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The Influence of Store Atmosphere and Product Assortment on Repurchase Intention with Customer Satisfaction as a Mediating Variable at MR. DIY Kayu Merah Mutmainah, Mutmainah; Fahri, Johan; Buamonabot, Irfandi
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education (On Progress July-Desembe
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1167

This study aims to analyze the influence of store atmosphere and product assortment on repurchase intention with customer satisfaction as a mediating variable among customers of MR. DIY Kayu Merah, Ternate. The study used a quantitative approach, with a purposive sampling method targeting 150 customers who had made at least three purchases. The data was collected through questionnaires and analyzed using the SEM-PLS method with SmartPLS 4.0 software. The results indicate that store atmosphere positively influences both customer satisfaction and repurchase intention. Meanwhile, product assortment significantly affects customer satisfaction but not repurchase intention directly. Furthermore, customer satisfaction positively impacts repurchase intention and mediates the relationship between both store atmosphere and product assortment with repurchase intention.

ESTETIKA KULINER MEMPENGARUHI CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS WISATAWAN DI KOTA TERNATE Darmin, Fardin; Hidayanti, Ida; Fahri, Johan
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1103

The purpose of this research is to examine the relationship between culinary aesthetics, destination image, tourist satisfaction, and tourist loyalty in Ternate City. This type of research is an explanatory research with a quantitative approach. There are four variables used, namely culinary aesthetic variables, destination image, tourist satisfaction variable, and tourist loyalty variable. Data collection was obtained through distributing questionnaires to 120 respondents. The sampling technique used purposive sampling with a population of domestic tourists from Ternate City who visited at least two times to culinary tourism in Ternate City. The data analysis of this research used descriptive analysis and path analysis. The results of the study prove that the culinary aesthetic variable has a significant effect on the image of the destination, the image of the destination has a significant effect on the tourist loyalty variable. This study also found an indirect effect of port aesthetics on tourist loyalty through destination image and tourist satisfaction. Based on the results of the study, it is recommended that the Regional Government and tourism business actors maintain the image of local culinary in Ternate City and increase the intensity of tourist visits by promoting all types of tourist attractions including local culinary and optimizing tourist attractions in the diverse Ternate City through the image of the destination.

Intervensi Penyetaraan Jabatan: Analisis Efektivitas Penyetaraan Jabatan Administrasi Ke Jabatan Fungsional Pada Sekretariat Daerah Provinsi Maluku Utara Tuasamu, Hadi; Hadady, Hartaty; Fahri, Johan
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1131

Simplification of the structure and equalization of administrative positions is a bureaucratic streamlining program to realize fast, effective, and efficient public services, As is the priority program of the leadership of the president and vice president. The purpose of this study analysis is to analyze the effectiveness of the policy of equalizing administrative positions to functional positions in the Regional Secretariat of North Maluku Province. This study uses a descriptive analysis approach to explain and analyze the effectiveness of equalization of positions. The study data used is in the form of literature studies. The results of the study analysis show that the policy of equalizing administrative positions to functional positions has not been implemented effectively. The impact on the equalization of administrative positions into functional positions is still in accordance with the indicators of organizational efficiency. Administrative officers who are transferred to majority functional positions do not meet the educational and competency requirements required in the functional positions they will occupy, because the equalization of positions provides a lot of tolerance for the requirements of functional positions.

ESTETIKA KULINER MEMPENGARUHI CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS WISATAWAN DI KOTA TERNATE Darmin, Fardin; Hidayanti, Ida; Fahri, Johan
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1103

The purpose of this research is to examine the relationship between culinary aesthetics, destination image, tourist satisfaction, and tourist loyalty in Ternate City. This type of research is an explanatory research with a quantitative approach. There are four variables used, namely culinary aesthetic variables, destination image, tourist satisfaction variable, and tourist loyalty variable. Data collection was obtained through distributing questionnaires to 120 respondents. The sampling technique used purposive sampling with a population of domestic tourists from Ternate City who visited at least two times to culinary tourism in Ternate City. The data analysis of this research used descriptive analysis and path analysis. The results of the study prove that the culinary aesthetic variable has a significant effect on the image of the destination, the image of the destination has a significant effect on the tourist loyalty variable. This study also found an indirect effect of port aesthetics on tourist loyalty through destination image and tourist satisfaction. Based on the results of the study, it is recommended that the Regional Government and tourism business actors maintain the image of local culinary in Ternate City and increase the intensity of tourist visits by promoting all types of tourist attractions including local culinary and optimizing tourist attractions in the diverse Ternate City through the image of the destination.

