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All Journal Jurnal Dinamika Pengabdian (JDP) Jurnal Mirai Management Jurnal Representamen PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Economics Development Research (IJEDR) Satwika: Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal SENTRI: Jurnal Riset Ilmiah Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business VISA: Journal of Vision and Ideas J-CEKI Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Maheswari, Anak Agung Istri Agung
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Peran Strategi Pemasaran Inovatif, Kualitas Pelayanan dan Fasilitas Pelabuhan Terhadap Peningkatan Wisatawan Di Pelabuhan Benoa, Bali Dengan Kepuasan Wisatawan Sebagai Variabel Mediasi Cahyani, Ni Putu Anggita Vira; Maheswari, Anak Agung Istri Agung; Tirtayani, I Gusti Ayu; Wisudawati, Ni Nyoman Sri
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.969

Abstract

Maritime tourism in Bali continues to develop and has become one of the key sectors supporting the regional economy. Benoa Port plays a strategic role as a gateway for both international and domestic cruise tourists, especially after the development of the Bali Maritime Tourism Hub (BMTH). This study aims to examine the influence of innovative marketing strategies, service quality, and port facilities on the increase of tourists, with tourist satisfaction as a mediating variable. The research applies a quantitative approach with data collected through questionnaires. The population consists of tourists visiting Benoa Port, while the sample is determined using an accidental sampling technique with a total of 108 respondents. Data analysis is conducted using Partial Least Square – Structural Equation Modeling (PLS-SEM), including outer model testing, inner model testing, and hypothesis testing. The findings are expected to indicate that innovative marketing strategies, service quality, and port facilities have a positive and significant effect on tourist satisfaction as well as on the increase of tourists at Benoa Port. The implications of this study provide insights for port management to enhance service quality, strengthen digital marketing strategies, and improve facilities to support the sustainable development of maritime tourism.
Meningkatkan Loyalitas Pelanggan Melalui Restaurant Atmosphere, Kualitas Pelayanan, dan Product Quality: Studi Pengaruh Terhadap Repurchase Intention pada Avera Bali Restaurant di Legian Dewi, Putu Dian Prasetia; Maheswari, Anak Agung Istri Agung; Parasari, Nyoman Sri Manik
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.974

Abstract

Bali’s tourism sector continues to strengthen, supported by its positive image and the steady increase in both domestic and international visitor arrivals. Most tourists come to Bali not only to enjoy its well-known attractions but also to seek a complete experience ranging from the ambiance and service to the overall impression they receive after dining. Avera Bali, a restaurant located in Legian, has experienced fluctuating customer visits from January to July 2025. This instability is suspected to be related to varying Google Review comments, including critiques about long waiting times for food, overly loud music, and insufficient service quality. This study aims to determine whether restaurant atmosphere, service quality, and product quality influence repurchase intention. A quantitative approach was used by distributing questionnaires to 144 respondents who met specific criteria. The research instruments included descriptive statistics, validity tests, and reliability tests, followed by classical assumption testing and multiple linear regression analysis. The findings show that restaurant atmosphere, service quality, and product quality each have a positive and significant effect on repurchase intention. Future research is advised to enhance the overall dining environment, provide regular staff training, maintain product consistency, and incorporate additional variables that may influence repurchase intention, as well as examine different objects to broaden and compare the results.
Korelasi Experience Marketing, Emotional Engagement, dan Brand Image Terhadap Re-Visit Intention di The Allure Ubud Villa Ulandari, Komang; Maheswari, Anak Agung Istri Agung; Basmantra, Ida Nyoman; Sari, Putu Ratna Juwita
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.975

Abstract

This research endeavor seeks to elucidate the partial and simultaneous impacts of experiential marketing, emotional marketing, and brand equity on the likelihood of re-invitation. The population under investigation consisted of 93 patrons who had previously resided at The Allure Ubud Villa. The methodologies employed for data analysis encompassed Validity Testing, Reliability Testing, Classical Assumption Testing, Multiple Linear Regression Analysis, Coefficient of Determination Testing, F-Testing, and t-Testing. The findings indicated that experiential marketing exerted a positive and statistically significant influence on re-invitation, emotional marketing similarly demonstrated a positive and statistically significant effect on re-invitation, and brand equity also exhibited a positive and statistically significant influence on re-invitation. The recommendation proffered by the researcher is that The Allure Ubud Villa should enhance the competencies of its staff in delivering amicable service, by providing training, always providing good service, complete facilities, so that later guests who stay are truly immersed in the experience during their stay, always supervise employees in providing service, so that employees strive to provide the best service, and strive to build emotional attachment to guests who stay, by always providing and paying attention to guests.
Representation of Social Programs in Photojournalism: A Literature Review on Visual Framing in Online Media Putra, Naufal Giri; Srikandi, Melati Budi; Maheswari, Anak Agung Istri Agung; Latupeirissa, Jonathan Jacob Paul
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12508

