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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) CIVICUS : Pendidikan-Penelitian-Pengabdian Pendidikan Pancasila dan Kewarganegaraan PRIVE: Jurnal Riset Akuntansi dan Keuangan Media Mahardhika CERMIN: Jurnal Penelitian MEDIA MANAJEMEN JASA Bisman (Bisnis dan Manajemen): The Journal of Business and Management INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Trends Economics and Accounting Research Journal of Innovation Research and Knowledge Jurnal Bisnis, Manajemen, dan Akuntansi SENTRI: Jurnal Riset Ilmiah Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Nusantara Berbakti Gudang Jurnal Multidisiplin Ilmu Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Konsienti: Community Services Journal PRAGMATIS Jurnal Manajemen dan Bisnis
Kridaningsih, Anna
Fakultas Ekonomi,Universitas Mayjen Sungkono Mojokerto
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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The Influence of Marketing Mix on Consumer Loyalty Through Consumer Satisfaction at the Pusat Grosir Sepatu (PGS) in Mojokerto City Mei, Nanang Andhiyan Mergining; Kridaningsih, Anna; Andhiyan, Alferiano Putra; Agmadamara, Divela Zulvianasya Gadis
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 11 (2025): SENTRI : Jurnal Riset Ilmiah, November 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i11.4769

Abstract

Retail business competition in the footwear sector is driven by increased footwear sales. The role of the local government in this regard is the Mojokerto City government providing facilities the Pusat Grosir Sepatu (PGS). Pusat Grosir Sepatu (PGS) in Mojokerto City was established in 2023. Over time, sales at the Pusat Grosir Sepatu (PGS) in Mojokerto City have fluctuated. In response to this, various efforts have been made, including adding variety and improving product quality, improving facilities, enhancing personal selling skills, providing special prices, promoting on social media, and other efforts. These efforts are part of the marketing mix. These improvements are aimed at increasing customer satisfaction and thus fostering customer loyalty at the Pusat Grosir Sepatu (PGS) in Mojokerto City. Based on this explanation, this study aims to test and prove the effect of the marketing mix on customer loyalty through customer satisfaction at Pusat Grosir Sepatu (PGS) in Mojokerto City. There are 3 variables, namely the marketing mix variable with 7 mixes, consumer satisfaction, and consumer loyalty. Data processing used SmartPLS 4.1. The results of the hypothesis test obtained the results that there is an influence of the marketing mix on consumer satisfaction as evidenced by P values of 0.000 < 0.05. The influence of the marketing mix on consumer loyalty is evidenced by P values of 0.000 < 0.05. The influence of consumer satisfaction on consumer loyalty is evidenced by P values of 0.00 < 0.05. The influence of service quality on consumer loyalty through consumer satisfaction is known to be P values of 0.001 < 0.05. From the adjusted R square value, it is known that the influence of the marketing mix on consumer satisfaction is 58% and the influence of the marketing mix and satisfaction on consumer loyalty is 59.7%.
Peningkatan Kapabilitas SDM pada UMKM Desa Bakalan Gondang Mojokerto Melalui Pelatihan Sosial Media Marketing dan Manajemen Produksi Modern Anna Kridaningsih; Ratna Agustina; Anis Sirojuddin Suryo Negoro; Nurus Sabani; Risa Amalia Muzrifah; Adil Abdillah; Ahmad Mubarok
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 12 (2025): GJMI - Desember
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i12.1945

