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All Journal JCRS (Journal of Community Research and Service) JUMAN Tools (Jurnal Manajemen Tools) Indonesia Berdaya Economics and Digital Business Review Journal of Research in Social Science and Humanities Proceeding International Seminar of Islamic Studies Jurnal Fokus Manajemen East Asian Journal of Multidisciplinary Research (EAJMR) All Fields of Science Journal Liaison Academia and Sosiety International Journal of Integrative Sciences Journal of Management, Economic, and Accounting Jurnal Pengabdian Masyarakat (Jubdimas)
RITONGA, HUSNI MUHARRAM
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Analysis Of Experiental Marketing, Service Quality, And Customer Satisfaction Towards Customer Loyalty At Hotel Grand Kanaya Medan Syahputra, Heru; Saragih, Megasari Gusandra; Ritonga, Husni Muharram
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1506

Abstract

The purpose of this study is to analyze the influence of Experiential Marketing, Service Quality, and Customer Satisfaction on Customer Loyalty at the Grand Kanaya Hotel, Medan. The author conducted a preliminary survey in order to obtain information regarding the problem being studied, namely related to customer loyalty. The research approach used in this study is quantitative. Quantitative data is the analysis of data on numbers containing certain numerics. The population of this study is all Grand Kanaya Medan customers, and the sample was obtained through the results of sample calculations and obtained 99 respondents. Data collection techniques in this study are as follows: 1) questionnaires, 2) interviews, 3) observations. Data analysis techniques use 3 tests, namely: Data quality test, Classical Assumption Test, and Multiple Linear Regression Test. The results of this study indicate that experiential marketing variables have a positive and significant partial influence on Grand Kanaya Medan customer loyalty; service quality has a positive and significant partial influence on Grand Kanaya Medan customer loyalty; customer satisfaction has a positive and significant partial influence on Grand Kanaya Medan customer loyalty; and Experiential marketing, service quality, and customer satisfaction have a significant influence simultaneously on customer loyalty at Grand Kanaya Hotel Medan.
The Role Of Streamer Interactivity, Entertainment Value, And Emotional Arousal As Predictors Of Customer Satisfaction In Tiktok Live Commerce: A Study On Gen Z Beauty Products Adisty, Ameliya; Ritonga, Husni Muharram; Ario, Firman
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11090

Abstract

Live commerce via TikTok has become an increasingly dominant digital consumption pattern among Generation Z, especially for beauty products. This study aims to analyze the influence of Streamer Interactivity and Entertainment Value on Customer Satisfaction, both directly and through Emotional Arousal, as well as to examine the role of Product Trust/Engagement as a moderating variable in the context of TikTok Live Commerce for Skintific products. The study uses a quantitative approach with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. Data were obtained through a questionnaire survey of 384 Generation Z respondents who use TikTok Live Commerce and analyzed using SmartPLS. The results show that Streamer Interactivity and Entertainment Value have a positive and significant effect on Emotional Arousal and Customer Satisfaction. Emotional Arousal was found to mediate this relationship, while Trust/Product Involvement strengthens the effect of Emotional Arousal on Customer Satisfaction. These findings contribute to the development of digital marketing studies based on the S–O–R model and provide practical implications for live commerce strategies.
Analysis of Transformational Leadership and Competence on Employee Performance with JoB Satisfaction as A Mediating Variable at The Uptd Animal Clinic Of The Agriculture And Livestock Office North Sumatra Province Pramudia, Angga; Ritonga, Husni Muharram; B, Mesra
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11409

Abstract

Employee performance is a key factor in improving the quality of public services, especially in the animal health service sector. This study aims to analyze the effect of transformational leadership and competence on employee performance with job satisfaction as a mediating variable at the Animal Clinic Technical Implementation Unit (UPTD) of the North Sumatra Provincial Government's Plantation and Livestock Service. This study uses a quantitative approach with a survey method. The study population consisted of all 75 employees of the Animal Clinic UPTD, all of whom were included in the sample. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method with the help of the SmartPLS application. The results showed that transformational leadership and competence had a positive and significant effect on employee performance. In addition, transformational leadership and competence also had a positive and significant effect on job satisfaction. Job satisfaction was proven to have a positive and significant effect on employee performance. The results of the indirect effect test showed that job satisfaction was able to significantly mediate the effect of transformational leadership and competence on employee performance. The coefficient of determination value showed that transformational leadership, competence, and job satisfaction were able to explain 64.5% of the variation in employee performance. The findings of this study indicate that improving employee performance at the Animal Clinic Technical Implementation Unit of the North Sumatra Provincial Government's Plantation and Livestock Service can be achieved by strengthening transformational leadership, improving employee competency, and creating sustainable job satisfaction. This study is expected to be taken into consideration in the formulation of human resource management policies to improve the effectiveness of animal health services.
Analysis of Work Environment and Work Discipline on Employee Performance with Job Satisfaction as a Mediating Variable at the Medan Belawan Tax Office Medan Belawan Primary Tax Office Sianturi, Samuel Alexander Leonardo; Ritonga, Husni Muharram; Ferine, Kiki Farida
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1638

