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Wijaya, Putu Yudy
Universitas Hindu Indonesia
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Brand Image Mediates Product Quality and Electronic Word of Mouth Towards Purchase Decision Marwida, I Wayan Awi; Wijaya, Putu Yudy; Ida Ayu Putu, Widani Sugianingrat
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 10 No. 2 (2023): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.2.2023.117-124

Abstract

The purpose of this research was to identify and analyze the role of Brand Image in mediating Product Quality and Electronic Word of Mouth on Purchase Decisions at Taman Prakerti Bhuana consumers. The research population is consumers of Taman Prakerti Bhuana whose number is unknown. The sampling technique used was purposive sampling with 102 respondents. The research instruments used were questionnaires, observation, interviews and literature and analysis methods used were descriptive analysis and inferential analysis with Structural Equation Model-Partial Least Square (SEM-PLS) analysis. The results of the research show that product quality, eWOM and brand image have a positive and significant effect on purchase decision, product quality and eWOM have a positive and significant effect on brand image, brand image can positively and significantly mediate the effect of product quality and eWOM on purchase decision. The implication of the research is for Prakerti Bhuana Park to provide the best service as much as possible so that product quality and eWOM are still perceived very well by consumers so that it will have implications for increasing purchase decisions at Prakerti Bhuana Park. Researchers suggest to Prakerti Bhuana Park to be able to evaluate and innovate in efforts to increase product quality and eWOM so that it has implications for increasing consumer purchase decisions.
Marketing Strategy on Heritage Manuaba Royal Palace Tourist Attraction in Kenderan Tourism Village, Bali Premayani, Ni Wayan Wina; Wijaya, Putu Yudy; Susanti, Putu Herny; Suputra, Gusti Alit; Oktarini, Luh Nik; Yoga, Gede Agus Dian Maha
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 1 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.1.2024.54-65

Abstract

The Manuaba Royal Palace is one of the heritage tourist attractions that has cultural heritage, building architecture, and artifact collections with historical value; however, to date, this tourist destination has not been optimal in presenting tourists to be able to visit this region, so a comprehensive and measurable marketing strategy is needed to accelerate its development. This study aimed to analyze marketing strategies for the heritage tourist attraction of the Manuaba Royal Palace in the Kenderan Tourism Village, Bali. A mixed method research design was used by conducting interviews with the managers of as many as 30 Manuaba Royal Palace tourist destinations who met the inclusion and exclusion criteria. The data obtained were analyzed using IFAS, EFAS, and SWOT matrices and are presented descriptively. The results show that the Manuaba Royal Palace has implemented the 7P marketing mix strategy, currently in Quadrant I (a very favorable situation because it has great opportunities to demonstrate internal strength) and S<O (the direction of Manuaba Royal Pae's policy in growth strategy conditions). The current focus and marketing strategy includes developing technology-based historical courses accompanied by the use of social media, presenting information related to intangible cultural heritage, and guiding tourists more massively by providing exclusive packages for booking heritage tourism online. In the future, it is important to maximize the marketing strategies used to increase the number of visits and to be more competitive in the tourism industry.
Dampak Revitalisasi Pasar Rakyat Gianyar sebagai Pasar Termegah di Indonesia Terhadap Omzet Pedagan Wibawa, I Putu Sastra; Budhi, Made Kembar Sri; Saskara, Ida Ayu Nyoman; Wijaya, Putu Yudy; Santhyasa, I Komang Gede; Anandari, I Gusti Agung Ayu Apsari
Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) Vol 4, No 1 (2024): Desember 2024
Publisher : UniversitasAl Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/psn.v4i1.3430

Abstract

Menyadari pentingnya peran pasar umum, pemerintah Indonesia melakukan revitalisasi pasar secara masif, salah satunya adalah Pasar Umum Gianyar di Provinsi Bali yang saat ini dianggap sebagai yang termegah di Indonesia. Namun ternyata pasar tersebut justru sepi pengunjung dan pedagang, serta memberikan eksternalitas. Penelitian ini bertujuan untuk menganalisis apakah revitalisasi fisik Pasar Umum Gianyar mampu memberikan manfaat dalam peningkatan omzet pedagang sebagaimana salah satu tujuan utama revitalisasi. Teknik analisis yang digunakan adalah dengan analisis Propensity Score Matching berdasarkan data dari responden yang terdiri dari pedagang di Pasar Umum Gianyar (kelompok treatment) dan pedagang pasar umum yang belum direvitalisasi namun masih berada di wilayah Kabupaten Gianyar (kelompok control). Selain itu, juga dilakukan wawancara dengan pedagang dan pengunjung di Pasar Umum Gianyar. Hasil penelitian menunjukkan bahwa revitalisasi fisik secara masif di Pasar Umum Gianyar tidak menyebabkan adanya perubahan signifikan pada omzet pedagang. Pemerintah perlu memikirkan kembali detail alokasi ruang dan tata tempat di Pasar Umum Gianyar untuk meningkatkan jumlah pengunjung. Selain itu, revitalisasi non fisik juga perlu mengimbangi revitalisasi fisik yang telah dilakukan.Kata Kunci – Keputusan Pemerintah, Pasar Umum, Revitalisasi Fisik, Propensity Score Matching (PSM)
GENDER APPROACH IN THE ANALYSIS OF EMPLOYEE LOYALTY DETERMINANTS AT PRAMANA EXPERIENCE HOTELS & RESORTS IN BALI Ni Made Yuami Damayanti; Putu Yudy Wijaya; I Komang Gede
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 2 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i2.21519

