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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Dinasti International Journal of Education Management and Social Science DEMAnD Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen Bisnis Almatama TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Indonesian Journal of Social Science and Education
Ruswandi, Wawan
Linggabuana PGRI Sukabumi University, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH PRODUCT KNOWLEDGE DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA SUKABUMI Purwanto, Irfan Hary; Fernando, Perry; Ruswandi, Wawan
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 1 (2026): Vol 2 No 1: Edisi Januari 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i1.2159

Abstract

Penelitian ini dilakukan untuk mengkaji pengaruh product knowledge dan citra merek terhadap keputusan pembelian produk Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Sukabumi. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data penelitian diperoleh dari 96 responden yang merupakan konsumen produk UMKM di Kota Sukabumi, dengan teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, yang selanjutnya dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, serta analisis regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil analisis menunjukkan bahwa product knowledge memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, citra merek juga terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, product knowledge dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian produk UMKM di Kota Sukabumi. Temuan ini mengindikasikan bahwa semakin baik pemahaman konsumen terhadap produk serta semakin kuat citra merek yang dimiliki, maka semakin besar kemungkinan konsumen untuk mengambil keputusan pembelian. Oleh karena itu, pelaku UMKM disarankan untuk meningkatkan upaya edukasi produk dan memperkuat citra merek guna meningkatkan daya saing serta mendorong keputusan pembelian konsumen.
Agile Leadership and Knowledge Sharing In Improving Lecturer Performance Wawan Ruswandi; Rosanna Wulandari; Dewi Resmanasari; Riki Riswandi; Ce Mulya Rizki Anugrah
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2992

Abstract

This research aims to investigate the role of Agile Leadership and knowledge-sharing practices on lecturer performance in higher education institutions. The quantitative method of multiple regression analysis was used to collect and analyze data from questionnaires distributed to lecturers at Linggabuana PGRI Sukabumi University, with a sample of 72 permanent foundation lecturers. The results of the analysis show that Agile Leadership and knowledge sharing simultaneously have a tremendous influence on lecturer performance. Agile Leadership makes an extraordinarily positive contribution to lecturer performance while knowledge-sharing practices also have a positive and extraordinary impact. These findings emphasize the importance of implementing Agile Leadership principles and encouraging knowledge-sharing practices as a strategy to improve lecturer performance in higher education environments. The practical implication of these findings is the need for educational institutions to develop a culture of responsive leadership and encourage collaboration and exchange of knowledge between lecturers to increase the effectiveness of teaching, research, and community service.  
Human Resource Management in the Digital Era: Case Study of Recruitment and Career Development in the Indonesian Banking Sector Ce Mulya Rizki Anugrah; Fithri Suciati; Wawan Ruswandi; Heri Patandung
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2994

Abstract

In this digital era, the changes that occur in a company move quickly, so companies must be able to adapt and have a strategy so as not to be disturbed by current developments, one of which is managing and paying attention to the quality of human resources. well, which can start with quality recruitment patterns and appropriate career development, including in the banking sector. The aim of this research is to find out how human resources are managed, especially patterns of worker recruitment and career development carried out by the banking sector in Indonesia. The method used in this research is descriptive analysis, with the main data source being the financial reports of BRI and Bank Mandiri. The research results show that there are similarities in the recruitment and career development patterns of the four banks, namely the use of digital technology in recruitment and career development, digital skills possessed by workers, and competency-based career development. Apart from similarities, there are also several differences, including the recruitment methods used and career development programs, which are influenced by the company's strategic focus.  
Co-Authors Abdul, Abdullathif Assidiq Aqlimah Azeljilia Mumtaz, Nadia Artharegina, Resha Cantika, Candra Ce Mulya Rizki Anugrah Ce Mulya Rizki Anugrah Dendi Zainuddin Hamidi Deni, Asep Dewi Resmanasari Dewi Resmanasari Eris Juliansyah Fadilah, Sultan Syahid Faturrahman, Moh Fernando, Perry Firdatul Anifah Fithri Suciati Ginanjar, Heri Heri Patandung Heri Patandung Hilal, Rizky Juliansyah, Eris Kristiawati, Sonia Kusmawan, Engkus Lisnawati, Euis Marwan Hanan , Ali Mulya Rizki Anugrah, Ce Nabila, Salma Salsa Noviyanti, Silvi Nur Fitriani, Syifa Nur Putri, Silva Nurrun Nisya, Widya Octaryani, Salsabila Putri Oktavan, Doa Galank Patandung, Heri Purwanto, Irfan Hary Puteri Andini, Dea Ramdani, Fahad Resmanasari, Dewi Ribuansyah, Morina Juliawati Riki Riswandi Riswandi, Riki Rizal Zaelani Rosanna Wulandari Rosanna Wulandari Siswandi, Zerry SITI MARYAM Siti Rahayu Sobar, Agus Solihin, rRadus Suciati, Fithri Sunarti, Ucu Virgy Putri Mulia Wandayanti, Rahayu Wijaya, Cahya Sastra Wildan Wiranta, Dadang Wulandari, Rosanna Zaelani, Rizal