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Journal : Technomedia Journal

 1 
Peran Teknologi Informasi Dalam Mendukung Komunikasi Politik Melalui Media Digital Dalam Industri Musik Dangdut: The Role of Information Technology in Supporting Political Communication Through Digital Media in the Dangdut Music Industry ​ Hariyanto, Bambang; Anom, Erman; Iswadi
Technomedia Journal Vol 8 No 3 Februari (2024): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v8i3.2085

Abstract

The aim of this research is to find out the other side of communication media used in a political context, especially in the aspect of digital technology media. Specifically, this research examines the function of dangdut music and digital technology media as communication tools in political spaces that are common in Indonesia. The method used in this research is a qualitative research method, with the type of research being a case study. Based on research conducted, it is known that the use of dangdut music in political communication has had a positive impact on party electability. Dangdut music with its broad appeal, its ability to build emotional bonds, and its potential to create a positive and viral atmosphere on various digital platforms in political campaigns has helped political parties or candidates to win the hearts of voters. However, the use of dangdut music is only one element of an effective political communication strategy. A strong political message, convincing leadership, and a well-organized campaign plan are also important factors in achieving high electability.
Strategi Pemanfaatan Media Sosial Sebagai Sarana Promosi Sekolah Musik Di Dotodo Music Edutainment Manurung, Joice; Anom, Erman; Iswadi
Technomedia Journal Vol 8 No 2 Oktober (2023): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v8i2.2086

Abstract

ABSTRACT The purpose of this study was to find out how the efforts to use social media as one of the strategies and means of promoting music schools were carried out by Dotodo Music Edutainment. The research method used in this study is a qualitative research method with a case study type. The choice of this type of case study is because the researcher will understand in depth the context, process, and complexity of the phenomenon being studied. The location of this research is at the Dotodo Music Edutainment music school, which is in the city of Bandung. In the process of collecting data, researchers used interview and observation techniques. Interviews were conducted with the two founders, who are also the owners and teaching staff at the music school. The results of the research conducted show that Dotodo Music Edutainment utilizes several types of social media such as Instagram, Facebook and TikTok to reach a wider audience and school promotions. By presenting interesting and relevant content, and involving students in the marketing process, Dotodo Music Edutainment builds a strong brand image and raises public awareness about a quality music school. Dotodo Music Edutainment also uses other supporting strategies such as distributing brochures. This gives the impression of a strong traditional approach and is basically still effective. Keyword: Social-media, Promotion, Dotodo Music Edutainment
Strategi Komunikasi Pemasaran Sebagai Media Promosi Dalam Meningkatkan Penjualan Pada PT Tunas Jaya : Marketing Communication Strategy as a Promotional Media in Increasing Sales at PT Tunas Jaya ​ Amelia, Shy She; Iswadi
Technomedia Journal Vol 8 No 3 Februari (2024): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v8i3.2087

Abstract

The purpose of this research is to determine the function of marketing communication strategies as promotional media in increasing sales at PT Tunas Jaya. The method used in this research is a qualitative research method with the type of research used being a case study. The data collection methods used were interviews and observation. Based on the results of the research conducted, it is known that PT Tunas Jaya's marketing strategy in increasing sales is to use promotional media both offline and online. These two methods complement each other, and combine their respective functions to the maximum. The function of using offline promotional media from PT Tunas Jaya is to support increasing cooperation with state-owned and private companies. Meanwhile, using online promotional media, PT Tunas Jaya uses websites and social media, and directs its function to build public brand awareness of PT Tunas Jaya as well as the products it offers. These two promotional media have different marketing communication roles, but their goals are the same. Namely, to reach a wider audience, and maintain interaction with PT Tunas Jaya customers, both customers who have been familiar with the brand from the start, or new customers.
Strategi Public Relations Dalam Menangani Pemberitaan Negatif Di Media Massa Atas Pengoperasian Teknologi Pionir Indonesia Toha, Muhammad; Anoh, Erman; Iswadi
Technomedia Journal Vol 8 No 2 Oktober (2023): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v8i2.2088

Abstract

The purpose of this study was to determine the public relations strategy in dealing with negative coverage in the mass media on the operation of Indonesian pioneer technology. The method used in this study is a qualitative research method. The type of research used is a case study, with data collection methods of interviews, observation, and documentation. The results of the research conducted found that in dealing with negative issues, PT Halmahera Persada Lygend implemented several PR strategies that included transparency, open communication, and building good relations with the media and stakeholders. In addition, they are always willing to convey clear and accurate information, supported by a PR team trained in strategic use of social media and dealing with crisis communications effectively. By implementing these steps, companies have managed to maintain their image, ward off negative issues, and build a strong reputation. Keyword: Public Relations, Negative News, Mass Media
Co-Authors Aguspairi Amelia, Shy She Anoh, Erman Ari Anggarani, Ari Arsia, Lativa Bambang Hariyanto Br Kaban, Karmila Bunga Fonna Christopher Lawrence Durrotul Baidho Dwi Wahyuningsih, Dwi Elasta Putri, Siska Erman Anom Fachmi Tamzil Faradina Aghadiati Fonna, Bunga Gea , Saharman Hamdani Hutapea, Dwight M. M. Ikhtiari , Refi Ikramul Hadi Imti Tsalil Amri Indriani, Aprila INTAN AZUHRA INTAN AZUHRA Iriansyah, Herinto Sidik Manurung, Joice Margareta Pratiwi Marnas Misnar Muammar Khaddafi Mudrikah Muhammad Awin Alaby Nababan , Karmila Br Nurafni Oril Ardianto Refi Ikhtiari Roni Linson Girsang Samingan Sari, Sarlina Sri Rosmalina Soejono Tiarnida Nababan Toha, Muhammad Ummanah Ummanah, Ummanah Wani Fitri Widiawanti, Okta Wiwit Artika Zainal Fadri