Article Per Year (5 Year)
p-Index From 2020 - 2025
2.998
P-Index
This Author published in this journals
All Journal Jurnal Optimasi Sistem Industri INVENTORY : Industrial Vocational E-Journal On Agroindustry Journal of Community Service Jurnal Sistim Informasi dan Teknologi Jurnal Teknik, Komputer, Agroteknologi dan Sains Innovative: Journal Of Social Science Research Prosiding Seminar Nasional Teknik Industri Journal Of Indonesian Social Society Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Journal of Innovative and Creativity Interaksi : Jurnal Pengabdian Kepada Masyarakat
Isna Juwita
Teknik Industri, Fakultas Teknik Dan Perencanaan, Universitas Ekasakti, Padang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Innovative and Creativity

 1 
The Influence of Digital Transformation, Knowledge Management Practices, and Market Orientation on Business Performance in the Retail Industry Riyanti, Apriani; Hendratni, Tyahya Whisnu; Jefriyanto; Juwita, Isna; Wandanaya, Anita Bawaiqki; Akhirianto, Pas Mahyu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5190

Abstract

The study's main purpose is to evaluate how digital transformation, knowledge management practices, and market orientation interact, thereby affecting productivity in the retail industry of Indonesia. The researchers that the rivalries in the retail sector may lead to the question that the companies would be forced to respond technology-wise and market-wise almost instantly to the customer's behavior, in this instance, the customers and marketing strategies changes. The research adopts a quantitative method for collecting data from 150 participants who include operational staff, supervisors, and managers of retailers where digital systems have been installed. The investigators applied the purposive sampling method with the work experience and involvement in the company's digitalization as the criteria. The questionnaire items were subjected to validation for item-total validity plus reliability through Cronbach's Alpha and thereafter went through classical assumptions such as normality, multicollinearity, and heteroscedasticity before being further analyzed by multiple linear regression. The findings show that the performance of retail business is positively and significantly influenced by all three independent variables. The present research, from the theoretical standpoint, contributes to the understanding of retail strategic management and digital transformation in the literature. Moreover, it also paves the way for practice by suggesting that retail firms gradually adopt technology, engage in knowledge management, and improve their market orientation in order to achieve and sustain high business performance.
Co-Authors Agung Priatama Akhirianto, Pas Mahyu Akhmad Ramli Anantadjaya, Samuel PD Anastasia D'Ornay Ardhana Januar Mahardhani Berry Yuliandra Caka Gatot Priambodo Desriyenti, Desriyenti Desriyenti, Desriyenti Fransisca Jallie Pattiruhu Gede Wirabuana Putra Hary Fandeli Heri Satria Setiawan Insannul Kamil, Insannul Irmayani Irmayani , Irmayani Irmayani Irmayani Irsyadul Halim Irsyadul Halim, Irsyadul Jefriyanto Jonrinaldi Kamil, Insannul Kushariyadi Kushariyadi Kusumawati, Diana Anggraini Melda Fajra Mufrida Meri Mufrida Meri. Z Mustafa, Fahrina Nawangwulan, Irma M Nazili Okrianto, Engki Priatama, Agung Riyanti, Apriani Rosnita Rauf Rozza Linda Saeful Rohman Tyahya Whisnu Hendratni Violin, Vivid Vivid Violin Wandanaya, Anita Bawaiqki