Abstract

This study aims to analyze the scholarly landscape of visual framing of social programs in photojournalism by examining publication trends, research themes, and influential institutions. Guided by PRISMA methodology, a structured search was conducted exclusively in the Scopus database, applying filters for peer-reviewed articles published in English up to July 2025. A total of 198 relevant studies were identified and subjected to bibliometric analysis using VOSviewer to visualize research trends, keyword co-occurrences, and collaboration networks. The results reveal a notable increase in publications since 2023, with a primary focus on social sciences, particularly communication and sociology, and significant contributions from leading institutions. Key themes identified include visual narratives, media effects, and digital platforms, underscoring the interdisciplinary nature of the field. The study highlights gaps in understanding how visual framing influences public perception and policy regarding social programs and recommends future research directions such as exploring emerging digital storytelling methods, cross-cultural comparisons, and technological innovations to deepen insights and improve the impact of visual communication in social advocacy.
Bias Gender dalam Perkawinan Nyentana pada Masyarakat Desa Cemagi, Kabupaten Badung Kusumayanti, Ni Kadek Shinta; Maheswari, Anak Agung Istri Agung
VISA: Journal of Vision and Ideas Vol. 5 No. 3 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes gender bias in nyentana marriage practices among the people of Cemagi Village, Badung Regency, using Pierre Bourdieu's Theory of Social Practice Capital. Through a qualitative descriptive approach using interviews, observation, and documentation techniques, this study reveals how men who enter women's families experience shifts in habitus, social roles, and symbolic authority. The results show that even though nyentana is formally recognized in customary law and men obtain equal ritual rights after being approved as krama, social acceptance does not occur automatically. Men must rebuild their social and symbolic capital through active participation in banjar activities and other customary obligations. Gender bias is evident in three main aspects: (1) community perceptions that position nyentana men as subordinate; (2) symbolic violence through everyday language such as “follow your wife” or “megolih”; and (3) the distribution of economic, social, and symbolic capital that is not yet fully equal in women's families. For female families, nyentana is a strategy for preserving the family line and increasing the family's symbolic capital. This study recommends the formulation of more gender-sensitive customary regulations, the use of more inclusive language, and community education to reduce bias and symbolic violence in the practice of nyentana in Bali.
Transformasi Narasi Pasca Blackout: Framing Media Lokal Bali terhadap Agenda Bali Mandiri Energi 2025 Sarahswati, Made Dwi Kanaka; Anggreswari, Ni Putu Yunita; Maheswari, Anak Agung Istri Agung; Wedananta, Kadek Adyatna
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 11 (2025): SENTRI : Jurnal Riset Ilmiah, November 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i11.4853

Abstract

This research analyzes how local Balinese media frame the narrative surrounding Bali Mandiri Energi following the 2025 blackout that paralyzed the island for more than ten hours. The study applies Robert Entman’s framing theory to examine how two major local news outlets, Radar Bali and Bali Post, constructed meaning and directed public attention toward the government’s energy independence agenda. Using a theoretic descriptive approach, the study identifies key framing devices such as problem definition, causal interpretation, moral evaluation, and treatment recommendation. Findings reveal that both media positioned the blackout not merely as a technical failure, but as a symbolic crisis that exposed Bali’s energy dependency on Java. The discourse of Bali Mandiri Energi was amplified through positive moral framing, portraying the initiative as a collective breakthrough rooted in regional pride and resilience. However, subtle differences appear: Radar Bali emphasized political accountability, while Bali Post foregrounded cultural and environmental narratives. The research concludes that local media framing played a strategic role in transforming a regional crisis into a narrative of innovation and self-reliance.
Menakar Minat Kunjungan Wisatawan Terhadap Bali Farm House Dengan Pemasaran Media Sosial, Kualitas Konten, dan Customer Engagement Hasyim, Hasyim; Maheswari, Anak Agung Istri Agung
Jurnal Mirai Management Vol 11, No 1.1
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.10557

