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All Journal Jurnal Lahan Suboptimal Seminar Nasional Lahan Suboptimal JMD: Jurnal Riset Manajemen & Bisnis Dewantara JMAI (Jurnal Multimedia & Artificial Intelligence) JURNAL EKOBIS DEWANTARA JURNAL ILMIAH FEASIBLE (JIF) JURNAL SeMaRaK At-Tauzi: Jurnal Ekonomi Islam Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Penyuluhan Pertanian Jurnal Lingkungan dan Sumberdaya Alam (JURNALIS) Jurnal Penelitian Geografi (JPG) Jurnal Cakrawala Ilmiah Mudabbir: Journal Research and Education Studies PENGABDIAN SOSIAL Journal of Research and Publication Innovation (JIMBE) Jurnal Ilmiah Ekonomi dan Manajemen International Journal of Educational and Life Sciences (IJELS) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Intelek Dan Cendikiawan Nusantara JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Sugeng Widodo
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINYAK GORENG KEMASAN 2 LITER PADA INDOMARET PT INDOMARCO PRISMATAMA TBK CABANG PARUNG Heri Heri; Sugeng Widodo
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan 1) untuk mengetahui pengaruh promosi terhadap keputusan pembelian produk minyak goreng kemasan 2 Liter di Indomaret PT Indomarco Prismatama Tbk Cabang Parung, 2) Untuk mengetahui pengaruh harga terhadap keputusan   pembelian produk minyak goreng konsumen 2 Liter di Indomaret PT Indomarco Prismatama Tbk Cabang Parung, 3) Untuk mengetahui pengaruh promosi dan harga terhadap keputusan pembelian produk minyak goreng kemasan 2 Liter di Indomaret PT Indomarco Prismatama Tbk Cabang Parung. Metodologi yang digunakan adalah deskriptif kuantitatif dengan menggunakan regresi linier berganda. Hasil penelitian menunjukkan 1) Variabel promosi berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian, Hasil uji t menunjukkan nilai sig untuk pengaruh promosi (X1) terhadap keputusan pembelian (Y) adalah 0,000 < 0,05, dan nilai thitung > ttabel yaitu sebesar 7.045 > 1.984, artinya jika variabel promosi ditingkatkan, maka keputusan pembelian akan meningkat, 2) Variabel harga berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Hasil uji t menunjukkan nilai sig untuk pengaruh harga (X3) terhadap keputusan pembelian (Y) adalah 0,041 < 0,05, dan nilai thitung > ttabel yaitu sebesar 2.070 > 1.984, artinya jika variabel harga yang ditawarkan sesuai dengan produk yang dijanjikan, maka keputusan pembelian akan meningkat, 3) Variabel promosi dan harga secara bersama-sama berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Hasil uji F menunjukkan nilai Fhitung sebesar 41.459 > 2.70 dengan signifikansi sebesar 0,000 < 0,05artinya jika promosi yang dilakukan secara maksimal dan harga minyak yang terjangkau maka keputusan pembelian akan meningkat
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA MARKETPLACE SHOPEE ( STUDI PADA PRODI MANAJEMEN MAHASISWA SEMESTER 8 UNIVERSITAS PAMULANG, TANGERANG SELATAN ) Arief Maulana Sanny; Sugeng Widodo
Journal of Research and Publication Innovation Vol 3 No 4 (2025): OCTOBER
Publisher : Journal of Research and Publication Innovation

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The purpose of this study was to determine the effect of product quality and promotion on customer loyalty in the Shopee marketplace (Study on the management study program of 8th semester students of Pamulang University, South Tangerang) both partially and simultaneously. The type of research in this writing is associative while the type of data in this study is quantitative. The sampling technique using random sampling obtained a sample in this study amounting to 100 respondents. The results of the study showed that product quality (X1) and promotion (X2) have a significant effect on customer loyalty (Y) with the regression equation Y = 2.284 + 0.564 (X1) + 0.610 (X2), The correlation coefficient value or level of influence between the independent variable and the dependent variable is obtained at 0.781 meaning that it has a strong relationship. The determination coefficient value of 0.702 means that the product quality and promotion variables have an effect on customer loyalty variables by 70.2% while the remaining 29.8% is influenced by other factors that were not studied. Hypothesis testing obtained the calculated F value > F table or (160,980 > 3.094), this is also strengthened by the p value < Sig. 0.05 or (0.000 < 0.50). Thus, H0 is rejected and H3 is accepted. This shows that there is a significant simultaneous influence between product quality and promotion on customer loyalty in the Shopee marketplace (Study on the management study program of 8th semester students at Pamulang University, South Tangerang).
ANALISIS USAHA PEDAGANG AYAM BROILER DI DESA TANJUNG ANOM KECAMATAN PANCUR BATU KABUPATEN DELI SERDANG Sugeng Widodo; Media Agus Kurniawan
Jurnal Cakrawala Ilmiah Vol. 3 No. 9: Mei 2024
Publisher : Bajang Institute

