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Pengaruh Brand Image, Harga, dan Fashion Lifestyle terhadap Keputusan Pembelian Pakaian Preloved di Thriftshop dalam Perspektif Bisnis Syariah: (Studi kasus Konsumen Diviwearstore) Melinda Septri Yani; Evi Ekawati; Weny Rosilawati
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 5 (2024): Oktober : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i5.894

Abstract

The fashion industry is a dynamic and globally influential economic sector. As part of culture and personal expression, fashion not only meets the need for clothing but also reflects identity, social values, and societal aesthetic trends. A current trend is branded preloved fashion, often referred to as thrifting. This quantitative study uses primary data, with a sample of 86 consumers from Diviwearstore, using a purposive sampling method. Collected through questionnaires using a Likert scale. Data analysis is conducted using SPSS(Statistical package for the social Science) version 20.
Swot analysis of thrifting business on tik-tok social media reviewed from islamic business perspective (case study on tik-tok account @kacestore) Nurhayati, Nurhayati; Rosilawati, Weny; Selvina, Mia; Riski, Yogi
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Tiktok Shop social media is an online shopping platform that prioritizes user convenience, however, in practice there are some unscrupulous used clothing sellers on tik-tok who have unclear implementation, such as about the quality of the clothes sold and the original form of the clothes they sell.This study investigates the implementation of SWOT in the used goods business on Tiktok social media with an Islamic business approach. Tiktok Shop has become the main platform for online shopping with an emphasis on user convenience, but it also faces challenges related to the lack of clarity in the sale of used clothing, such as the quality and origin of products that are often imported and potentially harmful to health. The purpose of this study is to evaluate the strengths, weaknesses, opportunities, and threats in buying and selling practices on the Tiktok kacestore account, using qualitative research methods through field research. The sample consisted of 100 participants who were followers of the account, selected using a stratified random sampling technique. The results of questionnaire and interview analysis show that the kacestore business actors have successfully applied the principles of buying and selling in accordance with Islamic business values, reflecting the traits of Rosulullah SAW such as siddiq, amanah, tabligh, and fathonah in their operational practices. The conclusion of this study illustrates that the implementation of SWOT in the second-hand goods business in Tiktok can be an effective foundation for developing sustainable and ethical business strategies, and have applied the characteristics of Rosulullah SAW consisting of siddiq, amanah, tabligh, fathonah.
Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian Di E -Commerce Lazada Dengan Islamic Branding Sebagai Variabel Intervening (Studi Pada Konsumen yang Menggunakan E-Commerce Lazada) Rizky, Ridho Al; Zuliansyah, A; Rosilawati, Weny
Jurnal Manajemen dan Bisnis (JMB) Vol 5, No 1 (2024)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v5i1.1511

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian Konsumen di E-Commerce Lazada Dengan Islamic Branding Sebagai Variabel Intervening (Studi Pada Konsumen yang Menggunakan E-Commerce Lazada). Adapun yang melatar belakangi peneletian ini adalah pengaruh celebritis terhadap kepurusan pembelian pada e-comers Lazada yang mengalami penurunan, dengan adanya celeberitis apakah akan perpengaruh terhadap minat beli barang di e-comers Lazada. Penelitian ini menggunakan metode penelitian kuantitatif. Data yang digunakan adalah data premier dan sekunder. Pengumpulan data yang digunakan adalah wawancara dan penyebaran kuesioner kepada masyarakt dan mahasiswa pengguna e-comers Lazada di lingkungan sukarame sebanyak 96 responden. Data yang terkumpul di analisis dengan metode analisis pada software SPSS. Celebrity endorser berpengaruh signifikan terhadap keputusan pembelian celebrity endorser memiliki pengaruh terhadap terhadap keputusan pembelian melalui islamic branding di e-commerce Lazada. Dalam menerapkan celebrity endorser, islamic branding terhadap pengambilan keputusan pembelian di e-commerce Lazada harus dilaksanakan sesuai dengan prinsip-prinsip etika bisnis Islam seperti Tauhid, Keadilan, Tanggung Jawab dan Kebajikan (Kebaikan) Kata Kunci : Celebrity Endorser, Keputusan Pembelian, Islamic Branding
Pengaruh Storytelling Marketing, Brand Trust dan Price Terhadap Purchase Intention Produk Skintific pada Aplikasi Belanja Online Shopee dalam Perspektif Bisnis Islam Anggun Wijayanti; Supaijo Supaijo; Weny Rosilawati
Jurnal Pemimpin Bisnis Inovatif Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i4.305

