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Saefullah, Rifki

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Author-ID : 1913438

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Increasing Sales of Confectionery Products Produced by MSMEs in Majalaya, Bandung Regency, West Java, Through Online Marketing Putra, Deva; Saefullah, Rifki
International Journal of Research in Community Services Vol. 6 No. 4 (2025): International Journal of Research in Community Service (IJRCS)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v6i4.1042

Micro, Small, and Medium Enterprises (MSMEs) are a sector that significantly contributes to spurring Indonesia's economic growth. This is due to their large labor absorption capacity and proximity to the common people. However, MSMEs in Indonesia still face various challenges, including promotion, marketing, and sales of their products. Along with the development of information and communication technology, online marketing and sales have been utilized. Online product sales and marketing have many advantages, including broad reach, agility, and accessibility. Therefore, this paper examines efforts to increase sales of confectionery products produced by MSMEs in Majalaya, Bandung Regency, West Java, through online marketing. Qualitative research was conducted using various data collection procedures to deepen understanding and ensure the reliability of the collected data. The goal was to gain in-depth and rich insights into a phenomenon within MSMEs in Majalaya. The research indicates that MSMEs in Majalaya, like many others, need to improve online marketing to increase sales and competitiveness.

Factors Influencing the Human Development Index in Indonesia Using Structural Equation Modeling-Partial Least Square Saefullah, Rifki; Ningsi, Besse Arnawisuda
International Journal of Business, Economics, and Social Development Vol. 6 No. 1 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i1.884

HDI is a benchmark for a country in achieving human development in the country. Indonesia is a developing country with a relatively increasing HDI value every year. This shows that the efforts made by Indonesia are going well. However, Indonesia experienced a decrease in HDI value in 2019 towards 2020, due to restrictions on activities caused by the Covid-19 pandemic. In addition, the HDI value in each province in Indonesia is uneven, even from the publication data of the Central Statistics Agency (BPS) shows a significant difference in HDI value between provinces in Indonesia. So that evaluation and improvement are needed to be able to equalize and stabilize HDI in Indonesia. HDI value can be influenced by several factors including economy, education, and health. This study aims to determine the direct effect of economic variables on HDI, the direct effect of education variables on HDI, the direct effect of health variables on HDI, the indirect effect of education variables on HDI through economic variables and health variables. The data used in this study are data on the Human Development Index of economic, education and health variables along with the indicators that measure them, from 34 provinces in Indonesia in 2022. This study applies SEM-PLS to determine the factors that influence the Human Development Index (HDI). The results of this study indicate that economic variables and education variables have a direct influence on the Human Development Index (HDI), while health variables have no direct influence on the Human Development Index (HDI). Then the education variable through the economic variable has an indirect effect on the Human Development Index (HDI), and the education variable through the health variable has no indirect effect on the Human Development Index (HDI).

Application of Fish Waste Processing for Sustainable Livestock Feed Production A Community Engagement Study in Garut Regency Azahra, Astrid Sulistya; Saputra, Jumadil; Saefullah, Rifki
International Journal of Research in Community Services Vol. 5 No. 4 (2024)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v5i4.714

This community engagement study aimed to develop an application for processing fish waste into animal feed based in an incubator system in Garut Regency. The program was conducted from May to November 2023 with the primary objective of transferring technology in waste processing and animal feed production to partner groups. Methods included socialization, technical and non-technical training, and direct mentoring in animal feed pellet production. Results showed a significant improvement in the knowledge and skills of the groups in producing fish waste pellets, reducing feed production costs, and enhancing the sustainability of local livestock businesses. Challenges encountered included initial production limitations and consumer trust in new products. With in-depth scientific approaches and sustained support, the program successfully created positive impacts on the environment and community economic welfare.

Exploring the Impact of Traditional Games on Children's Motor Skills Development: A Literature Review Saefullah, Rifki; Pirdaus, Dede Irman; Ismail, Muhammad Iqbal Al-Banna
International Journal of Ethno-Sciences and Education Research Vol. 4 No. 2 (2024): International Journal of Ethno-Sciences and Education Research (IJEER)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v4i2.612

This study explores the potential of traditional games in enhancing children's motor skills, focusing on eye-hand-foot coordination. Through a comprehensive literature review, various traditional games were identified, including Boy-Boyan, Fireball, Lato-lato, Blowgun, Sipak Rago, Post Box, Gatrik, Throwing Bananas, Stilts, Clogs, Spinning Top, Throw the Can, Marbles, Clap Stick, Sorolok Rifle, Bekel Ball, Kite, Chicken Feather Football, Angklek, and Pleto. Each game involves different coordination aspects, contributing to the development of children's motor skills. This study highlights the importance of preserving traditional games as cultural heritage and promoting their role in children's physical development.