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This research aims to find out how much income is earned and determine the feasibility of selling broiler chickens in Tanjung Anom Village, Pancur Batu District. Respondents were all broiler chicken traders who sold in Tanjung Anom Village, Pancur Batu District, Deli Serdang Regency. The sampling method was carried out by census, the number of respondents was 6 broiler chicken traders. The analysis used in the research is Income Analysis and Business Feasibility Analysis. The results of the analysis show that the average amount of income earned by traders is IDR. 9,628,773/month. Business feasibility analysis obtained Broiler Chicken Sales Business Income of 1.19. This means that the business of selling broiler chickens in Tanjung Anom Village, Pancur Batu District is feasible because R/C > 1
Influence of use of Geographic Information System Media Overlay & Scoring Based to Improve Critical and Creative Thinking Skills in the Implementation of the Independent Curriculum Putri, Yullia; Pargito; Sugeng Widodo; Risma M Sinaga; Muhammad Mona Adha
International Journal of Educational and Life Sciences Vol. 1 No. 4 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v1i4.1087

Abstract

This research aims to determine the influence of geographic information system learning media based on overlay and scoring on the ability to think critically and think creatively in geography subjects in the implementation of the 2023/2024 independent curriculum. The research design used in this research is Quasi Experimental with a None-equivalent Control Group Design. The population is all X students, totaling 324 students. From this population, samples were taken, namely class X-5 as the experimental class, totaling 34 students and class The sampling technique uses the Purposive Sampling Technique, namely sampling based on certain considerations. The research results obtained from class X-5 as an experimental class had an average posttest score of 76.62. Meanwhile, in class X-6 as the control class the average posttest value was 71.47. The hypothesis test results obtained were sig. (2-tailed) 0.000. So a value of 0.000 < 0.05 means that H1 is accepted and Ho is rejected. So it can be concluded that there is an influence of overlay and scoring based Geographic Information System Learning Media on the ability to think critically and think creatively in class X-5 SMA Al Kautsar even semester of the 2023/2024 academic year.
Pengaruh Green Accounting pada Nilai Perusahaan melalui Kinerja Keuangan pada Perusahaan Manufaktur di BEI Sugeng Widodo; Ujang Syahrul Mubarok; Zulfia Rahmawati
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 4 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i4.807

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan Green Accounting terhadap Nilai Perusahaan dengan Kinerja Keuangan sebagai Variabel Intervening pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2019-2023. Populasi dalam penelitian ini adalah perusahaan manufaktur sektor industri dasar dan kimia, dengan sampel sebanyak 22 perusahaan yang dipilih menggunakan teknik purposive sampling. Metode analisis yang digunakan adalah analisis regresi data panel dengan bantuan software Eviews dan uji mediasi menggunakan Sobel test. Hasil penelitian menunjukkan bahwa: Green accounting berpengaruh positif namun tidak signifikan terhadap Nilai Perusahaan. Green accounting berpengaruh negatif dan tidak signifikan terhadap Kinerja Keuangan. Kinerja Keuangan berpengaruh positif namun tidak signifikan terhadap Nilai Perusahaan. Kinerja Keuangan tidak mampu memediasi pengaruh antara penerapan Green Accounting terhadap Nilai Perusahaan.
Analisis Strategi Kampanye Iklan Online Dalam Meningkatkan Brand Awareness Pada VR Journey Indonesia Senayan Park Arinal Razaq Al Haq; Sugeng Widodo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 12 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i12.7819

Abstract

Abstrak. This study aims to analyze the online advertising campaign strategy implemented by VR Journey Indonesia in an effort to increase brand awareness. In today's digital era, marketing through social media and other digital platforms is the main strategy in reaching consumers more widely and efficiently. VR Journey Indonesia utilizes virtual reality technology to convey educational stories based on immersive experiences, supported by intensive digital campaigns.The research method used is descriptive qualitative, with data collection techniques through observation, interviews, and documentation. Data analysis was carried out using the SWOT approach to identify strengths, weaknesses, opportunities, and threats in the digital marketing strategy being implemented.The results of the study show that the online advertising campaign carried out by VR Journey Indonesia has strengths in educational and innovative technology-based content, as well as attractive promotional strategies through social media. However, there are challenges in terms of technology education to consumers who are not yet familiar with digital marketing. With the right strategy, digital marketing has proven effective in increasing brand awareness and strengthening VR Journey Indonesia's position in the educational digital market Keywords: Online Advertising Campaign, Brand Awareness, Digital Marketing, VR Journey, SWOT.
PENGARUH AKTIVITAS BANK SAMPAH “emak.id” TERHADAP PERILAKU PENGELOLAAN SAMPAH RUMAH TANGGA DI KECAMATAN LANGKAPURA KOTA BANDAR LAMPUNG Pargito Pargito; Sugeng Widodo
Jurnal Lingkungan dan Sumberdaya Alam (JURNALIS) Vol. 6 No. 2 (2023): Jurnal Lingkungan dan Sumberdaya Alam (JURNALIS)
Publisher : Program Studi Teknik Lingkungan, Fakultas Teknik, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jls.v6i2.2957

