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All Journal Niagawan Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Journal of Innovation in Business and Economics Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmiah Manajemen Kesatuan Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Economics, Business and Management Science Journal Asian Management and Business Review Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) YASIN: Jurnal Pendidikan dan Sosial Budaya Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Management Studies and Business Journal International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Masyarakat Inovasi Indonesia
Indawati Lestari
Universitas Medan Area
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Long-term debt and financial performance Desy Astrid Anindya; Harry Suharman; Indawati Lestari; Muhammad Habibie
Journal of Innovation in Business and Economics Vol. 9 No. 02 B (2025): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v9i01.41133

Abstract

This study aims to analyze the influence of capital structure on the financial and market performance of construction companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. Capital structure is measured by the proportion of long-term debt to total capital. Financial performance is assessed using Return on Equity (ROE), while market performance is proxied by stock price. The analysis employs panel data regression with a fixed effects approach, controlling for firm size, liquidity, interest coverage ratio, and sales growth. The results show that long-term debt has a negative and significant effect on ROE, but no significant effect on the stock price. Conversely, the current ratio and sales growth have a positive and significant effect on ROE, while the current ratio and firm size significantly increase stock prices. These findings suggest that the inappropriate use of long-term debt may reduce profitability, and that investors place greater emphasis on liquidity and firm size when assessing market value. This study contributes to the literature on capital structure in the construction sector, which is characterized by capital-intensive and high-risk operations. Practically, the findings can inform company management in formulating more efficient and sustainable financing strategies and help investors interpret financial signals relevant to firm value.
Pengaruh Kualitas Pelayanan dan Promosi terhadap Keputusan Penggunaan Jasa Transportasi Online Grab pada Mahasiswa Fakultas Pertanian Universitas Methodist Indonesia Yohana Kartika Siregar; Indawati Lestari
YASIN Vol 6 No 2 (2026): YASIN: Jurnal Pendidikan dan Sosial Budaya
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v6i2.9318

Abstract

Although the development of digital technology has brought significant changes to the transportation sector through the emergence of application-based services, the decision to use online transportation services remains influenced by various factors, particularly service quality and promotion. This study aims to analyze the effect of service quality and promotion on the decision to use Grab online transportation services among students of the Faculty of Agriculture, Universitas Methodist Indonesia. This study employed a quantitative approach using a survey method. The study population consisted of 643 students, with a sample of 247 respondents determined using the Slovin formula. Data were collected through the distribution of Likert-scale questionnaires and analyzed using multiple linear regression with the assistance of the SPSS program. The results showed that service quality and promotion, both partially and simultaneously, had a positive and significant effect on the decision to use Grab online transportation services. These findings confirm that good service quality and attractive promotion can increase students’ decisions to use online transportation services. Thus, this study contributes to strengthening the study of consumer behavior in digital transportation services and provides practical implications for Grab in improving service quality and designing more effective promotional strategies to retain users.
Pengenalan Akuntansi Berbasis Fintech pada Siswa Jurusan Akuntansi Devi Ayu Putri Sirait; Indawati Lestari; Endang Haryati; Ida Royani
Jurnal Pengabdian Masyarakat Inovasi Indonesia Vol 4 No 3 (2026): JPMII - Juni 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jpmii.1262

Abstract

Perkembangan financial technology (fintech) memberikan dampak signifikan terhadap dunia akuntansi dan sistem keuangan digital. Namun, pemahaman siswa sekolah menengah mengenai penerapan fintech dalam akuntansi masih relatif rendah. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman siswa jurusan akuntansi di SMA Negeri 13 Medan terkait konsep akuntansi berbasis fintech, penggunaan aplikasi pembayaran digital, pencatatan transaksi elektronik, serta pengelolaan keuangan digital. Metode pelaksanaan dilakukan melalui sosialisasi, pelatihan, simulasi penggunaan aplikasi fintech, dan evaluasi menggunakan pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa sebesar 85% setelah mengikuti pelatihan. Selain itu, siswa mampu memahami proses pencatatan transaksi digital dan penggunaan aplikasi keuangan berbasis teknologi. Kegiatan ini memberikan dampak positif dalam meningkatkan literasi keuangan digital dan kesiapan siswa menghadapi perkembangan teknologi di bidang akuntansi.
Experience marketing through authenticity and escapism: Drivers of revisit intention in Sumatra’s natural heritage tourism Lestari, Indawati; Suryani, Wan
Asian Management and Business Review Volume 6 Issue 2, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss2.art8

