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All Journal RJABM (Research Journal of Accounting and Business Management) Jurnal Pengabdian Dharma Laksana JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JURNAL SeMaRaK Jurnal Ilmiah Manajemen Kesatuan Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JURNAL ABDIMAS TRIDHARMA MANAJEMEN Indonesian Journal of Society Engagement (IJSE) Magnetic: Research Journal of Physics and It’s Application Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Abdi Masyarakat Humanis Journal of Research and Publication Innovation Journal of Innovative and Creativity JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Ilmu Sosial Ekonomi dan Politik (JISOSEPOL) Jurnal Intelek Insan Cendikia Jurnal Portofolio: Jurnal Manajemen dan Bisnis Indonesian Journal of Management Studies Multidisciplinary Indonesian Center Journal Jurnal Konsisten Jurnal Menara : Manajemen Sumber Daya Manusia
Agustina Mogi
Universitas Pamulang
Religion Humanities Astronomy Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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STRATEGI PENGEMBANGAN KOMPETENSI DALAM UPAYA MENINGKATKAN PRODUKTIVITAS KERJA KARYAWAN PADA BENGKEL TEFA EXCELLENT 1TANGERANG Abdul Rohman Al Goviqi; Denok Sunarsih; Agustina Mogi
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i3.9891

Abstract

Abstract. The acceleration of digital technology in the automotive industry demands high technical competency standards for the workforce to maintain organizational competitiveness. This study aims to analyze competency development strategies in an effort to increase employee work productivity at the TEFA Excellent 1 Workshop Tangerang, identify factors influencing the development process, and formulate an effective strategic design optimization. The urgency of this research lies in the importance of human resource adaptation to electrical and digital systems to mitigate operational hurdles that impact service efficiency.The research method used is descriptive qualitative with a case study approach. Data analysis was conducted systematically through Thematic Analysis following the six-phase protocol by Braun and Clarke, including data familiarization, coding, and definitive theme mapping. Data were collected through in-depth interviews with the owner, manager, and mechanics, and validated using source triangulation techniques and technical documentation to ensure the credibility and objectivity of field findings.The research results identified three main findings: (1) Competency development strategies are focused on strengthening mechanics’ digital literacy through the use of diagnostic tools (scanners) and specialization in electrical systems to accelerate the repair process; (2) The development process is influenced by internal factors such as technology adaptation motivation and external factors such as facility support and the culture of knowledge sharing (mentoring) among peers; and (3) Strategic optimization is achieved through the integration of technical expertise with educative communication competencies capable of accelerating customer decision-making. This study concludes that a significant increase in work productivity is determined by the HR’s ability to combine digital technical precision with service communication effectiveness. Strategic recommendations are directed toward the formalization of internal mentoring programs, regular updates of digital work tools, and strengthening industry certification coordination for all technical personnel. Keywords: Competency Strategy, Work Productivity, HR Management, Thematic Analysis, Automotive Industry.
Co-Authors Abdul Rohman Al Goviqi Achmad Sumali Adji Widodo Amirudin Amirudin Andrianto Andrianto Angga Rovita Ansori Akbar Arief Rahman Maulidi Arif Surahman Bambang Purnomo Buchari E. Satriaputra Chotamul Fajri Citra Eliyani Dela Lestari Denok Sunarsih Desi Ameliah Dimas Dwi Saputra Diva Alfajriyati Sabil Eko Cahyadi Hengki Hermawan Iskandar Zulkarnain Krida Puji Rahayu Lativa Lativa Lativa Liliani Aprilianti Maria Orivan Juanda Muhammad Yuda Alhabsyi Ninik Anggraini Nurmono Nurmono Rizki Ferdiansyah Rizki Mauludy Robby Kharisma Roy Qurrotu Ainin Rudi Sanjaya Siti Aesah Solo, Anna Apriani Maniuk Sulistiyani Sulistiyani Surasni Surasni Suyatno - Syarifah Ida Farida Taswanda Taryo Utsman Banu Ravasia Yhonada Harsono Yhonanda Harsono