untuk melakukan online impulse buying akan semakin menurun dan begitu juga sebaliknya. Kebaruan dari penelitian ini dapat ditemukan pada peran dua dimensi atmospheric cues yaitu e-content dan e-reviews terhadap online impulse buying, yang belum banyak diteliti. Penelitian ini juga melakukan uji beda terhadap online impulse buying pada generasi Y dan Z, yang memiliki perbedaan perilaku dan merupakan sebuah tantangan bagi peritel online.
THE INFLUENCE OF WEBSITE CHARACTERISTICS, EXPERIENCE, CORPORATE IMAGE, AND TRUST, TOWARDS SATISFACTION ON JD.ID Oroh, Riski Stevanus Marijose; Agung, Deatri Arumsari; Ellitan, Lena
Research In Management and Accounting (RIMA) Vol. 5 No. 2 (2022): December
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v5i2.4233

Abstract

The internet plays a vital role in the business environment. With the internet, companies can easily reach targeted consumers in a wide area and can deliver their services faster. This technology gives rise to high competition between companies in terms of delivery of goods and services using the internet as a means. Companies that can take full advantage of the internet may be able to dominate the market. Internet usage can be measured by how companies manage their websites, consumer experience, image, and consumer trust, which can lead to satisfaction. This study aims to analyze and understand the effect of website characteristics, consumer experience, and company image on consumer satisfaction mediated by trust in JD.ID. This study uses a quantitative method by distributing online questionnaires to the JD.ID user community, with a total of 150 respondents with a minimum age of 17 years, and domiciled in Surabaya. The results showed that website characteristics and consumer experience significantly affect consumer trust. Further, corporate image has a significant effect on trust, while consumer trust has a significant effect on consumer satisfaction. Moreover, consumer trust strongly mediates the relationship between website characteristics, consumer experience, and company image on consumer satisfaction. The result indicates that the higher the characteristics of the JD.ID website, consumer experience, company image, and consumer confidence in JD.ID, the higher the level of consumer satisfaction.
Faktor pembentuk niat perilaku penggunaan dompet digital pada aplikasi marketplace Shellen, Shellen; Ardhanari, Margaretha; Agung, Deatri Arumsari
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7666

Abstract

Peoples preferences for shopping online and paying with digital wallets have shifted since the COVID-19 pandemic. Nonetheless, there is still inadequate research focusing on the use of digital wallets in shopping transactions on Indonesian marketplace platforms. The purpose of this study is to investigate and assess the impact of performance expectancy, effort expectancy, self-efficacy, social influence, attitudes, and perceived behavioral control on behavioral intentions in Indonesians who use digital wallets. This is a quantitative study that employs purposive sampling approaches to determine respondents. Data was collected by the distribution of online questionnaires to a total of 170 respondents. The PLS-SEM (Partial Least Square - Structural Equation Modeling) data analysis technique was employed in this study, along with Smart-PLS software. Hypothesis testing results reveal that performance and effort expectancies influence attitudes. Furthermore, it has been demonstrated that self-efficacy influences perceived behavioral control. Attitudes and perceived behavioral control have also been proven to influence behavioral intentions positively. The managerial implications of this research center on the strategy of marketplace platforms in increasing the use of digital wallets in Indonesia. The novelty of this research can be found in the role of self-efficacy, perceived behavioral control, and social influence on behavioral intentions, which has not been widely studied in Indonesia. This research also focuses on using digital wallets in Indonesia, which represents a wide opportunity for online retailers.
Peran Kualitas Integrasi Omnichannel dalam Membentuk Niat Perilaku Generasi Y & Z Agung, Deatri Arumsari; Purwanto, Gabriella Lisbeth Avriel; Ellitan, Lena
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1839

Abstract

This research aims to understand the omnichannel shopping behavior of the Y and Z generations, by focusing on the role of customer involvement in mediating the influence of omnichannel integration quality on behavioral intentions, and examining the role of age in moderating the influence of customer involvement. This quantitative research uses a Likert scale, where the total number of questionnaires obtained and processed was 204 samples. This research was conducted in Surabaya with respondents from Surabaya and its surroundings. Data analysis was carried out using PLS-SEM technique, with the SmartPLS3 analysis tool. The three dimensions of omnichannel integration quality, namely channel-service configuration, integrated interactions, and assurance quality, are proven to have a positive influence on customer engagement. Customer involvement is proven to influence behavioral intentions positively, and mediate the influence of omnichannel integration quality three dimensions on behavioral intentions. Age is also proven to have a moderating role that strengthens the influence of customer involvement on behavioral intentions. One managerial implication is that generation Y should be of greater concern in efforts to develop customer engagement, compared to generation Z, to maximize customers' behavioral intentions.
The Community Cultural Tourism: Linking Religious Tourism, Karawitan, and Local Business in Puhsarang, Kediri Kristyanto, Visi Saujaningati; Mawasti, Alpi; Setyawan, Annisa Alfa; Agung, Deatri Arumsari; Memarista, Gesti; Yuniarto, Antonius
Journal of Interdisciplinary Socio-Economic and Community Study Vol. 3 No. 2 (2023): December 2023
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jiscos.03.2.04

Abstract

Puhsarang Village is one of the religious tourism destinations in Kediri District that has the uniqueness of inculturation (adaption of church values and culture) as well as a place for meditative encounters of religious people throughout the region. The pandemic has hit the existing tourism sector and resulted in a decrease in small business income around tourist attractions. Some of the businesses affected include souvenir shops, wood sculpture, food stalls, and ‘bumbu kacang’ peanut paste production. In an effort to support Puhsarang's economic potential, the community service team carried out two main activities, namely product improvement assistance and designing social media utilization and marketplace management for local businesses. Secondly, promoting the art of karawitan as a unique characteristic of the Puhsarang tourism village. The empowerment method is carried out collaboratively with the PALAR approach, starting from the process of discussing business problems to the stage of reflecting on the business going forward. The assistance provided by the CED Team is expected to be a forum to support Community Cultural Tourism through the participation of local communities in exploring the potential of religious tourism and cultural inculturation that characterizes Puhsarang and ultimately can foster economic stretching around the village of Puhsarang.
Co-Authors Aldo Hardi Sancoko Alpi Mawasti Andi Anugerah Amrullah Andy Pratama Sulistyo Annisa Alfa Setyawan Audina, Nia Budiarsi, Sri Yunan Dirgantara Dahana Mokoginta Erwita, Monica Adjeng Gesti Memarista Gesti Memarista Grace Citra Dewi Handayani, Yuliasti Ika Harijono, Hendri Jonathan, Nicholas Juventino Sindarto Kristanto, Visi Saujaningati Kristyanto, Visi Saujaningati Lena Ellitan Margaretha Ardhanari Margaretha Ardhanari Marliana Junaedi Mawasti, Alpi Natalia Kristina Oroh, Riski Stevanus Marijose Purwanto, Gabriella Lisbeth Avriel Riski Stevanus Marijose Oroh Shellen Shellen Shellen, Shellen Supriharyanti , Elisabeth Wahyudi Wibowo Wibowo, Roy Stefanus Widyarini, Lydia Ari Yulika Rosita Agrippina Yuniarto, Antonius