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Pelatihan Digital Marketing Dan Sertifikasi Halal Terhadap Masyarakat Gunung Manik Arif Widodo Nugroho; Elmy Nur Azizah; Dewi Pudji Rahayu; Della Pariska; Lailatul Salamah; Fikri Hidayat
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 2 No. 1 (2024): Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v2i1.34

Abstract

This service activity is carried out for the community in Gunung Manik which is aimed at achieving an increase in income and public understanding in digital marketing. The participants who participated in this activity amounted to 30 people, of which they were business actors. However, there are also some residents who do not have a business, but have the desire to be entrepreneurial. This service activity is carried out using the lecture and discussion method. The series of activities consists of several stages, namely planning, preparation and implementation Digital marketing techniques are provided by utilizing technology available today. That way, maximizing marketing of business products owned by the community will be easier to do. Meanwhile, the introduction of halal certification is carried out by bringing in experts directly.
Pendampingan dalam Meningkatkan Kualitas Produk dan Pelayanan dalam Memenuhi Kepuasan Pelanggan Army Cahya Putra Rustamaji; Sinta Sundari Heriyanti; Suhendra Suhendra; Arif Widodo Nugroho
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 1 (2025): Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i1.730

Abstract

In the era of globalization and intense business competition, the quality of products and services is crucial for competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs) like Angkringan, a traditional culinary business in Indonesia. The article explores Total Quality Management (TQM) as a strategy for these businesses to enhance operational efficiency, reduce waste, and improve customer satisfaction. The study involved direct interviews with the owner of Angkringan D’Amerta to analyze TQM application covering quality control procedures, customer satisfaction, and continuous improvement. Results indicated a deeper understanding of customer preferences and the importance of maintaining quality standards through the training of staff and development of operational procedures. The findings suggest that effective quality management can significantly enhance business performance and customer engagement in the digital era. The paper advocates for routine training, implementation of standard operating procedures, and regular quality assessments to ensure consistent service and product quality.
Sinergi Pendidikan Perguruan Tinggi dan SMK dalam Pengembangan Ilmu Akuntansi Nurrasyidin, Muhammad; Nugroho, Arif Widodo; Fikri Hidayat; Sumarso
INTEGRATIF: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2024): INTEGRATIF: Jurnal Pengabdian Kepada Masyarakat
Publisher : Kilau Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60041/integratif.v2i2.149

Abstract

This service is carried out with the intention of finding harmony between universities and vocational schools in the field of accounting. This is done so that vocational school graduates have a solid knowledge of accounting. The method employed in delivering the material is primarily the lecture method, which is designed to provide a comprehensive explanation of the subject matter. To enhance understanding and encourage active participation, the session concludes with a question-and-answer segment, allowing participants to seek clarification and engage in discussions about the topics presented. There was enthusiasm from the participants who attended this activity. In addition, the teachers and school leaders of SMK Muhammadiyah 4 Slipi Jakarta were very enthusiastic about the activities carried out by lecturers from the UHAMKA Faculty of Economics and Business. They hope that this synergy can continue to run well, so that there is continuity between levels of education and there is no gap in the same field of science. The alignment between higher education institutions and vocational high schools plays a crucial role in producing graduates who are proficient in their respective fields of expertise. Such synergy ensures that students possess a solid foundation of knowledge and skills, enabling them to transition seamlessly into higher education without requiring prolonged periods of adaptation. Moreover, graduates from vocational high schools are often better equipped for the workforce, demonstrating a competitive advantage over those from general education schools due to their specialized training and practical experience
Strategi Pemasaran Terpadu @ruang_youthforia dalam Meningkatkan Jumlah Follower: Integrated Marketing Strategy of @ruang_youthforia in Increasing the Number of Followers Maududi, Mukhlish Muhammad; Syaharani , Vina Aulia; Mardiah, Hanifah; Nugroho, Arif Widodo
Pencerah Publik Vol. 11 No. 2 (2024): Pencerah Publik
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pencerah.v11i2.11163

Abstract

Penelitian ini dimaksudkan untuk mengetahui dan memperoleh gambaran strategi yang dibuat oleh ruang_youthforia untuk meningkatkan jumlah follower yang menjadi segmentasi atau target pasar yang akan menjadi pengguna jasa atau produk dari ruang_youthforia. Jenis penelitian ini yaitu jenis penelitian studi kasus, menggunakan pendekatan kualitatif dengan paradigma konstruktivisme untuk memperoleh hasil yang mendalam berdasarkan pada kondisi dan situasi yang senyatanya dari apa yang ada dilapangan. Teknik pengumpulan data yang peneliti gunakan dengan melakukan observasi, wawancara, dan dokumentasi. Penelitian melakukan analisis data dengan menelaah data-data yang diperoleh dari hasil observasi, wawancara, dan dokumentasi. Untuk menguji keabsahan data, peneliti melakukan dengan cara membandingkan, menyatukan, dan menggabungkan seluruh data yang telah diperoleh Hasil dari Penelitian ini, rumusan apakah ruang_youthforia telah melakukan strategi pemasaran untuk meningkatkan jumlah followernya yang akan dianalisa menggunakan Strategi komunikasi pemasaran terpadu (Integrated Marketing communication) yang meliputi Promotion (promosi), Public Relations (Humas), Advertising, Direct Marketing, Personal selling, Publicity, Event, Interactive Marketing untuk mengkomunikasikan visi dan misi-nya.
Does the COVID-19 Pandemic Impact on Audit Fee and Audit Report Lag? Farhana, Farhana Farhana; Rahayu, Dewi Pudji; Nugroho, Arif Widodo
Jurnal Economia Vol. 21 No. 3 (2025): October 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i3.74715