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah pedesaan sering menghadapi keterbatasan kapabilitas sumber daya manusia (SDM), terutama dalam pemanfaatan media sosial untuk pemasaran dan penerapan manajemen produksi modern. Permasalahan ini berdampak pada rendahnya daya saing produk, keterbatasan jangkauan pasar, dan efisiensi produksi yang kurang optimal. Penelitian pengabdian masyarakat ini bertujuan untuk meningkatkan kapabilitas SDM UMKM di Desa Bakalan Gondang, Mojokerto, melalui pelatihan social media marketing dan manajemen produksi modern. Metode yang digunakan bersifat deskriptif-partisipatif dengan tahapan: identifikasi masalah, perancangan materi pelatihan, implementasi, evaluasi, dan analisis hasil. Hasil pelatihan menunjukkan adanya peningkatan signifikan kemampuan peserta, antara lain: 90% peserta mampu membuat konten media sosial kreatif dan berinteraksi efektif dengan konsumen, serta 88% peserta menerapkan prinsip manajemen produksi modern, termasuk perencanaan produksi, pengendalian kualitas, dan pencatatan proses. Evaluasi integrasi pemasaran digital dan produksi menunjukkan bahwa peserta mampu menyesuaikan kapasitas produksi dengan permintaan pasar, meningkatkan efisiensi usaha, dan memperkuat daya saing produk. Pelatihan ini membuktikan efektivitas metode terpadu dalam meningkatkan kapabilitas SDM UMKM, mendorong UMKM menjadi lebih adaptif, inovatif, dan kompetitif, serta memberikan model bagi program pengabdian masyarakat serupa di desa lain.
Sosialisasi Bahaya Narkoba Di MTS Manba’ul Ulum Di Desa Japanan Anna Kridaningsih; Febro Ikbal Tri Harianto; Rudi Tri Hermawan; Lucki Ariansah; Nurwarda Zakia; Rika Widyasari; Rinda Ayu Lestari; Kiki Lukiyan Nanda Sari; Muchammad Futuchal Arifin; Putri Nur Kumala Sari; Rakananda Aji Putra; Indah Nabila Nur Fadhila; Elsa Sofhia Febrianti; Nizar Hafidz Asigaf; Firman Aldian Manan; Mukhammad Dahril Kamal; Siti Nur Fadilah; Lutfi Nur Fatoni; Devy Silvia Rahmawati; Nazaretha Nazaretha; Alent Yoshe Kristanto; Sandi Pratama Anada Putri
Jurnal Nusantara Berbakti Vol. 2 No. 1 (2024): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i1.305

Abstract

Drug use until now is increasingly concerning, technological advances have an impact as one of the factors in the spread of this prohibited item. Drug addicts are generally still children who are in productive age, namely teenagers aged between 15-19 years. One of the reasons is the lack  knowledge of the dangers of drugs for the health of children in productive age. Most drug addicts can have the effect of wanting to see firsthand, try and end up addicted, with the excuse of wanting to look cool, mature, strong and as a proof of solidarity between friends. This research was conducted related to socialization of the Dangers of Drug Use at Mts Manba'ul Ulum in Japanan Village. At Mts Manba’ul Ulum, we carry out counseling for 70 junior high school equivalent children. We hope that students, especially immature children, will get enough knowledge about the dangers of drugs.
Co-Authors Adil Abdillah Agmadamara, Divela Zulvianasya Gadis Agus Sunaryo Ahmad Mubarok Alent Yoshe Kristanto Andhiyan Mergining Mei, Nanang Andhiyan, Alferiano Putra Anis Sirojuddin Suryo Negoro Anta Salam, Muhammad Khairil Ashriana, Ahfi Nova Berlina Putri Rifai Cahyaning Pratiwi , Elok Devi Iriandha Widyastuti Devy Silvia Rahmawati diah cahyani Elis Anita Farida Elly Joenarni Elly Joenarni Elok Cahyaning Pratiwi Elsa Sofhia Febrianti Fajar Budiyanto, Fajar Febro Ikbal Tri Harianto Firman Aldian Manan Ghozali Ghozali Ghozali Ghozali Ghozali Ghozali Indah Nabila Nur Fadhila Joenarni, Elly Kiki Lukiyan Nanda Sari Lucki Ariansah Lutfi Nur Fatoni Mahardika Permana, Thomas Mei, Nanang Andhiyan Mergining Mochamad Irfan Muchammad Futuchal Arifin Mukhammad Dahril Kamal Nanang Andhiyan Mergining Mei nanang andhiyan Mergining Mei Nawa Billah , Salwa Aulia Nazaretha Nazaretha Negoro, Anis Sirojuddin Suryo Nizar Hafidz Asigaf Nuraeni, Eny Nurus Sabani Nurwarda Zakia Putri Nur Kumala Sari Rachmawati, Eny Rakananda Aji Putra Ratna Agustina Ratna Agustina Ratna Agustina Ria Dini Apriliasari Ridha, Mokhammad Rika Widyasari Rinda Ayu Lestari Risa Amalia Muzrifah Rizkawati, Nidya Rizkawati, Nindya Rudi Tri Hermawan Sabani, Nurus Sandi Pratama Anada Putri Sholeh, Rachmad Silvia, Amelia Siti Nur Fadilah Ulfa Rahmawati Wahyu Adhafiya Yusuf Rahman Al Hakim Zenita Afifah Fitriani