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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Capture : Jurnal Seni Media Rekam SANGKEP: Jurnal Kajian Sosial Keagamaan Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) KAGANGA KOMUNIKA: Journal of Communication Science Journal of Comprehensive Science Adjektiva: Educational Languages and Literature Studies Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Agustian, Jaka Farih
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Journal : Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)

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Strategi Komunikasi Merek X dalam Proses Difusi Inovasi Alternative Channel di Kota Samarinda Islam, Jeni Ananda Nur; Agustian, Jaka Farih; Sary, Kezia Arum; Rohmah, Ainun Nimatu
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2417

Abstract

The purpose of this research is to explain the communication strategy applied by Brand X in the diffusion process of their alternative channel innovation. As one of the top brands of low/sugar-free sweetener brands, Brand X innovates alternative channels to answer the opportunities that present themselves. This research focuses on the stages of innovation-decision process, namely the knowledge stage, persuasion stage, decision stage, implementation stage and confirmation stage. The research method used is qualitative research method and data is collected through interviews and documentation studies. The results of this research show that at the knowledge stage, communicators conduct surveys and observations to each retail destination before introducing the innovation. This activity helps communicators in recognizing retail needs and becomes a reference in developing messages at the persuasion stage. At the decision stage, communicators utilize social media to establish communication with retailers who reject the innovation with the aim of building interpersonal relationships. At the implementation stage, communicators help retailers implement the innovation. However, it was found that in Samarinda, the communication at the confirmation stage was not consistent.
Analisis Framing Pemberitaan Pariwisata Kal-Tim Pada Media Online Detik.Com dan Tribunkaltim.Co Nurhaliza, Jihan; Agustian, Jaka Farih; WS, Johantan Alfando WS; Juwita, Rina
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2469

Abstract

The purpose of this research is to analyze the framing of Kal-Tim tourism news on online media Detik.Com and Tribunkaltim.Co. This research method is qualitative. This research uses the framing analysis model of Zhongdang Pan and Gerald M. Kosicki.   The data sources used are secondary data sources. The data collection techniques used in this research are through documentation and observation (observation). The results of this study are that the framing of tourism news in East Kalimantan by online media Detik.com and TribunKaltim.co, shows that both consistently adopt the framing of sustainable development and economic improvement of local communities. Detik.com, through its news stories that include titles such as "Don't Expect Disneyland-like Tourism in IKN" and "Tourism Concept in the Archipelago's Capital City Will Be 'Green-green,'" emphasizes aspects of environmental preservation and sustainable development. In line with that, TribunKaltim.co also strengthens the framing of sustainable development with a focus on ecotourism and environmental preservation. Both media actively provide support for the development of the Indonesia Nusantara Special Economic Zone (KEK) in East Kalimantan, creating a positive narrative regarding the economic potential and environmental preservation that can be generated through the development of the tourism sector.
Co-Authors Ananda Putri, Aulia Lun Anitasari, Indah Astuti, Erlina Puji Aulia, Hirpa Basri, Bella Dwi Adinda Budi Irawanto Dwivayani, Kadek Dristiana Elyana, Kukuh Endang Dwi Sulistyowati Fitri, Ellysa Hairunnisa Hairunnisa Hanz, Tiara Nasha Iskandar, Fitriyanti Islam, Jeni Ananda Nur Kheyene Molekandella Boer Mahmuda, Nia Mahruf, Fatimah Nur Aliya Maudi, Muthia Muhammad, Harrry Isra Nina Queena Hadi Putri Nur Hasanah Nurhaliza, Jihan nurliah, nurliah Pradana, Rudi Adi Purwanti, Silviana Putri, Irma Adella Rahmadhani, Adinda Ramadhani, Asri Rina Juwita Rohmah, Ainun Nimatu Sanjaya, Muhammad Nurdin Sary, Kezia Arum Setyawati, Meita Sijaya, Zaynab Army Sinaga, Pardiaman Siti Suryani Sucipta, Johantan Alfando Wikanda Sucipta, Johantan Alfando Wikandana Tuffahati, Thifal Prameswari Umar Umar Wahab, Annisa Patricia Wardana, Abi Tri Wikandana Sucipta, Johantan Alfando WS, Johantan Alfando WS Yusak Hudiyono, Yusak