Abstract

This article explains whether the COVID-19 pandemic affects Audit Fee and Audit Report Lag in the financial sector in 2018-2022. The sampling technique used was purposive sampling. The sample in this study were 59 financial sector companies listed on the Indonesia Stock Exchange (IDX), the research data totaled 295 samples. This study uses a panel regression model to estimate the extent to which the COVID-19 pandemic predicts changes in Audit Fee and Audit Report Lag. The results of this study indicate that the COVID-19 pandemic has a positive effect on Audit Fee and Audit Report Lag. There is evidence that the COVID-19 pandemic has an influence on audit quality. The results have significant policy implications, especially from the perspective of the Indonesian Public Accountants Association (IAPI), to warn auditors about the increased audit risk caused by the COVID-19 pandemic and the need to compensate with quality audits.
The effect of attitude, subjective norm, perceived behavioral control and gender on whistleblowing intention Larasati, Meita; Nugroho, Arif Widodo; Rahayu, Dewi Pudji; Susanti, Susi; Cahyani, Meti Regita
Journal of Accounting and Investment Vol. 26 No. 3: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jai.v26i3.25171

Abstract

Research aims: This study aims to investigate the impact of Attitudes, Subjective Norms, Perceived Behavioral Control, and Gender on Whistleblowing Intentions among auditors.Design/Methodology/Approach: The research uses Attitudes, Subjective Norms, Perceived Behavioral Control, and Gender as independent variables, with Whistleblowing Intention as the dependent variable. The sample consists of 202 auditors working at Public Accounting Firms (PAF) in East and South Jakarta. Data were analyzed using SmartPLS version 4.0.93.Research findings: The results show that Attitudes, Subjective Norms, and Perceived Behavioral Control positively influence whistleblowing intentions. However, Gender does not have a significant effect. Collectively, the variables influence whistleblowing intentions, with an adjusted R-square of 32.10%.Theoretical Contribution/Originality: This study expands the limited research on whistleblowing in Indonesia, particularly among external auditors, and provides empirical evidence concerning behavioral factors influencing whistleblowing intentions.Practitioner/Policy implication: The findings offer guidance for organizations in developing effective training, internal policies, and reporting systems to strengthen whistleblowing culture and support fraud prevention.Research limitation/Implication: Whistleblowing intentions are explained by only 32.10% of the tested variables, indicating that 67.90% is influenced by other factors such as religiosity, professionalism, and perceived good governance. Future research should include additional variables and larger samples to capture broader behavioral dynamics.
GREEN JOBS BIBLIOMETRIC ANALYSIS FROM JANUARY 2008 TO FEBRUARY 2025 Asrunputri, Aisyah Pia; Waskito, Meindro; Nugroho, Arif Widodo
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9240

Abstract

This study analyses the global research trends on green jobs from 2008 to 2025. There are 164 scientific articles about green jobs studied in this study. Scientific articles are sourced from the Scopus database with open and closed access publication categories. VOSViewer was used to analyses research findings using a bibliometric methodology. The results show a downward trend of publications in the green jobs research area starting from the early period where the concept of green jobs began to be popular among researchers and practitioners. The most significant and most frequently used keywords in research related to green jobs are green economy. This research implies the importance of optimizing publications related to green jobs, especially related to job creation that can build ecological and economic resilience in the era of sustainability
Penyuluhan dalam Pemanfaatan E-Commerce Digital Wallet, dan Online Delivery di era digitalisasi Dian Rachmawati Afandi; Indra Permana; Dwi Astuti; Arif Widodo Nugroho
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 3 No. 1 (2025): Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v3i1.1262

Abstract

The research explores the role of digital wallets and online delivery services in enhancing the competitive edge of Micro, Small, and Medium Enterprises (MSMEs) amidst rapid digitalization. With the growing importance of social capital and technological adoption, MSMEs can expand their business reach and improve their performance. The study highlights the significant increase in digital wallet utilization in Indonesia, where numerous platforms like Gopay and OVO have gained traction. Challenges such as a lack of digital literacy among MSME owners hinder their ability to leverage e-commerce effectively. This project involved direct support and consultation for MSMEs, aiming to address their challenges and identify strategic solutions. Findings indicate improved customer engagement through digital marketing, which allows MSMEs to build brand awareness without the need for extensive resources. Ultimately, the study advocates for increased digital presence and adaptability among MSMEs to thrive in the evolving market landscape.