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All Journal Journal The Winners Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Binus Business Review MBR (Management and Business Review) SAR (Soedirman Accounting Review): Journal of Accounting and Business Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Bisnis dan Kewirausahaan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Teknik Informatika (JUTIF) Jurnal Manajemen dan Ekonomi Kreatif Jurnal bintang manajemen
Gladys Greselda Gosal
Universitas Ciputra Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Impulsive Buying Tendency: Elaboration Likelihood Model Perspective Wibisono, Leonard Junio; Gosal, Gladys Greselda; Teofilus, Teofilus; Effendy, Junko Alessandro; Sabar, Sabar; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.08

Abstract

The increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage. This study aims to discuss the occurrence of impulse buying tendency in Indonesia based on the perspectives of the Elaboration Likelihood Model and Regulatory Focus Theory, using information transparency to represent the central route, celebrity endorsers to represent the peripheral route, and regulatory focus as a moderating variable. The research is focused on Shopee, which is one of the most popular e-commerce in Indonesia, therefore the population is Shopee users in Indonesia. The purposive sampling technique was used with a total of 445 respondents, which were taken from 5 top universities in Indonesia. The results of this study indicate that both information transparency and celebrity endorsers have a significant influence on impulse buying tendencies. Furthermore, regulatory focus is found to be a significant moderating variable of the relationship between information transparency and impulse buying tendency, however, there is no significant effect found on the moderating role of regulatory focus in the relationship between celebrity endorsers and impulse buying tendency. Referring to this, it is hoped that the Shopee e-commerce company can provide information according to the needs of consumers and consider the selection of supporting celebrities in accordance with the products or brands offered.
PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Angkola, Marselina; Utami, Christina Whidya; Gosal, Gladys Greselda
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.2037

Abstract

"The Effect of Lifestyle and Consumer Ethnocentrism on Purchase Decisions of Baticue". This research which an title the influence of lifestyle and consumer ethnocentrism on purchase decision of Baticue. Independent variables in this research are lifestyle and consumer ethnocentrism. Dependent variable in this research is the purchase decision. This research is quantitative. The population in this research is 65 consumers who have ever done purchases in Baticue. The sampling method is saturated sampling. The respondents were obtained from online google form questionnaire. Data analysis in this research used SPSS version 22. The results of this research are lifestyle and consumer ethnocentrism have a significant positive effect on purchasing decisions.
Exploring the Influence of Parental Financial Behavior, Financial Literacy, and Herding Behavior on Investment Behavior Among Generation Z Investors Sentosa, Keivo Yakana Kanaka; Gosal, Gladys Greselda
SAR (Soedirman Accounting Review) : Journal of Accounting and Business Vol 8 No 2 (2023): December 2023
Publisher : Program Studi S1 Akuntansi Fakultas Ekonomi & Bisnis Univesitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.sar.2023.8.2.10241

Abstract

This study aims to determine the influence of parents' financial behavior, financial literacy and herding behavior toward investment behavior of Generation Z Investors. The population of this study is management students of Universitas Ciputra Surabaya with a total of 364 respondents. The sample selection method utilized purposive sampling technique. The study was conducted by questionnaires and using Structural Equation Model - Partial Least Square (SEM-PLS). The result of this study showed that Parent Financial Behavior has positive effects on Financial Literacy and not directly affecting Investment Behavior of Generation Z investors in management students of Universitas Ciputra Surabaya but rather having indirect effects through Financial Literacy of the students. This study also shows that Herding Behavior has a positive effect on Investment Behavior of undergraduate management students of Ciputra University Surabaya.
Can Augmented Reality Influence Consumer Responses? An Experiential Hierarchy Model Perspective Vidyanata, Deandra; Gosal, Gladys Greselda; Subagio, Dyajeng Puteri Woro
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 3 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v18i3.80266

