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All Journal Jurnal Pariwisata Pesona ETTISAL Journal of Communication Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal EMT KITA ABDIMAS SILIWANGI Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Economics Development Research (IJEDR) Jurnal Hospitality dan Pariwisata JURNAL ILMIAH SIMANTEK Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Perhotelan dan Pariwisata Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Social and Management Studies (IJOSMAS) Jurnal Pengabdian kepada Masyarakat Journal of Community Service and Engagement PROFICIO: Jurnal Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Prosiding Konferensi Nasional PKM-CSR Journal of Information Systems and Management Jurnal Bangun Abdimas Jurnal Bangun Manajemen Jurnal Nusantara Mengabdi Jurnal Penelitian Pendidikan Indonesia Taawun: Jurnal Pengabdian kepada Masyarakat
Hubner, Ira B.
Fakultas Pariwisata, Pengelolaan Perhotelan, Universitas Pelita Harapan, Tangerang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : ETTISAL Journal of Communication

 1 
Storynomic Tourism Strategy of Kebo Ketan Ceremonial Art as a Form of Marketing Communication for Eco-Tourism : Storynomic Tourism Strategy of Kebo Ketan Ceremonial Art as a Form of Marketing Communication for Eco-Tourism Parani, Rizaldi; Hubner, Ira Brunchilda; Juliana, Juliana; Purba, Herman
ETTISAL : Journal of Communication Vol. 8 No. 2 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i2.11127

Abstract

Kebo Ketan celebration held in Sekaralas village, Ngawi by Kraton Ngiyom non-governmental organization (NGO). The myth contained in this ceremonial art is a narrative related to concern for the culture, ecology and economy of the Sekaralas village community. This ceremonial art presenting a giant statue of a water buffalo and symbolic objects such as sticky rice, brown sugar, and musical instruments as well as sacred dances. The aim of this ceremonial art is to convey messages related to preserving the natural environment around the Sekaralas village area, and encouraging increased social cohesiveness of village residents. This research intends to describe and analyze how the storynomic tourism strategy is used through the Kebo Ketan ceremonial art as a form of marketing communication for eco-tourism in Sekaralas village, which can depict the power of culture through myths and rituals, packaged in a narrative form to attract tourists. This research used qualitative approach, with the ethnographic method. Primary data were collected through semi-structured interviews with five informants and also complemented by observation results. The research results show that storynomics has the potential to encourage eco-tourism in Sekaralas village, which can be done mainly through the use of digital media. However, the village residents have not fully understood the meaning of the messages conveyed through the Kebo Ketan ceremonial art, especially regarding environmental conservation and the encouragement to develop the village.
Co-Authors Adi, Amanda Agus Purwanto AGUS PURWANTO ALICIA ANDERA Amelda Pramezwary Amelda Pramezwary Amelia Lindy Andara, Pascalis Anugerah Agungputranto Anugerah Agungputranto Arifin Djakasaputra Arifin Djakasaputra Calen Calen Carmen Lunabelle Susanto Catrine Carina Chen, Michelle Min Cheryl Jocelyn Christofano, Raphael Daphne Sweet Chandra Deandra Asthyn Pakasi Deandra Asthyn Pakasi Deandra Pakasi Desideria Lumongga Dwihadiah dharmawan, Cherry Diena Mutiara Lemy Djakasaputra, Arifin Dr. Adolf J.N. Parhusip Dwi Nugraha, Kharis Edwan Tanyauw Emmanuel Fernando Ennelis Ennelis Evelyn Wijaya Febryola Indra Febryola Indra FIORENTINE GABRIEL Friska Rotua Natalia Gunawan Prabowo Gunawan Prabowo Gunawan Prabowo, Gunawan Hafidz, Syauqi Himawan, Evelyn Hulu, Meitolo Ibe, Winny Imelda Joanna Indra, Febryola Ingvenna Lioni Hermawan Innocentius Bernarto, Innocentius Jeremia Devananda Jeremy Setiawan Jessica Virgiana Wijaya Julia Dewi Juliana Juliana Juliana Juliana Juliana Juliana, Juliana Julita Then July Hidayat July Hidayat Kharis Dwi Nugraha Lemy, Diena Lemy, Diena. M Liha, Samuel Musa Myrza Rahmanita Nadia Cheryl Effendy Niken Sulisetyowati Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Irene Bernedeta Sitorus Nurintan Nurintan Palupi, Putri Esthi Parani, Rizaldi Parera, Sisilia Chelsye Pramezwary, Amelda Pramono, Rudy Purba, Herman Reza Adjah Rocky Nagoya Rosianna Sianipar Rosianna Sianipar Sabrina O Sihombing Sabrina O. Sihombing Samuel Musa Liha Sandra Maleachi Saputra, Sonny Sianipar, Rosianna Sim Wen Ching Sisilia Chelsye Parera Sitorus, Nova Sitorus, Nova Bernedetta Sonny Saputra Steven Elroy Surjady, Stephanie Themmy Noval Theresia Chandra Valensky, Sherla Vasco Adato H Goeltom Virgiana Wijaya, Jessica Vitta Natalia Vriandi Hapsara Wijanto, Yemima Joycelyn Wilhelmina Rosse Marisca Gajeng Winny Ibe Wulan Meiaya Wowor