Abstract

The aim of this research is to investigate the impact of Gender Approach in the Determination of Employee Loyalty at the Pramana Experience Hotels & Resorts in Bali. Gender is measured using dummy variables. This study also identifies the role of Gender as a moderating variable in the relationship between workplace spirituality, work-family conflict, and subjective wellbeing on Employee Loyalty. The analysis method used is PLS-SEM. Data were collected through an online Google Form questionnaire, with a total of 131 female employee respondents. The results reveal that only workplace spirituality and work-family conflict have a significant impact on subjective well-being. Workplace spirituality, work-family conflict, and subjective well-being significantly affect employee loyalty. Furthermore, evidence was found that gender statistically does not have an impact on Employee Loyalty. The indirect relationship testing reveals that subjective well-being is able to mediate the relationship between workplace spirituality and work-family conflict on employee loyalty. Based on these findings, it is concluded that gender status does not have a significant impact on employee loyalty.
Memaksimalkan Kinerja Karyawan dengan Total Quality Management dan Kepuasan Kerja Sasmita, I Gusti Bagus Nyoman Surya Candra; Wijaya, Putu Yudy; Sugianingrat, Ida Ayu Putu Widani
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/85g1n294

Abstract

This study was conducted to analyze the influence of total quality management (TQM) on employee performance directly and through job satisfaction uses an associative quantitative approach to analyze the causal relationship. This research was conducted at Prama Sanur Beach, Bali, which has a population of 257 people. The sample size determined using the Yamane Formula was 157 people with a proportional sampling technique. Data collection was carried out using interview and questionnaire methods. Instrument testing was carried out using validity and reliability tests. The analysis technique used was SEM-PLS. The results of the study prove that TQM has a positive and insignificant effect on employee performance, TQM has a positive and significant effect on job satisfaction, and job satisfaction has a positive and significant effect on employee performance. Job satisfaction mediates the effect of TQM on employee performance perfectly (full mediation).
Perspektif Gender dan Green Behavior dalam Keputusan Pembelian Produk Kuliner di Kota Denpasar Ayu Muliani, Ni Komang; Wijaya, Putu Yudy; Trarintya, Mirah Ayu Putri
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/npf98h10

Abstract

The culinary industry is growing rapidly due to lifestyle and supply of community behavior. Urban communities tend to behave by buying food rather than cooking. This study aims to analyze the effect of green knowledge and green marketing on purchasing interest and purchasing decisions for culinary products in Denpasar City, and to analyze the differences in their influence based on gender perspective. The population is the population of Denpasar City, with a sample size of 385 people, purposive sampling technique, using SEM-PLS with MGA (multi-group analysis) as an analysis technique. The results showed that Green knowledge had a significant effect, while green marketing did not have a significant effect on purchasing decisions. Green knowledge and green marketing had a significant effect on purchasing interest, and purchasing interest had a significant effect on purchasing decisions. Purchasing interest was able to mediate green knowledge and green marketing on purchasing decisions. Male customers had a stronger influence between green knowledge on purchasing decisions and purchasing interest. Female customers have a stronger influence between green marketing on purchase intention, while the influence of green marketing on purchasing decisions of male customers has a stronger influence than female customers.
Co-Authors Anandari, I Gusti Agung Ayu Apsari Ayu Muliani, Ni Komang Gede Agus Dian Maha Yoga I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ayu Wimba I Komang Gede I Komang Gede Santhyasa I Made Astrama I Made Endra Kartika Yudha I Putu Fery Karyada I Putu Sastra Wibawa Ida Ayu Nyoman Saskara Ida Ayu Putu Widani Sugianingrat Ida Ayu Putu, Widani Sugianingrat Kadek Oki Sanjaya Kadek Oki Sanjaya Made Kembar Sri Budhi Marwida, I Wayan Awi Mirah Ayu Putri Trarintya, Mirah Ayu Putri Ni Made Yuami Damayanti Ni Nyoman Reni Suasih Ni Putu Sri Hartati Ni Wayan Wina Premayani, Ni Wayan Wina Oktarini, Luh Nik Sasmita, I Gusti Bagus Nyoman Surya Candra Suasthi, I Gusti Ayu Suputra, Gusti Alit Susanti, Putu Herny