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All Journal Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan AKUNTANSI DEWANTARA Jurnal Ilmiah Wahana Akuntansi GHIDZA: Jurnal Gizi dan Kesehatan Bisma: Jurnal Bisnis dan Manajemen JURNAL PENDIDIKAN TAMBUSAI Equals : Jurnal Ilmiah Pendidikan Matematika INTEGRITAS : Jurnal Pengabdian JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Journal of Computer System and Informatics (JoSYC) Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ilmiah Wahana Pendidikan Journal of Rural and Urban Community Empowerment Innovative: Journal Of Social Science Research Jurnal Mahasiswa Entrepreneur Journal of Contemporary Islamic Primary Education Social Philanthropic: Jurnal Kajian Ilmu Sosial dan Psikologi Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Jurnal Social Society TILA (Tarbiyah Islamiyah Lil Athfaal)
Damayanti, Alvina
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Digital UMKM Kecantikan di Pangkal Pinang Lestari, Badariah; Kurniawan , Kendi; Damayanti, Alvina; Noviyanti, Indah
Journal Social Society Vol. 5 No. 2 (2025): Juli - Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.2.2025.762

Abstract

Sektor Usaha Mikro, Kecil, dan Menengah (UMKM) di bidang kecantikan di Kota Pangkal Pinang mengalami peningkatan signifikan seiring meningkatnya kebutuhan masyarakat terhadap layanan dan produk perawatan diri. Meskipun demikian, keterbatasan sumber daya serta intensitas persaingan bisnis menuntut para pelaku usaha untuk menyusun strategi komunikasi pemasaran yang lebih inovatif, khususnya melalui media digital. Penelitian ini bertujuan untuk menelaah dan menyusun strategi komunikasi digital yang sesuai bagi pelaku UMKM kecantikan, guna meningkatkan visibilitas merek, memperkuat relasi pelanggan, dan mendorong pertumbuhan penjualan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, dengan teknik pengumpulan data melalui observasi langsung, dan wawancara. Subjek  penelitian  meliputi  pemilik  salon, klinik  kecantikan,  distributor  produk  perawatan  kulit  lokal,  dan  penyedia  layanan  tata  rias.  Teknik analisis data meliputi : reduksi data, penyajian data, dan penarikan kesimpulan Hasil penelitian menunjukkan bahwa pemanfaatan media sosial secara aktif, penggunaan WhatsApp Business, kolaborasi dengan influencer lokal, serta penyusunan konten edukatif dan bersifat personal merupakan komponen utama dalam membangun komunikasi pemasaran yang efektif. Temuan ini memberikan acuan strategis bagi UMKM untuk merancang komunikasi digital yang tepat sasaran, berkelanjutan, dan sesuai dengan karakteristik konsumen lokal di Pangkal Pinang.
Fostering Environmental Awareness through Nature-Based Learning in Indonesian Early Childhood Education: Implications for Sustainable Development Goals Damayanti, Alvina; Mardalena, Mardalena; Fauziah, Nurul; Sumarni, Titin; Sahputra, Gunawan
Journal of Contemporary Islamic Primary Education Vol 4 No 2 (2025): December: Quality of Basic Education in the Indonesian context
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/jcipe.v4i2.464

Abstract

Despite the growing body of international research highlighting the benefits of nature-based learning for early childhood development, empirical evidence from developing countries, particularly Indonesia, remains limited. Most existing studies focus on cognitive or motor outcomes, leaving a gap in understanding how nature-based learning contributes to environmental awareness as part of Sustainable Development Goals (SDGs), especially SDG 4 (Quality Education) and SDG 13 (Climate Action). This study aims to examine the role of nature-based learning in fostering environmental awareness among early childhood learners in Indonesia. Employing a qualitative descriptive approach, data were collected through classroom observations, in-depth interviews with teachers, and documentation of learning activities in early childhood education settings. The findings reveal that nature-based learning significantly enhances children’s engagement, ecological empathy, and responsible environmental behaviors through direct interaction with natural elements. Children demonstrated increased awareness by caring for plants, maintaining cleanliness, and reminding peers to protect the environment. This study contributes theoretically by reinforcing constructivist learning perspectives and empirically by providing context-specific evidence from Indonesia. Practically, the findings offer guidance for educators and policymakers to integrate nature-based learning as an effective strategy to support sustainable education and environmental stewardship from early childhood.
Co-Authors Aditiya, Raja Muhammad Agustin, Atika Dwi Andini, Aulia Mutiara Anggar Titis Prayitno Anggraeni, Putri Ayu Anisya, Nurin Ardiansah, Prianggara Azaz, Ikhlasul Azin Taufik, Azin Barokah, Awalina Basyori, Imam Bigita, Adora Salsa Chaniroh, St. Lutfi Cholik, Dimas Satria Nur Darmawan, Arzeinia Salsabila Edora, Edora Firdausi, Bq. Nurul Maghfira Agni Fitriana Mustikaningrum Habibah Habibah Ika WAHYUNI Inayati, Titik Ira Restu Kurnia Islami, Putri Nova Nur Khairani, Kintan Khoerunnissa, Vivi Khopipah, Khopipah Kristina, Canda Kurniawan , Kendi Laela Nur Rohmah Lestari, Badariah Lindawati, Defsia Auliani Mardalena Mardalena MARDIANA Maretha Ika Prajawati Mastianti, Anjelisa Merdiaty, Netty Miftahul Jannah Miftakhul Huda Mumtazah, Sara Khusnul Ngibad, Khoirul Noviyanti, Indah Nugroho, Aprianto Tyas Dwi Nur Asiah Nur Trama, Refi Daus Nurseta, Dimastyaji Yusron Nurul Fauziah Nuruzzaman, Alfiyan Pratama, Agung Firman Putra, Kevin Argiansyah Putri Sekarwangi, Dinda Raissa Amanda Putri Ramadhina, Amanda Putri Ramadhini, Ananda Putri Restu Kurnia, Ira Retno Purwani Setyaningrum Rossi, Alya Rasikhah Zahra Sahputra, Gunawan Sekarwangi, Dinda Putri Setiawan, Annisa Amelia Sholihin, Muhamad Simanjuntak, Narwanto Soer, Ucok Darmanto Solehah, Sevia Imroatus Susanto, Febry Fabian Titin Sumarni TITIN SUNARYATI Wandira, Putri Ayu Wati, Hessy Rahma Wibiwirutami, Trias Yurika, Fina Pareza Zulfiyah, Farhatun