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All Journal Inovisi Jurnal Penelitian Ekonomi dan Bisnis Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PENDIDIKAN TAMBUSAI Journal of Agribusiness and Community Empowerment (JACE) EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Informatika Ekonomi Bisnis Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Pengabdian kepada Masyarakat Nusantara TSARWATICA (Islamic Economic, Accounting, and Management Journal) Jurnal Pengabdian Masyarakat Indonesia Prima Abdika: Jurnal Pengabdian Masyarakat Dynamic Management Journal Journal of Social Research Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Locus Penelitian dan Pengabdian Journal of Management and Digital Business Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pendidikan Indonesia (Japendi) JIPM: Jurnal Indragiri Penelitian Multidisiplin Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Negoro, Dimas Angga
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Analisis Behavioral Intention Mobile Banking dengan Model UTAUT2 Deasy Safitri; Sofyan, Joel Faruk; Negoro, Dimas Angga; Kusmayadi, Andri
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10417

Abstract

The development of information technology has been very developed at this time, people have started to study and use technology, one of which is mobile banking. Mobile banking allows customers to complete financial transactions electronically without having to interact directly with bank employees. How to use mobile banking can be influenced by several supporting factors. The purpose of this research is to examine and analyze the influence of consumer usage behavior intentions on usage behavior using the UTAUT2 model. Using a purposive sampling method, this study used 145 mobile banking users and distributed online questionnaires from June to July 2023. By applying PLS-SEM as an intervention tool, this study found that performance expectancy, effort expectancy, social influence, facilitating conditions and price values ​​have no effect on behavioral intention, while hedonic motivation and habit have a positive effect. Then behavioral intention has no influence on use behavior.
Exploring customer satisfaction in online food delivery services: The role of product involvement, brand familiarity, and consumer attitudes Dewi, Utari; Negoro, Dimas Angga
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.19883

Abstract

The rise of online food delivery (OFD) services has significantly impacted consumer behavior, necessitating a deeper understanding of product involvement, brand familiarity, and consumer attitudes. Previous studies have explored these factors individually; however, this research aims to examine their collective impact on consumer satisfaction within the OFD sector. This study seeks to fill the gap by investigating how these variables influence consumer satisfaction, offering valuable insights for marketing strategies in the OFD industry. The main objective is to understand how product involvement, brand familiarity, and consumer attitudes contribute to consumer satisfaction. The study involved 154 users from various OFD platforms, including Go Food, Grab Food, and Shopee Food, selected through purposive sampling. The analysis was conducted using the structural equation model (SEM) to assess the relationships among the variables. Results indicate that product involvement does not influence consumer satisfaction; however, it has a positive influence on consumer attitude.  Brand familiarity has a positive impact on attitude and consumer satisfaction.  Consumer attitude has a po-sitive influence on consumer satisfaction. These findings suggest that enhancing brand familiarity and fostering positive consumer attitudes can significantly improve consumer satisfaction, therefore, offering a competitive advantage to OFD businesses.
Strategi Pemasaran BP Active Mobile Fuel Station PT Whez Energi Sejahtera Di Bawah Lisensi British Petroleum – AKR Surojo, Himbang; Indradewa, Rhian; Negoro, Dimas Angga; Hamdi, Edi
Jurnal Pendidikan Indonesia Vol. 5 No. 11 (2024): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v5i11.6288

Abstract

Mobile Fuel Station merupakan inovasi terbaru di Indonesia yang memungkinkan pengisian bahan bakar langsung ke kendaraan di lokasi yang fleksibel, terutama di area yang belum memiliki stasiun bahan bakar tetap. Fokus strategi pemasaran Mobile Fuel Station adalah pada segmentasi, targeting, positioning, dan bauran pemasaran untuk kemudian mengeksplorasi cara memperkenalkan konsep ini kepada konsumen, mengidentifikasi segmen pasar yang relevan, menentukan posisi Mobile Fuel Station dalam benak konsumen, dan merancang bauran pemasaran yang efektif. Kesimpulan menunjukkan bahwa Mobile Fuel Station memiliki potensi besar untuk mengurangi ketergantungan pada stasiun bahan bakar tetap dan memberikan layanan yang lebih nyaman bagi pengguna kendaraan roda 2.
The Influence Of Originality, Quality, And Quantity On, Intention To Follow The Advice, Through Hedonic Experience, Opinion Leadership, And Perceived Aesthetics Girsang, Haryany Trifena; Negoro, Dimas Angga
Journal of Social Research Vol. 3 No. 11 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i11.2276