Abstract

Penelitian ini bertujuan untuk mendeskripsikan kegiatan yang ada di bank sampah “emak.id” serta mendeskripsikan pengaruh kegiatan bank sampah “emak.id” terhadap perilaku pengelolaan sampah rumah tangga nasabah di Kecamatan Langkapura, Kota Bandar Lampung. Metode yang digunakan pada penelitian ini adalah penelitian kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah 188 orang nasabah bank sampah “emak.id” di Kecamatan Langkapura. Adapun sampel penelitian yang dipilih adalah 47 orang yang ditentukan menggunakan teknik purposive sampling. Teknik pengumpulan data dalam penelitian ini yaitu observasi, kuesioner, wawancara, dan dokumentasi. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier sederhana. Hasil menelitian menunjukkan bahwa (1) aktivitas bank “emak.id” terdiri atas aktivitas sosialisasi, pelatihan, daur ulang sampahm, dan transaksi sampah. (2) Perilaku pengelolaan sampah rumah tangga terdiri dari perilaku membuang sampah, memilah sampah, mendaur ulang sampah, mengurangi sampah, dan menggunakan ulang sampah. (3) Terdapat pengaruh yang positif antara aktivitas bank sampah “emak.id” terhadap perilaku pengelolaan sampah rumah tangga nasabah.
Determinan Pengetahuan Produk Tabungan Dan Kualitas Pelayanan Terhadap Kepuasan Nasabah Pada Bank BPR NBP 12 Serpong Nisa Nurafifah; Sugeng Widodo
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9268

Abstract

This study aims to examine how savings product knowledge and service quality impact customer satisfaction at Bank BPR NBP 12, Serpong Branch. The study employed quantitative methods through questionnaire distribution. Data analysis included validity and reliability tests, classical assumption tests, multiple linear regression, correlation tests, determination tests, t-tests, and F-tests using SPSS. The t-test results indicate that the Product Knowledge (X₁) variable has a significance value of 0.020 (<0.05), thus having a positive and significant effect on Customer Satisfaction. The Service Quality (X₂) variable has a significance value of 0.000 (<0.05), indicating a positive and significant effect on Customer Satisfaction and a more dominant variable. The F-test results show a calculated F value of 56.404 with a significance value of 0.000 (<0.05), indicating that Product Knowledge and Service Quality simultaneously have a significant effect on Customer Satisfaction. The R² value of 0.567 indicates that 56.7% of customer satisfaction can be explained by the two variables. Simultaneous testing shows that both variables together have a significant effect on customer satisfaction (sig. 0.000). In short, improving service quality and understanding of savings products can increase customer satisfaction at Bank BPR NBP 12 Serpong Branch    
Co-Authors Abdan Syakur Ramadhan Achdiyat Achdiyat Adelia Ogsundari Aganta Muliantami Ahmad Syaflihuddin Ali Rozali Annisa Amalia Suci Rozai Arief Maulana Sanny Arinal Razaq Al Haq Bambang Sutaryo Bimo Bramantio Buchori Asyik Budi Sukisworo Chintya Mutiara Dewi Damasus Riyanto Damasus Riyanto Dedy Miswar Desi Imanuni Desy maisaroh Diah Mustika Sari Dian Utami Duwi Febrilia Dwi Yuni Astuti Elan Artono Nurdin Elma Iryana Farid Mauli Harahap Farid Setiawan Fathorrahman Fathorrahman Febri Kurniawan Feni Dini Riskia Ferdina Watiningsih Gesha Octora Sonia Haryanti Haryanti Heri Heri Herlina, Meri I Gede Sugiyanta Irma Lusi Nugraheni Kharis Marpurdianto Lisa Retno Sari Listumbinang Halengkara Marhaeni Eka Permatasari Maswarni Maswarni Media Agus Kurniawan Muhammad Edwansyah Rissal Muhammad Mona Adha Nani Suwarni Nisa Nurafifah Nuhbatul Basyariah Nur’aini Yusuf Nyokro Mukti Wijaya Oki Ikbal Khoir Oktavia Dian Permatasari Pargito Pargito Putri, Yullia Redy Eko Hari Suprapto Risma M Sinaga Samsudin Samsudin Sistari Sistari Sony Kristiyanto Sovie Seftia Fitri SRI WULANDARI Sudarmi Sudarmi Suhendro Suhendro Sukristiyonubowo Sukristiyonubowo Sukristiyonubowo Sukristiyonubowo Sumadi Sumadi sumiyem sumiyem Tanti Julianti Trisnaningsih Trisnaningsih Ujang Syahrul Mubarok Yarmaidi Yarmaidi yuike silvira Yulia Ely Sesari YUNI INDAH LESTARI Yusmala Adinta Zulfia Rahmawati Zulkarnain Zulkarnain