Intervensi Penyetaraan Jabatan: Analisis Efektivitas Penyetaraan Jabatan Administrasi Ke Jabatan Fungsional Pada Sekretariat Daerah Provinsi Maluku Utara Tuasamu, Hadi; Hadady, Hartaty; Fahri, Johan
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1131

Simplification of the structure and equalization of administrative positions is a bureaucratic streamlining program to realize fast, effective, and efficient public services, As is the priority program of the leadership of the president and vice president. The purpose of this study analysis is to analyze the effectiveness of the policy of equalizing administrative positions to functional positions in the Regional Secretariat of North Maluku Province. This study uses a descriptive analysis approach to explain and analyze the effectiveness of equalization of positions. The study data used is in the form of literature studies. The results of the study analysis show that the policy of equalizing administrative positions to functional positions has not been implemented effectively. The impact on the equalization of administrative positions into functional positions is still in accordance with the indicators of organizational efficiency. Administrative officers who are transferred to majority functional positions do not meet the educational and competency requirements required in the functional positions they will occupy, because the equalization of positions provides a lot of tolerance for the requirements of functional positions.

Pengembangan Potensi Sagu sebagai Pangan Lokal dalam Upaya Mewujudkan Desa Mandiri Pangan di Desa Tuada, Kabupaten Halmahera Barat Albaar, Nurjanna; Hasbullah, Hasbullah; Rasulu, Hamidin; Fatmawati, Mila; Gunawan, Gunawan; Kamaluddin, Abdul Kadir; Fahri, Johan
Jurnal Pertanian Khairun Vol 4, No 2: (Desember 2025)
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jpk.v4i2.10739

The development of sago as a local food resource in Tuada Village, West Halmahera Regency, aimed at realizing a self-sufficient food village based on local potential. The main activities include strengthening the capacity of the Marimoi MSMEs in managing sago processing businesses, which enables the community to improve their entrepreneurial skills and enhance the economic value of sago. Education on the application of Good Manufacturing Practices (GMP) was provided to ensure food quality and safety, allowing sago-based products to meet higher market standards. In addition, knowledge transfer on innovative processing techniques has been carried out to expand the variety of sago products, such as instant flour, sago-based macaroni, and sago egg snacks, which significantly increase added value and consumer appeal. The program also emphasizes strengthening community economic institutions through collaborative product marketing strategies and the utilization of digital technology, thereby expanding market reach and reinforcing the position of local products. The technologies applied include hard technologies, such as modern processing equipment, and soft technologies, including business management, packaging, and effective promotion strategies. Furthermore, feasibility studies on household-scale sago flour production and product diversification indicate positive outcomes from technical, financial, and socio-economic perspectives, providing a strong foundation for sustainable business development. Overall, the integration of these initiatives demonstrates that sago development not only contributes to local food security but also plays a significant role in improving community welfare and strengthening the village economy in a sustainable and independent manner.

STRATEGI PEMBERDAYAAN UMKM OLEH KELOMPOK TANI SALAK DI KELURAHAN BOBO, KOTA TIDORE KEPULAUAN Buamonabot, Irfandi; Fahri, Johan; Jabid, Abdullah W.; Bailusy, Muhsin N.
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) - Inpress
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v5i1.139