Abstract

Factors that determine the success of influencer marketing focusing on TikTok social network users This study examines the influence of influencer account characteristics (Perceived Originality Perceived Quantity, Perceived Quality), through Hedonic Experience, Opinion Leadership and Perceived Aesthetics and how this impacts their intention to Intention to Follow The Advice, if users feel that the content presented by an influencer is originality and has a large variety of content, they will tend to view the influencer as opinion leadership and, as a result are likely to follow the advice and recommendations of the influencer. The purpose of this study is to identify the determinants of influencer marketing success on TikTok and identify the characteristics that are most effective in attracting users on TikTok. This study was designed using purposive sampling method involving TikToker users and followers across Indonesia. quantitative research using partial least squares path modeling method (PLS-SEM). Some of the findings in this study are that there is no significant relationship between perceived aesthetics and intention to follow the advice and perceived originality has an indirect effect on opinion leadership. The managerial implication of this research for industry practitioners and researchers is that companies can design more targeted and effective marketing campaigns by understanding how perceived originality, quantity, and quality factors affect intention to follow the advice through hedonic experience. A thorough analysis with user preferences and an opportunity to build stronger and sustainable partnerships with the company's influencers and expand the reach of their campaigns, increasing the company's brand awareness.
Perencanaan Strategi dan Pemasaran PT ESP dalam Memanfaatkan Tandan Kosong Kelapa Sawit (TKKS) sebagai Alternatif Bahan Bakar Terbarukan Gultom, Martina; Hamdi, Edi; Iskandar, Muhammad Dhafi; Negoro, Dimas Angga
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5763

Abstract

This research explores the technical and economic feasibility of utilizing Empty Palm Oil Bunches (EPB) waste from the palm oil industry for energy production. The research method is descriptive qualitative which focuses on problems based on facts. Data collection was carried out through in-depth interviews with PT ESP management, observations and internal company documentation as well as to collect input from various stakeholders. The results of this study concluded that the SWOT analysis carried out showed that PT ESP had strengths in access to raw materials (EPB) and opportunities. in the green energy market, although challenges such as government regulations and complex processing technologies still need to be faced. The marketing strategy implemented by PT ESP must focus on promoting sustainability, with an emphasis on environmental benefits and reducing carbon emissions. Potential target markets include clean energy-oriented industries and governments that support renewable energy policies. By utilizing EFB as an alternative fuel, PT ESP has the opportunity to lead innovation in the renewable energy sector while supporting the sustainability of the palm oil industry. A mature strategy and strong policy support will be key factors for success.
Pengaruh Gaya Kepemimpinan Transformasional, Work-life Balance, dan Kepuasan Kerja terhadap Turnover Intention Eliana, Fina; Negoro, Dimas Angga
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.919

Abstract

This study aims to explore the role of the influence of transformational leadership styles, work-life balance, and job satisfaction towards turnover intention to employees of PT. Kazeto Putra Perkasa. This research is a causal research with a quantitative method approach and using analysis (PLS-SEM). The respondents of this research are employees of PT. Kazeto Putra Perkasa with a total of 91 respondents and the survey is conducted online via Google Form. The results of this study indicate that the transformational leadership style has a positive effect on job satisfaction, work-life balance has a positive effect on job satisfaction, transformational leadership style has no effect on turnover intention, work-life balance negative effect on turnover intention, job satisfaction has a negative effect on turnover intention. Furthermore, job satisfaction mediates the relationship between transformational leadership style and turnover intention, and job satisfaction mediated the relationship between work-life balance to turnover intention. These findings broaden the knowledge of corporate management with respect to turnover intention to employees of PT. Kazeto Putra Perkasa, work-life balance must be considered in order to increase job satisfaction which can decrease turnover intention. Keywords: Job Satisfaction, Transformational Leadership Style, Turnover Intention, and Work-life Balance
Due Diligence in Financial Aspects for Mobile Fuel Station Business Development Saputra, Edwin Tri Angga; Indradewa, Rhian; Negoro, Dimas Angga; Hamdi, Edi
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11289

