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All Journal Jurnal Sosio Ekonomika Bisnis Dauliyah Journal of Islamic and International Affairs Panrita Abdi - Jurnal Pengabdian pada Masyarakat JURNAL MANAJEMEN MOTIVASI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN CARADDE: Jurnal Pengabdian Kepada Masyarakat MANAZHIM Jurnal Abdi Insani Forum Bisnis dan Kewirausahaan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Abdimas Bina Bangsa JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Competency of Business Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Sevanam: Jurnal Pengabdian Masyarakat Indonesian Research Journal on Education KOPEMAS
Amrullah, Yusuf Amri
Prodi Kewirusahaan Universitas Amikom Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Journal : Journal Competency of Business

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ANALYSIS OF EXPERIENTIAL AND EMOTIONAL MARKETING EFFECTS ON THE DECISION TO ENTER IN UNIVERSTAS AMIKOM YOGYAKARTA Amrullah, Yusuf Amri
Journal Competency of Business Vol. 5 No. 2 (2021): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.192 KB) | DOI: 10.47200/jcob.v5i02.1087

Abstract

This study analyzes the influence of Experiential Marketing and Emotional Marketing on The Decision to Enter at Universitas AMIKOM Yogyakarta. The purpose of this study was to examine the effect of using Experiential Marketing and Emotional Marketing on The Decision to Enter at Universitas AMIKOM Yogyakarta. This research is vital to be used by companies or agencies that will conduct marketing. Respondents in this study were new students of Universitas AMIKOM Yogyakarta force 2018/2019 with at least one faculty represented by 1 study program, the questionnaire to distributed amounted to 200 questionnaires. Data analysis in this research uses validity test, reliability test and classic assumption test. The results of data processing using SPSS, the results shown are Experiential Marketing and Emotional Marketing influence on The Decision Enter.
Co-Authors Adinda Putri Nurrahmah Aditya Maulana Hasymi Agus Fatkhurohman Agus Fatkhurohman Anggrismono, Anggrismono Arif , Nurul Ulimaz Astari, Devi Wening Atmoko , Alfriadi Dwi Atmoko, Alfriadi Dwi Catur Iswahyudi Catur Iswahyudi Elma Syifa Ema Utami Fatima Indah Hayati Fauzi, Moch Farid Gardyas Bidari Adninda Gardyas Bidari Adninda Hasymi , Aditya Maulana Kurnia, Mohammad Ikhsan Mohammad Ikhsan Kurnia Nur Azizah Nurul Ulimaz Arif Nurussa'adah, Erfina Purnawan Purnawan Purnawan Purwanto, Muhamad Idris Rahmi, Sophia Rezki Satris Rezki Satris Rezki Satris, Rezki Riatmaja, Dodi Setiawan Rivi Neritarani Rivi Neritarani Sasongko, Theopilus Bayu Singgih Hawibowo Sudibyo, Tahajudin Suwanto Raharjo Syifa, Elma Tahajudin Sudibyo Utami, Ema Utami Wiji Nurastuti Wulandari, Fransisca Wuri Zuprizal (Zuprizal)