Article Per Year (5 Year)
p-Index From 2020 - 2025
2.87
P-Index
This Author published in this journals
All Journal Pedagogik : Jurnal Ilmiah Pendidikan dan Pembelajaran Fakultas Tarbiyah Unversitas Muhammadiyah Aceh Muaddib : Studi Kependidikan dan Keislaman JIPD (Jurnal Inovasi Pendidikan Dasar) Jurnal Studi Guru dan Pembelajaran Gema Wiralodra SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Literasi Pendidikan Dasar (JLPD) Journal Of Human And Education (JAHE) LEBAH Edukasiana: Jurnal Inovasi Pendidikan Prima Magistra: Jurnal Ilmiah Kependidikan Journal of Artificial Intelligence and Digital Business Asian Journal of Applied Education INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Nasar, Ismail
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Muaddib : Studi Kependidikan dan Keislaman

 1 
The Influence of Educational Promotion and Brand Image on Students Decision to Choose Madrasah Ferdinand Salomo Leuwol; Ari Kartiko; Ismail Nasar; Imriani Idrus; Freddrick Tiagita Putra
MUADDIB Jurnal Kependidikan dan Keislaman Vol 13, No 2 (2023)
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/muaddib.v13i2.7652

Abstract

Promotion is all efforts made by educational institutions to introduce services to prospective new students, persuade/provide information so that consumers are interested. Besides that, brand image also greatly influences the number of prospective new students in educational institutions. A positive brand image is a very valuable asset and a strong capital to influence prospective new students. The existence of promotional activities and a good brand image will influence the students' decision to choose the educational institution. This study uses a quantitative research method with a causality approach. The sample in this study were 84 respondents using a proportionate random sampling technique, namely where all members have the same opportunity to be sampled according to their proportions. Data collection was carried out by distributing questionnaires to respondents and tested using multiple linear regression tests with the help of SPSS 22. The results showed that the promotion variable (X1) had a positive and significant effect on the decision to choose (Y1), seen from testing the hypothesis T test where tcount t table (2.635 1.989) and a significant level of less than 0.05 (0.010 0.05), brand image variable (X2) has a positive and significant influence on the decision to choose (Y1), seen from testing the hypothesis t test where tcount ttable (4.449 1.989) and a significance value of less than 0.05 (0.000 0.05), the promotion variable (X1) and brand image (X2) on the decision to choose (Y1) have a simultaneous effect, seen from the F test, namely Fcount Ftable (26.601 3.11) and a significance level of less than 0.05 (0.000 0.05).
The Influence of Educational Promotion and Brand Image on Students Decision to Choose Madrasah Leuwol, Ferdinand Salomo; Kartiko, Ari; Nasar, Ismail; Idrus, Imriani; Putra, Freddrick Tiagita
MUADDIB Jurnal Kependidikan dan Keislaman Vol 13 No 2 (2023)
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/muaddib.v13i2.7652

Abstract

Promotion is all efforts made by educational institutions to introduce services to prospective new students, persuade/provide information so that consumers are interested. Besides that, brand image also greatly influences the number of prospective new students in educational institutions. A positive brand image is a very valuable asset and a strong capital to influence prospective new students. The existence of promotional activities and a good brand image will influence the students' decision to choose the educational institution. This study uses a quantitative research method with a causality approach. The sample in this study were 84 respondents using a proportionate random sampling technique, namely where all members have the same opportunity to be sampled according to their proportions. Data collection was carried out by distributing questionnaires to respondents and tested using multiple linear regression tests with the help of SPSS 22. The results showed that the promotion variable (X1) had a positive and significant effect on the decision to choose (Y1), seen from testing the hypothesis T test where tcount > t table (2.635> 1.989) and a significant level of less than 0.05 (0.010 <0.05), brand image variable (X2) has a positive and significant influence on the decision to choose (Y1), seen from testing the hypothesis t test where tcount > ttable (4.449> 1.989) and a significance value of less than 0.05 (0.000 <0.05), the promotion variable (X1) and brand image (X2) on the decision to choose (Y1) have a simultaneous effect, seen from the F test, namely Fcount > Ftable (26.601 > 3.11) and a significance level of less than 0.05 (0.000 > 0.05).
Co-Authors Ahmad Bani Amer, Mohammad Ahyani, Edi Aisyah Ari Kartiko Ari Kartiko, Ari Aryani, Luh Nitra Bosco, Fabianus Hadiman cahyono, didik Daar, Gabriel Fredi Dafrosa Saina Niat Ferdinand Salomo Leuwol Fitri Nurdianingsih Freddrick Tiagita Putra Baeha Waruwu Gunawan Witjaksono Hawi, Fransiskus Marianus Hudin, Robertus I Made Sutajaya I Wayan Suja Ida Bagus Made Astawa Imriani Idrus ISFAUZI HADI NUGROHO, ISFAUZI HADI Jamun , Yohannes Marryono Judijanto, Loso Kadek Ayu Astiti Khaerunnisa Khaerunnisa, Khaerunnisa Kusayang, Titin Leuwol, Ferdinand Salomo Made Hery Santosa Majir, Abdul Margareta Saiman Marzani, Marzani Mohammad Iskandar Dzulkurnain Muhammadong Ni Made Ayu Suryaningsih Poerwati, Christiani Endah Purwanto, Muhammad Bambang Putra, Freddrick Tiagita raharjo, itot bian RAHMI, ELVI Ridayani Sari, Mike Nurmalia Wejang, Heronimus Wejang, Heronimus E.A. Wisnu, I Komang Wisnu Budi Wijaya Yuspar Uzer, Yuspar