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All Journal Jurnal Ilmu Komputer dan Informasi MATICS : Jurnal Ilmu Komputer dan Teknologi Informasi (Journal of Computer Science and Information Technology) Scientific Journal of Informatics Jurnas Nasional Teknologi dan Sistem Informasi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan METHOMIKA: Jurnal Manajemen Informatika & Komputerisasi Akuntansi Jurnal Sinergitas PkM & CSR Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi JISA (Jurnal Informatika dan Sains) Madaniya IGKOJEI: Jurnal Pengabdian Masyarakat Insyst : Journal of Intelligent System and Computation Kresna: Jurnal Riset dan Pengabdian Masyarakat Journal Of Human And Education (JAHE) Jurnal Inovasi Masyarakat Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Nusantara Berbakti Community: Jurnal Pengabdian Pada Masyarakat Multidisiplin Pengabdian Kepada Masyarakat (M-PKM)
Tju, Teja Endra Eng
Universitas Budi Luhur
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Optimizing Shopping Experience by Integrating Augmented Reality and Payment Gateway in SME Storefronts Tju, Teja Endra Eng; Azaru, Nugraha Rama
MATICS: Jurnal Ilmu Komputer dan Teknologi Informasi (Journal of Computer Science and Information Technology) Vol 16, No 2 (2024): MATICS
Publisher : Department of Informatics Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mat.v16i2.28695

Abstract

In the rapidly evolving digital era, leveraging advanced technologies to enhance the online shopping experience has become crucial, especially for small and medium-sized enterprises (SMEs) aiming to compete in the global market. This research focuses on optimizing the shopping experience by integrating Augmented Reality (AR) and Payment Gateway technologies into a storefront platform specifically designed for women's clothing SMEs. The study begins with a comprehensive analysis of market trends, customer behavior, and the challenges faced by SMEs in adopting these technologies. A detailed literature review provides the foundation for developing a robust conceptual framework. The prototype development phase involves designing 3D models using CLO | 3D Fashion Design Software, converting these models into AR experiences with Meta Spark Studio, and integrating the Midtrans Payment Gateway using Laravel. The AR feature enables users to virtually try on clothes via Instagram, while the Payment Gateway ensures quick and secure transactions. The final phase involves rigorous functional and substantive testing, focusing on user experience, transaction efficiency, and overall system performance. Results demonstrate that the integrated prototype significantly enhances the shopping experience, providing seamless AR interactions and efficient payment processing. Users reported high satisfaction levels with the system's usability and security. The study concludes that integrating AR and Payment Gateway technologies into SME storefronts can substantially improve their competitiveness in the digital market, offering practical insights and guidelines for future implementations in the e-commerce sector.
Co-Authors Agus Sriyanto Amrullah, Fadlan Anggraini, Julaiha Probo Arby Sudewa Aris Wahyu Kuncoro Astrid Dita Meirina Hakim Azaru, Nugraha Rama Dari, Ratna Ujian Dian Sa’adillah Maylawati Dolly Virgian Shaka Yudha Sakti Dwi Kristanto Elizabeth Nurmiyati Tamatjita Fadlan Amrullah Ghifari Munawar Hakim, Astrid Dita Meirina Hidayat, Ravindra Safitra Idris Ipmawan, Hasan Jefri Yushendri Julaiha Probo Anggraini Khalid, Zulvia Marsin, Marsin Maruji Pakpahan Maulida Khiatuddin Muhammad Kamil Suryadewiansyah Nawindah, Nawindah Pakpahan, Maruji Pambuko Naryoto Ratna Ujiandari Said Said, Said Shalih, Muhammad Umar Shalih, Muhammad Umar Suharjanto Utomo Suryadewiansyah, Muhammad Kamil Syah, Muhammad Jusman Tri Ika Jaya Kusumawati Vildayanti, Rina Ayu Wahyudi, Widi Wibowo, Imam Tri Widi Wahyudi Yugi Setyarko Yuphi Handoko Yushendri, Jefri