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Lidyana, Novita
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Journal : Jurnal Ilmiah SOSIO AGRIBIS

 1 
Pengaruh Motivasi dan Kompensasi Terhadap Kinerja Petani Bawang Merah (The Influence of Motivation and Compensation on the Performance of Shallot Farmers) Oktaviani, Dewi Anggun; Sulistyowati, Retno; Lidyana, Novita
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120253987

Abstract

This study analyzes the influence of motivation and compensation on the performance of shallot farmers in Randuputih Village, Probolinggo. Quantitative methods were used with a sample of 40 farmers who are members of the local Shallot Farmers Group Association. Data were collected through questionnaires and interviews, then analyzed using multiple linear regression. The results showed: Motivation (X1) and compensation (X2) have a significant effect simultaneously on performance (Y) (sig. <0.05; R²=0.459) Partially, both variabels have a positive effect with compensation as the dominant factor (coefficient 0.452). This finding indicates that increasing compensation has a greater impact on farmer performance than motivation. This study recommends the need for policies that focus on improving the compensation system to encourage the productivity of shallot farmers.Keywords: Motivation, Compensation and Farmer Performance.
Analisis Kelayakan Bisnis Kue Kering “Phianz Cookies” di Kecamatan Kademangan, Kota Probolinggo (Feasibility Analysis of Pastry Business “Phianz Cookies” in Kademangan District, Probolinggo City) Pratama, Triyan Bayu; Oktaviani, Dewi Anggun; Lidyana, Novita
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1 (IN PRESS)
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254424

Abstract

The "Phianz Cookies" cake business in Kademangan District, Probolinggo City is one of the potential culinary businesses. This study analyzes the feasibility of the business and the sensitivity of the business using primary data (owner interviews) and secondary data (literature). The research period was conducted from November to December 2024, with a cash flow analysis for 12 months The results of the study showed: NPV of IDR 10,150,000.00. Gross B/C 1.06, Net B/C 1.68, IRR 9.69% per month, Payback Period achieved in the 7th month. Sensitivity analysis revealed that profit is the most sensitive factor (27.08%), where its decline can significantly affect NPV. Thus, this business is feasible to run on the condition that it maintains or increases profits to remain sustainable. Keywords: Business Feasibility, Sensitivity Analysis, Cake Business, Phianz Cookies.
STRATEGI PENGEMBANGAN USAHA UD. PIA MANALAGI KOTA PROBOLINGGO: ANALISIS SWOT DAN QSPM: Business Development Strategy of UD. Pia Manalagi in Probolinggo City: SWOT and QSPM Analysis Lidyana, Novita; Renanta Ugidambani, Chintia; Herlambang, Tedy
Jurnal Ilmiah Sosio Agribis Vol. 25 No. 2 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 2
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25220254972

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan usaha UD. Pia Manalagi di Kota Probolinggo dengan menggunakan analisis SWOT dan matriks QSPM. UD. Pia Manalagi merupakan salah satu pelaku usaha mikro di bidang kuliner yang memproduksi berbagai jenis pia dan telah beroperasi sejak tahun 2004. Permasalahan yang dihadapi perusahaan meliputi fluktuasi penjualan, keterbatasan inovasi produk, serta tantangan dalam menghadapi persaingan industri kuliner lokal. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi, dokumentasi, dan kuesioner kepada 18 responden yang terdiri atas pihak internal dan eksternal perusahaan. Analisis data dilakukan dengan tahapan formulasi strategi: tahap input (matriks IFE dan EFE), tahap pencocokan (matriks SWOT dan IE), serta tahap keputusan (matriks QSPM). Hasil penelitian menunjukkan bahwa faktor kekuatan utama UD. Pia Manalagi adalah kualitas produk yang terjaga dan loyalitas pelanggan, sedangkan kelemahannya adalah kurangnya inovasi dan promosi digital. Peluang utama adalah tren peningkatan konsumsi produk lokal oleh wisatawan, sementara ancaman terbesar berasal dari persaingan harga dan produk sejenis. Berdasarkan hasil analisis QSPM, strategi prioritas yang direkomendasikan adalah memperluas jaringan pemasaran melalui platform digital dan peningkatan inovasi produk berbasis permintaan pasar. Kata kunci: Probolinggo, QSPM, Strategi Pengembangan Usaha, SWOT. This study aims to analyze the business development strategy of UD. Pia Manalagi in Probolinggo City using SWOT analysis and QSPM matrix. UD. Pia Manalagi is a micro-enterprise in the culinary sector that produces various types of pia and has been operating since 2004. Problems faced by the company include sales fluctuations, limited product innovation, and challenges in facing competition in the local culinary industry. This study uses a qualitative descriptive approach with data collection through interviews, observations, documentation, and questionnaires to 18 respondents consisting of internal and external parties of the company. Data analysis was carried out with the stages of strategy formulation: the input stage (IFE and EFE matrices), the matching stage (SWOT and IE matrices), and the decision stage (QSPM matrix). The results of the study indicate that the main strengths of UD. Pia Manalagi are maintained product quality and customer loyalty, while its weaknesses are the lack of innovation and digital promotion. The main opportunity is the increasing trend of local product consumption by tourists, while the biggest threat comes from price competition and similar products. Based on the results of the QSPM analysis, the recommended priority strategy is to expand the marketing network through digital platforms and increase product innovation based on market demand. Keywords: Probolinggo, QSPM, Business Development Strategy, SWOT.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PEDAGANG SAYUR KELILING DI KECAMATAN BANYUANYAR KABUPATEN PROBOLINGGO: Analysis of Factors Affecting The Income of Mobile Vegetable Vendors in Banyuanyar District Probolinggo Regency Haqiqi, Deni Rizqi; Lidyana, Novita; Oktaviani, Dewi Anggun
Jurnal Ilmiah Sosio Agribis Vol. 25 No. 2 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 2
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25220255004

