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All Journal Journal The Winners Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal DeReMa (Development Research of Management) Jurnal Manajemen Binus Business Review MBR (Management and Business Review) SAR (Soedirman Accounting Review): Journal of Accounting and Business Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Bisnis dan Kewirausahaan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Madaniya Jurnal Teknik Informatika (JUTIF) Jurnal Manajemen dan Ekonomi Kreatif
Gladys Greselda Gosal
Universitas Ciputra Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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IMPLEMENTATION OF INTERNSHIP DATA MANAGEMENT APPLICATION WITH PROTOTYPE METHOD AND USER ACCEPTANCE TEST METHOD Laura Mahendratta Tjahjono; Gladys Greselda Gosal
Jurnal Teknik Informatika (Jutif) Vol. 4 No. 2 (2023): JUTIF Volume 4, Number 2, April 2023
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2023.4.2.304

Abstract

Universities generally have programs that offer students internship opportunities in departments within the university. In several universities especially Universitas Ciputra, internships in departments within these universities are mandatory activities for scholarship recipient students. This internship activity involves many parties, including students implementing internships, departments that provide internship vacancies and also student bureaus that monitor the implementation of internships. The obstacle faced in this activity is the difficulty of fulfilling internship vacancies with students who have interests, abilities and profiles that match the requirements of internship vacancies. The student bureau also has difficulty monitoring the progress of the implementation of internship activities in the field. The purpose of this research is to provide a solution to the problems faced in this internship in the form of a website application developed using the Prototype Model method using the Laravel framework and tested using the User Acceptance Test (UAT) method. The result of this research is a website prototype that can be used. The results of the UAT test show that the application made can help solve problems in this internship activity with a user satisfaction level of up to 96%.
ELM (Elaboration Likelihood Model) paradigm in snack SMEs: Experimental study Calvin Cliff Surjadi; Teofilus Teofilus; Gladys Greselda Gosal; Auditia Setiobudi; Mohammad Fakhruddin Mudzakkir
Jurnal Ekonomi Modernisasi Vol. 18 No. 3 (2022)
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jem.v18i3.7445

Abstract

This study aims to determine whether the information quality, product variety, and packaging have a significant effect on consumer purchase intention in SMEs located in Surabaya that are engaged in the snack sector. This study uses an elaboration likelihood model theory approach to assist in analyzing the way a person processes information which will later assist in increasing purchase intention. This research uses an experimental research method, with the sample number of 270 students of Universitas Ciputra Surabaya as its participants, which are divided into 9 groups of different experimental conditions. Sampling technique uses probability sampling, and the data analysis process is done using SPSS and JASP analysis tools. The results of this research indicate that the three variables individually have a significant effect on purchase intention, but further finding shows that these three variables simultaneously do not have a significant effect on purchase intention, except for the variables representing the peripheral route, that is, product variety and packaging. Based on these findings, it is concluded that when consumers are interested in buying a product, the consumers will tend to pay attention to one thing, whether through the central route or the peripheral route.
PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST Michelle Angelique Maharani; Christina Whidya Utami; Gladys Greselda Gosal
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i6.2151

Abstract

Abstract : This study aims to determine the effect of online reviews and customer experiences on brand image and purchasing decisions at Painterest Companies. This study uses a quantitative approach with a sample taken of 210 respondents with a purposive sampling technique which has criteria of people who have used e-commerce shopee, tokopedia and Instagram to make online buying and selling transactions, and have seen Painterest online shop. This research is processed using PLS, with the method of collecting data with a questionnaire using google form. The results of this study indicate that online reviews and consumer experiences have a significant influence on brand image and purchasing decisions at Painterest. The variables studied are interrelated. Having good online reviews and customer experiences creates a good brand image, which will influence purchasing decisions. So, it can be concluded that online reviews and consumer experiences have an effect on brand image and purchasing decisions. Keywords: online review, customer experience, brand image, purchase intention.
PERAN WORD OF MOUTH, KEPERCAYAAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI FASHION ONE LOMBOK, NTB Kevin Sanjaya; Christina Whidya Utami; Gladys Greselda Gosal
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2239

