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All Journal Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan JUPE : Jurnal Pendidikan Mandala Jurnal Ilmiah Edunomika (JIE) Abdi Masyarakat JIHAD : Jurnal Ilmu Hukum dan Administrasi Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Minfo Polgan (JMP) Business Management Innovative: Journal Of Social Science Research
Fauzobihi, Fauzobihi
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Abdi Masyarakat

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Utilization E-Commerce for Business Virgin Coconut Oil Nagrak Village, Sumedang Regency Fauzobihi, Fauzobihi; Adji Wiyono, Bagoes; Lelisa, Widya
Abdi Masyarakat Vol 6, No 2 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i2.7404

Abstract

-Commerce is a way to market a product using technology. Small and Medium Enterprises is an entrepreneurial activity to increase employment, increase community income, and encourage economic growth. Virgin Coconut Oil is a coconut-based business product that is processed into hygienic oil and has many benefits. In this era of technology utilization, many businesses have the potential to advance but are constrained because they are still stuttering with increasingly sophisticated technology. The purpose of the research conducted was to determine and analyze the use of E-Commerce in the Virgin Coconut Oil business in Nagrak Village, Buahdua District, Sumedang Regency. The method used in this research is qualitative research. The techniques used in data collection are interview techniques, observation, and documentation. With a strategy to increase the competitiveness of Virgin Coconut Oil SMEs through the use of E-Commerce-based marketing technology and good branding. It is hoped that the research conducted can bring development to SMEs Virgin Coconut Oil in Nagrak Village can make a positive contribution in advancing the competitiveness of SMEs. 
Counseling on Eradication Strategy Poverty Based on Digital Literacy in Nagrak Village, Buahdua District, Sumedang Fauzobihi, Fauzobihi; Yuda, Panji Syafari; Ramadhina, Retno
Abdi Masyarakat Vol 6, No 2 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i2.7398

Abstract

Poverty is a state in which a person cannot fulfill their basic needs such as food, clothing, shelter, education, and medical care. Micro, small, and medium enterprises (MSMEs) are business activities that have the ability to increase employment, encourage economic growth, and increase community income. However, in the current digital era, there are still many MSMEs that are still stuttering with technology, which has hampered MSMEs from growing and developing. The purpose of this study was to determine and analyze the extension of digital literacy-based poverty alleviation strategies in Nagrak Village, Buahdua District, Sumedang . This research method uses qualitative methods. The data collection techniques used are interviews, observation, and documentation techniques. By increasing the competitiveness of MSMEs through digital literacy regarding digital marketing techniques, marketplace elements, and MSME branding. It is expected that the growth and development of MSMEs in Nagrak Village can make a significant positive contribution to poverty alleviation.  
Co-Authors Ade Irawan Adji Wiyono, Bagoes Annishia, Fristi Bellia Arif Nugroho Aulia Rahmawati, Aulia Dian Anggraini Hadi Prayitno, Hadi Herudin Herudin, Herudin Iksan, La Ode Irawan, Pristanto Ria Ismuni, Mutdi Jahrudin, Enjang Jati, Kridho Purnomo Jayanti, Thursina Della Junengsih, Junengsih Kaffah Imanuddin M R Santosa Lamet, Bonaventura Lelisa, Widya Lesmana, Yanto M. Syaifullah, M. Maringan, Maringan Mazzein, Zamralita Sovie Meidianita, Riska Miftahudin . Nababan, Pri Rajesti Nafila, Hilza Nuridah, Siti Nuroin, Farhan Partimah, Partimah Permana, Fadillah Dian Pratama, Aby Yoga Rahman, Erik Rahmawati, Aulya Ramadhina, Retno Rasyid, Aliy Riyanto, Andri Rustomo, Rustomo Saputra, Ambara Setiawati Setiawati Sinaga, Indah Slamet, Oky Sopian sopian Sri Mulyani Sugeng Riyanto Sugiatno Sugiatno Supriyadi Supriyadi Sutisna, Enan Sutiyasih, Hety Taryanto, Taryanto Tarziyah, Indina Usman Usman Wardhani, Hilda Sari Yetti Supriyati, Yetti Yosminaldi, Yosminaldi Yuda, Panji Syafari Yusuf, Asep Ramadhani Zaen, Farhan Az Zuhri