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ANALYSIS OF PERSONAL, PSYCHOLOGICAL INFLUENCE, SOCIAL AND CULTURAL ON PURCHASE DECISION OF KOREAN INSTANT NOODLE PRODUCTS Anugriaty Indah Asmarany; Eva Yuniarti Utami; Moh Gifari Sono; Hartin Kurniawati; Dominica Maria Ratna Tungga Dewa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.18700

Abstract

Mie instan merupakan salah satu produk kemasan yang banyak diminati karena mudah didapat, mudah dalam penyajiannya, memiliki harga yang murah, dan memiliki rasa yang sesuai dengan selera. Hal ini mengakibatkan banyak bermunculan produk pangan luar negeri, salah satunya mie instan Korea. Adanya fenomena budaya Korean Wave atau Hallyu sangat mempengaruhi minat masyarakat khususnya kalangan muda terhadap produk mie instan Korea. Penelitian ini menjadikan mahasiswa sebagai populasi yang mewakili kalangan remaja yang mengonsumsi mie instan. . Penelitian ini menggunakan teknik PLS dan metode SEM (Structural Equation Model), dan diolah menggunakan program SmartPLS 3.0. Hasil penelitian menunjukkan bahwa faktor budaya, sosial, dan psikologis mempunyai pengaruh terhadap keputusan konsumen membeli mie instan, namun faktor pribadi tidak berpengaruh karena nilai thitung lebih kecil dari nilai ttabel. Faktor yang paling mempengaruhi keputusan pembelian konsumen adalah variabel sosial.
Promoting Mental Health in The Digital Age: Exploring the Effects of Social Media use on Psyhcological Well-Being Ika Rahayu Satyaninrum; Falimu; Prasetio Rumondor; Hartin Kurniawati; Adit Mohammad Aziz
West Science Interdisciplinary Studies Vol. 1 No. 06 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i6.95

Abstract

This study examined the influence of social media use on the psychological well-being of adolescents in West Java, Indonesia, in the digital age. A mixed methods approach was used, combining quantitative surveys and qualitative interviews to collect comprehensive data. Quantitative analysis showed that higher social media use was associated with lower self-esteem, increased body image dissatisfaction, higher levels of depression, and greater anxiety among adolescents. Qualitative findings highlighted the negative impact of social comparison, cyberbullying, and pressure to maintain a curated online image. The integration of the findings provides a nuanced understanding of the complex relationship between social media use and adolescents' psychological well-being. The results of this study have implications for theory and practice, emphasizing the need for targeted interventions and strategies to promote positive mental health outcomes in the context of social media use.
Use of Problem-Based Learning Strategies in Improving Problem Solving Skills Sappaile, Baso Intang; Marito, Winanda; Satyaninrum, Ika Rahayu; Kurniawati, Hartin; Wang, Yuanyuan; Zou, Guijiao
Journal International Inspire Education Technology Vol. 2 No. 2 (2023)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jiiet.v2i2.456

Abstract

Education for a child is very important for motor development and his thinking becomes critical in responding to an incident. His skills can be honed properly and master skills that support his future career. So that the potential for the progress of each child can be achieved and learning objectives can be completed optimally. In life, of course, you will not be separated from various kinds of problems, so the solution to every problem must exist and be able to solve it. The problem based learning strategy is the answer to improve problem solving skills. This strategy is a problem-triggered learning model, which encourages students to learn and work cooperatively in groups to find solutions, think critically and analytically, be able to determine and use appropriate learning resources. For this reason, it is necessary to apply this method in education. The purpose of this research was to improve problem solving skills using the problem based learning (PBL) method. By maximizing this method many positive impacts will be obtained. The method used in this research is a quantitative method. The data obtained is through the distribution of a questionnaire. The questionnaire was made using the Google form application. The results of this study explain that the use of problem based learning strategies to improve problem solving skills in education can help students solve problems with the right solutions. As well as sharpening the ability to think critically and systematically, so that they can be more mature in responding to various problems. The conclusion of this study is that the use of problem-based learning strategies to improve problem-solving skills by students can be maximized, because they have mastered the right and effective way to solve a problem. The limitation of this research is that researchers only conduct this research at the school level where the method requires new strategies in learning such as the use of problem based learning strategies.
Dampak Persaingan Dagang Terhadap Omzet Penjualan Bumbu Dapur Di Pasar Bukit Pamulang Andryannisa, Mahesya Az-zahra; Kurniawati, Hartin; Wahyudi, Aradelia Pinkkan
JURNAL KAJIAN ISLAM MODERN Vol 9 No 02 (2023): September 2023
Publisher : Institut Agama Islam Sahid (INAIS) Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jkim.v9i02.243