Abstract

The purpose of this research is to analyze the effect of word of mouth, trust and store atmosphere on purchase decision at Fashion One Lombok. The research respondents are 103 consumers of Fashion One, Lombok, NTB who are taken by purposive sampling method. The analysis that is used is multiple regression analysis. The independent variables are word of mouth, trust and store atmosphere, while the dependent variable is purchase decision. The result of F hypothesis test indicates that the regression model that is used in the research is stated feasible. The results of the t test analysis show that the variables word of mouth, trust and store atmosphere partially affect positive significant on consumers’ purchase decision of Fashion One Lombok, NTB. Therefore, it can be concluded that if each word of mouth, trust and store atmosphere gets better, it will be able to increase consumers’ purchase decision.
PENGARUH ROLE MODEL, SELF EFFICACY, DAN ENTREPRENEURSHIP EDUCATION TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA IBM UNIVERSITAS CIPUTRA SURABAYA Ervina Marcella Amir; Laij Victor Effendi; Gladys Greselda Gosal
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 6 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i6.3073

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh role model, self efficacy, dan entrepreneurship educationterhadap entrepreneurial intention mahasiswa IBM angkatan 2018 Universitas Ciputra Surabaya. Jenis Penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah mahasiswa jurusan International Business Management angkatan 2018. Sampel dalam penelitian ini berjumlah 185 responden dengan metode pengumpulan data kuesioner online yaitu Google form. Teknik pengambilan sampel dari penelitian ini menggunakan probability sampling yaitu simple random sampling. Pada penelitian ini, data diolah dengan menggunakan teknik analisis regresi linear berganda dengan perangkat lunak SPSS. Hasil Penelitian ini menunjukkan bahwa 1) Role model berpengaruh signifikan terhadap entrepreneurial intention, 2) Self efficacy berpengaruh signifikan terhadap entrepreneurial intention, 3) Entrepreneurship education berpengaruh signifikan terhadap entrepreneurial intention.
THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND CREDITABILITY TOWARD PURCHASE INTENTION USING MODERATING CUSTOMER ATTITUDE IN INDONESIAN CONSUMERS OF GOJEK ONLINE PUBLIC TRANSPORTATION SYSTEM Grace Citra Dewi; Gladys Greselda Gosal; Teofilus Teofilus; Sutanto Hidayat; Bambang Sugiyono Agus Purwono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6975

Abstract

Social media marketing has turned into a significant part of digital marketing techniques for brands and organizations. Utilizing the force of social media necessitates that you keep awake to date with its steadily changing landscape. “Gojek” (Online-public transportation sytem), a popular ride hailing platform in Indonesia, which uses social media marketing techniques to stay competitive in the market. in particular, discussed the impacts of social media influencer marketing and brand credibility toward purchase intention of Gojek services with the mediating role of customer attitude. The purpose of this research are: 1) to analyze the effects of social media influencer marketing towards customer attitude. 2) to analyze the effects of brand credibility towards customer attitude. 3) to analyze the effects of customer attitude towards purchase intention. This research design uses a Quantitative approach and are used to study certain populations and samples. Research variables are Social Media Influencer Marketing, Brand Credibility, Customer Attitude, and Purchase Intention. Number of respondent is 75 male and 76 female. The research results are Gojek had many great social media influencers, to increase their customer attitude, Gojek can create more social media influencers by focusing on the influencer’s popularity based on the questionnaire result, Brand credibility has a positive effect toward customer attitude, and Customer attitude has a positive effect toward purchase intention.
Exploring the Influence of Parental Financial Behavior, Financial Literacy, and Herding Behavior on Investment Behavior Among Generation Z Investors Keivo Yakana Kanaka Sentosa; Gladys Greselda Gosal
SAR (Soedirman Accounting Review) : Journal of Accounting and Business Vol 8 No 2 (2023): December 2023
Publisher : Program Studi S1 Akuntansi Fakultas Ekonomi & Bisnis Univesitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.sar.2023.8.2.10241

Abstract

This study aims to determine the influence of parents' financial behavior, financial literacy and herding behavior toward investment behavior of Generation Z Investors. The population of this study is management students of Universitas Ciputra Surabaya with a total of 364 respondents. The sample selection method utilized purposive sampling technique. The study was conducted by questionnaires and using Structural Equation Model - Partial Least Square (SEM-PLS). The result of this study showed that Parent Financial Behavior has positive effects on Financial Literacy and not directly affecting Investment Behavior of Generation Z investors in management students of Universitas Ciputra Surabaya but rather having indirect effects through Financial Literacy of the students. This study also shows that Herding Behavior has a positive effect on Investment Behavior of undergraduate management students of Ciputra University Surabaya.
Investasi Cerdas: Perencanaan Keuangan yang Bijak untuk Pengambilan Keputusan yang Tepat Gosal, Gladys Greselda; Agustiono, Agustiono; Yusup, Adi Kurniawan; Evangelie, Benedecta Nadya; Lioe, Klemens Bennedict; Desylina, Yohana Cinta Ayu; Wiguna, Marcella Claudia Louren; Sihaloho, Arkana Asido Parsaoran
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 2 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i2.4914

