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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) CIVICUS : Pendidikan-Penelitian-Pengabdian Pendidikan Pancasila dan Kewarganegaraan PRIVE: Jurnal Riset Akuntansi dan Keuangan Media Mahardhika CERMIN: Jurnal Penelitian MEDIA MANAJEMEN JASA Bisman (Bisnis dan Manajemen): The Journal of Business and Management INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Trends Economics and Accounting Research Journal of Innovation Research and Knowledge Jurnal Bisnis, Manajemen, dan Akuntansi SENTRI: Jurnal Riset Ilmiah Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Nusantara Berbakti Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Konsienti: Community Services Journal PRAGMATIS Jurnal Manajemen dan Bisnis
Kridaningsih, Anna
Fakultas Ekonomi,Universitas Mayjen Sungkono Mojokerto
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Penentu Utama Keputusan Pembelian: Evaluasi Kualitas Produk dan Daya Tarik Visual Kemasan Minuman Anna Kridaningsih
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1006

Abstract

In an increasingly competitive business, companies must be able to understand what factors will influence the decision to buy. This study intends to analyze the role of packaging quality and design on the decision to buy Fatigon Hydro isotonic drinks among 100 respondents in Surabaya City. The study involved purposive sampling method to select respondents who have sufficient experience and understanding of Fatigon Hydro isotonic drink products. The study utilized quantitative methods. Statistical analysis, including regression, was used to evaluate the influence between product quality and design on packaging with the decision to purchase. The results showed that the design on the packaging contributed positively to the decision-making. In addition, consumers tend to give high value to products that are considered good quality or in accordance with consumer desires.
The Influence of Marketing Mix on Consumer Loyalty Through Consumer Satisfaction at the Pusat Grosir Sepatu (PGS) in Mojokerto City Mei, Nanang Andhiyan Mergining; Kridaningsih, Anna; Andhiyan, Alferiano Putra; Agmadamara, Divela Zulvianasya Gadis
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 11 (2025): SENTRI : Jurnal Riset Ilmiah, November 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i11.4769

Abstract

Retail business competition in the footwear sector is driven by increased footwear sales. The role of the local government in this regard is the Mojokerto City government providing facilities the Pusat Grosir Sepatu (PGS). Pusat Grosir Sepatu (PGS) in Mojokerto City was established in 2023. Over time, sales at the Pusat Grosir Sepatu (PGS) in Mojokerto City have fluctuated. In response to this, various efforts have been made, including adding variety and improving product quality, improving facilities, enhancing personal selling skills, providing special prices, promoting on social media, and other efforts. These efforts are part of the marketing mix. These improvements are aimed at increasing customer satisfaction and thus fostering customer loyalty at the Pusat Grosir Sepatu (PGS) in Mojokerto City. Based on this explanation, this study aims to test and prove the effect of the marketing mix on customer loyalty through customer satisfaction at Pusat Grosir Sepatu (PGS) in Mojokerto City. There are 3 variables, namely the marketing mix variable with 7 mixes, consumer satisfaction, and consumer loyalty. Data processing used SmartPLS 4.1. The results of the hypothesis test obtained the results that there is an influence of the marketing mix on consumer satisfaction as evidenced by P values of 0.000 < 0.05. The influence of the marketing mix on consumer loyalty is evidenced by P values of 0.000 < 0.05. The influence of consumer satisfaction on consumer loyalty is evidenced by P values of 0.00 < 0.05. The influence of service quality on consumer loyalty through consumer satisfaction is known to be P values of 0.001 < 0.05. From the adjusted R square value, it is known that the influence of the marketing mix on consumer satisfaction is 58% and the influence of the marketing mix and satisfaction on consumer loyalty is 59.7%.
Co-Authors Agmadamara, Divela Zulvianasya Gadis Agus Sunaryo Alent Yoshe Kristanto Andhiyan Mergining Mei, Nanang Andhiyan, Alferiano Putra Anta Salam, Muhammad Khairil Ashriana, Ahfi Nova Berlina Putri Rifai Cahyaning Pratiwi , Elok Devi Iriandha Widyastuti Devy Silvia Rahmawati diah cahyani Elis Anita Farida Elly Joenarni Elly Joenarni Elok Cahyaning Pratiwi Elsa Sofhia Febrianti Fajar Budiyanto, Fajar Febro Ikbal Tri Harianto Firman Aldian Manan Ghozali Ghozali Ghozali Ghozali Ghozali Ghozali Indah Nabila Nur Fadhila Joenarni, Elly Kiki Lukiyan Nanda Sari Lucki Ariansah Lutfi Nur Fatoni Mahardika Permana, Thomas Mei, Nanang Andhiyan Mergining Mochamad Irfan Muchammad Futuchal Arifin Mukhammad Dahril Kamal nanang andhiyan Mergining Mei Nanang Andhiyan Mergining Mei Nawa Billah , Salwa Aulia Nazaretha Nazaretha Negoro, Anis Sirojuddin Suryo Nizar Hafidz Asigaf Nuraeni, Eny Nurwarda Zakia Putri Nur Kumala Sari Rachmawati, Eny Rakananda Aji Putra Ratna Agustina Ratna Agustina Ria Dini Apriliasari Ridha, Mokhammad Rika Widyasari Rinda Ayu Lestari Rizkawati, Nidya Rizkawati, Nindya Rudi Tri Hermawan Sabani, Nurus Sandi Pratama Anada Putri Sholeh, Rachmad Silvia, Amelia Siti Nur Fadilah Ulfa Rahmawati Wahyu Adhafiya Yusuf Rahman Al Hakim Zenita Afifah Fitriani