Abstract

The promising development of the beauty product industry in Indonesia has led many beauty brands to decide to market their products in the country. In 2023, the Skintific brand became the winner in the facial serum subcategory, achieving a market share of 16.66%. The researcher chose to study Skintific to understand why consumers purchase Skintific products. This research uses a quantitative method. The sample size of this study is 98 respondents, with data collection techniques utilizing both primary and secondary data. Primary data was obtained through the distribution of questionnaires and observation, while secondary data was used as well. Data processing in this study uses IBM SPSS version 23.
Pengaruh Brand Image Terhadap Keputusan Pembelian Produk Pro Israel Dengan Kepuasan Konsumen Sebagai Variabel Mediasi Di Tengah Aksi Boikot Produk Pro Israel Dalam Perspektif Bisnis Islam : (Studi Pada Konsumen Aqua Di UIN RIl ) Rahma Dayanti Syafitri; Weny Rosilawati
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.225

Abstract

Brand image is a very important factor in marketing management, the influence of brand image on purchasing decisions by considering the role of consumer satisfaction as a mediator, if the brand image of a company is strong it will increase consumer satisfaction, which in turn will influence consumer purchasing decisions. The formulation of the problem in this research is whether brand image influences purchasing decisions, whether brand image influences consumer satisfaction, whether consumer satisfaction influences purchasing decisions, whether consumer satisfaction can mediate the relationship between brand image and purchasing decisions. This research is quantitative research, the population in this research is students of the Faculty of Febi Uin Raden Intan Lampung. The sample used in this research was 100 respondents. Data collection uses a questionnaire. The data analysis technique used in this research is the SEM model using SmartPLS version 3.0. The research results obtained directly from each variable are that brand image has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on consumer satisfaction, consumer satisfaction has a positive and significant effect on purchasing decisions. And for the test results passing the mediating variable, it was found that consumer satisfaction was able to mediate the influence of brand image on purchasing decisions through partial mediation.
Implementasi Asnaf Zakat dalam Pendistribusian Aset Zakat Berbasis Pemerataan dan Keadilan Nasruddin Nasruddin; Nur Wahyu Ningsih; Weny Rosilawati
Jurnal Akuntansi dan Pajak Vol 23, No 1 (2022): JAP : Vol. 23, No. 1, Februari 2022 - Juli 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i1.6125

Abstract

The greatest development of zakat has been carried out during the development of Islam in Medina. At that time it was very varied, both in terms of purpose and form and has changed its orientation, from purely religious interests to the interests of the community. Therefore, the community at the time of the companions began to recognize the form of productive zakat, thus sparking the existence of zakat in its distribution directed at the productive sector. At that time the notion of productive zakat was more comprehensive, to develop the community's economy and the results of economic development, so that in the end the distribution of zakat assets was distributed for the socio-economic interests of the community. Indeed, the distribution of zakat assets is necessary, considering that the purpose of zakat is to improve the welfare of Muslims. In this case, the issue that is used as a reference in the professional management of zakat assets is the distribution of waqf assets based on equity and justice.
Pengaruh Eksternal Auditor, Komisaris Independen, dan Dewan Pengawas Syariah Terhadap Sustainable Finance Pada Bank Umum Syariah di Indonesia Weny Rosilawati; Fery Kurniawan
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.2053