Abstract

Penelitian ini bertujuan untuk menginvestigasi faktor-faktor yang mempengaruhi pendapatan pedagang sayur keliling di Kecamatan Banyuanyar Kabupaten Probolinggo, dengan menggunakan analisis data regresi linear berganda. Variabel independen yang dianalisis meliputi modal usaha, lama usaha, tanggungan keluarga, jam kerja dan preferensi konsumen. Hasil analisis menunjukkan bahwa secara simultan, seluruh variabel tersebut berpengaruh positif dan signifikan terhadap pendapatan. Secara parsial modal usaha, lama usaha, dan jam kerja memiliki pengaruh yang positif dan signifikan, menunjukkan kontribusi langsung terhadap peningkatan pendapatan. Sebaliknya jumlah tanggungan keluarga tidak menunjukkan pengaruh yang signifikan, sementara preferensi konsumen menunjukkan pengaruh yang negatif signifikan. Di antara seluruh variabel lama usaha memiliki pengaruh paling dominan terhadap pendapatan, mengindikasikan pentingnya akumulasi pengalaman dan jaringan usaha dalam sektor informal seperti pedagang sayur keliling. Kata kunci: Jam Kerja, Lama Usaha, Modal Usaha, Preferensi Konsumen, Pendapatan, Tanggungan Keluarga. This study aims to investigate the factors influencing the income of mobile vegetable vendors in Banyuanyar District, Probolinggo Regency, using multiple linear regression analysis. The independent variables analyzed include business capital, business duration, number of dependents, working hours, and consumer preferences. The results of the analysis indicate that simultaneously, all these variables have a positive and significant effect on income. Partially, business capital, business duration, and working hours have positive and significant effects, demonstrating their direct contribution to income improvement. Conversely, the number of dependents does not show a significant effect, while consumer preference has a significantly negative effect. Among all variables, business duration has the most dominant influence on income, indicating the importance of accumulated experience and business networks in the informal sector, such as mobile vegetable vending. Keywords: Working Hours, Length of Business, Business Capital, Consumer Preferences, Income, Family Dependents.
Co-Authors Adi Sutrisno Agung Yatiningrum, Agung Aprilia Hartanti Arisandi, Firman Rosidi Armaya, Rangga Ayu Perwitasari, Dyah Bahri, Moh. Saiful Damayanti, Ratika Pradisya Dewi Anggun Oktaviani Dhany, Umi Rahma Ernawati Ernawati Fatchur Rozci Haidiputri, Trivosa AN Haqiqi, Deni Rizqi Hermin Arista Hidayati, Novi Itsna Hidayati, Rr. Setyani Itsna Hidayati, Novi Junaidi Junaidi Khoirin Maghfiroh Khotibul Umam Mas Ahmad Baihaqi Ningsih, Ira Ferdiana Ningsih, Revi Rahmawati Nur Halimah Perwirasari, Dyah Ayu Perwitasari, Dyah Ayu Pratama, Triyan Bayu Rahmawati, Refi Renanta Ugidambani, Chintia Retno Sulistiyowati RETNO SULISTYOWATI Rohmawan, Moch Rusti, Mutimmah Rustianawati, Mutimmah Safitry, Salwa Nadea Seger Priantono Susanto, Adi Eko Suyani, Ida Sugeng Tedy Herlambang, Tedy Trivosa Aprilia Novadiani Haidiputri uddin, Moch. taufik sholeh Yayuk Indah Wahyuning Tyas, Yayuk Indah Wahyuning Zuhroh, Mimik Umi