Abstract

This study aims to analyze the influence of destination attributes, escapism, and authenticity on place attachment and memorable tourism experience, and to examine the mediating role of place attachment on revisit intention. This study was conducted on tourists visiting leading destinations in Sumatra Province, such as the Toba Caldera Geopark and the Tropical Rainforest Heritage of Sumatra. Data were collected through a survey of 300 respondents chosen by purposive sampling and analyzed using a quantitative approach with partial least squares-structural equation modeling (PLS-SEM) through SmartPLS 3.0. The results show that destination attributes, escapism, and authenticity have a positive and significant effect on place attachment and memorable tourism experience. In addition, place attachment is proven to mediate the relationship between these three variables and revisit intention. These findings confirm that tourists’ emotional attachment to a destination plays a significant role in driving revisit intention. Theoretically, this study broadens the understanding of the relationship between tourist psychological factors and post-tourism behavior in the context of nature and cultural tourism in Indonesia. Practically, the results of this study provide implications for destination managers to strengthen the elements of authenticity, experience quality, and emotional value of destinations to build sustainable tourism.
The Influence of Digital Marketing, Marketing Communication, and Sustainability Awareness on Product Competitiveness Finta Aramita; Indawati Lestari; Nasrullah Hidayat; Wansuryani Wansuryani
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4101

Abstract

In today’s globalized business environment, SMEs must strengthen human resources, adopt technology, and leverage digital marketing to enhance product visibility, sustainable awareness, and competitiveness. This research aims to determine and analyze the effect of digital marketing and marketing communication on the competitiveness of SMES’ products through sustainable awareness of SME players. The sample was 130 respondents. The data analysis in this study uses path analysis to provide a clearer and more comprehensive picture of how various factors affect the competitiveness of SMEs and how marketing strategies can be optimized. These results show that digital marketing and marketing communication have a positive and significant effect on sustainable awareness and product competitiveness. The implications of this research emphasize the importance of digital marketing and marketing communication in increasing sustainable awareness and competitiveness of SMES’ products. The implementation of this research provides training on digital marketing and marketing communication to SMES players, facilitates access and use of digital platforms for SMEs, and implements effective marketing communication strategies to strengthen sustainable awareness.
Pengaruh Citra Merek, Kepercayaan Pelanggan, dan Kualitas Pelayanan terhadap Loyalitas Penumpang PT Moria Unedo Jaya Kristian Manimbul Pakpahan; Indawati Lestari
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10659

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kepercayaan pelanggan, dan kualitas pelayanan terhadap loyalitas penumpang PT Moria Unedo Jaya. Dalam industri jasa transportasi, loyalitas penumpang menjadi salah satu faktor penting yang menentukan keberhasilan perusahaan dalam mempertahankan pelanggan di tengah persaingan yang semakin ketat. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah seluruh penumpang PT Moria Unedo Jaya selama tahun 2025 sebanyak 9.876 penumpang, dengan sampel sebanyak 99 responden yang ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 10%. Teknik pengambilan sampel menggunakan accidental sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa citra merek, kepercayaan pelanggan, dan kualitas pelayanan secara parsial maupun simultan berpengaruh positif dan signifikan terhadap loyalitas penumpang PT Moria Unedo Jaya. Variabel kualitas pelayanan memiliki pengaruh yang paling dominan dibandingkan variabel lainnya. Temuan ini menunjukkan bahwa peningkatan kualitas pelayanan, penguatan citra merek, dan peningkatan kepercayaan pelanggan merupakan faktor penting dalam meningkatkan loyalitas penumpang serta memperkuat daya saing perusahaan transportasi darat. melalui kecenderungan pelanggan untuk menggunakan kembali jasa perusahaan dan merekomendasikannya kepada orang lain. Oleh karena itu, PT Moria Unedo Jaya perlu terus menjaga reputasi merek, meningkatkan kepercayaan pelanggan, serta memberikan pelayanan yang berkualitas agar loyalitas penumpang dapat dipertahankan dan ditingkatkan secara berkelanjutan.
Pengaruh Efektivitas Pelayanan dan Kepercayaan terhadap Kepuasan Pelanggan dan Dampaknya terhadap Loyalitas Bank Sumut KCP Kebun Kopi Batubara Sei Asahan Indira Gadis Farhani; Indawati Lestari
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11093

Abstract

Sektor perbankan dituntut untuk terus meningkatkan efektivitas pelayanan dan membangun kepercayaan nasabah guna mempertahankan daya saing di tengah persaingan industri yang semakin ketat. Penelitian ini bertujuan untuk menganalisis pengaruh efektivitas pelayanan dan kepercayaan terhadap kepuasan konsumen serta dampaknya terhadap loyalitas nasabah Bank Sumut KCP Kebun Kopi Batubara Sei Asahan. Penelitian didasarkan pada konsep kualitas layanan, kepercayaan, kepuasan konsumen, dan loyalitas pelanggan yang menjelaskan bahwa pelayanan yang efektif dan tingkat kepercayaan yang tinggi akan meningkatkan kepuasan, sehingga mendorong terbentuknya loyalitas nasabah. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif. Data diperoleh melalui penyebaran kuesioner menggunakan skala Likert kepada responden yang dipilih berdasarkan rumus Slovin dengan tingkat kepercayaan 90%, sehingga diperoleh sampel sebanyak 91 responden dari total populasi 1.026 nasabah. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS melalui uji validitas, reliabilitas, asumsi klasik, serta pengujian hipotesis. Hasil penelitian menunjukkan bahwa efektivitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan (t = 8,196; sig. = 0,000), demikian pula kepercayaan (t = 8,632; sig. = 0,000). Kepuasan pelanggan juga berpengaruh positif dan signifikan terhadap loyalitas nasabah (t = 7,102; sig. = 0,000) dengan koefisien sebesar 0,739. Namun, efektivitas pelayanan dan kepercayaan tidak berpengaruh signifikan secara langsung terhadap loyalitas nasabah. Penelitian ini membuktikan bahwa kepuasan pelanggan berperan sebagai mediator penuh dalam membentuk loyalitas nasabah, dengan kemampuan model menjelaskan variasi loyalitas sebesar 60,2%, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian.
Analisis Komparasi Efektivitas Digital Marketing Tiktok dan Instagram pada UMKM Preloved Hcneyed Amellia Nurhaliza; Siti Alhamra Salqaura; Indawati Lestari
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11892

