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All Journal International Journal of Business, Law, and Education Jurnal Penelitian Inovatif Al-Buhuts (e-journal) Journal Online Manajemen ELPEI (JOMEL) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Contemporary Administration and Management (ADMAN) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) JR : Jurnal Responsive Teknik Informatika Jurnal Responsive Teknik Informatika
Jusman, Ikhsan Amar
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : Al-Buhuts (e-journal)

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Pengaruh Harga dan Promosi di Media Sosial terhadap Keputusan Konsumen Membeli MH Whitening Skin di Makassar Kapriani, Kapriani; Jusman, Ikhsan Amar; Hardianti, Hardianti
Al-Buhuts Vol. 19 No. 2 (2023): Al- Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v19i2.4547

Abstract

This research aims to determine the influence of price and promotions on social media on purchasing decisions for MH Whitening Skin. This research uses primary data and also secondary data. The research method used was incidental sampling with a sample size of 100 people. The data analysis techniques used are validity testing, reliability testing. Testing the analytical model in this research uses multiple linear regression analysis, T test, F test and R determination. Based on the results of research using the T test, it was found that price had a significant influence on purchasing decisions for MH Whitening Skin, as well as promotions on social media had a significant influence on purchasing decisions for MH Whitening Skin in Makassar. F test results: Price and promotion via social media simultaneously have a significant influence on purchasing decisions for MH Whitening Skin, where promotions on social media are the most dominant factors influencing purchasing decisions for MH Whitening Skin in Makassar.
Co-Authors ahmad yani Amril Amril Arifin, Nofri Yudi Az Zaakiyyah, Hizbul Khootimah Denpharanto Agung Krisprimandoyo Didih Muhamad Sudi Fitri Indah Sari Fuad Randy, Muhammad Hardianti Hardianti, Hardianti Helmy Syamsuri, Helmy Heriyanto Judijanto, Loso Kapriani Kapriani, Kapriani Karnawi Kamar, Karnawi Krishernawan, Indra Lakasse, Syarifuddin M. Ardi Marsuki Marsuki, Marsuki Nurul Septya Magisa Riansyah, Ananda Adi Rohani Rohani Sri Mulyono Suherlan Susantinah, Nugrahini Utami, Eva Yuniarti Veza, Okta Yuliastuti, Hilda Zen, Agustian