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All Journal WARTA Syntax Literate: Jurnal Ilmiah Indonesia Agregat: Jurnal Ekonomi dan Bisnis SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Stability: Journal of Management and Business ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL LENTERA BISNIS Pencerah Publik Creative Research Management Journal JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Akuntansi Bisnis & Manajemen (ABM) Abdimas Indonesian Journal JURNAL ABDIMAS PLJ e-Jurnal Apresiasi Ekonomi Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi INTEGRATIF: Jurnal Pengabdian Kepada Masyarakat Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Nugroho, Arif Widodo
Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Prof. DR. HAMKA
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pelatihan Digital Marketing Dan Sertifikasi Halal Terhadap Masyarakat Gunung Manik Arif Widodo Nugroho; Elmy Nur Azizah; Dewi Pudji Rahayu; Della Pariska; Lailatul Salamah; Fikri Hidayat
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 2 No. 1 (2024): Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v2i1.34

Abstract

This service activity is carried out for the community in Gunung Manik which is aimed at achieving an increase in income and public understanding in digital marketing. The participants who participated in this activity amounted to 30 people, of which they were business actors. However, there are also some residents who do not have a business, but have the desire to be entrepreneurial. This service activity is carried out using the lecture and discussion method. The series of activities consists of several stages, namely planning, preparation and implementation Digital marketing techniques are provided by utilizing technology available today. That way, maximizing marketing of business products owned by the community will be easier to do. Meanwhile, the introduction of halal certification is carried out by bringing in experts directly.
Pendampingan dalam Meningkatkan Kualitas Produk dan Pelayanan dalam Memenuhi Kepuasan Pelanggan Army Cahya Putra Rustamaji; Sinta Sundari Heriyanti; Suhendra Suhendra; Arif Widodo Nugroho
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 1 (2025): Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i1.730

Abstract

In the era of globalization and intense business competition, the quality of products and services is crucial for competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs) like Angkringan, a traditional culinary business in Indonesia. The article explores Total Quality Management (TQM) as a strategy for these businesses to enhance operational efficiency, reduce waste, and improve customer satisfaction. The study involved direct interviews with the owner of Angkringan D’Amerta to analyze TQM application covering quality control procedures, customer satisfaction, and continuous improvement. Results indicated a deeper understanding of customer preferences and the importance of maintaining quality standards through the training of staff and development of operational procedures. The findings suggest that effective quality management can significantly enhance business performance and customer engagement in the digital era. The paper advocates for routine training, implementation of standard operating procedures, and regular quality assessments to ensure consistent service and product quality.
Penyuluhan dalam Pemanfaatan E-Commerce Digital Wallet, dan Online Delivery di era digitalisasi Dian Rachmawati Afandi; Indra Permana; Dwi Astuti; Arif Widodo Nugroho
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 3 No. 1 (2025): Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v3i1.1262

Abstract

The research explores the role of digital wallets and online delivery services in enhancing the competitive edge of Micro, Small, and Medium Enterprises (MSMEs) amidst rapid digitalization. With the growing importance of social capital and technological adoption, MSMEs can expand their business reach and improve their performance. The study highlights the significant increase in digital wallet utilization in Indonesia, where numerous platforms like Gopay and OVO have gained traction. Challenges such as a lack of digital literacy among MSME owners hinder their ability to leverage e-commerce effectively. This project involved direct support and consultation for MSMEs, aiming to address their challenges and identify strategic solutions. Findings indicate improved customer engagement through digital marketing, which allows MSMEs to build brand awareness without the need for extensive resources. Ultimately, the study advocates for increased digital presence and adaptability among MSMEs to thrive in the evolving market landscape.
Sinergi Pendidikan Perguruan Tinggi dan SMK dalam Pengembangan Ilmu Akuntansi Nurrasyidin, Muhammad; Nugroho, Arif Widodo; Fikri Hidayat; Sumarso
INTEGRATIF: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2024): INTEGRATIF: Jurnal Pengabdian Kepada Masyarakat
Publisher : Kilau Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60041/integratif.v2i2.149