Abstract

This research aims to determine how business competition and the impact of competition on the income of traders, especially kitchen spice traders. This research was conducted in Bukit Pamulang Market. This reaserch used descriptive qualitative research. Researchers use primary data sources. Data collection techniques used in the form of observation, interviews and documentation. Furthermore, analyze the findings using theories related to the subject matter studied. The results of this research show that trade competition has a major impact on the income of spice traders. In addition, revenue also affects the number of competitors, the more new competitors have an impact on other competitors. At the Mba Emi shop, the decrease in turnover over the last 5 years was 48%. At Uni Diyah stalls as much as 47%. And at Opung stalls it is as much as 48%. Keyword : Impact of Trade Competition, Sales Turnover, Herbs
Strategi Meningkatkan Kepercayaan Konsumen Dalam Bisnis Online Home Bouquet Di Depok Husnanei, Ade; Mufida, Hyifa; Kurniawati, Hartin
JURNAL KAJIAN ISLAM MODERN Vol 9 No 02 (2023): September 2023
Publisher : Institut Agama Islam Sahid (INAIS) Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jkim.v9i02.245

Abstract

Business is an activity carried out by humans as one of the activities that can be profitable and provide added value through the interaction process of service delivery, production of goods, and distribution of goods or markets. To develop an online business, it is necessary to prioritize and find solutions to existing problems.one of the problems that exist in this business is consumer trust. In this case, strategies to increase consumer trust are such as ability, benevolence and integrity. These three strategies are implemented so that they can attract consumer confidence by more than 70% from before. And get a profit of Rp. 2,535,000 or 2x the previous profit.
Penerapan P5 dalam Membentuk Karakter Kewirausahaan Melalui Kegiatan Festival Food di SDIT Al Hikmah Depok Ramdhani, Rahmat; Kurniawati , Hartin
JURNAL KAJIAN ISLAM MODERN Vol 9 No 02 (2023): September 2023
Publisher : Institut Agama Islam Sahid (INAIS) Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jkim.v9i02.293

Abstract

The purpose of this study is to determine the effectiveness and efficiency of the application of entrepreneurial character values, teachers can help students apply creative values so that they are able to produce products with high selling power. This research is a qualitative research "case study". The subjects of the study were grade IV students of SDIT Al Hikmah Depok totaling 109 students. Data sources from teachers, data, and documents. Data collection techniques are by observation, interviews, and documentation. Data validity techniques use triangulation of data sources. Data analysis uses descriptive analysis techniques and qualitative analysis techniques. The conclusion of this study is the application of P5 in shaping entrepreneurial character through Food Festival activities. The results of the study are: 1. Effectiveness and efficiency of the application of creative values, 2. Teachers can assist students in applying creative values, 3. Increase high selling power. The conclusion of the results of research conducted at SDIT AL Hikmah Depok using a case study approach got good results. Students have been able to apply entrepreneurial character values, namely creative in the activities of the Food Festival.
Implementation of Farming Acvities to Increase Early Childhood Self-Confidence Kurniawati, Hartin; Nurussa'adaturrahmah, Nurussa'adaturrahmah; Ekaputri, Najla Tahani; Maemunah, Imun; Jie, Lie; Wei, Zhang; Jixiong, Cai
International Journal of Educational Narratives Vol. 1 No. 3 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.156 KB) | DOI: 10.55849/ijen.v1i3.383

Abstract

Background. This approach can be used in the context of early childhood education to promote personal development. Purpose. The aim of this study was to explore the role of agriculture in developing self-esteem in childhood. The research used was a controlled group experiment designed with 15 children aged 4-5 years as the research sample. Method. Data collection was carried out by measuring the level of self-esteem and recording the frequency of participation in agriculture. Results. The results of the study show that there is a significant relationship between working in the fields and increasing self-esteem in early childhood. Children involved in agriculture have increased their self-esteem. Farming gives children the opportunity to gain confidence in their abilities, overcome obstacles and learn to be independent. In addition, controlling for factors such as age, gender, socioeconomic background, family support, and parental involvement also influence children's development. Older age, positive family support, and parental involvement in farming are positively related to children's self-esteem. Lastly, the use of agricultural activities can be a good idea in developing self-esteem in early childhood. Conclusion. The recommendation of this study is to consider integrating agriculture into early childhood education programs and involve parents as key partners in this activity.
Implementation of Entrepreneurship Education to Increase Student Entrepreneurship Interest Aqila Fikhia; Hartin Kurniawati; Agung Perwira; Azizah Nurasna
Diplomasi : Jurnal Demokrasi, Pemerintahan dan Pemberdayaan Masyarakat Vol. 2 No. 3 (2024)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/dpl.v2i3.34