Injury Prevention Strategy Training in Esports Players: A Holistic Approach to Physical and Mental Health Saefullah, Rifki; Yohandoko, Setyo Luthfi Okta; Lianingsih, Nestia
International Journal of Ethno-Sciences and Education Research Vol. 4 No. 3 (2024): International Journal of Ethno-Sciences and Education Research (IJEER)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v4i3.711

Esports has grown into a global industry that attracts the attention of millions of players around the world. However, the popularity and intensity of the game has brought a risk of injury to esports players, especially related to physical problems such as hand joint injuries and poor posture. This article describes various injuries that often occur in esports players, including injuries to hand joints, posture disorders, eye disorders, sleep disorders, and mental health. We also explain the factors that can cause this injury, such as repetitive movements, high pressure, unergonomic positions, lack of rest, joint stiffness and psychological stress. Next, we present comprehensive solutions to prevent injuries in esports players, including physical exercise, stretching exercises, use of ergonomic equipment, attention to body posture, playing time management, and mental health care. Emphasis is placed on a holistic approach that includes both physical and mental health.

The Impact of Ease of Digital Access on the Increase in Online Gambling Cases Among Students Saefullah, Rifki; Vaidyanatahan, Sundarapandian
International Journal of Ethno-Sciences and Education Research Vol. 5 No. 2 (2025): International Journal of Ethno-Sciences and Education Research (IJEER)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v5i2.940

This study investigates the relationship between ease of digital access and increasing online gambling participation among Indonesian university students. Through a quantitative descriptive approach involving 420 respondents from various universities, the research examines how technological advancement has influenced gambling behavior among students and its multidimensional consequences. The findings reveal a significant correlation between digital accessibility and gambling participation, with 43.3% of respondents having engaged in online gambling and 25.9% remaining active gamblers. Students with easy digital access were nearly three times more likely to gamble online compared to those with limited access. Demographic analysis showed higher participation rates among male students and those residing in urban areas with superior digital infrastructure. The research identified substantial negative impacts on participants, including psychological effects (76.4% experiencing stress and anxiety) and academic consequences (56.6% reporting decreased concentration). Despite 62% of students claiming moderate digital literacy, only 28% demonstrated true understanding of digital risks, revealing a critical gap between technical proficiency and risk awareness. The majority of gambling-involved students (67.2%) reported first encountering gambling through social media platforms, highlighting the influential role of digital marketing in normalizing gambling behavior. This study underscores the need for comprehensive interventions including enhanced digital literacy education, campus-based support services, strengthened regulatory frameworks, and innovative prevention campaigns targeting digital-native students. The research contributes to understanding how rapidly evolving digital ecosystems create unprecedented challenges in academic environments and offers strategic recommendations for institutional and governmental responses to protect student welfare and academic success.

The Effectiveness of Social Media Content Creators in Increasing MSME Sales in Sodong Hilir District Okta, Setyo Luthfi; Saefullah, Rifki
International Journal of Linguistics, Communication, and Broadcasting Vol. 3 No. 4 (2025): International Journal of Linguistics, Communication, and Broadcasting
Publisher : Communication In Research And Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijlcb.v3i4.285

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize social media as a marketing tool. One emerging digital marketing strategy is the use of social media content creators, who produce review-based content that can influence consumer perceptions and purchasing decisions. However, the effectiveness of content creator reviews in increasing MSME sales, particularly at the sub-district level, remains unclear. In Sodong Hilir District, Tasikmalaya Regency, many MSMEs have received independent reviews from social media content creators. Despite increased exposure, the impact of these reviews on sales performance has not been consistently significant. Therefore, this study aims to analyze the effectiveness of social media content creators in increasing MSME sales in Sodong Hilir District and to identify the impacts perceived by MSME owners. This study employed a qualitative descriptive approach. Data were collected through in-depth interviews with ten MSME owners, observations of social media promotional activities, and documentation of content creator review interactions. The data were analyzed using qualitative interactive analysis, including data reduction, data presentation, and conclusion drawing. The results indicate that independent reviews by social media content creators positively influence MSME visibility, audience engagement, and brand awareness. While several MSMEs experienced a temporary increase in customer visits and sales after the reviews were published, the impact on sales was not consistently sustained. Overall, social media content creators were found to be more effective in enhancing brand awareness and consumer trust than in generating immediate and long-term sales growth.

Co-Authors Agung Prabowo Azahra, Astrid Sulistya Azkiyah , Hilda Eni Suryani Gerry Sastro Hidayana, Rizki Hidayana, Rizki Apriva Ibrahim, Riza Andrian Ilmadi Ilmadi, Ilmadi Irman, Dede Ismail, Muhammad Iqbal Al-Banna Jaizul, Alim Lianingsih, Nestia Mugi Lestari, Mugi Ningsi, Besse Arnawisuda Nirmala Sari, Deka Okta, Setyo Luthfi Permatasari, Yuni Pirdaus, Dede Irman Putra, Deva Putri, Reisya Junita Rini Cahyandari Rusyn, Volodymyr Safitri, Adinda Salih , Yasir Sandi S, Renda Saputra, Jumadil Sari, Deka Nirmala Vaidyanatahan, Sundarapandian Wahid, Alim Jaizul Waryanto, Hendro Wijaya, Deni Yohandoko, Setyo Luthfi Okta

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