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Wijaya, Putu Yudy
Universitas Hindu Indonesia
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Memaksimalkan Kinerja Karyawan dengan Total Quality Management dan Kepuasan Kerja Sasmita, I Gusti Bagus Nyoman Surya Candra; Wijaya, Putu Yudy; Sugianingrat, Ida Ayu Putu Widani
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/85g1n294

Abstract

This study was conducted to analyze the influence of total quality management (TQM) on employee performance directly and through job satisfaction uses an associative quantitative approach to analyze the causal relationship. This research was conducted at Prama Sanur Beach, Bali, which has a population of 257 people. The sample size determined using the Yamane Formula was 157 people with a proportional sampling technique. Data collection was carried out using interview and questionnaire methods. Instrument testing was carried out using validity and reliability tests. The analysis technique used was SEM-PLS. The results of the study prove that TQM has a positive and insignificant effect on employee performance, TQM has a positive and significant effect on job satisfaction, and job satisfaction has a positive and significant effect on employee performance. Job satisfaction mediates the effect of TQM on employee performance perfectly (full mediation).
Perspektif Gender dan Green Behavior dalam Keputusan Pembelian Produk Kuliner di Kota Denpasar Ayu Muliani, Ni Komang; Wijaya, Putu Yudy; Trarintya, Mirah Ayu Putri
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/npf98h10

Abstract

The culinary industry is growing rapidly due to lifestyle and supply of community behavior. Urban communities tend to behave by buying food rather than cooking. This study aims to analyze the effect of green knowledge and green marketing on purchasing interest and purchasing decisions for culinary products in Denpasar City, and to analyze the differences in their influence based on gender perspective. The population is the population of Denpasar City, with a sample size of 385 people, purposive sampling technique, using SEM-PLS with MGA (multi-group analysis) as an analysis technique. The results showed that Green knowledge had a significant effect, while green marketing did not have a significant effect on purchasing decisions. Green knowledge and green marketing had a significant effect on purchasing interest, and purchasing interest had a significant effect on purchasing decisions. Purchasing interest was able to mediate green knowledge and green marketing on purchasing decisions. Male customers had a stronger influence between green knowledge on purchasing decisions and purchasing interest. Female customers have a stronger influence between green marketing on purchase intention, while the influence of green marketing on purchasing decisions of male customers has a stronger influence than female customers.
PELATIHAN DAN PENDAMPINGAN STRATEGI PEMASARAN DAN PROMOSI DESTINASI WISATA DESA ADAT SUWAT DALAM IMPLEMENTASI PARIWISATA BERKELANJUTAN Mahayasa, I Gede Aryana; Dewi, Ida Ayu Sasmita; Wulandari, Ni Luh Adisti Abiyoga; Wijaya, Putu Yudy; Sudiana, I Wayan; Suartina, I Wayan
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 12 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/7cpdby91

Abstract

This community service was carried out in the traditional village of Suwat, Gianyar Regency to help answer the problems faced by the managers and administrators of tourist destinations in Suwat village. The purpose of this community service activity is to provide an understanding of marketing and promotion strategies that can be carried out to increase tourist visits to Suwat village. The training method is used to assist in formulating marketing and promotion strategies for tourist destinations. From this activity, the results obtained are that Suwat Waterfall as a tourist destination in Suwat village has the potential to become a reliable and well-known tourist destination by implementing several marketing and promotion strategies, such as conducting digital promotions, increasing promotional aggressiveness, and establishing cooperation with related parties.
The impact of institutional economics on carrying capacity and sustainable tourism of the subak landscape as a World Cultural Heritage site: A Bayesian network approach Suasih, Ni Nyoman Reni; Saskara, Ida Ayu Nyoman; Wijaya, Putu Yudy; Yasa, I Made Putra
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 13 No. 4 (2025): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v13i4.41430

Abstract

This study aims to analyze the probability of sustainable tourism in Subak Pulagan. Specifically, it examines the probabilistic impact of optimizing tourist visits on tourism carrying capacity and sustainable tourism within the Subak Pulagan landscape. The analysis was conducted using the Bayesian Network (BN) approach to develop a sustainable tourism model that integrates components of institutional economics, destination support factors, carrying capacity, and the World Cultural Heritage (WCH) designation as interrelated variables. Tourism in Subak Pulagan has strong potential for development through village tourism and rural tourism approaches. However, it is crucial to prevent overuse of the carrying capacity, as excessive tourist numbers could undermine the sustainability of tourism in the area. The findings indicate that a significant increase in tourist visits is likely to have a substantial impact on physical and environmental capacities. In contrast, the WCH designation and its associated recognition have not yet made a significant contribution to the sustainable tourism development of Subak Pulagan. As a policy implication, it is recommended to strengthen preventive measures to manage tourism carrying capacity—particularly in the physical and environmental dimensions—to ensure that tourism development supports both heritage preservation and long-term sustainability.
Transformasi Digital Dalam Agribisnis: Pemanfaatan Artificial Intelligence (Ai) Untuk Optimalisasi Produksi Dan Pemasaran Ubi Singkong Di Desa Mulya Jaya, Kabupaten Tulang Bawang Barat Nyoman Indra; Putu Yudy Wijaya
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7158