Abstract

This service is carried out with the intention of finding harmony between universities and vocational schools in the field of accounting. This is done so that vocational school graduates have a solid knowledge of accounting. The method employed in delivering the material is primarily the lecture method, which is designed to provide a comprehensive explanation of the subject matter. To enhance understanding and encourage active participation, the session concludes with a question-and-answer segment, allowing participants to seek clarification and engage in discussions about the topics presented. There was enthusiasm from the participants who attended this activity. In addition, the teachers and school leaders of SMK Muhammadiyah 4 Slipi Jakarta were very enthusiastic about the activities carried out by lecturers from the UHAMKA Faculty of Economics and Business. They hope that this synergy can continue to run well, so that there is continuity between levels of education and there is no gap in the same field of science. The alignment between higher education institutions and vocational high schools plays a crucial role in producing graduates who are proficient in their respective fields of expertise. Such synergy ensures that students possess a solid foundation of knowledge and skills, enabling them to transition seamlessly into higher education without requiring prolonged periods of adaptation. Moreover, graduates from vocational high schools are often better equipped for the workforce, demonstrating a competitive advantage over those from general education schools due to their specialized training and practical experience
Strategi Pemasaran Terpadu @ruang_youthforia dalam Meningkatkan Jumlah Follower: Integrated Marketing Strategy of @ruang_youthforia in Increasing the Number of Followers Maududi, Mukhlish Muhammad; Syaharani , Vina Aulia; Mardiah, Hanifah; Nugroho, Arif Widodo
Pencerah Publik Vol. 11 No. 2 (2024): Pencerah Publik
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pencerah.v11i2.11163

Abstract

Penelitian ini dimaksudkan untuk mengetahui dan memperoleh gambaran strategi yang dibuat oleh ruang_youthforia untuk meningkatkan jumlah follower yang menjadi segmentasi atau target pasar yang akan menjadi pengguna jasa atau produk dari ruang_youthforia. Jenis penelitian ini yaitu jenis penelitian studi kasus, menggunakan pendekatan kualitatif dengan paradigma konstruktivisme untuk memperoleh hasil yang mendalam berdasarkan pada kondisi dan situasi yang senyatanya dari apa yang ada dilapangan. Teknik pengumpulan data yang peneliti gunakan dengan melakukan observasi, wawancara, dan dokumentasi. Penelitian melakukan analisis data dengan menelaah data-data yang diperoleh dari hasil observasi, wawancara, dan dokumentasi. Untuk menguji keabsahan data, peneliti melakukan dengan cara membandingkan, menyatukan, dan menggabungkan seluruh data yang telah diperoleh Hasil dari Penelitian ini, rumusan apakah ruang_youthforia telah melakukan strategi pemasaran untuk meningkatkan jumlah followernya yang akan dianalisa menggunakan Strategi komunikasi pemasaran terpadu (Integrated Marketing communication) yang meliputi Promotion (promosi), Public Relations (Humas), Advertising, Direct Marketing, Personal selling, Publicity, Event, Interactive Marketing untuk mengkomunikasikan visi dan misi-nya.
Co-Authors Ade Maya Saraswati Ade Maya Saraswati Anjani, Frida Kusuma Army Cahya Putra Rustamaji Arthamevia, Azzura Kania asrunputri, aisyah pia Daspar Daspar Della Pariska Deni Adha Akbari Deni Adha Akbari Dewi Pudji Rahayu Dian Rachmawati Afandi Dwi ASTUTI Elmy Nur Azizah Farah Salsabila Putri Waluyo Fikri Hidayat Fikri Hidayat Hanifah Mardiah Herwin Kurniawan Hidayat, Fikri Indra Permana Isarianto Isarianto Lailatul Salamah M Nurrasyidin Mardiah, Hanifah Muhamad Syahwildan Mukhlish Muhammad Maududi Novi Fitria Hermiati Nurrasyidin, M. Nurrasyidin, Muhammad Pahman Habibi Prasetyo Hari Sandi Putra, Ilham Muhammad Mardi Rustamaji, Army Cahya Putra Sandi, Prasetyo Hari Saraswati, Ade Maya Sari, Melinda Wulan Sinta Sundari Heriyanti Siregar, Sandra Rosalie Siti Aminajamiah Suhendra Suhendra Sumardi . Sumardi Sumardi Sumarso Sumarso Sumarso Suriyanti Suriyanti Sutarman, Asep Syaharani , Vina Aulia Toto Tohari Vina Aulia Syaharani