Abstract

Employee performance is an important factor in supporting the quality of public services, especially at the Medan Belawan Primary Tax Office as an agency that plays a direct role in tax administration and services. This study aims to analyze the effect of work environment and work discipline on employee performance with job satisfaction as a mediating variable. This study uses a quantitative approach with a survey method. The research population consists of all civil servants at the Medan Belawan Primary Tax Office, totaling 100 people, with a saturated sample technique. Data were collected through questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS application. The results show that work environment and work discipline have a positive and significant effect on employee performance. In addition, work environment and work discipline also have a positive and significant effect on job satisfaction. Job satisfaction is proven to have a positive and significant effect on employee performance and acts as a mediating variable in the relationship between work environment and employee performance, as well as between work discipline and employee performance. The coefficient of determination shows that the work environment and work discipline can explain 49.6% of job satisfaction, while the work environment, work discipline, and job satisfaction can explain 61.2% of employee performance. The results of this study imply that improving the quality of the work environment, strengthening work discipline, and managing job satisfaction in a sustainable manner are important strategies in improving employee performance at the Medan Belawan Tax Office.
Analysis of Competency and Compensation on Employee Performance with Work Motivation as a Mediating Variable at the Medan Equipment Safety And Health Center and Health Facilities In Medan Nursyahmi, Yunita; Erwansyah, Erwansyah; Ritonga, Husni Muharram
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1639

Abstract

Employee performance is a crucial factor in ensuring the effectiveness of supervision and security of medical equipment and facilities that directly impact public safety. This study aims to analyze the effect of competence and compensation on employee performance with work motivation as a mediating variable at the Medical Equipment and Facility Security Center (BPAFK) in Medan. This study uses a quantitative approach with a census method on 81 employees. Data were collected through questionnaires and analyzed using Partial Least Squares (PLS) with the help of SmartPLS software. The results showed that competence had a positive and significant effect on employee performance and work motivation. Compensation had a positive but insignificant effect on employee performance, but had a positive and significant effect on work motivation. Work motivation was found to have a positive and significant effect on employee performance. The indirect effect test showed that work motivation was able to significantly mediate the effect of competency on employee performance, but was not able to mediate the effect of compensation on employee performance. These findings indicate that improving the performance of BPAFK Medan employees is more effectively achieved by strengthening employee competency supported by work motivation, while compensation plays a greater role as a motivator than as a direct factor in improving performance. This study is expected to serve as a basis for BPAFK Medan leaders in formulating human resource development policies that are oriented towards the continuous improvement of employee competence, motivation, and performance
Analysis of Transformational Leadership and Compensation on Employee Performance With Work Motivation as a Mediating Variable at the National Plant Seeding and Protection Plantation Medan Asmar, Yenni; Indrawan, Muhammad Isa; Ritonga, Husni Muharram
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1640

Abstract

This study aims to analyze the effect of transformational leadership and compensation on employee performance with work motivation as a mediating variable at the Medan Plantation Seed and Plant Protection Center (BBPPTP). The study used a quantitative method with a survey approach, involving all 135 civil servant employees as samples. Data were collected through questionnaires and analyzed using Partial Least Square (PLS). The results showed that transformational leadership had a positive and significant effect on work motivation, but not a direct significant effect on employee performance. Meanwhile, compensation had a positive and significant effect on both employee performance and work motivation. In addition, work motivation was found to mediate the relationship between transformational leadership and compensation on employee performance. These findings emphasize the importance of developing work motivation through inspirational leadership and fair compensation to achieve optimal employee performance. This study is expected to provide recommendations for BBPPTP Medan in formulating strategies for improving human resources based on competency, motivation, and an effective reward system.
Analysis Of Leadership And Organizational Commitment On Employee Performance With Satisfaction As A Mediating Variable In Medan Tuntungan District Office Yanta, Nesron; Rahayu, Sri; Ritonga, Husni Muharram
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1644

Abstract

Employee performance is a key factor in determining the quality of public services in government agencies, including the Medan Tuntungan Sub-District Office. Differences in work quality, timeliness of task completion, and employee initiative levels indicate that employee performance is not yet fully optimal. This study aims to analyze the influence of leadership and organizational commitment on employee performance with job satisfaction as a mediating variable at the Medan Tuntungan Sub-District Office. This study uses a quantitative approach with a survey method. The population in this study was all 67 civil servants (PNS) at the Medan Tuntungan Sub-District Office, with a sampling technique using the census method. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method with the help of SmartPLS software. The results showed that leadership and organizational commitment had a positive and significant effect on employee performance and job satisfaction. Job satisfaction also has a positive and significant effect on employee performance. In addition, job satisfaction has been proven to play a significant mediating role in the relationship between leadership and organizational commitment to employee performance. These findings indicate that improved employee performance can be achieved through strengthening effective leadership, increasing organizational commitment, and creating better job satisfaction to support improved quality of public services
Co-Authors , Miftah El Fikri , Muhammad Isa Indrawan Adisty, Ameliya Agustin, Roro Rian Andika, Rindi Ario, Firman Asmar, Yenni B, Mesra Daulay, Muhamad Toyib Daulay, Muhammad Toyib Dewi Nurmasari Pane Donni, Rizco Rama Erwansyah, Erwansyah Faried, Annisa Ilmi Hasibuan, Ratna Kiki Farida Ferine Lestari, Julia Evita Lestario, Febrilian M. Chaerul Rizky Muhammad Dharma Tuah Putra Nasution Mukti, Jihan Tri Mutia, Asniati Nst, Muhammad Yusuf Hidayah Nurhaliza, Ika Nursyahmi, Yunita Pramudia, Angga Putri, Indah Febriani Putri, Indry Febrianti Sanny, Annisa Sari, Dian Septiana Sari, Maya Macia Sebayang, Saimara AM Sianturi, Samuel Alexander Leonardo Sihombing, Ayu Juni Siswahyudianto SRI RAHAYU Suwarno Suwarno Syahputra, Aditia SYAHPUTRA, HERU Tanjung, Machyani Syafriani Indah Yanta, Nesron Zakian, Zakian