Abstract

Penelitian ini bertujuan untuk menganalisis Komparasi Efektivitas Digital Marketing Tiktok Dan Instagram Pada UMKM Preloved Hcneyed. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif. Populasi pada penelitian ini adalah seluruh pembeli Preloved Hcneyed , dengan teknik pengambilan sampel purposive sampling Pengambilan jumlah sampel memakai rumus Cochran dengan jumlah sampel sebanyak 96responden. Data dikumpulkan melalui penyebaran kuesioner kepada responden yang memenuhi kriteria penelitian. Data diolah menggunakan alat analisis SPSS Dalam penelitian ini uji validitas dilakukan menggunakan program Statistical Package for Social Sciences (SPSS). Berdasarkan hasil penelitian, dapat disimpulkan bahwa tidak terdapat perbedaan yang signifikan antara efektivitas digital marketing melalui platform TikTok dan Instagram pada UMKM Preloved Hcneyed. Hal ini dibuktikan melalui hasil uji Independent Samples Test yang menunjukkan nilai signifikansi lebih besar dari 0,05, sehingga hipotesis alternatif ditolak dan hipotesis nol diterima. Dengan demikian, kedua platform media sosial dinilai sama-sama efektif dalam mendukung aktivitas pemasaran digital UMKM. Hasil penelitian juga menunjukkan bahwa TikTok dan Instagram memiliki keunggulan masing-masing dalam menarik perhatian konsumen, meningkatkan interaksi, serta mendukung promosi produk secara digital. Karakteristik responden yang didominasi oleh perempuan, generasi muda, serta pelajar dan mahasiswa turut memengaruhi efektivitas kedua platform karena kelompok tersebut merupakan pengguna aktif media sosial. Oleh sebab itu, penggunaan TikTok dan Instagram secara bersamaan dapat menjadi strategi yang tepat bagi UMKM Preloved Hcneyed dalam memperluas jangkauan pasar dan meningkatkan engagement konsumen.
Co-Authors Abrar, Mhd Fiqri Ahmad Prayudi Alfifto Amanda, Tiara Dwi Amellia Nurhaliza Ari Prabowo Arrazia, Zia Beby Karina Fawzeea Sembiring Butar Butar, Ribka Sari Caroline Zane K Caroline Zane K Citra Indah Octavia Desy Astrid Anindya Devi Ayu Putri Sirait Dinda Khairunnisa, Dinda Endang Haryati Endang Sulistya Rini Etty Sri Wahyuni Fadillah, Fauzan Finta Aramita Fitria Ramadhani Siregar Fitriani Tobing Gaol, Rinaldo Lumban H. Syahriandy Harahap, Fatimah A. Rizki Harefa, Zadarae Aurel Nadata Harry Suharman Hasbiana Dalimunthe Henry Aspan Heppi, Heppi Hermina Christyka Manullang Hesti Sabrina Ida Royani Ihsan Effendi Indira Gadis Farhani Irma Br Siregar Isfenti Sadalia Kezia Karina Perangin Angin Kristian Manimbul Pakpahan Liana, Rika Marihot Manullang Martin Melisa Siahaan Mhd Ansor Lubis Miftahuddin, Miftahuddin Mitra Musika MM, Khairunnisak Muhammad Habibie Nasrullah Hidayat Ngaliman Ngaliman Olivia, Vina Putera B, Arsandy Renaldo Parningotan Sinaga Saragih, Anggian Syahputra Savira, Shinta Aulia Sebayang, Devi Elsita Br Sihaloho, Rolika Sihotang, Santa Lolita Simatupang, Amrin Januarson Sitepu, Dora Wahyuni Br Siti Alhamra Salqaura Sonita, Dila Delvia Sugara Panangi Limbong Syahvira, Ayu Lia Teddi Pribadi Tohap Parulian Wan Rizca Amelia Wan Suryani Wansuryani Wansuryani Yanda, Gilang Azhari Yohana Kartika Siregar Zalika Umairah Zulia Rifda Daulay