Abstract

The research evaluates external auditors based on their association with the Big Four Public Accounting Firms, measures independent commissioners by their proportion on the board, and counts Sharia supervisory board members as reported in annual disclosures. Using secondary data from annual and sustainability reports, the study employs multiple linear regression analysis.Results indicate that only independent commissioners have a significant impact on Sustainable Finance, while external auditors and the Sharia supervisory board do not. This highlights the importance of independent commissioners in promoting Sustainable Finance, suggesting that regulators and banks should enhance their roles to strengthen commitments to these initiatives
Analisis Pengaruh Marketing Mix Terhadap Keputusan Nasabah Memilih BSI Griya Studi Pada Bank BSI KCP Natar Khomsatul Khoiriyah; Weny Rosilawati; Syamsul Hilal
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 3 (2024): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i3.396

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This research is motivated by the increasing population in Indonesia which will further increase the need for housing in the future. This study aims to analyze the influence of marketing mix on customer decisions to choose BSI Griya at BSI KCP Natar bank. The method used is a quantitative method. Using primary and secondary data. The population of this study were BSI KCP Natar Bank customers who took BSI Griya financing products as many as 86 respondents with calculations using the slovin formula. The data collected were analyzed using multiple linear regression methods assisted by SPSS 25 software. The results showed that all Marketing mix variables (Product, price, location, promotion, employees, physical evidence, and process) had a positive and significant effect with a significance value <0.05. Product has a significance value of 0.00 <0.05, Price significance value of 0.00 <0.05, Location significance value of 0.00 <0.05, Promotion significance value of 0.001 <0.05, Employees significance value of 0.00 <0.05, Physical evidence significance value of 0.00 <0.05, Process significance value of 0.00 <0.05. and the calculated F value of 1034.606> 2.129 with a significance of 0.00 so that the Marketing mix (Product, price, place, promotion, people, physical evidence, and process) simultaneously has a significant positive effect.
Pengaruh Review Konsumen Online Dan Persepsi Risiko Terhadap Keputusan Pembelian Produk Body Lotion Marina Menurut Perspektif Bisnis Islam (Studi Pada Santri Pondok Pesantren Nurul Huda Lampung Selatan) Tyas, Prayoga Ning; Rosilawati, Weny; Ridwansyah, Ridwansyah
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Artikel ini bertujuan untuk mengetahui bagaimana review konsumen online dan persepsi risiko terhadap keputusan pembelian dalam perspektif bisnis islam. Metodologi yang digunakan pada penelitian ini adalah kuantitatif dengan bantuan software SPSS versi 30. Berdasarkan hasil analisis data menunjukkan bahwa review konsumen online berpengaruh positif dan signifikan terhadap keputusan pembelian produk body lotion marina yang ditunjukkan nilai signifikani variabel review konsumen online yaitu 0,007 (<0,05). Persepsi risiko berpengaruh positif akan tetapi tidak signifikan terhadap keputusan pembelian produk body lotion marina yang ditunjukkan oleh nilai signifikansi variabel persepsi risiko yaitu 0,074 (>0,05).
Pengaruh Employee Engagement terhadap Burnout dengan Happiness at Work Sebagai Variabel Moderasi dalam Perspektif Manajemen Insani Mimi Fitriani; Weny Rosilawati; Ridwansyah Ridwansyah
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.291

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The many tasks and authorities make KPPS officers stressed. This study aims to see whether happiness at work will affect the stress level of KPPS officers. The method in this study is a quantitative method with the help of SPSS software. Based on the results of the data analysis, it is stated that the significance value of the interaction variable between Employee Engagement and burnout moderated by Happiness at work is 0.000 (> 0.05), so it is concluded that the happiness at work variable (M) is able to moderate the effect of employee engagement on the burnout variable, which means that if KPPS employees in West Teluk Betung have positive emotions at work, then KPPS employees will have a positive work environment and will not experience burnout or stress at work.