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All Journal KACANEGARA Jurnal Pengabdian pada Masyarakat Journal on Education GEMA EKONOMI International Journal Of Science, Technology & Management (IJSTM) International Journal of Business, Law, and Education Jurnal Pengabdian Masyarakat Bhinneka Hippocampus: Jurnal Pengabdian Kepada Masyarakat Journal of Economic and Management (JECMA) International Journal of Economics and Management Research Journal of Economics and Social Sciences Center of Economic Students Journal (CSEJ) Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Jurnal Pemberdayaan Masyarakat Nusantara Journal of Business Management and Economic Development Jurnal Manajemen, Bisnis dan Kewirausahaan
Ilham, Rachmad
Universitas Gresik
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

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Journal : International Journal Of Science, Technology

 1 
The Effects Of Social Media Content, Influencer Marketing And Customer Reviews On Purchasing Decisions Setia Pratama, Ade; Ilham, Rachmad; Sutomo, Sutomo; Hermawan, Agus; Wisnu Wardhana, Ludi
International Journal of Science, Technology & Management Vol. 5 No. 2 (2024): March 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i2.990

Abstract

This research aims to determine the effect of social media content, influencer marketing , and customer reviews on purchasing decisions on Shopee online marketing platform during period January-March 2024. The independent variables in this research are social media content, influencer marketing , and customer reviews , while the dependent variable is purchasing decisions. This research uses primary data in the form of questionnaire results from respondents. This research uses a purposive sampling technique . The method used is a type of quantitative research . The analysis used in this research is multiple linear analysis. In this research, it shows that social media content has significance effect on purchasing decisions, influencer marketing has no effect on purchasing decisions, customer reviews has no effect on purchasing decisions but the variables social media content (X1), influencer marketing (X2) and customer reviews (X3) simultaneous influence on purchasing decisions (Y) with a significance value (Sig) of 0.000 < 0.05.
Social Entrepreunership In Fish Farming Ilham, Rachmad; Sudarmiatin, Sudarmiatin; Wishnu Wardana, Ludi
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.996

Abstract

Entrepreneurship plays an important role in the economy as it facilitates the production of goods and services and job creation. The agriculture sector including fish farming is one of the main livelihood sources for the community and has potential for growth through entrepreneurship programs. However, there are several obstacles in achieving this goal, such as the low level of community education and knowledge as well as limited social networking access. The fishing pond farmers in Kalanganyar Village, Sedati Sub-district, Sidoarjo Regency face similar challenges with additional complexity from external barriers such as fluctuating operational costs for fish farming. This economically causes fishing pond farmers to only be able to utilize their ponds for a single source of main income and have not been able to utilize it to find alternative income sources. These challenges hinder the development of programs to improve the economic conditions of fishing pond farmers. An approach that could address these problems is social entrepreneurship focusing on increasing collaboration between fishing pond farmers and the surrounding community. Cooperation plays an important role in economic growth by facilitating business expansion. Cooperation becomes a core component in the planning and implementation process by involving fishing pond farmers and the community as active participants. The fields of cooperation need to be developed to increase the welfare of the community.
Analysis of International Competitive Strategy of BHS Sarong PT Behaestex Ilham, Rachmad; Sudarmiatin, Sudarmiatin; Handayati, Puji
International Journal of Science, Technology & Management Vol. 6 No. 3 (2025): May 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i3.1309

Abstract

This study aims to determine the competitive strategy analysis of PT. Behaestex and recommends a competitive strategy analysis of PT. Behaestex that must be developed in order to increase business competitiveness. Data collection uses document analysis to understand holistically about the unique phenomena in the research object of PT. Behaestex. The analysis method used is qualitative descriptive case study. SWOT analysis shows that the company needs to increase the strengths of the company to be known by consumers and be able to compete with similar companies, especially globally or internationally. Strategies that can be concluded from the SWOT matrix include: SO strategy, namely using the company's strengths in the field of production to control international market share, WO strategy, namely forming a marketing team to expand international marketing reach, ST strategy, namely by diversifying products according to international consumer demand, and WT strategy, namely introducing products to all employees and maximizing production effectiveness.
Co-Authors Abd. Rahman Alatas Ade Setia Pratama Adiba Fuad Syamlan Agus Hermawan Aji, Lexi Jalu Al Bustomi, M. Imam Mawardi ANISAUL HASANAH Ar Rosyd, M. Rizal Arif Syafi'ur Rochman Azizi, Mochammad Zain Bambang Purwoko Baroya, Chila Chusnial Bayu, Niswan Budianto, Shintya Nur Agustin Cahya, Herawaty Dwi Chasan Dinda Ayu Latifah Djoko Soelistya Ema Yudiani Hartanto Huzaemah Huzaemah I Nyoman Tri Sutaguna Ludi Wishnu Wardana Madziatul Churiyah Mislan Sihite, Mislan Muhammad Syafii Musran Munizu Pramitasari S.Ant S.Ak M.Ak, Dini Ayu Prasetya, Brian Hari Puji Handayati Rusdiyanto Rusdiyanto, Rusdiyanto Sari, Tri Agriana Sari, Wahyu Nilam Setyorini, Haryati Slamet Riyadi Sri Meike Jusup Sudarmiatin SUHARTO Suharto Suharto Sundari, Sri Suroso, Adi Suryaningrum, Ni Made Sutomo Sutomo Suwanda, Rian Pramana syafii, mochamad - Syafii, Mochammad Syafiur, Arif Tri Widayati tuharea, firdaus indrajaya Ulum, M Bustanul Umar Burhan Umar Burhan, Umar Wibawa, I Made Landhep Wisnu Wardhana, Ludi Zarkasi Zarkasi