Abstract

The development of artificial intelligence (AI) technology presents significant opportunities for modernizing the agricultural sector, including in cassava cultivation and marketing. However, in Mulya Jaya Village, West Tulang Bawang Regency, the use of AI by farmers remains very limited. This study aims to describe the actual conditions of cassava production and marketing and evaluate the potential for AI applications to support increased efficiency and farmer welfare. This research was conducted using a qualitative descriptive method, involving interviews, direct field observations, and a review of various literature sources. The results indicate that most farmers still rely on traditional methods for farming and selling their crops through middlemen. Farmers' low understanding of digital technology, coupled with limited supporting facilities and the unavailability of artificial intelligence systems suited to local conditions, are major challenges in the process of agricultural digitalization. However, significant opportunities remain for implementing innovations such as plant disease detection applications, sensor-based weather and soil moisture monitoring tools, and the use of digital platforms for marketing activities. Therefore, this research encourages the implementation of technology training for farmers, the development of software tailored to local needs, and synergy between the government, educational institutions, and digital agricultural business actors to accelerate the realization of modern, inclusive, and sustainable village agriculture.
Brand Image Mediates Product Quality and Electronic Word of Mouth Towards Purchase Decision I Wayan Awi Marwida; Putu Yudy Wijaya; Widani Sugianingrat Ida Ayu Putu
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 10 No. 2 (2023): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.2.2023.117-124

Abstract

The purpose of this research was to identify and analyze the role of Brand Image in mediating Product Quality and Electronic Word of Mouth on Purchase Decisions at Taman Prakerti Bhuana consumers. The research population is consumers of Taman Prakerti Bhuana whose number is unknown. The sampling technique used was purposive sampling with 102 respondents. The research instruments used were questionnaires, observation, interviews and literature and analysis methods used were descriptive analysis and inferential analysis with Structural Equation Model-Partial Least Square (SEM-PLS) analysis. The results of the research show that product quality, eWOM and brand image have a positive and significant effect on purchase decision, product quality and eWOM have a positive and significant effect on brand image, brand image can positively and significantly mediate the effect of product quality and eWOM on purchase decision. The implication of the research is for Prakerti Bhuana Park to provide the best service as much as possible so that product quality and eWOM are still perceived very well by consumers so that it will have implications for increasing purchase decisions at Prakerti Bhuana Park. Researchers suggest to Prakerti Bhuana Park to be able to evaluate and innovate in efforts to increase product quality and eWOM so that it has implications for increasing consumer purchase decisions.
Digital Payment Efficiency through QRIS Convenience and Security: The Mediating Role of Trust Luh Nik Oktarini; Putu Yudy Wijaya; Ni Wayan Wina Premayani; Gede Agus Dian Maha Yoga; Gusti Alit Suputra
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 10 No 1 (2026): Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v10i1.412

Abstract

This study aims to determine the effect of ease and security of QRIS on the efficiency of digital payments with trust as a mediator. The theories used to support this study are the Diffusion of Innovation (DOI) Theory and the Technology Acceptance Model (TAM) Theory. This study focuses on Denpasar City residents belonging to Gen X and Gen Y who use QRIS in transactions. The research method used in this study is a quantitative approach. The population in this study is all Denpasar City residents belonging to Gen X and Gen Y, whose number is not known for certain, so the sample is calculated using the Lameshow formula with the number of samples obtained being 96 respondents. This study has 7 hypotheses, which will be tested using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). Based on the results of data analysis, the results of ease of QRIS have a positive and significant effect on the efficiency of digital payments. QRIS security has a positive and insignificant effect on the efficiency of digital payments. Ease of QRIS has a positive and significant effect on trust. QRIS security has a positive and significant effect on trust. Trust has a positive and significant effect on the efficiency of digital payments. Trust mediates the effect of QRIS convenience on digital payment efficiency (partial mediation). Trust mediates the effect of QRIS security on digital payment efficiency (full mediation).
Co-Authors Anandari, I Gusti Agung Ayu Apsari Ayu Muliani, Ni Komang Dewi, Ida Ayu Sasmita Gede Agus Dian Maha Yoga Gusti Alit Suputra I Gede Aryana Mahayasa I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ayu Wimba I Komang Gede I Komang Gede Santhyasa I Made Astrama I Made Endra Kartika Yudha I Putu Fery Karyada I Putu Sastra Wibawa I Wayan Awi Marwida I Wayan Suartina I WAYAN SUDIANA Ida Ayu Nyoman Saskara Ida Ayu Putu Widani Sugianingrat Ida Ayu Putu, Widani Sugianingrat Kadek Oki Sanjaya Kadek Oki Sanjaya Luh Nik Oktarini Made Kembar Sri Budhi Marwida, I Wayan Awi Mirah Ayu Putri Trarintya, Mirah Ayu Putri Ni Luh Adisti Abiyoga Wulandari Ni Made Yuami Damayanti Ni Nyoman Reni Suasih Ni Wayan Wina Premayani, Ni Wayan Wina Nyoman Indra Oktarini, Luh Nik Putu Sri Hartati Sasmita, I Gusti Bagus Nyoman Surya Candra Suasthi, I Gusti Ayu Suputra, Gusti Alit Susanti, Putu Herny Yasa, I Made Putra