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OPTIMIZATION OF SMALL BUSINESS DEVELOPMENT STRATEGY WITH THE BLUE OCEAN METHOD (Case Study at Katamata Coffee & Roastery in Gunungkidul) Astuti, Ika Yuni; Puspitaningrum, Dwi Aulia
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i1.89156

Abstract

Katamata Coffee & Roastery is one of the coffee shops in Gunungkidul and started in 2016. The increasing trend of visiting coffee shops has certainly impacted competition. This study aims to (1) make a sales forecast for the next 12 months, (2) identify internal and external factors for Katamata Coffee & Roastery, and (3) make appropriate strategic decisions in Katamata Coffee & Roastery business development. This research uses quantitative with descriptive analysis. The analysis technique uses quadratic trend, IFE, EFE, IE, and Blue Ocean Strategy. The results show that (1) sales forecasting for the next 12 months shows that data has an increasing trend, (2) internal factor in Katamata Coffee & Roastery, which received the highest score for strength that it has good product quality and various types of coffee and the main weakness is the lack of promotional activities. The external factor that had the highest score for opportunity is participating in UMKM activities in Gunungkidul, and the main threat is the emergence of new competitors. Based on the IE matrix, Katamata is in cell V, which means the company must hold and maintain its position, and (3) decision-making used by the blue ocean method had the results in reduced purchasing raw materials of coffee that used to be less popular, increasing quality control, increasing size of the parking area, increasing online and offline promotion activities, increasing non-cash payment facilities, creating innovative custom coffee products, and creating a unique coffee shop concept.
Narrative Review: Kandungan Senyawa Sekunder dan Aktivitas Antibakteri Spesies Pepaya (Carica papaya) dan Carica (Vasconcellea pubescens) Rahma, Nur Anisa; Diniatik, Diniatik; Astuti, Ika Yuni
JPSCR: Journal of Pharmaceutical Science and Clinical Research Vol 10, No 2 (2025)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jpscr.v10i2.87821

Abstract

Famili Caricaceae terdiri dari sekitar 35 spesies dalam 6 genus, termasuk Carica papaya dan Vasconcellea pubescens yang banyak dibudidayakan. Berbagai bagian tumbuhan seperti biji, buah, kulit, daun, dan akar mengandung senyawa metabolit sekunder seperti flavonoid, alkaloid, saponin, dan tanin yang berpotensi sebagai antibakteri. Artikel ini bertujuan mengkaji kandungan senyawa metabolit sekunder dan aktivitas antibakteri dari C. papaya dan V. pubescens. Kajian disusun sebagai narrative review berdasarkan 134 artikel yang disaring melalui kriteria inklusi dan eksklusi, menghasilkan 20 artikel untuk dianalisis secara deskriptif. Aspek yang ditinjau meliputi spesies tanaman, bagian yang digunakan, senyawa aktif, metode uji antibakteri, dan efektivitasnya. Sumber berasal dari jurnal nasional dan internasional. Hasil review menunjukkan bahwa daun dan biji merupakan bagian paling sering dimanfaatkan sebagai antibakteri. Kandungan senyawa aktif meliputi fenolik, flavonoid, alkaloid, saponin, tanin, dan triterpenoid. Metode uji antibakteri yang digunakan antara lain difusi agar (sumur dan cakram), uji kertas disk, pelat racun, dan metode spread plate. Bakteri yang dihambat mencakup gram positif (Bacillus cereus, B. subtilis, Staphylococcus aureus, Streptococcus pneumoniae, Clostridium perfringens, Corynebacterium diphtheriae, Listeria monocytogenes) dan gram negatif (Escherichia coli, Proteus mirabilis, Salmonella enteritidis, S. typhimurium, Shigella sonnei, Vibrio parahaemolyticus, V. vulnificus).