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All Journal Microbiology Indonesia SMATIKA Information System for Educators and Professionals : Journal of Information System Information Management For Educators And Professionals (IMBI) Syntax Literate: Jurnal Ilmiah Indonesia ALQALAM Amwaluna Jurnal Ekonomi dan Keuangan Syariah Syntax Idea JURSIMA (Jurnal Sistem Informasi dan Manajemen) Jurnal Dirosah Islamiyah JuTEkS (Jurnal Teknik Elektro dan Sains) Tadbir: Jurnal Manajemen Dakwah Jurnal Sains Indonesia Formosa Journal of Multidisciplinary Research (FJMR) JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Journal of Artificial Intelligence and Engineering Applications (JAIEA) Edukasia: Jurnal Pendidikan dan Pembelajaran Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer INFORMATION SYSTEM FOR EDUCATORS AND PROFESSIONALS : Journal of Information System Widyaparwa Gunung Djati Conference Series AL ULYA: JURNAL PENDIDIKAN ISLAM JURSIMA Jurnal Manajemen Dan Bisnis Ekonomi DIROSAT: Journal of Education, Social Sciences & Humanities AMMA : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Akuntansi: Jurnal Riset Ilmu Akuntansi AN-NIDA: Jurnal Pendidikan Islam
Saeful Anwar
Universitas Ibn Khaldun Bogor
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Social Sciences Other

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Journal : Jurnal Ilmiah Ekonomi dan Manajemen

 1 
PENGARUH DISKON SHOPEE TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA Saeful Anwar; Najla Kayla; Azzam Izzudin; Nabil Makarim; Mia Lasmi Wardiyah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 6 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i6.5005

Abstract

The discounts offered by the e-commerce platform Shopee on students' purchasing decisions are the subject of this research. Discounts are one of the promotional tactics commonly used to attract customers, especially students who are price-sensitive. For this research, a quantitative survey method was used. 30 respondents were students who had previously shopped on Shopee. The instrument validity and reliability tests and prerequisite analyses included normality tests. Data were processed using SPSS Statistics 27. The influence of discounts on purchasing decisions was measured through simple linear regression data analysis. The results showed that discounts significantly affect students' purchasing decisions. These findings highlight the importance of promotions with discounts to draw young customers to make purchases.
Co-Authors Abas Mansur Tamam Abdul Azis Ade Irma Purnamasari Adhitya Wibisono Afif, M Nur Afifatu Fachrudin Agus Moh. Sholahuddin Ahmad Bahrum Maula Rahman Ahmad Munajim Akhmad Alim Ananda Rafly Anisa Aprinus Salam Arif Nur Hakim Arif Rinaldi Dikananda Atang Sutandi Azkal Muhammad Azkiya Azzam Izzudin Bani Nurhakim Basuki Sumawinata Darmono Taniwiryono Dicky Miftakhul Rizki Ester Angeline Farid Ali Ma'ruf Fithri Muliawati Ghaida Refiana Zahra Hadianto Nur Fadhli Happy Widiastuti Herni Syahara Heru B. Pulunggono Hoerudin, Cecep Wahyu Husni Mubarok Ibdalsyah Ibdalsyah Ibnu Hajar Ike Suryani Dewi Indah Ratna Ningsih Irfan Ali Isni Rinjani Iwan Setiawan Joko, Ganang Prihatmoko Kevin Salsabil Arlandy M Danang Mukti Darmawan Masyhurul Khamis Melawati Melawati Mia Lasmi Wardiyah, Mia Lasmi Muhammad Hilmi Mulyawan Mulyawan Nabil Makarim Nafhan Khairuddin Fathin Najla Kayla Nanda Octavia Naufal Ridho Setyo Laksono Nema Widiantini Nining R Nisa Dienwati Nuris Novayanti Magdalena Gultom Novia Wulandari Nur Afif nur syarief abdullah Nurhadi Kastamin Odi Nurdiawan Rahma Amelia Purnama Rahmah Mulanti Rahman, Riem Rahayu Resti Dwi Anjani Ridwan Siskandar Rifqi Nurfadillah Rudi Kurniawan Ruli Herdiana Rusbandi Rusbandi Ryan Hamonangan Saeful Amri Shofian Yunus Siswanto Siti Komariyah Sofyan Alhaq Suratun Suratun Syifa Rahmatul Awaliyah Tati Supra Windi Herlita Vidila Wiyoto Wiyoto Yundari, Yundari Zumrotul Fauziah