Abstract

Entrepreneurship education not only presents theoretical basics regarding the concept of entrepreneurship, but is also able to shape students' way of thinking, behavior and views regarding entrepreneurship. This research aims to clarify the concept of entrepreneurship education, how to apply entrepreneurship education in lectures to increase students' interest in entrepreneurship, as well as the impact of entrepreneurship lectures on students. This research is a type of qualitative research, a research process that produces written or verbal descriptive data regarding the behavior of people being observed. Qualitative research usually involves an in-depth and detailed investigation of a phenomenon, with clear and detailed data. Inductive analysis is used to discover the true meaning of the phenomena studied. The results of this research have a positive impact on students by developing entrepreneurial skills, such as financial management and marketing. They learn how to run and manage a business to become valuable capital for future careers. Being involved in trading gives students practical, real-world experience that cannot always be obtained in the classroom. Trading activities can improve students' soft skills, such as communication, leadership, teamwork and time management.
Strategi Pemasaran dan Branding dalam Wirausaha Kopi Botol Imam Hasani; Hartin Kurniawati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.975

Abstract

This research analyzes marketing and branding strategies in bottled coffee entrepreneurship, with a case study of Hammam Thoriq Majid's Bolo Coffee business. The research objectives are to identify target markets, analyze competitive positions, develop differentiation strategies, evaluate marketing channels, design branding strategies, and provide practical recommendations for Kopi Bolo entrepreneurs. The research method used is qualitative, with data collection through literature study, interviews and observation. The research results show that effective marketing and branding strategies include understanding the target market, utilizing social media, managing relevant content, strong brand identity, measuring campaign effectiveness, and commitment to quality and innovation. Competitor analysis and consumer interest surveys also provide valuable insights for designing strategies relevant to market preferences. This research provides an academic contribution in developing marketing and branding concepts for bottled coffee entrepreneurs, as well as a practical guide for Kopi Bolo and similar businesses in facing dynamic competition.
Penguatan Kesehatan Mental Anak Melalui Cerita Boneka Interaktif Kurniawati, Hartin; Satyaninrum, Ika Rahayu; Dahlan, Zaeni
Inovasi Teknologi Masyarakat (INTEKMAS) Vol. 2 No. 1 (2024): June 2024
Publisher : Wadah Inovasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53622/intekmas.v2i1.266

Abstract

Anak yang merasa bahagia dan sehat akan mengalami dampak positif pada kesehatan mentalnya. Kesehatan mental anak mencakup upaya untuk menjaga kebahagiaan, kesejahteraan, dan kesehatan fisiknya. Dengan kesehatan mental yang baik, anak akan mampu bekerja sama dengan orang lain secara efektif dan menghadapi berbagai tantangan dalam hidupnya. Kegiatan Pengabdian Masyarakat dilakukan di RB Haroki, PAUD Al Ikhlas, dan TPA Al-Fachriyah di Kelurahan Rangkapan Jaya Baru, Kecamatan Pancoran Mas, Kota Depok. Kegiatan ini bertujuan untuk memberikan layanan kesehatan jiwa secara bertahap dan menyeluruh, dimulai dari pelayanan dasar hingga layanan rujukan. Langkah ini menjadi dasar penting untuk mencegah adanya gangguan kesehatan mental pada seseorang. Metode cerita interaktif dapat menjadi sarana bagi anak-anak untuk mengembangkan kemampuan kognitif, afektif, dan psikomotorik mereka, serta memberikan pengalaman yang menyenangkan dan positif. Melalui tahapan-tahapan kegiatan cerita boneka yang kami kombinasikan dengan aktivitas menarik lainnya, metode ini berhasil menyampaikan tujuan dari diadakannya kegiatan pengabdian masyarakat ini. Antusiasme dari penonton, baik anak-anak maupun orang tua, dalam pertunjukan ini memberikan daya tarik tersendiri bagi model cerita boneka. Pendekatan ini efektif untuk memperkuat kesehatan mental anak-anak.