Abstract

Objective: This study aims to examine how the key characteristics of Augmented Reality (AR) affect consumers’ psychological responses and purchase intention. Drawing on the Experiential Hierarchy Model, the research investigates sequential effects on affective (Flow), cognitive (Experience Satisfaction, Decision Comfort), and behavioral outcomes (Purchase Intention). Design/Methods/Approach: A quantitative post-treatment design was employed. Respondents (N = 400) interacted with AR-based try-on feature before completing a structured questionnaire. Purposive sampling ensured inclusion of individuals without prior purchase experience. Constructs were measured using established scales, and data were analyzed using PLS-SEM. Findings: Results show that AR characteristics significantly enhance flow and positively influences experience satisfaction and decision comfort. Both satisfaction and comfort strongly predict purchase intention, while flow itself does not exert a direct effect. Instead, mediation analysis confirmed that purchase intention is fully mediated by experience satisfaction and decision comfort, indicating that flow enhances purchase intention only through these evaluative pathways. Originality/Value: This study extends AR marketing literature by integrating four AR attributes within the Experiential Hierarchy Model, offering a holistic view of psychological pathways from AR experiences to consumer behavior. It advances understanding by introducing decision comfort alongside flow and satisfaction, applies the model to high-involvement product contexts, and contributes evidence from a developing country setting, thereby enhancing cross-cultural relevance. Practical/Policy implication: The findings indicate that AR influences purchase intention exclusively through satisfaction and decision comfort. Accordingly, managers are advised to conceptualize AR as a strategic decision-support mechanism. By enhancing realism, interactivity, and vividness, AR can reduce uncertainty, foster consumer confidence, and thereby facilitate more effective decision-making in high-involvement purchase contexts.
PENGARUH STRATEGI PEMASARAN POP-UP STORE, CUSTOMER EXPERIENCE DAN HARGA TERHADAP VISIT INTENTION KONSUMEN Michelle Henny Limbono; Beatrix Adelaide Herijanto; Sri Nathasya Br Sitepu; Irantha Hendrika Kenang; Gladys Greselda Gosal
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of pop-up store marketing strategies, customer experience, and prices on consumer visit intent at La Brisa Sunday Market Bali. Using the framework of Theory of Planned Behavior (TPB), this study examines the relationship between attitudes, subjective norms, and behavioral control on the intention to visit. Data was obtained through a questionnaire to 385 respondents, the majority of whom were domestic tourists aged 20–44 years. The results of the regression analysis showed that the three independent variables had a significant effect on visit intention, with customer experience as the most dominant factor (t = 9,449), followed by price (t = 9,299) and pop-up store strategy (t = 5,518). Key indicators that influence visitor intent include social media recognition, competitive pricing, and market path design. These findings provide strategic implications for MSMEs and market managers to improve visual elements, cultural experiences, and the integration of cashless payment systems in the development of pop-up market-based destinations.
From Home-Based Kitchens to Competitive Markets: Strengthening Culinary Msme Capacity Through Practical Training Johan Pratama Siahainenia; Gladys Greselda Gosal; Hari Minantyo; Kristian Agung Nugraha; Devi Rahnjen Wijayadne
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 8, No 1 (2026): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v8i1.25729

Abstract

This study is grounded in the persistent challenges faced by culinary heritage-based small and medium-sized enterprises (SMEs), in which strong product authenticity is often undermined by inconsistent cooking quality and unprofessional packaging, thereby limiting market competitiveness in contemporary contexts. The objective of this research is to examine the effectiveness of an integrated development strategy that combines cooking skill enhancement and packaging design innovation in revitalizing culinary heritage enterprises, employing a mixed-method approach with a dominant qualitative-descriptive design involving participatory observation, in-depth interviews, visual documentation, expert taste evaluation, and pre– and post–comparative assessment of selected enterprises participating in an intensive capacity-building program. The findings demonstrate significant improvements in cooking-skill mastery, product consistency, food-safety compliance, packaging aesthetics, storytelling effectiveness, and overall market readiness, collectively contributing to increased perceived value, expanded market access, and short-term sales growth. Furthermore, the results confirm that modernization practices such as recipe standardization, quality control, and professional packaging do not diminish culinary authenticity but instead reinforce its sustainability and reproducibility. The implications of this study suggest that culinary heritage revitalization initiatives should adopt a holistic intervention model that integrates product quality enhancement with visual storytelling, supported by policy frameworks that facilitate continuous training, innovation support, and market linkage to ensure long-term economic viability and cultural preservation.Penelitian ini dilatarbelakangi oleh tantangan yang terus dihadapi oleh usaha kecil dan menengah (UKM) berbasis warisan kuliner, di mana autentisitas produk yang kuat sering kali tereduksi oleh ketidakkonsistenan kualitas masakan serta penyajian kemasan yang kurang profesional, sehingga membatasi daya saing di konteks pasar modern. Tujuan penelitian ini adalah untuk mengkaji efektivitas strategi pengembangan terpadu yang menggabungkan peningkatan keterampilan memasak dan inovasi desain kemasan dalam merevitalisasi usaha kuliner berbasis warisan, dengan menggunakan pendekatan metode campuran yang didominasi oleh desain deskriptif kualitatif melalui observasi partisipatif, wawancara mendalam, dokumentasi visual, evaluasi cita rasa oleh ahli, serta penilaian komparatif sebelum dan sesudah pada pelaku usaha yang mengikuti program peningkatan kapasitas secara intensif. Hasil penelitian menunjukkan adanya peningkatan signifikan dalam penguasaan keterampilan memasak, konsistensi produk, kepatuhan terhadap standar keamanan pangan, estetika kemasan, efektivitas storytelling, serta kesiapan pasar secara keseluruhan, yang secara kolektif berkontribusi pada peningkatan nilai persepsi, perluasan akses pasar, dan pertumbuhan penjualan jangka pendek. Selain itu, temuan ini menegaskan bahwa praktik modernisasi seperti standarisasi resep, pengendalian kualitas, dan kemasan profesional tidak mengurangi autentisitas kuliner, melainkan justru memperkuat keberlanjutan dan reprodusibilitasnya. Implikasi dari penelitian ini menunjukkan bahwa inisiatif revitalisasi warisan kuliner perlu mengadopsi model intervensi holistik yang mengintegrasikan peningkatan kualitas produk dengan storytelling visual, serta didukung oleh kerangka kebijakan yang memfasilitasi pelatihan berkelanjutan, dukungan inovasi, dan keterhubungan pasar guna menjamin keberlanjutan ekonomi jangka panjang serta pelestarian budaya.
Empowerment of Msme Actors in Lontar Village Through Packaging Skills to Increase The Selling Value of Products Devi Rahnjen Wijayadne; Sri Nathasya Br Sitepu; Gladys Greselda Gosal; Irantha Hendrika Kenang; Bernard Realino Danu Kristianto; Eddrick Christian Chang; Chantika Dzakiyah Berliana; Qaissa Religia Putri Maharani
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 8, No 1 (2026): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v8i1.25730