Banyak program pembangunan yang terus dilakukan oleh pemerintah, yang tujuannya agar kehidupan masyarakat berubah menjadi lebih baik. Pembangunan merupakan sebuah upaya atau cara yang dikerjakan yang terencana untuk melaksanakan perubahan demi mencapai tujuan. Pemberdayaan masyarakat merupakan salah satu program yang sedang menjadi mainstream dalam proses pembangunan di Indonesia. Pemberdayaan masyarakat bertujuan agar masyarakat bisa menggali dan mengembangkan potensi dan menjadikan masyarakat mandiri. Salah satu bentuk pemberdayaan adalah melalui UMKM yang dianggap memiliki peran yang sangat penting bagi kesejahteraan masyarakat dengan membuka lapangan kerja dan menambah pendapatan masyarakat sekitar sehingga mencukupi kehidupan sehari-hari seperti pangan, maupun kehidupan lainnya. Dari analisis situasi dan permasalahan yang dihadapi oleh petani salak di Desa Bobo Kota Tidore Kepulauan adalah belum banyak yang memahami potensi usaha yang dikembangkan oleh kelompok tani salak, kurangnya kesadaran masyarakat untuk memanfaatkan hasil olahan salak itu sendiri dan keterbatasan sarana dan prasarana dalam meningkatkan usaha menuju UMKM, sehingga sebagai langkah awal adalah menjelaskan peluang ketika menuju ke UMKM dan mencari solusi untuk permasalahan atas permasalahan yang terjadi di petani salak. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah metode sosialisasi partisipatif. Berdasarkan hasil pengabdian yang telah dibahas maka strategi pengembangan usaha untuk keberlanjutan usaha salak dapat menyesuaikan berdasarkan faktor tantangan dan keberhasilan yang telah dilakukan oleh para petani salak di Kelurahan Bobo Kota Tidore Kepulauan. Selain itu juga sangat dibutuhkan atensi dari Pemerintah Daerah Kota Tidore Kepulauan guna keberlanjutan usaha, baik dari sisi sertifikasi, perluasan lahan, dan komoditi unggulan.

PENGARUH CITRA MEREK DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK LUWAK WHITE KOFFIE PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KHAIRUN TERNATE Darmin, Fardin; Fahri, Johan; Abubakar, Karim
Jurnal Manajemen Sinergi Vol 9, No 2 (2021): JURNAL MANAJEMEN SINERGI (EDISI OKTOBER)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v9i2.5251

Objective: The purpose of this study was to determine the effect of Brand Image and Halal Labels both partially and simultaneously on the decision to purchase Luwak White coffee products. The analytical model used to test the hypothesis is multiple linear regression analysis, and the research method used is explanatory research with a quantitative approach and a sample of 50 respondents. Methodology: The analytical method used and Data processing techniques use SPSS 16 for windows.Finding: All hypothesis accepted at the 5% confidence level.Conclusion: The research proves that: first Brand Image has a positive and significant influence on Purchasing Decisions, which means that the better the perception and consumer confidence in the brand image of a product, will determine the purchasing decision of Luwak White Koffie Products. The second Halal Label has a positive and significant influence on purchasing decisions, which means that with the inclusion of halal labels on product packaging, it will directly affect consumers to make purchasing decisions Luwak White Koffie Products. With the results simultaneously both variables have a positive and significant effect on Purchasing Decisions.

Kepuasan Seleksi dan Atribut Perguruan Tinggi: Mediasi Kepuasan Informasi Buamonabot, Irfandi; Arilaha, Muhammad Asril; Fahri, Johan
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.292

This study aimed to examine the satisfaction of information availability in mediating the relationship between attributes of and satisfaction in choosing higher education institutions for Universitas Khairun and IAIN Ternate. A total of 252 students from both institutions were involved in this survey, with an effective rate of return of 70%. A hierarchical regression analysis was run by using IBM SPSS version 24. The results showed that for Universitas Khairun, information satisfaction fully mediates the relationship between attributes and satisfaction in choosing a university. In contrast, for IAIN Ternate, information satisfaction is only an independent variable. The implications and suggestions for further research are also discussed in this study.

City Branding Kota Ternate Fahri, Johan; Ahmad, Fichriyanto M
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.297

City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of Java,” are examples of city branding. In North Maluku Province, Ternate City has a long history of colonialism, international trade, and a developing city. Unfortunately, inconsistencies still exist in how the city should be known. This study aims to identify and define city branding by using the constructivist grounded theory method. The themes identified were quality tourism, economic value, community engagement, stakeholder consensus, legendary ancient leadership, and historic and renowned commodity. Six main themes are theoretically based on how to branding Ternate city and involving seven important participants. These themes are then used to define the branding of Ternate City. Current research offers a testable model to brand a place or city based on the identified subjects. At the same time, potential future studies are also suggested regarding the weaknesses of the current study.

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