Abstract

The fuel sales of motorcycle experience complex dynamics, particularly in satisfying consumer demand for leanness and ease of service. The Mobile Fuel Station (MFS) service innovation, powered by information technology, was created to accelerate the establishment of new sales outlets and enhance the efficiency and convenience of consumer service. However, this option requires substantial expenses, necessitating due diligence on the financial side. The objective of this study is to evaluate and ensure the feasibility of the Mobile Fuel Station Investment Program (PI MFS). The research findings indicate that the Return on Investment (ROI) is 18.46%, with a positive Net Present Value (NPV) and an Internal Rate of Return (IRR) of 23.42% in the sixth year so that PI MFS is feasible to implement. To shorten short-term debt obligations, PI MFS has a current ratio of 2.64 times. Additionally, a 32.06% DER value indicates that a greater proportion of its financing comes from equity rather than debt. This research provides direction for the future development of more efficient managerial practices, as well as generates investor interest by demonstrating the potential for growth and profitability.
Analisis Strategis Pengembangan Voltwave Network Ev-Station Sebagai Solusi Infrastruktur Pengisian Kendaraan Listrik di Indonesia Anggriwan, Phellano; Indradewa, Rhian; Negoro, Dimas Angga; Iskandar, Muhammad Dhafi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i11.62476

Abstract

VoltWave Network EV Station is a business initiative designed to respond to the rapid growth of Indonesia’s electric vehicle (EV) industry. The project focuses on developing and operating Public Electric Vehicle Charging Stations (SPKLU) with an integrated service concept emphasizing premium customer experience. Beyond providing charging infrastructure, VoltWave adds value through supporting facilities such as modern waiting lounges, food courts, robotic carwashes, workspaces, and high-speed Wi-Fi connectivity. This study employs a strategic analysis method, including external analysis (Porter’s Five Forces, PESTEL), internal analysis (RBV, VRIO), and financial feasibility assessments (NPV, IRR, ROI, Payback Period). The results show that Indonesia’s EV industry has significant growth potential, supported by strong government policies. Strategically, VoltWave is positioned in the “grow and build” quadrant, focusing on expanding into industrial and urban areas. Financially, the project is feasible, yielding a positive NPV, an IRR above loan interest rates, and a payback period of 4.8 years. With its service differentiation and comprehensive risk management, VoltWave presents a promising solution for advancing Indonesia’s electric vehicle charging infrastructure.
Co-Authors Abadi, Ferryal Aditianata Aditianata Andri Kusmayadi Anggriwan, Phellano Arianto, Fajar Surya Arietra, Intan Pertiwi Noor Barkatullah, Ridho Deasy Safitri Djuanita, Maharani Kinanti Edi Hamdi Eliana, Fina Endang Ruswanti Fadillah, M Robbi Fathonah, Emma Oktavia Fathoni, Rialdi Fuad Girsang, Haryany Trifena Gultom, Martina Gusnawati, Asma Harahap, Sri Bintang Pamungkas Haris Haris, Haris Haryanto, Arie Hilmy, Muhammad Reza Imelda Citra Anggraini Indradewa, Rhian Iskandar, Muhammad Dafi Jeheo, Lyan Kamila, Tasya Kurniawan Kurniawan Kustiawan, Unggul Kusumah, Muhammad Juda Manurung, Teddi Muhammad Dhafi Iskandar Pasaribu, Marya Pramono, Hendrio Rinaldy Rinaldy Rois, Mohamad Saputra, Edwin Tri Angga Semeru, Daniella Mayuni Setiawan, Zatmiko Sidiqurrohman, Dimas Satria Sirait, Rizani Candra Sofyan, Joel Faruk Sunaryanto, Ketut Surojo, Himbang Suwarto Suwarto Syah, Tantry Yanuar Tantri Yanuar Rahmat Syah Tjung, Tjie Utari Dewi Voluntas Tua, Caesar Fiat Whitney, Whitney Wibisono, Kristian Wiejaya, Septian Yuliastini, Dewi