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy; however, many MSME products remain less competitive due to inadequate packaging quality, as commonly found in Lontar Village, Surabaya, where packaging tends to be simple, minimally informative, and lacking clear product identity, which negatively affects consumer perception and market competitiveness. This study aims to empower MSME actors in Lontar Village by enhancing their knowledge and skills in designing and implementing professional, functional, and market-oriented product packaging to increase product selling value. The activity employed a participatory workshop and mentoring approach involving ten MSME actors selected through purposive sampling, with data collected through observation, documentation, and evaluation of packaging conditions before and after the activity and analyzed using a qualitative descriptive method. The results indicate an improvement in participants’ understanding of packaging as a strategic marketing tool, along with enhancements in visual design, completeness of packaging information, material suitability, and overall packaging functionality, demonstrating that the training and mentoring process effectively strengthened both technical skills and strategic awareness of packaging in shaping product image and competitiveness. These findings suggest that practical and contextual packaging empowerment programs can enhance MSME readiness to compete in local and modern markets and serve as a strategic entry point for sustainable MSME development policies.Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia; namun, banyak produk UMKM yang masih kurang kompetitif akibat kualitas kemasan yang belum memadai, sebagaimana ditemukan di Kelurahan Lontar, Surabaya, di mana kemasan produk cenderung sederhana, minim informasi, dan tidak memiliki identitas produk yang jelas sehingga berdampak pada rendahnya persepsi konsumen serta daya saing produk di pasar. Penelitian ini bertujuan untuk memberdayakan pelaku UMKM di Kelurahan Lontar melalui peningkatan pengetahuan dan keterampilan dalam merancang serta menerapkan kemasan produk yang profesional, fungsional, dan berorientasi pasar guna meningkatkan nilai jual produk. Kegiatan ini menggunakan pendekatan workshop partisipatif dan pendampingan yang melibatkan sepuluh pelaku UMKM yang dipilih melalui purposive sampling, dengan data dikumpulkan melalui observasi, dokumentasi, dan evaluasi kondisi kemasan sebelum dan sesudah kegiatan, kemudian dianalisis menggunakan metode deskriptif kualitatif. Hasil penelitian menunjukkan adanya peningkatan pemahaman peserta mengenai kemasan sebagai alat pemasaran strategis, disertai peningkatan pada desain visual, kelengkapan informasi kemasan, kesesuaian bahan, serta fungsi kemasan secara keseluruhan, yang menunjukkan bahwa proses pelatihan dan pendampingan efektif dalam memperkuat keterampilan teknis sekaligus kesadaran strategis mengenai pentingnya kemasan dalam membentuk citra dan daya saing produk. Temuan ini menunjukkan bahwa program pemberdayaan kemasan yang praktis dan kontekstual dapat meningkatkan kesiapan UMKM untuk bersaing di pasar lokal maupun modern serta menjadi titik masuk strategis bagi kebijakan pengembangan UMKM yang berkelanjutan.
Pengaruh Inovasi dan Perencanaan Strategis terhadap Kinerja Organisasi pada Wisata Edukasi Kampung Coklat Blitar Alya Maha Devi Tahta Amrina; Gladys Greselda Gosal
Jurnal bintang manajemen Vol. 4 No. 2 (2026): Juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v4i2.4354