Abstract

Penelitian ini bertujuan menganalisis pengaruh pemasaran media sosial, kualitas konten, dan customer engagement terhadap minat kunjungan wisatawan ke Bali Farm House di tengah meningkatnya peran media sosial sebagai sarana utama promosi destinasi wisata. Permasalahan difokuskan pada bagaimana ketiga faktor tersebut dapat mempengaruhi minat wisatawan, mengingat adanya ketidakkonsistenan hasil penelitian terdahulu terkait efektivitas promosi digital. Kebaruan penelitian ini terletak pada pengujian terpadu ketiga variabel dalam satu model berbasis Integrated Marketing Communication (IMC) pada konteks agrowisata yang mengedepankan pengalaman wisata. Metode yang digunakan adalah pendekatan kuantitatif melalui survei terhadap 115 responden yang pernah terpapar konten Bali Farm House di media sosial, dengan teknik purposive sampling dan analisis menggunakan Partial Least Square (PLS) melalui aplikasi SmartPLS versi 4.1.1.4. Hasil menunjukkan bahwa pemasaran media sosial, kualitas konten, dan customer engagement berpengaruh positif serta signifikan baik secara parsial maupun simultan terhadap minat kunjungan, dengan customer engagement menjadi variabel yang paling dominan. Penelitian ini menyimpulkan bahwa strategi komunikasi digital yang terintegrasi melalui penyajian konten yang menarik, informatif, dan autentik serta interaksi digital yang aktif mampu meningkatkan persepsi positif wisatawan dan mendorong keputusan berkunjung. Temuan ini mengimplikasikan pentingnya pengelola Bali Farm House untuk terus mengoptimalkan kualitas konten, meningkatkan interaksi dengan audiens, dan memperkuat strategi pemasaran digital guna mempertahankan daya tarik dan meningkatkan intensi kunjungan wisatawan.
Strategi Peningkatan Tingkat Hunian Melalui Promosi, Kualitas Layanan, dan Citra Hotel di Bali Mega Hotel Jimbaran Yoga, Putu Lina Kurnia; Maheswari, Anak Agung Istri Agung; Nurmalasari, Made Ratih; Muna, Nilna
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5901

Abstract

This study examines how promotional strategies, service quality, and hotel image influence occupancy rates at Bali Mega Hotel Jimbaran. The research involved 98 respondents living in the South Kuta area, aged 17–45 years, who had stayed at the hotel more than once. Data were analyzed using Partial Least Square (PLS) version 4. The findings indicate that all three variables—promotional strategies, service quality, and hotel image—positively and significantly contribute to higher occupancy levels. These results highlight the importance of strengthening the hotel’s marketing efforts, particularly through engaging digital promotions that appeal to potential guests. In addition, improving service quality by enhancing staff responsiveness, refining guest interaction, and ensuring consistent service delivery is essential. The study also recommends upgrading outdated facilities, adding amenities that guests commonly expect, and ensuring greater comfort throughout the hotel environment. Collectively, these improvements can enhance the hotel’s overall image, align more closely with guest expectations, and ultimately increase the value perceived by tourists, thereby helping Bali Mega Hotel Jimbaran remain competitive in the hospitality market.
Co-Authors Ariwangsa, Kadek Ryodinero Wahyunanda Arniti, Ni Ketut Basmantra, Ida Nyoman Cahaya, Ni Putu Meisa Cahyani, Ni Putu Anggita Vira Dewi, Luh Made Dian Larasinta Dewi, Putu Dian Prasetia Dwipayanti, Kadek Diah Febrianti, Ni Putu Debi hasyim, hasyim I Gusti Ayu Tirtayani I Putu Dharmawan Pradhana Kadek Adyatna Wedananta Kusumayanti, Ni Kadek Shinta Latupeirissa, Jonathan Jacob Paul Made Ratih Nurmalasari Manek, Angelica Graciela Melati Budi Srikandi Ni Nyoman Sri Wisudawati Ni Putu Bayu Widhi Antari Ni Putu Yunita Anggreswari Ni Wayan Lasmi Nilna Muna Nugraha, I Putu Jaya Putra Parasari, Nyoman Sri Manik Prawitasari, Putu Putri Purwaningsih, Ni Kadek Asyang Putra, Naufal Giri Saputra, I Made Valentino Rossi Sarahswati, Made Dwi Kanaka Sari, Putu Ratna Juwita Ulandari, Komang Yoga, Putu Lina Kurnia