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All Journal Komunikator WARTA Komuniti : Jurnal Komunikasi dan Teknologi Informasi ARISTO BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Jurnal Surya Masyarakat Kontribusia : Research Dissemination for Community Development Jurnal Surya Masyarakat Community Empowerment DedikasiMU: Journal of Community Service Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Audiens Proceedings of Jogjakarta Communication Conference (JCC)
Sudiwijaya, Erwan
Communication Department Universitas Muhammadiyah Yogyakarta
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Enhancing students' competence in writing popular articles on user-generated content-based digital media Junaedi, Fajar; Sudiwijaya, Erwan; Suherman, Ansar; Khairiyah, Rizqi Lailatul
Community Empowerment Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11847

Abstract

This community service program aims to enhance students' competence in writing popular articles. The activities were conducted in the form of a writing workshop using the Indonesian language according to journalistic standards. The program focused on developing the ability to compose popular articles and practicing the submission of article drafts to digital mass media publishers, particularly those based on user-generated content. As a result of this program, students from Universitas Muhammadiyah Buton successfully published 20 articles in digital mass media. This competence improvement is expected to support the promotion and contribution of Universitas Muhammadiyah Buton to society.
Representasi Perempuan dan Budaya Konsumen dalam Iklan Shopee 9.9 2024 Ekawati, Sheilla; Daksa, Farrel Aditya; Azzuhdi, Abdurrohman Naufal; Sudiwijaya, Erwan
Jurnal Audiens Vol. 6 No. 1 (2025): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i1.566

Abstract

This research analyzes the representation of women and consumer culture in the Shopee 9.9 advertisement of 2024. Using semiotic methods, this research explores how women are portrayed in the advertisement, particularly in relation to gender stereotypes. The research findings indicate that the portrayal of women reinforces conventional beauty standards and passive femininity, as well as promotes a culture of consumption through visual cues and product placement. These representations play an important role in shaping the image of femininity and shopping activities, in line with societal trends in digital consumption. This representation not only shapes society's perception of women as symbols of aesthetics but also influences consumer decisions regarding the advertised products. Moreover, the elements of consumer culture in this advertisement reflect a glamorous lifestyle, trends in luxury goods consumption, and online shopping habits as part of the modern consumer identity.
Relasi Gender dan Hegemoni Laki-laki dalam Iklan Tropicana Slim Edisi Ramadhan 2024 Mustofa, Anugrah Fajar; Fitri, Inaya Erwansyah; Maulia, Suci; Sudiwijaya, Erwan
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.551

Abstract

This research aims to understand how gender relations and male hegemony are portrayed in the Tropicana Slim advertisement for the 2024 Ramadan edition. By using gender and hegemony theory to explore how these gender relations and hegemony manifest. This research uses Roland Barthes' semiotic research method to discuss and identify the signs that appear in the Tropicana Slim Ramadan 2024 advertisement. The study finds that the Tropicana Slim Ramadan 2024 advertisement represents the positions of men and women within the family environment. Gender equality is about obtaining rights, obligations, treatment, evaluation, and opportunities for both men and women in their work. The relationship between husband and wife still influences harmony within the family environment, because they each have roles that must be fulfilled.
Marketing Communication Strategy of Pesona Maidah Bakery Based on Personal Selling in 2024 Juliana, Silvia Ayu; Sudiwijaya, Erwan
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to describe the marketing communication strategy based on personal selling implemented by Pesona Maidah Bakery in 2024. Employing a descriptive qualitative approach, data were collected through structured interviews and field observations and analyzed using Miles and Huberman's model. The findings reveal that personal selling was carried out intensively and relationally by sales personnel through strong interpersonal approaches, including empathetic communication, suggestive persuasion techniques, product sampling, and attractive promotional offers. Sales agents actively targeted strategic locations such as traditional markets and public areas to find prospective customers, fostered emotional connections through informal conversations, and maintained customer loyalty via follow-up communication on WhatsApp. The product advantages communicated include the use of premium ingredients, absence of preservatives, and daily fresh production. The analysis indicates that this strategy effectively fosters emotional closeness, builds trust, and enhances customer loyalty. The personal selling strategy of Pesona Maidah Bakery reflects the principles of Relationship Marketing, emphasizing not merely transactional outcomes, but the development of long-term relationships with consumers through human-centered, adaptive, and consistent communication.
Golden Dimsum’s Word of Mouth Strategy in Increasing Sales During 2023 - 2024 Farransahad, Bazlin Fania; Sudiwijaya, Erwan
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This research explores the implementation of word-of-mouth (WoM) marketing strategy by Golden Dimsum to enhance sales performance during the period of 2023–2024. The strategy was selected for its effectiveness, low cost, and ability to establish strong customer relationships. Utilizing a descriptive qualitative approach, data were obtained through interviews and documentation and analyzed using the Miles and Huberman interactive model. The results indicate that the WoM strategy was executed through five key dimensions: talkers, topics, tools, talking part, and tracking. Promotional messages were naturally disseminated by loyal customers, as well as the business owner's family and acquaintances. The most frequently discussed aspects included product taste, pricing, and service quality. Instagram and TikTok functioned as the primary communication platforms, supported by direct engagement from the owner. Continuous monitoring of customer comments and reviews was conducted to maintain satisfaction. The study concludes that WoM marketing effectively sustained sales and expanded market reach, suggesting its relevance as a strategic model for micro, small, and medium enterprises (MSMEs) in the digital era.
Instagram Content Management for Interaction During the Covid 19 Pandemic Sudiwijaya, Erwan; Sofyan, Nur
ARISTO Vol 10 No 1 (2022): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v10i2.4066

Abstract

Physical restrictions imposed during the pandemic stopped all concert activities, but @ykvvknd kept interacting with their followers. This study uses qualitative descriptive research method, where researchers collect data through field study techniques (interviews, observations, and document collection). These three data were collected through interviews. Our informant is the owner and manager of @ykvvknd content. Observations were made in the comment column for each @ykwknd content and document collection from articles in mass media. Authentic engagement is the only proven way for Instagram account managers to understand Gen Z, listen to them, and start forming relationships. Two-way communication among opinion leaders in their circle of friends is based on a high level of trust in opinion leaders.
Co-Authors Aly Aulia Ansar Suherman, Ansar Arif Bintoro Johan Arifianto, Budi Dwi Ayu Amalia Ayu Amalia Azzuhdi, Abdurrohman Naufal Daksa, Farrel Aditya Ekawati, Sheilla Fajar Junaedi Farransahad, Bazlin Fania Filosa Gita Sukmono Firmansyah, Fathoni Fajar Fitri, Inaya Erwansyah Juliana, Silvia Ayu Khairiyah, Rizqi Lailatul Khrisna Abi Sukmana Kurnianti, Apriliya Kuskridho Ambardi Kuskridho Ambardi Maulia, Suci Muhammad Alifian Razandi Muhammad Arya Adhi Maulana Mustofa, Anugrah Fajar Nur Sofyan Nur Sofyan Slamet Riyadi Slamet Riyadi Slamet Riyadi Sukmono, Filosa Gita Tossy Santoso