Abstract

In an increasingly competitive business environment, particularly within the tourism industry, an organisation's ability to innovate and design effective strategic planning has become a critical factor in sustaining and improving organisational performance. This study aims to analyse the effect of innovation and strategic planning on organisational performance at Kampung Coklat Blitar Educational Tourism. This study employed a quantitative approach, with data collected through questionnaire distribution involving 53 respondents. The sampling was conducted using a saturated sampling technique (census), in which all members of the population were used as research samples. The sampling criteria consisted of senior-level active employees with a minimum of eight years of work experience and managers at Kampung Coklat Blitar Educational Tourism. Data analysis was carried out using the SPSS software. The results of the study indicate that innovation has a positive and significant effect on organisational performance with a P-value of 0.006 and a T-statistic of 2.869. Furthermore, strategic planning also has a positive and significant effect on organisational performance with a P-value of < 0.001 and a T- statistic of 5.573.
Program Edukasi Pengelolaan Sampah Menggunakan Metode Participatory Action Research (PAR) di SD Negeri 4 Sukomulyo Sri Nathasya Br Sitepu; Devi Rahnjen Wijayadne; Henry Susanto Pranoto; Ira Ningrum Resmawa; Gladys Greselda Gosal; Aurelia Arisara Tjiang
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 3 (2026): Volume 10 Nomor 3 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i3.29007

Abstract

SD Negeri 4 Sukomulyo memiliki permasalahan sampah yang menumpuk di sekitar lingkungan sekolah. Sampah mencemari lingkungan hingga menimbulkan aroma tidak sedap, munculnya lalat dan belatung pada tumpukan sampah lingkungan SD Negeri 4 Sukomulyo. Permasalahan sampah perlu diatasi melalui program edukasi pengelolaan sampah yang diberikan kepada siswa dan guru SD Negeri 4 Sukomulyo. Metode Pelaksanaan program edukasi menggunakan Participatory Action Research (PAR) dalam bentuk kegiatan pengabdian kepada masyarakat. Program edukasi sampah diberikan kepada 10 orang murid dan 7 orang guru SD Negeri 4 Sukomulyo selama empat bulan secara offline dan online. Hasil dari program edukasi pengelola sampah berupa: 1) Peningkatan pengetahuan siswa untuk merawat lingkungan SD Negeri 4 Sukomulyo, 2) Siswa dan guru secara bersamaan menjaga kebersihan lingkungan, 3) Siswa dan guru menciptakan produk dari sampah organik dan anorganik.
Co-Authors Adi Kurniawan Yusup Agustiono, Agustiono Alya Maha Devi Tahta Amrina Angelia Laksana Angkola, Marselina Auditia Setio Budi Auditia Setiobudi Aurelia Arisara Tjiang Azizurrohman, Muhammad Bambang Sugiyono Agus Purwono Beatrix Adelaide Herijanto Calvin Cliff Surjadi Chantika Dzakiyah Berliana Charly Hongdiyanto Christina Whidya Utami Deandra Vidyanata Desylina, Yohana Cinta Ayu Devi Rahnjen Wijayadne Devi Vionita Wahanadie Eddrick Christian Chang Ervina Marcella Amir Evangelie, Benedecta Nadya Grace Citra Dewi Hari Minantyo Henry Susanto Pranoto Ira Ningrum Resmawa Irantha Hendrika Irantha Hendrika Kenang Jesslyn Beatricia Ivana Tania Johan Pratama Siahainenia Junko Alessandro Effendy Kevin Sanjaya Krismi Budi Sienatra Kristian Agung Nugraha Kristianto, Bernard Realino Danu Laij Victor Effendi Laura Mahendratta Tjahjono Lioe, Klemens Bennedict Liputri, Evelin Maria Dini Gilang Prativi Metta Padmalia Michelle Angelique Maharani Michelle Henny Limbono Mohammad Fakhruddin Mudzakkir Nathasya, Sri Qaissa Religia Putri Maharani Richard Surya Ricky Martin Palimbong Rosiana Eka Dewi Sabar Sabar Sabar Sabar Sentosa, Keivo Yakana Kanaka Septania, Tamara Serin Fransisca Hernandes Sihaloho, Arkana Asido Parsaoran Subagio, Dyajeng Puteri Woro Sutanto Hidayat Sutrisno, Timotius FCW Teofilus Teofilus Wibisono, Leonard Junio Wiguna, Marcella Claudia Louren