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This Author published in this journals
All Journal Journal The Winners Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Binus Business Review MBR (Management and Business Review) SAR (Soedirman Accounting Review): Journal of Accounting and Business Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Bisnis dan Kewirausahaan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Madaniya Jurnal Teknik Informatika (JUTIF) Jurnal Manajemen dan Ekonomi Kreatif
Gladys Greselda Gosal
Universitas Ciputra Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Angkola, Marselina; Utami, Christina Whidya; Gosal, Gladys Greselda
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.2037

Abstract

"The Effect of Lifestyle and Consumer Ethnocentrism on Purchase Decisions of Baticue". This research which an title the influence of lifestyle and consumer ethnocentrism on purchase decision of Baticue. Independent variables in this research are lifestyle and consumer ethnocentrism. Dependent variable in this research is the purchase decision. This research is quantitative. The population in this research is 65 consumers who have ever done purchases in Baticue. The sampling method is saturated sampling. The respondents were obtained from online google form questionnaire. Data analysis in this research used SPSS version 22. The results of this research are lifestyle and consumer ethnocentrism have a significant positive effect on purchasing decisions.
Exploring the Influence of Parental Financial Behavior, Financial Literacy, and Herding Behavior on Investment Behavior Among Generation Z Investors Sentosa, Keivo Yakana Kanaka; Gosal, Gladys Greselda
SAR (Soedirman Accounting Review) : Journal of Accounting and Business Vol 8 No 2 (2023): December 2023
Publisher : Program Studi S1 Akuntansi Fakultas Ekonomi & Bisnis Univesitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.sar.2023.8.2.10241

Abstract

This study aims to determine the influence of parents' financial behavior, financial literacy and herding behavior toward investment behavior of Generation Z Investors. The population of this study is management students of Universitas Ciputra Surabaya with a total of 364 respondents. The sample selection method utilized purposive sampling technique. The study was conducted by questionnaires and using Structural Equation Model - Partial Least Square (SEM-PLS). The result of this study showed that Parent Financial Behavior has positive effects on Financial Literacy and not directly affecting Investment Behavior of Generation Z investors in management students of Universitas Ciputra Surabaya but rather having indirect effects through Financial Literacy of the students. This study also shows that Herding Behavior has a positive effect on Investment Behavior of undergraduate management students of Ciputra University Surabaya.
Can Augmented Reality Influence Consumer Responses? An Experiential Hierarchy Model Perspective Vidyanata, Deandra; Gosal, Gladys Greselda; Subagio, Dyajeng Puteri Woro
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 3 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v18i3.80266

Abstract

Objective: This study aims to examine how the key characteristics of Augmented Reality (AR) affect consumers’ psychological responses and purchase intention. Drawing on the Experiential Hierarchy Model, the research investigates sequential effects on affective (Flow), cognitive (Experience Satisfaction, Decision Comfort), and behavioral outcomes (Purchase Intention). Design/Methods/Approach: A quantitative post-treatment design was employed. Respondents (N = 400) interacted with AR-based try-on feature before completing a structured questionnaire. Purposive sampling ensured inclusion of individuals without prior purchase experience. Constructs were measured using established scales, and data were analyzed using PLS-SEM. Findings: Results show that AR characteristics significantly enhance flow and positively influences experience satisfaction and decision comfort. Both satisfaction and comfort strongly predict purchase intention, while flow itself does not exert a direct effect. Instead, mediation analysis confirmed that purchase intention is fully mediated by experience satisfaction and decision comfort, indicating that flow enhances purchase intention only through these evaluative pathways. Originality/Value: This study extends AR marketing literature by integrating four AR attributes within the Experiential Hierarchy Model, offering a holistic view of psychological pathways from AR experiences to consumer behavior. It advances understanding by introducing decision comfort alongside flow and satisfaction, applies the model to high-involvement product contexts, and contributes evidence from a developing country setting, thereby enhancing cross-cultural relevance. Practical/Policy implication: The findings indicate that AR influences purchase intention exclusively through satisfaction and decision comfort. Accordingly, managers are advised to conceptualize AR as a strategic decision-support mechanism. By enhancing realism, interactivity, and vividness, AR can reduce uncertainty, foster consumer confidence, and thereby facilitate more effective decision-making in high-involvement purchase contexts.
PENGARUH STRATEGI PEMASARAN POP-UP STORE, CUSTOMER EXPERIENCE DAN HARGA TERHADAP VISIT INTENTION KONSUMEN Michelle Henny Limbono; Beatrix Adelaide Herijanto; Sri Nathasya Br Sitepu; Irantha Hendrika Kenang; Gladys Greselda Gosal
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of pop-up store marketing strategies, customer experience, and prices on consumer visit intent at La Brisa Sunday Market Bali. Using the framework of Theory of Planned Behavior (TPB), this study examines the relationship between attitudes, subjective norms, and behavioral control on the intention to visit. Data was obtained through a questionnaire to 385 respondents, the majority of whom were domestic tourists aged 20–44 years. The results of the regression analysis showed that the three independent variables had a significant effect on visit intention, with customer experience as the most dominant factor (t = 9,449), followed by price (t = 9,299) and pop-up store strategy (t = 5,518). Key indicators that influence visitor intent include social media recognition, competitive pricing, and market path design. These findings provide strategic implications for MSMEs and market managers to improve visual elements, cultural experiences, and the integration of cashless payment systems in the development of pop-up market-based destinations.
Co-Authors Adi Kurniawan Yusup Agustiono, Agustiono Angelia Laksana Angkola, Marselina Auditia Setio Budi Auditia Setiobudi Azizurrohman, Muhammad Bambang Sugiyono Agus Purwono Beatrix Adelaide Herijanto Calvin Cliff Surjadi Charly Hongdiyanto Christina Whidya Utami Deandra Vidyanata Desylina, Yohana Cinta Ayu Devi Vionita Wahanadie Ervina Marcella Amir Evangelie, Benedecta Nadya Febry, Timotius Grace Citra Dewi Irantha Hendrika Irantha Hendrika Kenang Jesslyn Beatricia Ivana Tania Junko Alessandro Effendy Kevin Sanjaya Krismi Budi Sienatra Laij Victor Effendi Laura Mahendratta Tjahjono Lioe, Klemens Bennedict Maria Dini Gilang Prativi Metta Padmalia Michelle Angelique Maharani Michelle Henny Limbono Mohammad Fakhruddin Mudzakkir Richard Surya Ricky Martin Palimbong Rosiana Eka Dewi Sabar Sabar Sabar Sabar Sentosa, Keivo Yakana Kanaka Septania, Tamara Serin Fransisca Hernandes Sihaloho, Arkana Asido Parsaoran Sri Nathasya Br Sitepu Subagio, Dyajeng Puteri Woro Sutanto Hidayat Teofilus Teofilus, Teofilus Wibisono, Leonard Junio Wiguna, Marcella Claudia Louren