Abstract

Pengabdian masyarakat di SMAK St. Agnes Surabaya ditujukan untuk meningkatkan literasi keuangan siswa, khususnya ketertarikan pada aktivitas berinvestasi secara bijaksana. Kegiatan ini diikuti oleh perwakilan dosen dan mahasiswa dari Universitas Ciputra Surabaya yang diorganisasi oleh kelompok studi pasar modal di bawah naungan School of Business and Management. Kegiatan ini berfokus pada pengenalan mengenai pentingnya berinvestasi dan alternatif investasi yang bisa dipilih berdasarkan profil risiko masing-masing siswa. Hasil dari kegiatan ini yaitu meningkatnya literasi siswa terkait investasi, khususnya investasi saham. Selain itu, siswa juga dibekali dengan praktik simulasi investasi saham menggunakan aplikasi IDX Mobile.
THE MEDIATING ROLE OF FINANCIAL LITERACY AND FINANCIAL RISK TOLERANCE IN PARENTAL FINANCIAL TEACHING ON FINANCIAL ATTITUDES OF BUY NOW PAY LATER USERS IN GENERATION Z IN INDONESIA Septania, Tamara; Gosal, Gladys Greselda
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i1.60391

Abstract

This research examines the intermediary roles of financial literacy and financial risk tolerance in the connection between parental financial teaching and the financial attitudes of Generation Z users of Buy Now Pay Later (BNPL) services in Indonesia. The study analyzed data from 199 respondents aged 18 to 26, using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that parental financial teaching significantly affects financial literacy, risk tolerance, and financial attitudes. Financial literacy was found to mediate the influence of parental teaching on financial attitudes, highlighting its essential role in fostering responsible financial behaviors. Conversely, financial risk tolerance did not demonstrate a significant mediating role, suggesting limited awareness of the risks tied to BNPL usage. These outcomes emphasize the importance of parental financial education and financial literacy in encouraging prudent financial behaviors. The study underscores the urgent need for targeted financial education to promote responsible BNPL usage among young adults.
The Influence of Celebrity Influencers' Credibility and Online Customer Reviews on Purchase Intention: The Mediating Role of Consumer Attitudes Angelia Laksana; Irantha Hendrika; Gladys Greselda Gosal
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.516

Abstract

This study aims to analyze the influence of celebrity influencers' credibility and online customer reviews on purchase intention, with consumer attitudes as a mediator. The research employs a quantitative approach, utilizing a questionnaire distributed via Google Forms to 160 Gen Z respondents in Surabaya. Results indicate that celebrity influencers' credibility significantly impacts consumer attitudes and purchase intention directly and indirectly through consumer attitudes. Similarly, online customer reviews have a significant impact on purchase intention directly and indirectly through consumer attitudes. The findings highlight the importance for businesses to strategically leverage credible influencers and encourage positive online reviews to enhance consumer attitudes and drive purchase intentions.
Co-Authors Adi Kurniawan Yusup Agustiono, Agustiono Angelia Laksana Angkola, Marselina Auditia Setio Budi Auditia Setiobudi Azizurrohman, Muhammad Bambang Sugiyono Agus Purwono Calvin Cliff Surjadi Charly Hongdiyanto Christina Whidya Utami Desylina, Yohana Cinta Ayu Devi Vionita Wahanadie Ervina Marcella Amir Evangelie, Benedecta Nadya Febry, Timotius Grace Citra Dewi Irantha Hendrika Irantha Hendrika Kenang Jesslyn Beatricia Ivana Tania Junko Alessandro Effendy Keivo Yakana Kanaka Sentosa Kevin Sanjaya Krismi Budi Sienatra Laij Victor Effendi Laura Mahendratta Tjahjono Lioe, Klemens Bennedict Maria Dini Gilang Prativi Metta Padmalia Michelle Angelique Maharani Mohammad Fakhruddin Mudzakkir Richard Surya Ricky Martin Palimbong Rosiana Eka Dewi Sabar Sabar Sabar Sabar Septania, Tamara Serin Fransisca Hernandes Sihaloho, Arkana Asido Parsaoran Sutanto Hidayat Teofilus Teofilus, Teofilus Wibisono, Leonard Junio Wiguna, Marcella Claudia Louren